Ukuthatha okhiye
I-inflation idlangile futhi akekho ophuma engenamyocu
Kuyamangaza ukuthi abathengisi be-inthanethi babona amanani entengo ephezulu kakhulu ekhuphuka nge-margin enkulu
Izitolo ezinkulu ziphuma isibili, kanti izitolo zezimonyo nezimpahla zangasese zingene endaweni yesithathu
Abathengisi bangene onyakeni omusha ngenothi elihle njengoba ukuthengiswa okugcwele kukaJanuwari kuqhubekisele phambili umfutho wokuthenga. Naphezu kombono omuhle, ukusebenzisa imali kusalele ngemuva kokwehla kwamandla emali okuphindwe kabili.
Idatha evela ku-ONS Retail Index ikhombisa inani elisetshenziswe ekuthengiseni (ngaphandle kukaphethiloli) lenyuke ngo-3.7% ngoJanuwari 2023, kanti inani elithengiwe lehle ngo-5.3%.
Isithombe sibukeka sifiphele nakakhulu uma sibheka ngoJanuwari 2023 vs February 2020 - amanani akhuphuke ngo-13.4%, kodwa amavolumu ehle ngo-0.8%.

Ngakho-ke, yibaphi abathengisi abanenani eliphakeme kakhulu le-inflation, uma siqhathanisa uJanuwari 2023 noJanuwari 2022?
1. I-E-commerce kanye nezindali eziku-inthanethi - 26.2%
Kuyamangaza ukuthi izinkundla eziku-inthanethi ezifana ne-Amazon yethu esiyithandayo ne-eBay zithatha umqhele.
Izindleko zokukhiqiza emhlabeni wonke ziyenyuka – akuzona izindaba. Kubathengi be-e-tailers, into esemqoka ukukhathazeka ngokwenyuka kwezindleko zokufakwayo, ikakhulukazi kugcinwa, izindleko zokuhamba nezokusabalalisa. Ukwehla kwamandla emali kuhlanganisa amanani entengo asevele ephezulu.
Kokubili ukuthengisa kanye nezindleko zokugcinwa kwempahla kuye kwakhuphuka, njengoba e-commerce kanye nokuqongelela isitoko kwakhula ngaphambi kokuphazamiseka kwezohwebo kweBrexit. Izindleko zebhaluni zabasebenzi kanye nezintengo zemizi nazo zibambe iqhaza.
Izikhala, ukushoda kwempahla kanye nokubambezeleka kwempahla kuyehla kuze kube ngamanani aphezulu e-warehouse.
Ukuzenzakalela kanye nokutshalwa kwezimali yizindaba ezihamba phambili zonyaka. Izakhiwo ze-warehouse zitshala imali ukuze zisebenze kahle futhi zihlangabezane nezidingo ze-e-commerce - futhi lokho kutshalwa kwezimali akumahhala. Amabhizinisi adinga ukubuyisela imali yawo ngokudlulisela izindleko kubathengisi.
Izindleko zokuthutha nezokusabalalisa ziyakhuphuka, ziqhutshwa ukwanda kwezindleko zamaholo. Umthethonqubo wase-UK ushintshile, odinga izinzuzo ezincane zesisebenzi esivamile njengeholide elikhokhelwayo nekhefu lokugula, okukhuphula isikweletu samaholo. Futhi sonke sesijwayelene neziteleka zabasebenzi ezinyangeni ezedlule, izinyunyana zifuna ukunyuselwa amaholo ukuze zihambisane nezindleko zokuphila ezimba eqolo.
2. Izitolo ezinkulu nezinye izitolo zokudla - 11.2%
Amakethe amakhulu nezinye izitolo zokudla ziphume isibili emqhudelwaneni akekho ofuna ukuwina.
Izindleko zokudla zihlala ziphezulu. Imiphumela yempi yase-Ukraine iye yanda Umanyolo futhi amanani kagesi, ihlunga kuze kufike kumanani emashalofini.
Akuzona izindaba ezinhle kulabo abathanda isidlo sasekuseni esinenhliziyo enhle ekuseni. Izindleko zobisi, ushizi namaqanda zenyuke ngo-31.1% phakathi nonyaka.
Izinto azibukeki zinzima kakhulu kulabo abadinga ukulungiswa kwe-caffeine ekuseni, nge ikhofi, itiye futhi ukhokho amanani enyuka ngo-13.8%. Lokhu ukukhuphuka okuphansi kakhulu kubhasikidi wokudla we-ONS. Okuyisisekelo sokudla okufana namafutha namafutha (akhuphuka ngo-26.7%) athwele kanzima.
Kubathengi, isimo sezulu esibi e-Europe nase-Afrika kanye nokukhuphuka kwentengo yamandla kanye nomanyolo kubalimi kusho ukubona izithelo futhi imifino ukushoda emashalofini kanye nemikhawulo yokuthenga yethulwe futhi. Ukushoda kwemboni yonke kuzokhulisa izinkinga ezikhona zamanani.

3. Abathengisi bezimonyo nezinto zokugeza - 10.4%
Nakuba izikweletu zamandla negrosa zinciphile kuqala, ayikho indawo yokuphila kwethu ehlala ingenamyocu; abathengisi bezimonyo nezinto zokugeza angene okwesithathu.
Uma ungacabangi ukuthi uke wabona amadili muva nje, awunaphutha – imikhiqizo yobuhle ibiza kakhulu kunakuqala.
Ochwepheshe baseBritish Beauty Council bathi intengo yejeli yeshawa iyodwa inyuke ngo-8% phakathi nonyaka kuze kube uSepthemba 2022, kuyilapho i-shampoo yenyuka ngo-11%.
Ngakho, yini ebangela ukwanda okusheshayo? Hhayi-ke, izindleko zokukhiqiza zikhuphuke ngo-10.9% onyakeni wonke kuze kube uJanuwari 2023 futhi abakhiqizi abanankinga yokudlulisela ukwenyuka kubathengisi. Izimonyo eziningi nezinto zokugeza ziqukethe i-glycerin (eyenziwe ngamafutha ezilwane) kanye namakhemikhali e-petrochemicals; izindleko zokufakwayo kokubili ziye zanda kusukela ekuqaleni kwempi e-Ukraine.

Yini ngaphambili?
Ukuzethemba kwabathengi kuyehla futhi izindleko ezikhuphukile zisadluliswa ochungechungeni lokuhlinzeka, ngakho ngeke sikwazi ukubona amanani ehla noma nini maduze. Kodwa abathengisi bazama ukwenza ingxenye yabo, bethatha izinyathelo zokunciphisa izindleko futhi banciphise ukunyuka lapho bengakwazi khona.
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