Esimeni sanamuhla sebhizinisi esincintisanayo, ukuqonda inkimbinkimbi yengqondo yomuntu ukuze ithengiswe akusizi nje kuphela kodwa kubalulekile. Ukuthengisa kungaphezu nje kwezici zomkhiqizo kanye nentengo. Kuhilela imizwelo, izisusa, nobunkimbinkimbi obucashile ekuziphatheni komuntu. Kungakho lo mhlahlandlela uzohlola i-psychology yokuthengisa, kungani kudingekile, nokuthi isetshenziswa kanjani emisebenzini yansuku zonke yebhizinisi ukukhulisa ukuthengisa.
Okuqukethwe
Iyini i-psychology yokuthengisa
Ukubaluleka kokuqonda i-psychology yokuthengisa
Izimiso ezibalulekile ezisetshenziswa ku-psychology yokuthengisa
Isiphetho
Iyini i-psychology yokuthengisa
I-psychology yokuthengisa inkambu engaphansi yesayensi yokumaketha ehlanganisa ukufunda izici ezihlukene zesayikholoji yekhasimende ezithinta izinqumo zabo zokuthenga. Kuphinde kubhekisele endaweni yocwaningo kanye nesethi yamasu abathengisi abawasebenzisayo ukuze banxenxe futhi bathonye abangaba abathengi ukuthi bathenge. Eminye yale mibono namasu okuthengisa wezengqondo kubandakanya ukuqonda izisusa zabathengi, ukunqoba ukuphikisa, ukwakha ubuhlobo, nokudala umuzwa wokuphuthuma.
Ukubaluleka kokuqonda i-psychology yokuthengisa
1. Ukwakha ubudlelwano obungcono bamakhasimende
Ukudayiswa akukhona nje okunye ukuthenga; kudala amathuba okuthuthukisa ubudlelwano besikhathi eside nekhasimende. I-psychology yokuthengisa isiza abathengisi ukuthi bazi ukuthi abathengi bafuna ini nokuthi kungani kufanele babe nakho. Ucwaningo lusiza izinkampani ukuthi zithole isisekelo esiqinile sobungani, ukwethembeka, kanye nozwelo kumakhasimende azo. Abathengisi bazokwazi ukudala umuzwa wekhwalithi wekhasimende, yingakho bethuthukisa ubudlelwano obuqinile nawo ngokuqonda nokuhambisana nezidingo zekhasimende.
2. Ukuba yingcweti kwezobuciko bokukholisa
Ukukholisa kuyisisekelo sokudayisa. Imibono kusayikholoji, njengokufana nokushoda kungasiza abathengisi ukuthi babe nomthelela kubathengi. Noma yiliphi isu elidala umuzwa wokushoda lingaba nomthelela esinqumweni sekhasimende sokuthatha isinyathelo manje. Ukushintshanisa kusho ukunikeza okuthile kwenani okungadingi ukuthi umthengi athenge noma yini njengembuyiselo. Noma kunjalo, ukwazi ukuthi lezi zimbangela zengqondo zisebenza kanjani kungasiza umthengisi ukuthi azisebenzise ngendlela efanele.
3. Ukuthuthukisa izinhlelo zokukhangisa
Ukuziphatha kwabathengi kanye nokugqugquzela kuyizici ezibalulekile zokukhangisa okuphumelelayo. Ukuthengisa i-psychology kuchaza ukuthi kungani i-prospect inaka into ethile kanye nencazelo yayo kanye nemizwa ehehayo. Abakhangisi bangafaka lezi zinto ukuze benze imikhankaso yabo yokukhangisa ijabulise.
4. Ukudala amasu okuthengisa asebenza kangcono
Amasu okuthengisa asebenza njengebalazwe lalokho okudingekayo uma uhlangabezana nemigomo yokuthengisa. Isayikholoji yokuthengisa inika amandla abaphathi abaphezulu nabanye abameleli ukuthi benze ama-algorithms agxile kumakhasimende aqine kakhulu. Kodwa-ke, amabhizinisi anjalo angakwenza lokho ngokubhekana nezidingo, ukuphikisa, kanye nezintandokazi ezithinta izinqubo zokuthatha izinqumo zabathengi. Lokhu kuholela ekwenyukeni kokuphumelela kokuthengisa, amanani okuguqulwa, kanye nenzuzo engenayo.
Izimiso ezibalulekile ezisetshenziswa ku-psychology yokuthengisa
1. Ukubuyisana
Umgomo wokubuyisana uthi uma othile ekunika okuthile noma enikela ngokuthile, ngokuvamile abantu balindele ukuthi kufanele babuyiselwe. Lesi isibonelo seqhinga lokuthengisa elingase lisize ekunikezeni amakhasimende afuna ukwazi ulwazi olubalulekile, olufana namasampula wamahhala nezincomo eziqondene nawe. Lokhu kuqinisekisa ukuthi amakhasimende athuthukisa isibopho sokukhokha ngenxa yokuthi bekunesivumelwano, ngakho ukuthengwa kwemikhiqizo kungase kwenziwe ngenjongo yokubuyisela.
Isibonelo, ezinye izinkampani ezibandakanya ukuhlanza zinikeza isivivinyo samahhala lapho umthengi angazama khona imikhiqizo namasevisi ngaphambi kokuthenga. Izenzo ezinjalo zomusa zivame ukuba nomthelela esinqumweni samakhasimende sokukhokhela umkhiqizo kamuva.
2. Ukushoda
Ngokwemfundiso yengqondo yokushoda, abantu bazisa kakhulu izinto eziyivelakancane. Lokhu kungase kuhlanganise ukuthengiswa kwe-flash, amaphromoshini esikhathi esilinganiselwe, nokuncipha kwesitoko. Abathengi basabela ngokushesha uma benziwa ukuthi babone ukuthi kudingeka babe esizeni ngokushesha.
Isibonelo, imikhiqizo ethile ingaba nesitoko esilinganiselwe, esingase sigqanyiswe inkundla ye-e-commerce. Lokhu kudala umuzwa wokuphuthuma okhuthaza abathengi ukuthi bathenge umkhiqizo ukuze bagweme ukuphuthelwa.
3. Igunya
Lokhu kubizwa ngokuthi umgomo wegunya; abantu bathambekele ekucabangeni iseluleko abasithola kochwepheshe abanekhono noma emithonjeni ehlonishwayo. Ukugcizelelwa ezitifiketini, imiklomelo, neziqinisekiso eziqondene nemboni ethile ekuthengisweni nakho kungaba yingxenye yakho. Amakhasimende azoba maningi amathuba okuthi athenge imikhiqizo ezinkampanini ezibekwe njengeziphathimandla.
4. Ukuzibophezela nokungaguquguquki
Kunenkolelo yokuthi uma umuntu efeza izithembiso ezincane, maningi amathuba okuthi azifeze ezinkulu. Indlela efanayo ingasetshenziswa nasekuthengisweni, lapho ikhasimende lenza izithembiso ezincane ezikhula zibe ezinkulu. Ngakho-ke, lokhu kunikeza ukuxhumana okuqhubekayo nezinkontileka eziphindaphindiwe.
Amaklayenti angathola ibhokisi lesilingo samahhala kusevisi yebhokisi lokubhaliselwe. Lokhu kuhambisana nolwazi lwabo lwasekuqaleni olujabulisayo, futhi bangathambekela kakhudlwana ekuzinikeleni ekubhaliseni okukhokhelwayo ngemva kwalokho.
5. Ukukhanga ngokomzwelo
Umbono wokukhanga ngokomzwelo uhlola ukuthi izinkinga ezithinta imizwa zithinta kanjani izinqubo zokuthenga nezinqumo. Lokhu kunikeza elinye ithuba lokuthi abathengisi bathuthukise ukuxhumana okudala izimpendulo zemizwa njengezinzuzo zomkhiqizo othile noma isevisi abahlose ukuyithengisa. Umphumela uba ukuthi amabhizinisi angakhanga imizwa yamakhasimende ukuze enze lokho akunikezayo kuthengiseke kakhulu.
Emkhangisweni wezimoto zikanokusho, isibonelo, imoto ingase ihlotshaniswe nokukhuphuka kwezinga nokwazisa phakathi kontanga yomuntu. Lokhu kudonsa izintambo ezingokomzwelo zomthengi, zibasize bakhe ukuxhumana okujulile nomkhiqizo.
6. Ubufakazi bomphakathi
Umqondo wobufakazi bomphakathi yisimo lapho abantu bevame ukuthatha izinqumo ngokubuka noma ukulandela ozakwabo/ontanga yabo ngokusekelwe ekuziphatheni nemibono yabo. Abathengisi bangasebenzisa ubufakazi bokuxhumana nabantu ngezindlela ezahlukene, njengezifundo zezindaba, abagqugquzeli, izeluleko, ababuyekezi, kanye nobufakazi. Ukuze uthole ukwethembeka, ungakwenza kucace kumakhasimende akho ukuthi umkhiqizo wakho usiza abanye baphile impilo engcono.
Imvamisa, isiza se-e-commerce sigqamisa imibono yamakhasimende ezintweni ezahlukahlukene. Impendulo eyakhayo nezibuyekezo zikhuthaza abangaba abathengi ukuthi bathenge futhi babasize bakhe ukuzethemba.
7. Ukuthanda
Umgomo wokubuyisana ugomela ukuthi abantu ngokuvamile bavumela abantu asebebazi, ababathandayo, nabahloniphayo. Abantu kufanele baqonde ukuthi ukuze kuthuthukiswe ibhizinisi ngokuthengisa, umuntu kufanele azi ukuthi angabhekana kanjani nomuntu siqu namakhasimende, akhokhe izincomo, futhi abelane ngezinto ezifanayo zokuzilibazisa noma izithakazelo.
Ukuze kusetshenziswe lesi simiso, umthengisi angakhuluma ngokunganaki nalabo abazoba amaklayenti ukuze bathole izizathu ezifanayo. Bangakwazi ukwakha ubuhlobo endaweni okwabelwana ngayo futhi bahlekise omunye nomunye, okuqinisekisa ukuthi bobabili bayayijabulela inqubo yokuthengisa.
Isiphetho
Kafushane, ukuhlola i-psychology ngemuva kokuthengisa kuveza ukuqonda okwengeziwe kokuthi yini eyenza abantu baphawule ngokwazi imininingwane noma intengo yemikhiqizo. Lo mhlahlandlela ugcizelela ukuthi i-psychology ithinta kanjani izinqubo zokuthengisa ekusunguleni ubudlelwano bamakhasimende obuhlala njalo, ukukholisa okuphakeme, izikhangiso, kanye namasu okuthengisa athuthukisiwe.
Abathengisi abanekhono bangasebenzisa izimiso ezifana nokubuyisana, ukushoda, igunya, nokunye okukhulunywe ngakho ngenhla njengamathuluzi anamandla. Inqubo yokuthengisa izoba nokwenzeka kakhudlwana ukuthi isebenze uma la manani ezimiso zokuziphatha asetshenziswa ngendlela efanele, okuholela emalini engenayo ephezulu kanye nokusebenza okwandayo kwamabhizinisi.
