Unyaka ngamunye, uFebhuwari 14 uphawula iholide lothando kakhulu lonyaka, uSuku Lwezithandani. Abantu bagubha uthando nobungane ngokubonisa ukwazisa nothando. Imigwaqo yemakethe ivame ukuhlotshiswa ngama roses abomvu kanye noshokoledi omise okwenhliziyo. Abantu bayisa abathandekayo babo emibuthanweni eseduze nasemikhosini yamasiko. Bashintshana Izipho futhi baveze imizwa yabo.
Umgubho womhlaba wonke uveza ithuba elibalulekile lebhizinisi. Imikhiqizo ingahlinzeka ngemikhiqizo namasevisi ukuthuthukisa ukuzizwisa kwabathengi ngalolu suku olukhethekile. Le bhulogi ihlola amathrendi abalulekile Osuku Lwezithandani amabhizinisi angawasebenzisa ukuze athengise okwengeziwe.
Okuqukethwe
Amathuba ebhizinisi oSuku Lwezithandani
6 amathrendi amabhizinisi angawasebenzisa
Tshala eziphweni zokuzinakekela ezikhuthaza ukuphumula
Ngena kuthrendi yephunga elimnandi eliduduzayo
Hlola imakethe yezibiliboco zobuhle
Imikhiqizo eqondiwe evuselela uthando
Yethula imikhiqizo ebeka phambili ubuhle be-aura
Thengisa imikhiqizo ehlala isikhathi eside
I-takeway yokugcina
Amathuba ebhizinisi oSuku Lwezithandani

Ukuziphatha kwabathengi okuguquguqukayo kwezindleko nezimo zengqondo kuthonya amathrendi oSuku Lwezithandani. Lolu suku lukhuthaza izikhathi zenjabulo, zokuzithanda, kanye nezinkanuko. Ngakho-ke, amabhrendi kufanele anikeze imikhiqizo namasevisi abandakanya izinzwa eziningi.
E-US, ukusetshenziswa kwemali koSuku Lwezithandani kuhlala kusekhona I-USD 26 billion ngo-2024, ngama-53% abantu abahlela ukugubha. Abathengi abasebasha, ikakhulukazi uGen Z kanye neMillennials abaneminyaka engama-25-34, bangamaqembu abathengi ahamba phambili. E-UK, u-62% wabathengi abaneminyaka engu-16-34 bazithengele isipho. Lokhu kukhombisa ukukhula komkhuba wokuzipha.
Ukuchitha imali kwabanye okubalulekile kufinyelele irekhodi I-USD 185 ngomuntu ngamunye e-US Lokhu kukhombisa ukuzimisela okuqhubekayo ukutshala ekuboniseni uthando olunenjongo.
6 amathrendi amabhizinisi angawasebenzisa

Abathengi baya ngokuya befuna izipho ezinengqondo zoSuku Lwezithandani. Izinguquko endleleni abazizwa ngayo ngeholide kanye nohlobo lwezipho abazinikeza bona noma abanye bayaqhubeka nokudala amathrendi amasha. Ngezansi amathrendi ayisithupha okufanele uwaqaphele:
Tshala eziphweni zokuzinakekela ezikhuthaza ukuphumula
Ukutubeka nokucindezeleka kuyaqhubeka nokulolonga ukuziphatha kwabathengi. Ucwaningo luthole lokho 87% ababambiqhaza bahlangabezane nokutubeka emsebenzini wabo wamanje. Ama-64% abike ukuthi azizwa ecindezelekile noma ekhungathekile. Ngenxa yalokho, abantu abaningi babeka phambili ukuphumula nokuzinakekela, ngaleyo ndlela bedala ithuba lebhizinisi loSuku Lwezithandani. Ngokwesibonelo, 36% yama-Gen Zs kanye nezinkulungwane zeminyaka zihlela ukuchitha uSuku lweValentine ngokuzinakekela nabangane.
Imikhiqizo ekhuthaza ukuphumula, njengezifihla-buso ezingalungiswa kahle, izinti eziqabulayo, nemikhiqizo yokugeza neyomzimba, iya ngokuya ithandwa. Ukwenweba ukunikezwa komkhiqizo kuzimpahla zasendlini zokuphumula ezifakwe nge-skincare nokunakekelwa kwempahla kungakhuphula ukufinyelela emakethe. Imikhankaso yokumaketha kufanele igqamise ukubaluleka kokuzibeka phambili. Lokhu kungasiza ukungena ekulandiseni kokuzithanda okuthinta kakhulu abathengi abancane.
Ngena kuthrendi yephunga elimnandi eliduduzayo

Iphunga elimnandi elivusa imfihlakalo, ukunethezeka, kanye nenkanuko iheha abathengi. Iphunga linomthelela cishe 75% yayo yonke imizwa ekhiqizwa nsuku zonke. Usuku lukaValentine luvame ukuhlotshaniswa nemizwa eminingi. Ngenkathi abanye abantu begubha uthando, abanye bazulazula ezinseleleni ezinjengobuhlungu benhliziyo, ukulangazelela, nomhawu. Amabhizinisi angakha amakha amnyama ukuze asize laba bathengi bahlole ubunkimbinkimbi bothando.
Imikhiqizo ingasungula izinto ezintsha ngokwethula amakha e-limited-edition, amakhandlela, nama-diffuser. Lezi kufanele zihambisane nalobu bubuhle obunethezekile obumnyama. Ukumatanisa le mikhiqizo nokuxoxwa kwezindaba okucebile noma ukupakisha okubonisa ukujula nokufudumala kungayenza ikhange nakakhulu.
Hlola imakethe yezibiliboco zobuhle

Iningi labathengi lithengela ozakwabo namalungu omndeni izibiliboco zomjuluko ngoSuku Lwezithandani. Uswidi useyisipho esithengwa kakhulu (57%) uma kuqhathaniswa nanoma yisiphi esinye isipho. Amabhrendi angangeza izithako ezidliwayo kumabhrendi wobuhle ukuze asebenzise isiko lokwelapha loSuku Lwezithandani.
Le mikhiqizo ingafaka ama-flavour ajwayelekile njengoshokoledi, i-caramel, nama-strawberry. Isibonelo, izitolo zomnyango zingafaka izinto zokugcoba ezidliwayo ezifakwe nalawa ma-flavour ukuthuthukisa ukusondelana. Imikhiqizo yobuhle efakwe ngevithamini iyakhanga kubathengi ngenxa yokunambitheka kwayo kanye nezinzuzo zokusebenza.
Imikhiqizo eqondiwe evuselela uthando
Usuku Lwezithandani luhlala lufana nezothando. Izithandani zizimisele ngemikhiqizo ezisiza ukuthi ziphinde zixhumane nabalingani babo. Lezi zisukela kumathuluzi okusondelana okudlalayo kuye kwezangaphansi ezivusa inkanuko kanye nezinto ezithuthukisa igumbi lokulala.
Amabhizinisi angabhekana nale threndi ngezipho eziphezulu ezibungaza uthando. Bangabeka le mikhiqizo njengenambithekayo, ehlanganisayo, futhi elungele zonke izigaba zobudlelwano ukuze banwebe isikhalo sabo.
Yethula imikhiqizo ebeka phambili ubuhle be-aura

Umnotho we-aura okhulayo unomthelela omkhulu ekuziphatheni kokuthenga kwabathengi. Ubuhle be-Aura bugxile ekuvumelaneni kwangaphakathi nengokomoya. Abathengi batshala imali ezipho zeValentine ezibonisa amandla abo, isimo sengqondo, nobuntu.
Osaziwayo bethula imikhiqizo ye-aura, isibonelo, i-aura mist ka-Kate Moss. I-hashtag ethi "aura reading" isiphelile 107 abayizigidi ezingu ukubukwa ku-TikTok. Amasaluni ahlinzeka nge-aura manicures kanye ne-aura eyeshadows, phakathi kokunye.
Le threndi ivumela amabhrendi ukuthi anikele ngezipho ze-Valentine nge-aura aesthetics. Lokhu kungahluka kusuka emzimbeni kuye kwamehlo, izinzipho, kanye nemikhiqizo yezihlathi. Amabhizinisi kufanele akhethe amaphalethi emibala eminingi, ama-glitter, nezitikha ukuze zifane nesimo sosuku lwe-Valentine.
Thengisa imikhiqizo ehlala isikhathi eside
Ubude besikhathi buthonya imibono yabathengi ngevelu yomkhiqizo. A cwaningo ithole ukuthi ukulebula ubude besikhathi sokuphila kuthuthukisa izinqumo zokuthenga umthengi (+13.8%) ngaphandle kwentengo.
Izipho ze-Keepsake phakathi noSuku Lwezithandani ziyakhula. Abantu bathenga izinto ezihlala isikhathi eside nezinengqondo ezihlala isikhathi eside. Lezi zingasukela kubucwebe, izimpahla zesikhumba, kanye nokuhlotshiswa kwekhaya kwekhwalithi ephezulu. Le mikhiqizo ihlanganisa insiza nevelu yozwela.
Ukupakisha kuthuthukisa ukukhanga kwezipho ezihlala isikhathi eside. Amabhizinisi amancane kufanele atshale imali emabhokisini amahle, asebenziseka kabusha kanye nokugoqa okuvumelana nemvelo. Ukwengeza imiklamo engenzeka ngendlela oyifisayo kungangeza ukuthinta komuntu siqu futhi kuthuthukise umuzwa we-unboxing. Ukupakishwa okuklanywe kahle okuhambisana nekhwalithi yomkhiqizo kuqinisekisa ukuthi isipho sizwakala sibalulekile futhi sinenjongo.
Ukusimama nakho kudlala indima ebalulekile kulo mkhuba. Abathengi abengeziwe bathanda izinketho ze-eco-conscious. Amabhizinisi kufanele agcizelele ubude besikhathi eside bemikhiqizo yawo kanye nokukhiqizwa kwesimilo ukuze ahehe abathengi abahlosile.
I-takeway yokugcina
Usuku Lwezithandani lunikeza amathuba amaningi okuba amabhizinisi asungule futhi axhumane nezifiso zabathengi eziguqukayo. Abathengi baya ngokuya befuna izipho ezinengqondo, ezomuntu siqu, futhi ezibonisa ukuxhumana okujulile kwemizwa. Kusukela ekuzinakekeleni nasekuthandeni inkanuko kuye kobuhle be-cosmic kanye nezikhumbuzo ezihlala njalo, amathrendi alolongekile kule sizini asekelwe ekuzimiseleni nasekuhlukaniseni abantu ngabanye.
Njengoba uSuku Lwezithandani luzichaza kabusha, amabhizinisi abeka phambili ubuciko, ukwenza kube ngokwakho, nokuzwakala kwemizwa azoqhuba ukuthengisa futhi ashiye umbono ongapheli kumakhasimende awo.