I-TikTok: Yembula izitayela zesikhathi esizayo nokuzibandakanya komphakathi
I-TikTok isanda kukhipha umbiko wayo we-2024, okumaka isibikezelo sesine sonyaka. Lo mbiko unikeza imininingwane ebalulekile kubakhangisi mayelana nezintshisakalo ezivelayo zomphakathi we-TikTok, ugcizelela “Isibindi Sokudala” njengendikimba yonyaka ozayo.
Ukuhlola amasiginali we-TikTok: Umbiko uhlukanisa amasignali ethrendi abe yizindikimba ezintathu eziyinhloko:
- Ilukuluku Liphakeme: Abantu beza ku-TikTok befuna okungaphezulu kakhulu 'kwempendulo elungile' eyodwa. Lonke ilukuluku nentshisekelo kuholela emibonweni ehambisanayo, ukutholwa okungahleliwe, kanye nesenzo se-IRL ngenxa yenhlanganisela ephelele yokutholwa nengqondo esebenzayo. Eqinisweni, abasebenzisi be-TikTok banamathuba angu-1.8x okuvuma ukuthi i-TikTok ibethula ezihlokweni ezintsha ababengazi nokuthi bayazithanda;
- Ukuxoxa Indaba Okungaguquki: Iziphetho zezindaba ziqala kuqala. Ama-arcs wezindaba eziningi angenzeka ngesikhathi esisodwa. Imiphakathi yakha osaziwayo nezindaba eziqanjiwe. Ngokumelene nesizinda salokho okuvame ukuzwakala njengeqiniso elimangalisayo, abasebenzisi be-TikTok bamukele umphakathi owabiwe walokho okubizwa ngokuthi #delulu noma induduzo yokukhohlisa. Izakhiwo zokulandisa ezithakazelisa kakhulu eziqondisa ababukeli ukuthi badlule imizuzwana embalwa yokuqala nokujula endabeni - izikhangiso ezihloselwe ukwenza abasebenzisi babe nelukuluku lokwazi ukubagcina bebukele isikhathi eside ka-1.4;
- Ukuvala Igebe Lokuthembana: Kuyaqhubeka nokuba negebe elikhulayo lokuthembana phakathi kwabathengi nemikhiqizo edala izethameli ukuthi zifune ukusebenzelana okungaphezu kokuthengisa ngesikhathi esisodwa. Emabhrendi, kubalulekile ukucabangela umkhankaso ngamunye kanye nocezu lokuqukethwe njengethuba lokwabelana, ukulalela, nokufunda, ukwakha ukwethenjwa komkhiqizo kanye namagugu ndawonye ukuze kusungulwe ukwethembeka okujulile ngaphakathi nangaphandle kwenkundla. Ngemva kokubona isikhangiso ku-TikTok, izibukeli zithembela umkhiqizo ngo-41% ngaphezulu, zinamathuba amaningi okuthi zithembeke kumkhiqizo ngo-31%, futhi zinamathuba angama-33% okuthi umkhiqizo ungabafanela kahle njengomuntu (uma uqhathanisa nangaphambi kokubona izikhangiso ku-TikTok). Lokhu ukushayela isenzo IRL, kanye endaweni yesikhulumi.
I-Etsy: Ukubikezela amathrendi okuqala ka-2024
Umbala Wonyaka ka-Etsy ka-2024: U-Etsy ulindele ukuthi imibala yamajikijolo izobusa izitayela zemibala zango-2024. UBerry ushada namathoni acebile abomvu kanye naluhlaza okwesibhakabhaka, wengeza ukujula kopinki odumile wango-2023, futhi uguquguquka ngokwanele ukuhambisana nezinkathi zonyaka. Iphinde ingene kuthrendi esiyibonayo mayelana nokudla nezithelo, futhi isebenza kahle kakhulu kuma-accents amancane.
Ukushintsha ekudumeni komkhiqizo ku-Etsy: U-Etsy uqaphele ukwanda okukhulu ekusesheni ubuciko obukhulu obunezinhlaka, amaphrinti amancane, nezingubo zothando. Isiteji siphinde sibheke ukunyuka kwesidingo sezikhwama zamabhakede, kuyilapho izikhwama ze-baguette zibona ukwehla.
I-Temu: Ukuthuthuka emakethe yase-US
I-Temu yayiwuhlelo lokusebenza lwe-iPhone olulandwe kakhulu e-US ngo-2023: Inkundla ye-e-commerce ye-Pinduoduo yamazwe ngamazwe, i-Temu, iwuhlelo lokusebenza lwamahhala olulandwe kakhulu lwe-Apple e-US ngo-2023. Ucwaningo oluvela ku-Apptopia luveza ukuthi abathengi base-US bachitha isikhathi esicishe siphindwe kabili ku-Temu kunase-Amazon, nabasebenzisi abasebasha abazibandakanya kakhulu:
- Umsebenzisi ojwayelekile wakwaTemu uchitha imizuzu engu-18 ngosuku kuhlelo lokusebenza lwenkampani ku-Q2, cishe kabili imizuzu eyi-10 ayichitha e-Amazon nemizuzu engu-11 ku-AliExpress ne-eBay.
- Umehluko phakathi kweTemu nezimbangi zayo ugqama nakakhulu phakathi kwabathengi abasebasha abachitha isilinganiso semizuzu engu-19 ngosuku endaweni yesikhulumi, bedlula kude i-Amazon, eyayiqhudelana naye kakhulu ngemizuzu eyi-11.
Ezinye izindaba ku-e-commerce
U-Etsy umemezele ukunciphisa u-11% wabasebenzi: I-Etsy ihlela ukunciphisa inani labantu abangu-225, kuhlanganise nesikhulu sayo samanje sezokukhangisa. Isikhulu Esiphezulu Sokumaketha uRyan Scott kanye neSikhulu Esiphezulu Sezabasebenzi uKimaria Seymour bazoshiya inkampani ngo-December 31. U-CEO u-Josh Silverman uthe nakuba imakethe yakwa-Etsy ingaphezu kokuphindwe kabili kunosayizi owawuyiwo ngo-2019, ukuthengiswa kwempahla edayiswayo kuye kwahlala kuphansi kusukela ngo-2021. Izindleko zabasebenzi zikhulile, naphezu kokumisa isikhashana ukuqasha nezinye izindlela zokunciphisa izindleko. "Lokhu akuwona umkhondo ozinzile futhi kufanele sikuguqule," kusho uSilverman.
I-Amazon ishiya i-Venmo: I-Amazon ishiya iVenmo njengenketho yokukhokha ngenyanga ezayo, insizakalo yokukhokha yeselula ephethwe yi-PayPal ememezele kuwebhusayithi yayo. Isimemezelo esisemthethweni siza njengoba i-Amazon yazisa abasebenzisi nge-imeyili ukuthi i-Venmo ngeke isamukelwa ku-Amazon.com kusukela ngomhlaka-10 Januwari 2024. I-Amazon isazowamukela nokho amakhadi edebhithi e-Venmo nawesikweletu.
