Zicabange ugijima phakathi kwethrafikhi ekuseni kakhulu uya emsebenzini ube uzama ukubamba inkomishi yekhofi elishisayo usohambweni futhi, kungazelelwe, sishisa ikhofi emathangeni akho ngenxa yokushisa okungabekezeleleki okuphuma enkomishini yephepha elincanyana!
Ngokujabulisayo, isimo esinjalo singagwenywa ngokuphelele kulezi zinsuku ngenxa yokusungulwa okubukeka kulula kodwa okuwusizo ngendlela emangalisayo kwemikhono yenkomishi yekhofi Jay Sorensen e 1991.
Namuhla, okuhambisana nokusebenza kwemikhono yenkomishi yekhofi, ukugoqa inkomishi kuye kwavela njengokunye okusha okubalulekile ekwenzeni inkomishi ngokwezifiso kanye nokubeka uphawu. Ukuthuthuka kwazo kusebenza njengozakwethu onobuchule bokuklama okusebenzayo kwe-Sorensen, kuqhubeke kuthuthukisa izici zobuhle nokuphromotha kwezinkomishi kanye nokwandisa izinketho zazo zokwenza ngokwezifiso.
Qhubeka ufunda ukuze uthole umbono wokuduma kwezinkomishi ezigoqelwe, futhi uthole imininingwane ebalulekile ukuze uqinisekise ukuthi usebenzisa ngokugcwele izinkomishi ezisongayo ngombono wokuthengisa ngo-2024!
Okuqukethwe
Ingabe ukugoqwa kwenkomishi kudumile?
Amathiphu okwenza ngokwezifiso ukugoqa inkomishi
Ukwamukela okuhlukile
Ingabe ukugoqwa kwenkomishi kudumile?
Ukuthandwa okukhulayo kwe-cup wraps kubonakala ngokucacile ekwandeni okuphawulekayo kwevolumu yokusesha amagama angukhiye. Ukuhlaziywa kwegama elingukhiye lezikhangiso ze-Google kuveza ukuthi ukusesha kokugoqa izinkomishi kukhuphuke ngamaphesenti angaphezu kwama-80, kusukela kumthamo wanyanga zonke wama-320 kuya ku-590 ngekota yokugcina ka-2023.
Phakathi kwezindlela ezihlukahlukene zokunyathelisa nezinto zokwakha zokugoqa inkomishi, Ifilimu Yokudlulisa I-Ultraviolet Dried Transfer (UV DTF) ivele njengemodi yokuphrinta ethandwa kakhulu yokugoqwa kwenkomishi ngokusho kokuhlaziywa kwegama elingukhiye le-Google Ads. Igama elithi: “I-UV DTF cup wraps”- okusho ukugoqwa kwenkomishi eyenziwe ngohlobo oluthile lwendlela yokuphrinta yokudlulisa, ibone isilinganiso esimangalisayo sevolumu yokusesha yanyanga zonke engu-1600 ngonyaka odlule. Mayelana nezinto ezibonakalayo, i-vinyl isebenza njengohlobo olufunwa kakhulu, negama elingukhiye elithi “vinyl ukugoqa inkomishi” ephinde yazuza inzalo elinganiselwa ekusesheni okungama-70 ngenyanga njengamagama angukhiye ezikhangiso ze-Google.
Ukwenyuka okuphawulekayo kwevolumu yokusesha akubonisi nje kuphela intshisekelo ekhulayo yokugoqwa kwenkomishi nokwenza ngokwezifiso kwayo kodwa futhi kugcizelela ukuthakaseleka okukhulayo kwabathengi kanye nebhizinisi ngezindlela zokuphrinta ezintsha ezifana ne-UV DTF, egcizelela ukubaluleka kwazo emakethe.
Amathiphu okwenza ngokwezifiso ukugoqa inkomishi
Ukukhetha izinto
Kunenqwaba yezinto ezitholakalayo zokugoqa inkomishi, ukukhetha kwento ngayinye kuxhumene kakhulu nendlela yokuphrinta ekhethiwe. Iphepha, isibonelo, lingenye yezinto ezivame kakhulu ezifaneleke kahle ukuphrinta kwedijithali ngenxa yekhono layo lokukhiqiza imiklamo enempilo, enesinqumo esiphezulu. Kodwa-ke, isetshenziswa kakhulu njengokugoqa kwenkomishi eyisisekelo, yesikhashana futhi ngokuvamile idinga ingcina eyengeziwe noma ukunamathela ukuze ifakwe, ngaphandle uma iklanyelwe ngokuqondile ukunamathela ngqo enkomishini.
Ngesikhathi esifanayo, iphepha lokudlulisa ukushisa iveza indlela ehlukile. Ngokukhethekile yakhelwe ukuphrinta kokudlulisa, okudlulisa imiklamo ephrintiwe endaweni ngokushisa, lolu hlobo lwephepha lulungele izinkomishi ezenziwe ngezinto ezingabekezelela ukusetshenziswa kokushisa, njengamapulasitiki athile noma izinsimbi. Kule nqubo, ukuphrinta kudluliselwa ngokuphumelelayo kusuka ephepheni kuya enkomishini ngaphansi kokusetshenziswa kokushisa nokucindezela.
Ukuze uthole izinhlelo zokusebenza ezihlala isikhathi eside futhi ezihlala isikhathi eside, ifilimu noma izinto ze-vinyl ziyisinqumo esikhethwayo, ikakhulukazi uma kuhlanganiswa nezindlela zokunyathelisa zokudlulisa. I-synergy enjalo ivame ukuletha ikhwalithi ephezulu, ukuphrinta okuqinile okumelana nokuguga, okuwenza alungele ukusetshenziswa isikhathi eside ezinhlotsheni zenkomishi ezihlukahlukene, kuhlanganise nepulasitiki nensimbi.
Ukuqwashisa okukhulayo emhlabeni jikelele ngezindaba zemvelo eminyakeni yamuva kuholele ekwandeni kwesidingo sezinketho ezilungele imvelo ekwenzeni ngokwezifiso ukugoqa izinkomishi. Ezinye izindlela ezisimeme ezifana namafilimu abolayo ziyisibonelo esihle, esinikeza ikhwalithi ngaphandle kokuyekethisa izindinganiso zemvelo. Ngaphezu kwalokho, a ukugoqa indebe esebenzisa oyinki be-eco-solvent enqubweni yokuphrinta imele enye inketho evumelana nemvelo. Lawa ma-inki, akhiqizwe ngezingcaphuno zamafutha amaminerali acolisisiwe, ahambisana kahle nokuthandwa ngabathengi abaqaphela imvelo.
Izindlela zokuphrinta zokuthuthukisa idizayini
Noma ukugoqwa kwenkomishi kungase kukhiqizwe ngezindlela zokuphrinta zendabuko ezifana nokuphrinta kwedijithali nesikrini, ukuphrinta kokudlulisela ngokuyinhloko kuyisinqumo sabo esiyinhloko uma kubhekwa ikhwalithi eyindilinga kahle ekunikezayo yokwenza ngokwezifiso ukugoqwa kwenkomishi. Lokhu kubonakala uma kucatshangelwa ukuthi nakuba ukuphrinta kwedijithali kwaziwa ngokulungiswa kwakho okuphezulu, ngokuvamile akufinyeleli ukukhanya okufana nokuphrinta kokudlulisa, nakuba kushesha ngakho-ke kungase kubize kakhulu ekugijimeni okuncane.
Ukuphrinta kwesikrini kwendabuko, ngakolunye uhlangothi, kuvame ukuncanyelwa kuma-oda amaqoqo amakhulu ngenxa yokuqina kwakho nokubukeka kochwepheshe. Nokho, ingeyemiklamo elula, njengoba ikhwalithi yesithombe ingase intule imininingwane etholakala ekuphrinteni kokudlulisa. Kafushane nje, ukudlulisa ukuphrinta ikhethwa ngenxa yekhono layo lokuletha ikhwalithi yesithombe evelele enamathunzi abukhali, aphilayo kanye nokukhanya. Ngaphezu kwalokho, ukuhambisana kwayo nezinhlobonhlobo zezinto zokwakha, njengepulasitiki kanye ne-ceramics, kuvumela ukudalwa kwemiklamo eyinkimbinkimbi nekhwalithi ephezulu ezindaweni ezihlukahlukene.
Kodwa phakathi kwazo zonke izindlela zokuphrinta zokudlulisa, ukuphrinta kwe-UV DTF kugqama ngekhwalithi yayo yesithombe ehlukile kanye nokudlidliza ngemibala ehlukene, ngenxa yoyinki abelapheka nge-UV abanikeza ukucaca okuphezulu, izithombe ezibukhali ezinemibala egqamile. Ngokuphambene, izinkomishi ezisongayo ezenziwe ngezinye izindlela zokunyathelisa zokudlulisa, okuhlanganisa ukudluliswa kokushisa kwe-vinyl, zingakwazi ukunikeza ikhwalithi enhle kodwa ngokuvamile zingabi ezingeni elifanayo lemininingwane noma ukushuba kombala njenge izinkomishi ezisongayo ezenziwe ngokuphrinta kwe-UV DTF. Ikhwalithi enjalo inika amandla Ukusonga kwenkomishi ephethwe yi-UV DTF ukubukeka kuyinkimbinkimbi, futhi kugcwele imiklamo enemibala eminingi.
Ngenxa yalokho, iningi Ukugoqa kwenkomishi ye-UV DTF, njengalena evezwe esithombeni esingezansi, nazo ziyazihlukanisa ngokokuqina, futhi zimelana kakhulu nokufiphala nokuklwebheka, kuyilapho ngokuvamile zingangeni manzi, ziqinisekisa ukukhanga okubonakalayo okuhlala isikhathi eside.
Enye inzuzo ephawulekayo ye Ukugoqa kwenkomishi ye-UV DTF, ikakhulukazi uma kuqhathaniswa nezinye izindlela zokudlulisa ukushisa, kulele ekusetshenzisweni kwazo kalula. Ngokungafani nezinqubo zokudlulisa ukushisa ezivamile, i-UV DTF ayidingi okokusebenza okukhethekile kokucindezela ukushisa. Lokhu kufinyeleleka nge-adhesive kufilimu elashwe yi-UV, esiza ukusetshenziswa okuqondile endaweni yenkomishi ngokususa nje isendlalelo sokuvikela. Lokhu kwenza yonke inqubo yokudlulisa ibe lula, iyenze ifinyeleleke futhi iqonde kuwo wonke umuntu.
Izinketho zokwenza ngokwezifiso nokuqinisekiswa kwekhwalithi
Ngaphandle kwezinketho zempahla neyokuphrinta, amandla okwenza ngokwezifiso omthengisi ancike kakhulu ekuguquguqukeni okunikezwa abakhiqizi babo abakhethiwe. Ngokwesibonelo, a umhlinzeki ophelele wokugoqa inkomishi ingase inikeze izinketho eziningi zokwenza ngokwezifiso ezingaphezu kwezinqumo ezijwayelekile ezifana namalogo, ukupakishwa, nezithombe, okuhlanganisa amathuluzi okwenza ngokwezifiso aku-inthanethi asheshayo ngaphandle noma ngaphandle kwezifanekiso, kodwa ivumela uhla olubanzi lwezicelo ezihlosiwe zokuthola ulwazi lomkhiqizo ofanelana nawe.
Okwamanje, kubathengisi bezitolo ababeka phambili imiqondo yedizayini eyisisekelo noma imiphumela yedizayini iyonke, abazibandakanya nayo umhlinzeki ohlinzeka ngokwenza ngokwezifiso okusekelwe kusampula kungaba yinzuzo. Kungenjalo, ukusebenzisana nomhlinzeki lokho isekela kokubili okusekelwe kumklamo kanye nokwenza ngokwezifiso okugcwele okukhethwa kukho, okuhlanganisa osayizi abenziwe ngokwezifiso, kanye nokuma noma ukuhlinzeka ngemiklamo yamahhala, kungase kuhlangabezane kangcono nezidingo zabo ezibanzi. Ukwakheka okunjalo okugxile ekwakhiweni okugoqiwe okugcwele kungase kuvame ukufaka ikhono lokusekela ukukhiqizwa kokuhlala kancane (okulula ukususa) noma ukugoqa kwenkomishi egcwele unomphela ukuze kuhlangatshezwane nezidingo zebhizinisi ezihlukene kanye nokuthandwa ngabathengi.
Ekugcineni, abakhiqizi banamathela kumigomo eqinile yokulawula ikhwalithi, egcizelela izici zekhwalithi eziyingqayizivele nezimfuneko zomkhiqizo ngamunye. Ngokuhlala beqapha futhi behlola ikhwalithi yokuphrinta, bagcina amazinga aphezulu kuzo zonke izinketho zokwenza ngokwezifiso. Lokhu kuyiqiniso ikakhulukazi abahlinzeki ababeka phambili ukulawulwa kwekhwalithi nokuqinisekiswa kwekhwalithi (QC & QA), ngisho noma kusho ukuthola izinketho ezilinganiselwe zokwenza ngokwezifiso noma ukuklama ngokuya ngezifanekiso ezinikiwe zokugoqa inkomishi kuphela ukuze kuqinisekiswe ukunamathela ezindinganisweni zazo eziqinile.
Ukwamukela okuhlukile
Umkhuba okhulayo wokugoqa izinkomishi ubonakala ekuhlaziyweni kwegama elingukhiye lezikhangiso ze-Google, okubonisa ukukhuphuka okungaguquki kwevolumu yosesho yanyanga zonke ezinyangeni eziyi-12 ezedlule. Ukwanda okunjalo, ikakhulukazi ngokwemibandela ehlotshaniswa nobuchwepheshe bokuphrinta bokudlulisa obufana ne-UV DTF, kugqamisa intshisekelo ekhulayo kanye nesidingo sokugoqwa kwenkomishi okwenziwe ngokwezifiso.
Mayelana namathiphu okwenza ngokwezifiso, kubalulekile kubathengisi bezitolo ukuthi baqaphele izinketho zobuchwepheshe bokuphrinta ezitholakalayo. Amabhizinisi angakhetha ezintweni ezihlukahlukene ezifana nephepha, ifilimu, ne-vinyl, ngayinye ifanele izindlela zokuphrinta ezihlukene zokwenziwa ngokwezifiso okuhlala njalo noma unomphela. Lokhu kuhlukahluka ekuthuthukisweni komklamo kuhambisana nezinketho ezincane noma ezigcwele zokwenza ngokwezifiso ezigcizelela ukuqinisekiswa kwekhwalithi, njengoba ekugcineni, ukhiye wokwenza ngendlela oyifisayo ngempumelelo ulele kukho kokubili umklamo womkhiqizo osebenzayo futhi okhangayo.
Ukuze uthole eminye imibono yokudala, imininingwane yezimboni, nezibuyekezo zebhizinisi zokuthi ungawasebenzisa kanjani amandla okwenza ngokwezifiso ukugoqa indebe, vakashela U-Cooig Uyafunda ukuthola umhlaba wamathuba kanye nokwamukela okuhlukile ekwenzeni ngokwezifiso umkhiqizo endaweni yebhizinisi.
