I-Amazon: Izinqubomgomo zemakethe ezithuthukayo
Ukubhaliswa komthengisi ngamunye kumisiwe: I-Amazon iyekile ukwamukela izicelo zokubhalisa ezintsha ezivela kubathengisi ngabanye emhlabeni jikelele. Lolu shintsho, olusebenza ngokushesha, lulandela inkambiso yangaphambili lapho abaphathi bokuqasha base-Amazon bayeka ukwamukela ulwazi lomthengisi ngamunye ukuze kuvulwe izitolo ezintsha. Lesi sinyathelo sihambisana ne-US Consumer Notification Act, eqala ukusebenza ngomhla ka-27 Juni 2023, egunyaza abathengisi bezinkampani zangaphandle emakethe yase-Amazon US ukuthi banikeze futhi baqinisekise ulwazi lwebhizinisi.
Imithetho emisha yokufakwa kuhlu iqala ukusebenza ngomhla ka-1 Januwari: Kusukela ngomhlaka-1 Januwari, i-Amazon izosebenzisa imithetho ebuyekeziwe yesisindo sohlu kanye nezinga eliphelele lokuthola amaphuzu ngo-2024. Uhlelo olusha lokushaya amaphuzu lugcizelela ukuphelela kohlu lokuqukethwe, ngezikolo eziphakeme ezibonisa ukufakwa kuhlu okubanzi. Abathengisi bayelulekwa ukuthi bagxile ekuthuthukiseni ikhwalithi yesihloko, ukugcwalisa zonke izici ezibalulekile, kanye nokuthuthukisa ulwazi lwesithombe ukuze bathole ithrafikhi engcono namazinga okuguqulwa.
I-TikTok: Ukwandisa ukufinyelela kwe-e-commerce
Ukuthengiswa kwe-Black Friday kudlondlobala: Umcimbi we-TikTok Shop othi “Black Friday Early Access” ubone ukwanda okukhulu kokuthengiswa, lapho imakethe yaseMelika iGross Merchandise Volume (GMV) ikhula ngo-155% kanye neyase-UK ngo-153%. Ukwenyuka kwama-oda nokufakwa kuhlu kwemikhiqizo esebenzayo kuphakamisa ukukhuphuka okuqhubekayo kwentshiseko yokuthenga kwabathengi, ukunikeza abathengisi ezisekelweni ezifana neTikTok Shop ithuba elihle lokukhulisa ukuthengisa.
Ubambiswano Nokuqinisekisa Kwangempela: I-TikTok imemezele ukusebenzisana Nokuqinisekiswa Kwangempela kokuqinisekisa ukufakwa kuhlu kwangaphambili kwezikhwama zikanokusho ezisetshenzisiwe ezithengiswa ngezitolo zayo ezincane zase-US. Lobu budlelwano buhlose ukuqinisekisa abathengi nabathengisi ubuqiniso bokuthenga kwabo, into ebalulekile uma kubhekwa isidingo esikhulayo sezinto ezithengiswayo zikanokusho.
I-Meta: Ukuhlanganiswa kwe-e-commerce kwezokuxhumana
Ukuthenga kwe-Amazon ku-Facebook naku-Instagram: I-Amazon ne-Meta zibambisene ukuze zikwazi ukuthenga ngqo ku-Instagram naku-Facebook. Lokhu kuhlanganiswa kuvumela abathengi ukuthi baxhumanise ama-akhawunti abo e-Amazon namaphrofayela wabo wenkundla yezokuxhumana, kube lula ukuthengwa kwangaphakathi nohlelo emikhangisweni ekhethiwe yomkhiqizo we-Amazon. Lesi sinyathelo kulindeleke ukuthi sihehe abathengi abaningi esitolo se-inthanethi sase-Amazon futhi sithuthukise ukukhanga kwe-Meta kubakhangisi.
Idatha yomsebenzisi we-Q3 idlula i-TikTok: Idatha yekota yesithathu ye-Meta evela kumafemu ocwaningo afana ne-Apptopia ne-Evercore ikhombisa ukukhula kabusha kwabasebenzisi be-Instagram ne-Facebook, idlula i-TikTok ngamamethrikhi ambalwa. Lokhu kukhula kudalwe ukwethulwa komkhiqizo omusha njenge-Reels ne-Threads, naphezu kokwehla kokulandwa kwezinhlelo zokusebenza kokubili i-Facebook ne-Instagram.
