Sebenzisa iTikTok Ukukhulisa Ibhizinisi Lakho

Yize amavidiyo e-viral comedy skit kanye “nomama abadansayo” kungase kube izinto zokuqala ezifika engqondweni lapho noma ubani ekhuluma nge-TikTok, lokho akuyona yonke le nkundla yezokuxhumana engakunikeza. Futhi iyisizinda samabhizinisi sokuthola ithrafikhi yemvelo engasetshenziswa ukuguqula ukubuka kube ukuthengisa. 

Ngabasebenzisi abasebenzayo abangaphezu kwesigidigidi ngenyanga, inqwaba yamathuba emikhiqizo kule nkundla ayipheli. Ngakho-ke qhubeka ufunda ukuze ufunde ukuthi ungayisebenzisa kanjani i-TikTok ukukhulisa ibhizinisi lakho, ukusuka ekudaleni i-akhawunti nokuqukethwe okubandakanyayo, ukuguqula abasebenzisi babe abathengi. Futhi ubone ukuthi kungani amabhizinisi afuna ukuzuza umkhawulo wokuncintisana kufanele asebenzise i-TikTok ekukhuleni kwebhizinisi.

Okuqukethwe
Kungani amabhizinisi kufanele asebenzise iTikTok
Izinyathelo eziyisikhombisa ezilula zokusebenzisa iTikTok ebhizinisini
Thuthukisa umkhiqizo wakho nge-TikTok

Kungani amabhizinisi kufanele asebenzise iTikTok

I-TikTok njengamanje inabasebenzisi abasebenzayo abangaphezu kwebhiliyoni 1 ngenyanga, isuka ezigidini ezingama-689 ngoJulayi 2020, ebhalisa Ukukhula kwe-45% kusukela 2020 kuya 2022.

Lokhu kukhula kubhangqwe nokukhuphuka kokuthenga kwe-TikTok, isici sohwebo kwezenhlalo esivumela abadali bokuqukethwe ku-TikTok ukuthi bakhuthaze futhi bathengise kubasebenzisi. Lesi sici sigqugquzele ukukhula kwezohwebo kwezenhlalo futhi sidala i-ecosystem evumela amabhizinisi ukuthi athuthuke.

Noma inqubo yokuthengisa ku-TikTok ingaba nzima ekuqaleni, kuyinto okufanele ukuzama - uma kucatshangelwa imiphumela etholwa yimikhiqizo emikhulu endaweni yesikhulumi.

Futhi, i-TikTok imayelana "nokunyakaza kwegciwane." Ngakho-ke, okuqukethwe kwevidiyo ku-TikTok kungenzeka kube yigciwane kakhulu kunakwezinye izinkundla zokuxhumana ngenxa yesikhathi esidlule 1 bhiliyoni ukubukwa okuqukethwe kwamavidiyo.

Izinyathelo eziyisikhombisa ezilula zokusebenzisa iTikTok ebhizinisini

1. Dala i-akhawunti yebhizinisi le-TikTok

Isinyathelo sokuqala ukwakha i-akhawunti yebhizinisi le-TikTok, hhayi eyomuntu siqu. Kodwa kulabo asebevele benayo i-akhawunti yomuntu siqu, bangashintsha i-akhawunti yabo ibe yi-akhawunti yebhizinisi noma benze entsha.

Nazi izinyathelo ezidingekayo ukuze wakhe i-akhawunti yebhizinisi le-TikTok:

1. Okokuqala, landa uhlelo lokusebenza kusuka ku-Apple Store noma i-Google Play Isitolo.

2. Ngemuva kokufaka ngempumelelo uhlelo lokusebenza lwe-TikTok, kuzovela ikhasi, libuze izinto ezithandwa ngumdayisi. Khetha izinto ozithakaselayo ezidingekayo bese uchofoza okuthi “Okulandelayo.”

3. Bese, chofoza okuthi “Bhalisa” bese ulandela imiyalelo. Ngemva kwalokho, bhalisa ngekheli le-imeyili elivumelekile noma inombolo yocingo, i-akhawunti ye-Facebook, i-Gmail, noma i-Twitter.

4. Sebenzisa inketho yakho oyikhethayo. Kulesi sihloko, i-Google bekuyinketho ekhethwayo. Uma ukubhaliswa sekuqediwe, ikhasi lephrofayela lizovela, libonise imigqa emithathu ekhoneni eliphezulu kwesokudla. Chofoza ukuze uthole izinketho zamathuluzi abadali noma izilungiselelo. Khetha "Izilungiselelo nobumfihlo."

5. Ngemva kwekhasi elithi “Izilungiselelo nobumfihlo”, chofoza inkinobho ethi “Phatha i-akhawunti”. 

6. Ekhasini elithi “Phatha i-akhawunti”, skrolela phansi bese ukhetha okuthi “Shintshela Ku-akhawunti Yebhizinisi” ngaphansi kokuthi “Ukulawula i-akhawunti.” 

7. Ngemva kwalokho, ikhasi elithi “Ibhizinisi” njengesihloko lizobonisa izinzuzo zokusebenzisa i-akhawunti yebhizinisi. Funda ulwazi bese uchofoza "Okulandelayo." 

8. Uma abathengisi bechofoza okuthi “Okulandelayo,” ikhasi lomyalo lizovela elinesihloko esithi “Khetha isigaba.” Khetha isigaba osifunayo bese uchofoza okuthi “Okulandelayo.”

9. Ekugcineni, uzobona ikhasi le-pop-up, lamukela umsebenzisi we-TikTok kuphrofayela ye-akhawunti yebhizinisi.

2. Hlola amathrendi adumile phakathi kwabasebenzisi ku-niche eqondiwe oyifunayo

Ngemva kokushintshela i-akhawunti yomuntu siqu kuphrofayela ye-akhawunti yebhizinisi, abathengisi kufanele bachofoze izithonjana "Zitholele" noma "Sesha" ekhasini lephrofayela. Bese, thayipha igama elithile losesho elihlobene ne-niche eqondiwe. Ngalokhu, abathengisi bangathola amathrendi adumile eduze kwe-niche yabo nezithameli eziqondiwe, futhi bangakha amavidiyo aphilayo abandakanya futhi aguqule abasebenzisi. I-TikTok inikeza i ikhasi elisemthethweni okunikeza abasebenzisi ulwazi oluwusizo olubavumela ukuthi bathole amathrendi adumile.

3. Cabangela ukuthuthukisa iphrofayela yakho yebhizinisi

Lesi sinyathelo sibalulekile kubathengisi ngoba ikhasi labo lephrofayela ye-TikTok liyindawo yesitolo esiku-inthanethi, futhi ukulenza liklanywe ngendlela efanele kuzoqinisekisa imiphumela engcono. 

Abathengisi bangaqala ngokulayisha isithombe sephrofayela sokucaca okuphezulu esimele umkhiqizo wabo. Isithombe kufanele sixhunywe kuwo wonke ama-akhawunti abo ezinkundla zokuxhumana, abe nemibala efanayo, amalogo, njll. Futhi, abathengisi akufanele badlule izinhlamvu ezingu-80 lapho bedala umlando webhizinisi labo. Futhi kufanele babe namaqhinga mayelana nokuthumela i-URL ekhasini lebhizinisi.

4. Dala okuqukethwe okuthakaselayo izethameli eziqondiwe

Asikho isifanekiso esithile ukudala i-TikTok ephumelelayo amavidiyo. Kunalokho, abathengisi bangalandela imihlahlandlela ethile ukuze baqale inqubo.

Okokuqala, ividiyo nekhwalithi yomsindo kufanele ihluke. Abasebenzisi beTikTok bazothola okuqukethwe kujabulisa kakhulu ukukubuka. Lokhu kungafezwa ngokutshala imali ezintweni ezifanele nokuqopha ezindaweni ezinokukhanya kwemvelo.

Okwesibili, cabanga ukusebenzisa ama-hashtag afanelekile we-TikTok njengoba esiza i-algorithm yesikhulumi ukuhlonza izihloko ezimboziwe. Futhi, isiza okuqukethwe ukuthi kubonakale emiphumeleni yosesho. Umthetho wesithupha lapha uwukuzama futhi uthole ama-hashtag afanelekile abonakala ekhulisa ukufinyelela kokuqukethwe.

Kulezi zinsuku, uGen Z, izethameli ezinkulu zeTikTok, zibheke ezinkundleni zokuxhumana ukuthola izinsiza zemfundo. Kungakho okokufundisa kanye namavidiyo enziwa kanjani adumile epulatifomu. Amabhizinisi angasebenzisa lokhu futhi ahlanganyele izethameli ngokuveza obunye bobuchwepheshe bawo kumavidiyo ahlukahlukene okwenziwa noma okufundisa.

Omunye umqondo omuhle ukusebenzisana nabanye abadali abaphumelele emkhakheni ofanayo ukuze kwandiswe ukuzibandakanya kwabo kanye nenani labalandeli kuhlelo lokusebenza.

5. Xhumana nezithameli futhi ukhulise abalandeli bakho

Wonke umdayisi ufuna ukukhulisa inani labalandeli bakhe ngesikhathi esifushane. Abanye baze basebenzise izinqamuleli njengokuthenga abalandeli. Kodwa lokhu ngokuvamile akufanelekile futhi kungase kube nomthelela omubi ku-akhawunti yebhizinisi yomthengisi. Kunalokho, kungcono ukuthatha inketho ehamba kancane, ufake umsebenzi odingekayo, futhi wandise abalandeli ngokuphila.

Ukuze wenze lokhu, abathengisi kufanele bakhe okuqukethwe okuzokwandisa ukubukwa, bese kuthi inani labalandeli ku-akhawunti. Ngaphezu kwalokho, umuntu kufanele asebenze ukuze agcine abalandeli bakhe bebambekile njengoba izethameli zabo zikhula. Ezinye zezinto ezingasiza umuntu ukuthi aqhubeke esebenza ku-TikTok yilezi:

• Ukuphendula imibuzo kanye nokuphawula
• Ukubamba iqhaza endaweni yesikhulumi ukukhulisa ukuqwashisa ngezihloko ezihamba phambili emphakathini weTikTok
• Ukusebenzisa ukusakazwa bukhoma okusebenzisanayo ukuze kwakhiwe ubudlelwano bomuntu siqu nezithameli.
• Ukuthanda nokubeka amazwana ngokuqukethwe okuvela kwamanye ama-akhawunti we-TikTok.
• Ukuhlola nokubamba iqhaza ekusakazeni bukhoma okusebenzisanayo 

6. Sebenzisa izibalo 

Kuyinto eyodwa ukuthi abathengisi bazi indlela yabo ezungeze uhlelo lokusebenza lwe-TikTok. Kodwa okungathuthukisa ulwazi lomuntu lokuthengisa ku-inthanethi ngohlelo lokusebenza yikhono lokuqapha ithrafikhi nokuthengisa ngamamethrikhi anemininingwane. Nge-akhawunti yebhizinisi le-TikTok, kubalulekile kubathengisi ukuthi balandelele ukubandakanyeka futhi bafinyelele amamethrikhi, futhi basebenzise lokhu ukuze bathuthukise ukusebenza kwe-akhawunti.

Le datha ivumela umuntu ukuthi azi uma okuqukethwe kwakhe kufinyelela endaweni efanele, alandelele abalandeli abasha, futhi akhombe okuvelayo kwansuku zonke. Umqondo ophelele walokhu ukusebenzisana nalokho okwenzekayo ukuze kulungiswe ubukhona bomuntu. Ngenhlanhla, i-TikTok ifaka ithuluzi lezibalo zangaphakathi nohlelo elinikeza abathengisi amamethrikhi awusizo abasiza ukuthi benze izinqumo ezinolwazi.

7. Cabangela izinketho zokukhangisa endaweni yesikhulumi

Nakuba kungewona wonke amasu ebhizinisi lezenhlalo alungele ukukhangisa, amabhizinisi angacabangela ukufinyelela okukhokhelwayo uma kusebenza namasu awo.

Ngaphambi kokungena emkhankasweni wesikhangiso esikhokhelwayo, kubalulekile ukwazi lokho mayelana I-41.7% yabasebenzisi be-TikTok baneminyaka ephakathi kuka-18 no-24, nokuthi u-23.8% walaba babukeli ngabesifazane. Uma lokhu kumelela izithameli zomuntu eziqondiswe kuye, khona-ke ukukhokhela umkhankaso wesikhangiso kungase kuholele emiphumeleni emangalisayo, kodwa uma umuntu ehlose ukubala abantu abahlukile, kungase kudingeke ukuba kucatshangwe kabusha.

Thuthukisa umkhiqizo wakho nge-TikTok

Ukusebenzisa i-TikTok kwezamabhizinisi kuyindlela ephumelelayo engahamba ibanga elide ekukhuliseni ukuqwashisa ngomkhiqizo nokwandisa ukuthengisa. Isinyathelo sokuqala ukwakha i-akhawunti yebhizinisi le-TikTok, futhi ukusuka lapho umuntu angazama futhi asebenzise amamethrikhi awusizo wenkundla ukuthola ukuthi yini esebenzayo futhi eqondisa isu lomuntu. Into eyodwa eqinisekile: I-TikTok iyinkundla ekhula ngokushesha futhi enikeza amathuba amaningi kosomabhizinisi abanolwazi lwezobuchwepheshe abafuna ukufinyelela emakethe encane, ngakho-ke kungase kudingeke ukuthi ubhalise futhi ubone ukuthi yini engayenzela ibhizinisi lakho.