Ongakubuka ku-Skincare: The Innovators Shaping 2025

Imboni ye-skincare ikhula njalo njengoba ukukhathazeka kwabathengi nezinto eziza kuqala ziqhubeka nokuvela. Ngaphezu kwezixazululo zokunakekelwa kwesikhumba komuntu siqu, abathengi namuhla bafuna ukunakekelwa kwesikhumba okuqhutshwa yimiphumela, kugcizelela izithako ezisebenzayo njenge-hyaluronic acid novithamini C wokuvimbela isikhumba esinempilo kanye nesikhumba esibukeka sisincane. Umbuzo uwukuthi, izinhlobo zobuhle zingahlala kanjani zibalulekile njengoba izintandokazi zabathengi zishintsha?

Kule bhulogi sibheka izinhlobo ezinhlanu ezintsha ezibumba kabusha imboni, sihlola ukuthi yini eyenza uhlobo ngalunye lugqame nokuthi ungazisebenzisa kanjani lezi zifundo kumkhiqizo wakho wobuhle ukuze uhlale uncintisana.

Okuqukethwe
Izinkinga eziphezulu ze-skincare zabathengi
Imikhiqizo emi-5 ebumba kabusha imboni ye-skincare ngo-2025
    modules
    OYO
    Uhlobo lwase-Urban
    Umama omsulwa
    Konke Okugolide
Izinyathelo ezibalulekile zika-2025
Amasu emikhiqizo emisha yobuhle
Ikusasa le-skincare emisha

Izinkinga eziphezulu ze-skincare zabathengi

Imakethe ye-skincare iyakhula, kepha izidingo zabathengi zihluke kakhulu futhi zicacile kunangaphambili. Kusukela ekubhekaneni nokubukeka kwemigqa emihle nemibimbi kuya ekubhekaneni nezinkinga ezifana nemibuthano emnyama, ukoma, nempilo yesikhumba esengozini, abathengi balindele imikhiqizo ye-skincare eletha izinzuzo zangempela, ezibonakalayo. Ngokocwaningo lwakamuva, 60% yabathengi beka phambili imikhiqizo equkethe izithako ezisebenzayo ezifana ne-hyaluronic acid novithamini C, owaziwa ngokufaka amanzi esikhumbeni esiphelelwe amanzi, athuthukise ukuthungwa kwesikhumba, futhi anciphise izimpawu zokuguga.

Okunye okukhathazayo okuvamile kufaka phakathi ukuthola izindlela zokwelapha eziguquguqukayo ezifanela izinhlobo ezahlukene zesikhumba, ukuthuthukisa umgoqo wemvelo wesikhumba, nokuzuza isikhumba esihlanzekile, esinempilo ngefomula engasindi engavali izimbotshana. Ngokukhula kwabathengi abaqaphela imvelo nabaqhutshwa yimiphumela, kukhona nesidingo esikhulayo semikhiqizo ehlanganisa imiphumela esekelwe isayensi nokusimama.

Ukubhekana nalokhu kukhathazeka akukhona nje ngokwakha amafomula asebenzayo. Imikhiqizo kumele futhi ifundise abathengi mayelana nezinzuzo zemikhiqizo yabo, yakhe ukwethembana, futhi inikeze ukusekelwa okusekelwe kokuhlangenwe nakho ukuze kuhlangatshezwane nezidingo zomthengi wesimanje "ohlakaniphile". Ngokuvumelana ne I-Global Cosmetic Industry, u-58% wabathengi base-US bakholelwa ukuthi izinhlobo zobuhle zingasiza ekuqedeni izimo zesikhumba ezingamahlalakhona ngokusebenza njengomthombo wemfundo.

Imikhiqizo emi-5 ebumba kabusha imboni ye-skincare ngo-2025

Amamojula: Izinqubo zomtholampilo ezenzelwe wena

I-Brand-based Modules yase-Singapore ichaza kabusha i-dermatology yomuntu siqu. Ngama-676 enziwe ahlukile, Amamojula ahlanganisa ubuchwepheshe be-dermatologist nobuchwepheshe ukuze alethe imikhiqizo yokunakekelwa kwesikhumba ethengekayo, yezinga lochwepheshe eklanyelwe izidingo zomuntu ngamunye. Lokhu bakufeza ngokubonisana nge-telehealth, u-Tom Reynolds, i-VP yomkhiqizo kanye nezinto ezintsha, athe, "Sifuna ukuletha umkhiqizo owenziwe umuntu uqobo ngangokunokwenzeka, kodwa osamelana nesayensi."

Kungani kubalulekile: Emakethe lapho I-23% yeGen Z eNdiya, isibonelo, kunzima ukuthola imikhiqizo ephumelelayo, futhi ngaphezu kwalokho U-50% wabantu unokukhathazeka ngemiphumela, Amamojula aqeda ukuqagela. Amafomula abo enziwe aba ngewakho aqinisekisa imiphumela engcono eqondiswe kumsebenzisi ngamunye. Ukunakekelwa kwesikhumba komuntu siqu kungaphezu kokuthrenda - kuyisidingo kubathengi abakhathele ukuzama namaphutha.

I-OYO Skincare: Impilo yesikhumba esondelene

I-OYO Skincare, uhlobo lwase-UK, ikhuluma ngendawo evame ukunganakwa yokunakekelwa kwesikhumba okusondelene ngemikhiqizo yayo yemvelo, ephelele. Amafomula abo angasindi agcizelela isikhumba esihlanzekile nokuqina komzimba kuyilapho ebhekana nezinkinga ezifana nezinwele ezimile, amaqhubu, nezibazi zomugqa we-bikini.

I-OYO Skincare inqoba izinwele ezinempilo ngokuthumela imiyalezo enikeza amakhasimende amandla okwamukela ukukhetha kwawo kokuzilungisa.

Kungani kubalulekile: Njengoba ukucwaswa kwezimo zesikhumba ezisondelene kuncipha, isidingo sezixazululo ezinjalo siyakhula. Imikhiqizo efana ne-OYO igcwalisa igebe emakethe ngokujwayela ukunakekelwa kwesikhumba okuseduze ngenkathi ikhuthaza ukuzethemba.

Uhlobo lwasemadolobheni: I-skincare yokulwa nokungcola

Isekelwe eSweden, i-Urban Kind iklama imikhiqizo eqondene nokuphila kwasemadolobheni. Bahlose ukulwa nokunukubezeka, ingcindezi, nokulimala kwemvelo ngefomula yabo yokuphathelene ye-UrbanA7™. Iqondiswe kubantu basemadolobheni, imikhiqizo yabo, njenge-Niacinamide Barrier Serum, ihlose ukunciphisa isikhumba esibucayi, izimbotshana ezivalekile, nokugqashuka.

Ngaphandle kwalokho 56% wabantu bomhlaba manje ehlala ezindaweni zasemadolobheni futhi evame ukuchayeka ekungcoleni nasekucindezelekeni kwemvelo, i-Urban Kind ibheka ukunikeza isisombululo kulezi zindawo ezizungezile.

Igxile ku-#BarrierRepair, uhlelo lomkhiqizo olunezinyathelo ezine luhlanganisa okokuhlanza, inkungu, i-serum, kanye ne-moisturizer, evikela ukoma kanye nemibimbi kuyilapho isekela umgoqo wesikhumba. Ukwengeza, amashubhu e-aluminium e-PCR asetshenziswayo enziwe ngezinto ezigaywa kabusha futhi akhiqizwa efektri engangathathi hlangothi ye-CO100 engu-2%.

Kungani kubalulekile: Ngokuhlanganisa isayensi nokusimama, i-Urban Kind ihlangabezana nezidingo zabahlali basedolobheni abaqaphela imvelo.

Umama Omsulwa: Ukunakekelwa ngaphambi nangemuva kokubeletha

I-Pure Mama yaseNew Zealand igxile ezidingweni eziyingqayizivele zesikhumba komama abakhulelwe nabasanda kubeletha. Ukusebenzisa izithako zemvelo ezifana ne-rosehip ne-kawakawa, umkhiqizo wehlisa ukuphatheka kabi futhi ukhuthaze ukuphulukiswa.

Lo mkhiqizo wenza iphuzu lokwenza ucwaningo olunzulu ngaphambi kokwakhiwa, okuhlanganisa izakhiwo zesithako, ukuhambisana nesikhumba, kanye nezingozi ezingaba khona komama nezingane. Isibonelo, i-Nipple Butter yabo iphephile kubantwana, ngakho-ke omama akudingeki ukuthi bayigeze ngaphambi kokuncelisa - ukuthinta okucabangelayo okungenzeka kuzwakale komama abamatasa.

Inkundla ye-Pure Mama's “Pregnancy Paradox” iphinde ibe yindawo lapho abasebenzisi bengabelana ngezimo zabo ezithinta imizwa ngesikhathi sokukhulelwa, bekhuthaza umphakathi kanye nokwesekwa.

Kungani kubalulekile: Ukugxila okumsulwa kukaMama kukho kokubili ukunakekelwa ngokomzimba nangokomzwelo kuyakuhlukanisa, kusize omama ukuba babeke ukuzinakekela kuqala ngaphandle kwengcindezi “yokubuyisela emuva.”

Konke Okugolide: Ukukhuthaza ukuguga

I-All Golden, ibhrendi elizinze e-US, inqoba “ukuguga.” Ukuhlanganisa ama-peptide, ubhontshisi be-tonka, nama-adaptogens ukulwa "nokuvuvukala" (ukuvuvukala okusheshisa ukuguga), ukugxila kwabo kukunciphisa imibimbi, ukoma, nemigqa emihle kanye nokunika abesifazane amandla okuba bamukele ukuguga ngokuzethemba.

Kungani kubalulekile: Usesho "lwe-skincare elwa nokuguga" lukhuphuke ngo-19% ngo-2024, okubonisa intshisekelo ekhulayo yemiyalezo emihle yobudala, kanye nokwakhiwa kwemiyalezo nokuqanjwa kwe-All Golden kuthinta abathengi abafuna ukuguga kahle.

Izinyathelo ezibalulekile zika-2025

Imboni ye-skincare iyaqhubeka nokuvela ngokushesha, inikezela ngamathuba abalulekile emikhiqizo eqhutshwa yisixazululo ukuze ihlangabezane nezidingo zabathengi. Nakhu ukuhlolisisa imininingwane ebaluleke kakhulu nokuthi isho ukuthini ngemikhiqizo yobuhle:

1. Imakethe ekhulayo

Imakethe ye-skincare kulindeleke ukuthi ifinyelele I-USD 188.6 billion ekupheleni kuka-2024 futhi ikhule ifinyelele ku-USD 218 billion ngo-2029, okubonisa i-CAGR eqinile ka-2.94%.

Amabhrendi anikeza izixazululo ezithuthukisiwe, ezenzelwe wena angazuza kulokhu kukhula. Abathengi bayanda ngokufuna imikhiqizo eyeqa izinto eziyisisekelo, esebenzisa izithako ezisezingeni eliphezulu kanye nokwakheka okuhambisanayo.

2. “Idizayini yesidingo”

Abathengi bafuna amabhrendi abhekane nezinkinga ezahlukahlukene zokunakekelwa kwesikhumba, kusukela ekucindezelweni kwemvelo kuya ekukhathazekeni okuqondene nesigaba sempilo.

Imikhiqizo efana ne-Urban Kind kanye ne-Pure Mama ihamba phambili ngokuhlanganisa ukunikezwa kwayo ukuze ihlangabezane nezinselele ezihlukile zezigaba ezithile zemakethe. Amabhrendi agxile kuzithako ezisebenzayo kanye nezixazululo ezenzelwe umuntu siqu angavikela ukwethembeka nokwethembeka kwabathengi isikhathi eside.

3. Ukunakekelwa kwesikhumba komzimba kuyadlondlobala

Ukuthengiswa kokunakekelwa komzimba e-US kukhule 10% ekuqaleni kuka-2024, egqamisa isidingo sezixazululo ngale kobuso.

Kukhona isifiso esikhulayo sezixazululo zesikhumba ngale kobuso njengoba abantu abaningi ngokwengeziwe bamukela isimiso sokuzinakekela ngomzimba eduze nesiko labo lansuku zonke lokunakekela isikhumba. Lokhu kudala ithuba lokuthi izinkampani zandise amaphothifoliyo abo ngemikhiqizo emisha yokunakekela isikhumba. Ukugxila kwe-OYO Skincare ezindaweni ezisondelene kuyisibonelo esihle sokubhekana nezidingo ezingafanelekile.

4. Ukwenza izinto obala kwakha ukwethembana

Umthengi "ohlakaniphile" wazisa imikhiqizo esekwe ebufakazini ngaphezu kokumaketha okuwubukhazikhazi. Imikhiqizo efana ne-All Golden igqama ngokugcizelela imiphumela yomtholampilo.

5. Izindaba zokuguga okunempilo

Isesha i-"anti-aging skincare" lenyuke ngo-19% ngo-2024, eshayelwa u-Gen X, iMillennials, kanye nabathengi be-Gen Z abagxile ekukhuleni.

Kusukela ku-Gen Z ifuna ukuvimbela kuya ku-Gen X egxile ebuhleni, izixazululo zokuguga zihlala zihamba phambili kubathengi.

6. Isidingo sokwenza kube ngokwakho

Amamojula ayisibonelo sokuthi ukunakekelwa kwesikhumba okuklanyelwe kungathuthukisa kanjani ulwazi lomsebenzisi nokwaneliseka, kuhlangatshezwane nesidingo esikhulayo semikhuba yomuntu ngamunye.

Ikhono lokuletha izixazululo ze-bespoke ngqo eminyango yabathengi aligcini nje ngokubhekana nokukhathazeka okuthile kwesikhumba kodwa futhi liphakamisa ulwazi lwamakhasimende jikelele.

Amasu emikhiqizo emisha yobuhle

Sisebenzisa esikufundile kulaba basunguli be-skincare abayisixazululo, ngezansi kukhona amasu athile asebenzayo okusiza izinhlobo ezintsha zobuhle zigqame ngo-2025:

1. Gxila emakethe ye-niche: Bhekana nezidingo ezinganakekelwa kahle, njengokunakekelwa okuseduze noma ukunakekelwa kwesikhumba kwangaphambi kanye/noma kwangemva kokubeletha
2. Sebenzisa izithako ezisebenzayo: Gqamisa izinzuzo ze-hyaluronic acid, uvithamini C, i-retinal, nezinye izithako ezifakazelwe ukukhomba imigqa emihle, imibimbi, nesikhumba esiphelelwe amanzi.
3. Khuthaza ukubonakala obala: Yabelana ngokuthi imikhiqizo yakho yokunakekelwa kwesikhumba yenziwa kanjani futhi ugcizelele izixazululo ezihlanzekile, eziphephile
4. Yakha umphakathi: Xhumana nabathengi ngosekelo olusekelwe kokuhlangenwe nakho futhi udale izinkundla zezindaba ezabiwe, njenge-Pure Mama's Pregnancy Paradox
5. Yamukela ukusimama: Tshala imali emikhubeni elungele imvelo namafomula angasindi ukuze uhehe abathengi abaqaphela imvelo

Ikusasa le-skincare emisha

Njengoba imakethe ye-skincare ithuthuka, imikhiqizo kufanele ibhekane nezidingo ezicashile, ibeke obala kuqala, futhi ibungaze ulwazi oluhlukahlukene lwabathengi. Kungakhathaliseki ukuthi ukubhekana nemiphumela yokungcola esikhumbeni, ukunika omama amandla okuzethemba emizimbeni yabo, noma ukuchaza kabusha ukuguga, laba basunguli bakha ikusasa elishintshayo embonini yobuhle.