Izixazululo ze-ecommerce ezingenakhanda zakhiwe ukuze zifane namazinga amakhasimende. Lokhu kusho ukuthi i-ecommerce yomdabu ayinakho ukukhetha ngaphandle kokulahlekelwa 'ikhanda' layo ngoba amakhasimende awasahambi ngendlela yomugqa ukuze athenge imikhiqizo—kusuka phezulu kwefaneli kuye phansi. Noma iyiphi indawo yokuthinta kule ndlela ingabasiza ukuthi benze isinqumo sokuthenga.
Kulesi sihloko, sizoqonda ukuthi i-ecommerce engenakhanda iyini, ihluke kanjani endleleni ye-ecommerce evamile, izinzuzo ezingatholwa isitolo sakho se-inthanethi uma samukela lesi sakhiwo, kanye namaphuzu okufanele uwacabangele ngaphambi kokuthatha isinqumo sokusebenzisa lobu buchwepheshe.
Okuqukethwe
Iyini i-ecommerce engenamakhanda?
I-ecommerce engenakhanda vs i-ecommerce yendabuko - yini umehluko?
Izinzuzo zokuhamba ngaphandle kwekhanda
Ngabe amabhizinisi adinga isixazululo se-ecommerce esingenamakhanda?
Amazwi wokugcina
Iyini i-ecommerce engenamakhanda?
I-ecommerce engenakhanda isho ukuhlukanisa isiphetho nangemuva sesitolo sakho esiku-inthanethi. Ngale ndlela, imisebenzi ebalulekile ihlukaniswe yaba izingxenye ezingazodwana ezisebenzisanayo ngokusebenzisa izixhumanisi ezijwayelekile, njengezixhumi ezibonakalayo zohlelo lokusebenza (ama-API).
Lesi sakhiwo sikunikeza amandla okunikeza amakhasimende akho ulwazi lomuntu siqu, oluphambili, kanye nelokugcina ekupheleni, futhi ugweme noma yisiphi isikweletu sezobuchwepheshe esingaba khona.
Ngokusho kweForbes, i-ecommerce kulindeleke ukuthi ibe ne- US$ 3.5 usayizi wemakethe njengoba ikhule ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-6.9%.
I-ecommerce engenakhanda vs i-ecommerce yendabuko - yini umehluko?
Iyini i-ecommerce yendabuko?
I-ecommerce yendabuko isebenzisa imodeli ye-monolithic ecommerce, eyakhiwe uhlelo lokusebenza olulodwa oluphatha zonke izici zesipiliyoni sekhasimende.
Le ndlela ye-ecommerce isebenzisa ukwakheka okuhlanganisiwe kwangaphambili nangemuva. Noma iluphi ushintsho olungaphambili lungaphazamisa nangemuva ngaso sonke isikhathi, futhi ngokuphambene nalokho.
Njengoba i-ecommerce yesiko isebenzisa ubuchwepheshe obuphelelwe yisikhathi nobuchazwe ngaphambilini, izilimi zokuhlela, nohlaka, ikukhawulela ekudaleni ulwazi lwekhasimende oluhlukile olufunwa ngabathengi. Imisebenzi efana nosesho, inqola, i-OMS, ukuphuma, njll. ikhona njengohlelo lokusebenza olulodwa esikhundleni sezingxenye zemojuli.
I-ecommerce engenakhanda vs i-ecommerce yendabuko - umehluko oyinhloko
| I-ecommerce engenakhanda | I-ecommerce yendabuko | |
| Ukusebenza | Isebenzisa ubuchwepheshe bohlelo lokusebenza lwekhasi elilodwa ukulayisha kanye kuphela. | Isebenzisa indlela ye-monolithic futhi lonke uhlelo lulayisha kabusha ekhasini elisha ngalinye. |
| Kulula ukusetshenziswa | Amakhasi okufika angakhiwa ngaphandle kobuchwepheshe bezobuchwepheshe. Ukuhudula bese uwisa kungasetshenziswa ukuhlela kabusha amakhasi kalula. | Idinga onjiniyela. Kunzima ukuhlela kabusha amakhasi okuqukethwe noma amatimu. |
| Ukusebenza | Ingemuva nengemuva kuhlukene, kuvumela ukwenza ngokwezifiso okuningi. | Ingemuva elingaphambili nengemuva kuhlanganiswe, futhi kunezingqinamba ngenxa yomklamo ongemuva wangaphambili. |
| Isipiliyoni seKhasimende | Uhambo lokuthenga amakhasimende oluthuthukisiwe ngama-API anamandla. | Ukuzizwisa kwekhasimende okunensayo futhi okuyisidina ngenxa yokuhlanganiswa okunzima nokunomkhawulo. |
| Isipiliyoni sangaphambili | Ayikhawuli abathuthukisi bangaphambili futhi ikuvumela ukuthi udale ulwazi lomsebenzisi oluhlukile. | Abathuthukisi bangaphambili baphoqelekile futhi abakwazi ukushintsha ulwazi lwekhasimende ngaphandle kokushintsha isizindalwazi, amakhodi, njll. |
Izinzuzo zokuhamba ngaphandle kwekhanda
Isakhiwo se-ecommerce esingenakhanda sisebenza ngemuva futhi sihlala singabonakali kumakhasimende akho. Inikeza izinzuzo ezimbalwa ngamasu ayo aholwa ngokuqukethwe kanye namasu agxile ekuhlangenwe nakho kwamakhasimende.
Isivinini sokulayisha ikhasi lewebhusayithi esheshayo
USemrush uthole ukuthi uma ikhasi lakho lilayisha ngemizuzwana engu-0.8, kunjalo ngokushesha kune-94% yamawebhusayithi akhona.
Ukushesha kwakho iwebhusayithi imithwalo, izinga lokugxuma liyancipha. Futhi, i-Google iklomelisa iwebhusayithi yakho ngezinga eliphezulu.
Njengoba isendlalelo sesethulo esingaphambili sihlukanisiwe nenjini yokuhweba esemuva, okuqukethwe kubekwe endaweni emaphakathi. Futhi ingaletha noma yikuphi ngama-API. Lokhu kunciphisa isikhathi sokumaketha, okuthuthukisa ukusebenza kwakho kwezindlela zokuhlaziya ze-SEO.
Isikhathi sokwakha esisheshayo esinezinto eziningi ezingokwezifiso
Ukuthuthukiswa kokuphela kuyavumelana nezimo endaweni ye-ecommerce engenamakhanda. Lokhu kunikeza ukulawula okubanzi kunqubo yokuthuthukisa, okuvumela abathuthukisi ukuthi balungise ngokushesha futhi baguqule kabusha ukuzizwisa kwamakhasimende komuntu siqu. Futhi, ungakha futhi ulungiselele izingxenye ezingaphambili ngokwezidingo zakho ezithile zebhizinisi.
Nge-ecommerce engenamakhanda, ungakwazi ukwengeza ukwenza ngokwezifiso amawebhusayithi amaningi, kusukela ekwandisweni kwesistimu kuya ekuhlanganisweni ngaphandle kokuthinta isikhathi sokuphumula seplathifomu yangaphambili noma ukudinga noma yikuphi ukuguqulwa kwesizindalwazi.
Isakhiwo sesizinda se-Modular sobunikazi obuningi bezakhiwo
Ukwakheka kwewebhusayithi engenamakhanda kuyi-modular okwenza i-omnichannel ecommerce ibe lula ngendlela ye-API-centric. Ikuvumela ukuthi ugcine lokho okusebenza kuwebhusayithi yakho futhi ikuvumela ukuthi uthuthukise lokho okungasebenzi njengoba kulindelekile.
Abaklami bomkhiqizo nabathuthukisi bangaphambili banikwa amandla okukhipha izici ezengeziwe zokumaketha, njengokuvuselela umklamo we-UI/UX ngaphandle kokuphazamisa platform's ukuzinza.
Ukwengeza, le ndlela ye-ecommerce ikusiza ukuthi unikeze okuqukethwe komuntu siqu kuzo zonke izindawo zokuthinta zamakhasimende ezivela emthonjeni owodwa. Onjiniyela bangasebenzisa ngokukhululekile izici zobuchwepheshe ezithuthukile ukuze bathuthukise ukukhanga okubonakalayo kwamawebhusayithi, benze izinketho eziningi zezifanekiso (ezingahlanganiswa kalula ne-CMS kamuva), njll.
Amathuba okuthengisa aguqukayo aphezulu
Amabhizinisi e-Ecommerce avame ukukhipha ithani lemali ezikhangisweni ezikhokhelwayo ukuze athole amakhasimende.
Nge-ecommerce engenamakhanda, ungaqondisa umkhiqizo wakho ukuze usebenzise okuqukethwe okuqondene nabasebenzisi ngokusekelwe ekusebenzelaneni kwamakhasimende futhi uqhubekisele phambili ithrafikhi ephilayo. Lokhu kunciphisa ukuthembela kwakho ezikhangisweni ezikhokhelwayo zethrafikhi yewebhusayithi. Ungazama ngokusebenzisa amasu amasha ekuqaleni (ukubona ukuthi yini eyenza izivakashi eziningi) ngaphandle kokuphazamisa imisebenzi engemuva.
Ngokusho kukaYottaa, Ama-62% ezinkampani ayavuma ukuthi i-ecommerce engenamakhanda iyakwazi ukuthuthukisa ngokuphawulekayo ukuzibandakanya kwamakhasimende nokuthuthukisa ukuguqulwa.
Ungagcizelela izici zebhizinisi ezithile ezihloselwe ukuzuza ukwaneliseka komsebenzisi ngezifanekiso ezihehayo kanye nokuqukethwe okukhangayo okuklanyelwe imikhiqizo ethile noma imilayezo yomkhiqizo. Lokhu kusiza ekukhuphuleni izinga lokuguqulwa.
Ubukhona be-Omnichannel
Emkhakheni webhizinisi le-ecommerce, ukusebenzisa indlela yesiteshi esisodwa akwanele. Ngokuhamba ungenakhanda, ukhululekile ukungeza okuhlangenwe nakho okuhlukahlukene okuku-inthanethi nokungaxhunyiwe ku-inthanethi ekugcineni ngenkathi umkhawulo ongemuva uqhubeka nokusebenza ngaphandle kwamaphutha.
Lokhu okuhlangenwe nakho kungaba semakethe eku-inthanethi, ezinhlelweni zokusebenza zeselula, noma kudivayisi ye-IoT. Njengomthengisi, ungakha ubukhona be-omnichannel ngokwenza imikhiqizo yakho itholakale ngale kwezitolo eziku-inthanethi. Okuqukethwe okushicilelwe kuzo zonke iziteshi ezihlukahlukene akunamthungo futhi kuyahambisana njengoba kunikwa amandla yi-API futhi kuhlanganiswe ndawonye ngokuhlanganisa okungenamkhawulo.
Ikunikeza umkhawulo phezu kwabaqhudelana nabo 'KOLONI'
Ama-API achaza umongo wesendlalelo se-ecommerce. Akudingekile ukuthi uthobelane nemikhawulo yedizayini etholakala esakhiweni esivamile se-ecommerce, esikhawulela ithuluzi kusendlalelo sewebhusayithi esingaguquki enomklamo nokusebenza okulinganiselwe (okunamatimu okusika amakhukhi).
Ngokombiko we-VentureBeat, amakhasimende angu-76% ngeke enze ibhizinisi nomkhiqizo ngemva kokuthenga okubi.
Indlela ye-ecommerce engenakhanda isiza amakhasimende akho eqe (noma yikuphi) ukuzizwisa okubi njengoba ikuvumela ukuthi udale ulwazi lomsebenzisi olufanelana nawe. Lokhu kwenziwa kube nokwenzeka ngokwenza ngokwezifiso okungenamkhawulo nokuhlanganiswa ukuthuthukisa uhambo lokuthenga lwamakhasimende — ukusebenzisa idatha yekhasimende ukuze udale ukuzizwisa okuqondene nawe, ukulethwa kokuqukethwe okusheshayo, i-CTA eqondene nomsebenzisi othize, njll.
Ngabe amabhizinisi adinga isixazululo se-ecommerce esingenamakhanda?
Ukuthi usebenzisa ingqalasizinda engenamakhanda ekuqaleni noma uzimisele ukuyamukela esakhiweni sakho samanje se-ecommerce kuncike ngokuphelele kulokho ozama ukukufeza.
Uma usuvele ulandela indlela yendabuko ye-ecommerce eyanele izidingo zakho zamanje zebhizinisi, ukwamukela isendlalelo esisha kungase kudinge isikhathi nokutshalwa kwezimali.
Ukwamukela i- isixazululo se-ecommerce esingenamakhanda indlela okufanele uhambe ngayo uma ufuna ukufeza ngisho neyodwa yale migomo:
- Uzwa sengathi ibhizinisi lakho lihamba kancane uma liqhathaniswa nezimbangi zakho ngenxa yemikhawulo yokwenza ngesikhathi esisodwa ukulungisa ngaphambili nangemuva.
- Itimu yesitolo sakho ibukeka iyisidala, futhi ungathanda ukuyenza ihehe futhi imeme ngezifanekiso zesimanjemanje.
- Ufuna ukuthuthukisa kakhulu izinhlelo zakho zokusebenza zeselula njengoba zingasebenziseki kalula.
- Ufuna ukuthuthukisa isivinini sewebhusayithi yakho ukuze unikeze ulwazi lokuthenga ngokushesha kumakhasimende akho.
- Ufuna ukuthola ukulawula okuyimbudumbudu kuwebhusayithi yakho.
Amazwi wokugcina
I-ecommerce engenamakhanda inamandla okushintsha ngokuyisisekelo indlela isitolo sakho esiku-inthanethi esakhiwe futhi sisebenza ngayo.
Ukuya kule sakhiwo kuzokuvumela ukuthi:
- gxila ngokukhethekile emakhonweni akho ayinhloko
- thuthukisa isitolo se-inthanethi esingakwazi ukukala kalula
- phatha kangcono ukuphathwa kolwazi lomkhiqizo
- thumela ngokushesha
- hlinzeka ngamathuba amasha okwenza imali ngendawo ethuthukisiwe enothe ngedatha
