Sisenkathini yokuqukethwe kwamavidiyo, futhi wonke amabhizinisi anethuba lokuzibandakanya, ukufundisa, kanye nokunxenxa ababukeli balo ngokumaketha ngevidiyo. Kodwa kungani ukumaketha kwevidiyo kubaluleke kangaka kumabhizinisi ezobuchwepheshe? Yilokho kanye esilapha ukukuchaza!
Lapha, sizochaza izinzuzo zokumaketha kwevidiyo futhi sikunikeze amasu anosizo okusebenzisa imikhankaso yokumaketha yevidiyo esebenzayo njengebhizinisi lobuchwepheshe.
Okuqukethwe
Kungani ukumaketha kwevidiyo kubalulekile kumabhizinisi ezobuchwepheshe
Izinzuzo zokumaketha kwevidiyo kumabhizinisi obuchwepheshe
Izinhlobo zokuqukethwe kwevidiyo kwamabhizinisi ezobuchwepheshe
Amasu okuqalisa imikhankaso yokumaketha yevidiyo esebenzayo
Imicabango yokugcina
Kungani ukumaketha kwevidiyo kubalulekile kumabhizinisi ezobuchwepheshe
Abathengi banamuhla balangazelela okuqukethwe okubukwayo okugayeka kalula futhi okuhehayo. Njengoba ukunakwa kuncipha kanye nokugcwala kolwazi kuba yinjwayelo, ukumaketha kwevidiyo kunikeza isixazululo esicindezelayo sokudonsa ukunaka kwababukeli nokuletha umlayezo wakho ngempumelelo. Ngokusho kwe-Cisco, ithrafikhi yevidiyo kulindeleke ukuthi ibe ngu-82% wabo bonke abantu abasebenzisa i-inthanethi ngo-2022. Ucwaningo lwe-IDC lwaqinisekisa lokhu ngokubonisa 32% ukwanda kokusetshenziswa kwevidiyo selokhu kwaqala lolu bhubhane.
Kodwa kungani ukumaketha kwevidiyo kubaluleke kangaka embonini yezobuchwepheshe?
Kumabhizinisi ezobuchwepheshe, ukukhombisa izici nezinzuzo zemikhiqizo kubalulekile ekuqhubekiseni ukuthengisa nokuguqulwa. Ukuthengisa ngevidiyo kuvumela izinkampani zobuchwepheshe ukuthi zigqamise izici eziyingqayizivele nokusebenza kwemikhiqizo yazo ngendlela ekhangayo, okwenza kube lula kumakhasimende ukuqonda nokwazisa inani elikunikezayo.
Ukwengeza, izinkampani zobuchwepheshe kulindeleke ukuthi zihambisane nezitayela, okusho ukudala okuqukethwe kwevidiyo okuphoqayo.
Izinzuzo zokumaketha kwevidiyo kumabhizinisi obuchwepheshe
Awuqinisekile ukuthi ibhizinisi lakho lezobuchwepheshe lidinga ukwenza okuqukethwe kwevidiyo? Nazi izinzuzo zokumaketha ngevidiyo:
Ukuzibandakanya okuphezulu
Okuqukethwe kwevidiyo kudonsa ukunaka kwezithameli ngempumelelo kunombhalo noma izithombe zodwa. Ngokombiko ka I-Wyzowl, u-85% wamabhizinisi asebenzisa ividiyo njengethuluzi lokumaketha, futhi u-99% walabo abayisebenzisayo sebevele bahlela ukuqhubeka esikhathini esizayo, okubonisa impumelelo.
Kungakhathaliseki ukuthi ngemiboniso yomkhiqizo, okokufundisa, noma amavidiyo achazayo, okuqukethwe kwevidiyo kunikeza umuzwa onamandla nosebenzisanayo odonsa ukunaka kwezithameli futhi uqhubekisele phambili ukuzibandakanya. Ngokuhlinzeka ngolwazi olubalulekile ngefomethi ebandakanyayo, izinkampani zobuchwepheshe zingazenza njengeziphathimandla ezithenjwayo embonini yazo futhi zakhe ubudlelwano obuhlala isikhathi eside namakhasimende.
Amazinga okuguqulwa anyusiwe
Ucwaningo lubonisa ngokungaguquki ukuthi ukufaka ividiyo ekukhangiseni kuholela emazingeni aphezulu okuguqulwa. Ucwaningo olwenziwe yi-HubSpot luveza ukuthi ukufaka ividiyo ekhasini lokufika kungaba khuphula izinga lokuguqulwa ngo-80%, kanye no-30% wamakhasi okufikela aphezulu ahlanganisa ividiyo. Futhi ngokusho I-ReelSEO, okuhlanganisa ividiyo ekhasini lakho eliyisiqalo kungakhuphula izinga lokuguqulwa ngo-20% noma ngaphezulu.
Ukwengeza, inkampani yokuthengisa I-SingleGrain ithi abasebenzisi abangu-46% bathatha isenzo esithile ngemva kokubuka isikhangiso esiyividiyo.
Ukukhunjulwa komkhiqizo okuthuthukisiwe
Ukumaketha ngevidiyo kuyasiza ekuthuthukiseni ukukhumbula nokuqashelwa komkhiqizo. Ngokuqukethwe kwamavidiyo, amabhrendi angadlulisa umlayezo wawo ngendlela ekhumbuleka kakhudlwana futhi ashiye umbono ohlala njalo kubabukeli babo.
Ukwabelana komphakathi okuthuthukisiwe
Amavidiyo abiwa kakhulu kuzo zonke izinkundla zokuxhumana, akhulisa ukufinyelela komkhiqizo nokuzibandakanya. I-Brightcove uthi amavidiyo omphakathi akhiqiza 1,200% amasheya ngaphezulu kunombhalo nokuqukethwe kwesithombe kuhlangene. Lawa mandla ayingozi okuqukethwe kwevidiyo enza amabhizinisi anwebe ukufinyelela kwawo ngokushesha futhi afinyelele izethameli ezintsha.
Ukuxhumana okusebenzayo kolwazi oluyinkimbinkimbi
Kumabhizinisi asezimbonini zobuchwepheshe, njengokuthuthukiswa kwesofthiwe noma amasevisi e-IT, ukumaketha kwevidiyo kubaluleke kakhulu ekwenzeni lula imiqondo eyinkimbinkimbi kanye nokubonisa ukusebenza komkhiqizo. Ucwaningo oluvela I-Animoto iphakamisa ukuthi umthengi oyedwa kwabangu-1 alahlekelwe isithakazelo enkampanini uma ingenayo ividiyo.
Ngokusebenzisa okubonwayo nokugqwayiza, amabhizinisi ezobuchwepheshe angakwazi ukuxhumana ngempumelelo nemininingwane eyinkimbinkimbi kubabukeli abaqondiwe futhi athuthukise ukuqonda nokwethemba.
Izinhlobo zokuqukethwe kwevidiyo kwamabhizinisi ezobuchwepheshe
Amabhizinisi ezobuchwepheshe anezinketho ezihlukahlukene zokudala okuqukethwe kwevidiyo ngezinjongo zokumaketha. Izinhlobo ezingcono kakhulu zamavidiyo zizoncika ezintweni ezifana nezithameli eziqondiwe, imigomo yokumaketha, kanye nohlobo lwemikhiqizo noma amasevisi athuthukiswayo. Kodwa-ke, ezinye izinhlobo zamavidiyo ezivame ukwenza kahle kumabhizinisi obuchwepheshe zihlanganisa:
Imibukiso yomkhiqizo kanye nezifundo
Izifundo zevidiyo nemibukiso zinhle kakhulu ekuboniseni izici nokusebenza kwemikhiqizo yobuchwepheshe. Lawa mavidiyo anikeza amakhasimende ukuqonda okucacile kokuthi umkhiqizo usebenza kanjani nokuthi ungawazuzisa kanjani. Imibukiso ingasukela ekuhambeni okulula kuye kokufundisa okujulile, kuye ngobunkimbinkimbi bomkhiqizo kanye nezidingo zezethameli.
Isibonelo esihle sevidiyo yokufundisa ngobuchwepheshe yilesi Isifundo sokusetha i-VR nge-PlayStation.
Amavidiyo achazayo
Amavidiyo achazayo angamavidiyo amafushane, ahehayo achaza umqondo, inqubo, noma umkhiqizo ngendlela eqondile. Lawa mavidiyo asebenza kahle kakhulu ekwethuleni imikhiqizo emisha noma ubuchwepheshe kulabo abangase babe amakhasimende abo, njengoba ehlukanisa ulwazi oluyinkimbinkimbi lube izinto ezibukwayo eziqondakala kalula kanye nama-animation.
Isibonelo esihle yilesi ividiyo evela ku-Panoply, inkampani ye-SaaS.
Ubufakazi bekhasimende kanye nezifundo zecala
Ubufakazi bekhasimende namavidiyo esibonelo abonisa izindaba zempumelelo yempilo yangempela kanye nolwazi ngomkhiqizo noma isevisi. Lawa mavidiyo asiza ukwakha ukwethembeka nokwethenjwa ngabangaba amakhasimende ngokubonisa indlela umkhiqizo osize ngayo abanye ukuxazulula izinkinga zabo noma ukufeza izinhloso zabo. Ubufakazi bekhasimende bungaba nomthelela ikakhulukazi kumabhizinisi obuchwepheshe, njengoba ngokuvamile buhlanganisa izincazelo ezinemininingwane yezici nezinzuzo zomkhiqizo.
Nasi isibonelo esihle se-a ividiyo yobufakazi kusuka kukhasimende eline-LifeLock.
Okuqukethwe ngemuva-kwezigcawu
Amavidiyo angemuva kwesigcawu anikeza amazwibela okusebenza kwangaphakathi kwenkampani yezobuchwepheshe, okuhlanganisa abantu, izinqubo, namasiko ngemuva kwemikhiqizo. Lawa mavidiyo enza umkhiqizo ube ngumuntu futhi alenze lihlobane kakhudlwana kumakhasimende, esiza ekwakheni ukuxhumana okuqinile ngokomzwelo. Okuqukethwe okungemuva kwesigcawu kungabandakanya izingxoxo namalungu eqembu, ukuvakasha kwasehhovisi, noma okuvelele okuvela emicimbini yenkampani nemisebenzi.
Isibonelo sokuqukethwe kwevidiyo okungemuva kwesigcawu ongakwenza simayelana nesiko lenkampani yebhizinisi lakho. I-Apple ikwenze lokhu ngokukhombisa ukuzibophezela kwayo ezinhlobonhlobo le vidiyo.
Ama-Webinars nokusakaza bukhoma
Ama-Webinar nokusakaza bukhoma amafomethi evidiyo asebenzisanayo avumela amabhizinisi ezobuchwepheshe ukuthi ahlanganyele ngqo nezithameli zawo ngesikhathi sangempela. Lawa mafomethi alungele ukusingatha ukwethulwa komkhiqizo, izikhathi ze-Q&A, noma izinkundla zokufundisana. Ama-Webinar nokusakaza bukhoma kuvumela ukuxhumana okubili, okuvumela amabhizinisi ukuthi aphendule imibuzo, abhekane nokukhathazeka, futhi aqoqe impendulo yamakhasimende ngesikhathi sangempela.
Imihlahlandlela yokwenziwa kanjani kanye nokuqukethwe kwezemfundo
Imihlahlandlela yokwenza kanjani namavidiyo okufundisa ahlinzeka ngolwazi olubalulekile nemininingwane kumakhasimende, ukuwasiza ukuthi afunde amakhono amasha noma axazulule izinkinga ezithile. Lawa mavidiyo angakwazi ukuhlanganisa izihloko eziningi, kusukela ekuxazululeni izinkinga ezivamile ukuya ekubeni yingcweti nezici ezithuthukile.
Ngokuhlinzeka ngokuqukethwe okubalulekile nokufanelekile, amabhizinisi ezobuchwepheshe angazimisa njengeziphathimandla ezithenjwayo embonini yawo futhi ahehe abalandeli abaqotho bamakhasimende.
I-Apple inikeza isibonelo esihle sendlela yokuqondisa ngale vidiyo indlela yokusebenzisa i-AssistiveTouch ku-iPhone noma i-iPad.
Amasu okuqalisa imikhankaso yokumaketha yevidiyo esebenzayo
1. Chaza izethameli oziqondise
Isinyathelo sokuqala ekudaleni umkhankaso wokumaketha ngevidiyo osebenzayo ukuchaza izethameli zakho ozihlosile. Uzama ukufinyelela bani? Yiziphi izithakazelo zabo, abakuthandayo, namaphuzu obuhlungu? Ngokuqonda izithameli zakho oziqondisayo, ungakwazi ukuhlela okuqukethwe kwevidiyo yakho ngendlela efanele ukuze kuhlangatshezwane nezidingo zabo ezithile kanye nezisusa zabo, wandise amathuba okuhlanganyela nokuguqulwa.
2. Xoxa izindaba ezihehayo
Ukuxoxa izindaba kuyithuluzi elinamandla ekukhangiseni ngevidiyo, okuvumela amabhizinisi ezobuchwepheshe ukuthi axhumane nezithameli zawo ezingeni lomzwelo futhi akhuthaze isenzo. Kungakhathaliseki ukuthi ngezindaba zempumelelo yekhasimende, izindaba zemvelaphi yomkhiqizo, noma ukulandisa komkhiqizo, ukuxoxa indaba kwenza umkhiqizo wakho ube ngumuntu futhi kuwenza uhlobane kakhulu nezithameli zakho. Ungakha ukuxhumana okujulile futhi ukhuthaze ukwethembeka komkhiqizo ngokuxoxa izindaba ezihehayo ezithinta izethameli zakho ozihlosile.
3. Yigcine imfushane futhi imnandi
Ezweni lanamuhla elisheshayo, isikhathi sokunaka sifushane kunangaphambili. Ukuze ugcine izethameli zakho zibambe iqhaza, gcina amavidiyo amafushane futhi aqonde ngqo. Ngokocwaningo olwenziwe ngu Wistia, amavidiyo anobude obungamaminithi angu-2 noma ngaphansi athola amanani aphezulu okuzibandakanya.
Ngokugcina amavidiyo akho emfushane futhi egxilile, ungathwebula futhi ugcine ukunaka kwababukeli ngempumelelo kakhudlwana, wandise amathuba okuhlanganyela nokuguqulwa.
4. Lungiselela izinjini zokusesha
Ukuze ukwandise ukufinyelela nokubonakala kokuqukethwe kwevidiyo yakho, kubalulekile ukuyisebenzisela izinjini zokusesha. Ngokulungiselela okuqukethwe kwevidiyo yakho ezinjinini zokusesha, ungakhuphula amathuba ayo okukleliswa phezulu emiphumeleni yosesho, ukushayela ithrafikhi yezinto eziphilayo kuwebhusayithi yakho, kanye nokwandisa ukubonakala komkhiqizo.
Ukuthuthukisa amavidiyo kuhlanganisa ukusebenzisa amagama angukhiye abalulekile ezihlokweni zamavidiyo, ezincazelweni, nomaka, kanye nokudala okuqukethwe kwekhwalithi ephezulu okunikeza inani kubabukeli bakho.
Ufuna ukufunda kabanzi mayelana nokwenza amavidiyo akho abe ngcono kanye nokukala impumelelo yemikhankaso yakho yevidiyo? Funda lokhu isiqophi marketing guide.
5. Nyusa eziteshini eziningi
Uma usudale okuqukethwe kwevidiyo yakho, ukuyiphromotha eziteshini eziningi kubalulekile ukuze kwandiswe ukufinyelela kwayo nomthelela; lokhu kuhlanganisa ukwabelana ngamavidiyo akho ezinkundleni zokuxhumana, ukuwashumeka kokuthunyelwe kwebhulogi nezincwadi zezindaba ze-imeyili, nokuwaphromotha ngeziteshi zokukhangisa ezikhokhelwayo.
Ngokuphromotha okuqukethwe kwevidiyo yakho eziteshini eziningi, ungafinyelela izethameli eziningi futhi wandise amathuba okuhlanganyela nokuguqulwa.
Funda kabanzi mayelana nokuphromotha amavidiyo akho lapha.
Imicabango yokugcina
Ukudala okuqukethwe kwevidiyo kungase kubonakale kunzima, futhi kuwutshalomali, kodwa uma kwenziwa kahle, inzuzo ingaba enkulu. Ngaphambi kokugxumela ekudaleni okuqukethwe kwevidiyo kwebhizinisi lakho lezobuchwepheshe, zinike isikhathi sokuthuthukisa isu lesu futhi uqinisekise ukuthi unezinsiza zokulenza lenzeke.
Khumbula, ukuqala kancane kancane futhi kancane ukwakha isu lakho lokumaketha ividiyo ngokuhamba kwesikhathi kulungile. Futhi, ukuze ulondoloze izinsiza, cabanga ngokuqukethwe kwevidiyo okungasetshenziswa ezindaweni eziningi, futhi ucabange njalo ukuthi uphinda uhlose kanjani okuqukethwe ezinkundleni ezahlukene. Isibonelo, ividiyo ethunyelwe kuwebhusayithi yakho ingasetshenziswa ukwengeza ibhulogi, kwabelwane ngayo ezinkundleni zokuxhumana, futhi ithuthukiswe kumakhasimende ngokumaketha nge-imeyili.
