Esimeni sokuncintisana sezentengiselwano ze-e-commerce kanye ne-B2B, ukuqonda ubunkimbinkimbi bamasu entengo kungaba ukushintsha umdlalo kumabhizinisi ahlose ukukhulisa ukuthengisa kwawo nokukhuthaza ubudlelwano bamakhasimende besikhathi eside. Phakathi kwalawa maqhinga, izaphulelo zevolumu zigqama njengethuluzi elinamandla lokukhuthaza ukuthengwa kwenqwaba, ukuthuthukisa ukuphathwa kwempahla, nokuthuthukisa ukwethembeka kwamakhasimende. Le ndatshana icubungula umqondo wezaphulelo zevolumu, ihlola izinzuzo zayo, amasu okusebenzisa, nezingibe ezingaba khona, inikeze abafundi umbono obanzi wokuthi bangasebenzisa kanjani ngempumelelo leli su lentengo emisebenzini yabo yebhizinisi.
Okuqukethwe:
– Siyini isaphulelo sevolumu?
- Izinzuzo zokusebenzisa izaphulelo zevolumu
- Ungahlela kanjani izaphulelo zevolumu ngempumelelo
- Izingibe ezijwayelekile okufanele uzigweme ngamasu esaphulelo sevolumu
- Ukulinganisa impumelelo yamasu esaphulelo sevolumu
Siyini isaphulelo sevolumu?
Izaphulelo zevolumu isu lentengo lapho amabhizinisi anikezela ngezintengo ezincishisiwe zokuthenga ngenani elikhulu. Le ndlela ayigcini ngokukhuthaza amakhasimende ukuthi athenge okwengeziwe kodwa futhi izuzisa nabathengisi ngokwandisa amanani okuthengisa nokunciphisa izindleko zokubamba impahla. Isisekelo silula: uma uthenga kakhulu, ukhokha kancane ngeyunithi ngayinye. Leli su lidlangile kuzo zombili izimakethe ze-B2B kanye ne-B2C, libhekelela izidingo zabathengi bezitolo ezinkulu kanye nabathengi bezitolo ngokufanayo.
Ukusebenzisa izaphulelo zevolumu kudinga ukuhlaziywa ngokucophelela kwezigaba zamanani, izakhiwo zezindleko, nesidingo semakethe. Umgomo uwukusetha ukuphumula kwentengo emazingeni anengqondo kubo bobabili umthengisi nomthengi, ukuqinisekisa isimo sokuwina. Emabhizinisini, lokhu kusho ukulinganisa ukuncishiswa kwemali engenayo ngeyunithi ngayinye nokwanda okuphelele kwevolumu yokuthengisa nokwaneliseka kwamakhasimende.
Ukuqonda ukuziphatha kwamakhasimende kubalulekile kulo mongo. Abathengi bavame ukugqugquzelwa inani elicatshangwayo nokonga okuhlotshaniswa nokuthengwa kwenqwaba. Ngokunikeza izaphulelo zevolumu, amabhizinisi angena kulesi siqalisi sengqondo, akhuthaze ama-oda amakhulu futhi akhuthaze umuzwa wokwethembeka phakathi kwesisekelo samakhasimende awo.
Izinzuzo zokusebenzisa izaphulelo zevolumu
Izaphulelo zevolumu zingaba yimbangela enamandla yokukhula kwebhizinisi. Okokuqala, bathinta ngokuqondile umthamo wokuthengisa ngokwenza ukuthenga ngobuningi kukhange ngokwezimali kumakhasimende. Lokhu kungaholela ekwenyukeni okukhulu kwenzuzo iyonke, ngisho noma imajini yenzuzo ngeyunithi ngayinye ethengisiwe yehliswa kancane. Ukhiye uwukuthola ibhalansi efanele lapho ivolumu ekhuphukile inxephezela imajini ephansi.
Okwesibili, izaphulelo zevolumu zingathuthukisa kakhulu ukuphathwa kwempahla. Ngokukhuthaza ama-oda amakhulu, amabhizinisi angahambisa i-inventory ngokushesha kakhudlwana, ehlise izindleko zokulondoloza futhi anciphise izingozi ezihlobene nokugcwala ngokweqile noma ukuphelelwa yisikhathi. Lokhu kunenzuzo ikakhulukazi ezimbonini ezinezimpahla ezihamba ngokushesha noma imikhiqizo yesizini.
Okokugcina, ukunikeza izaphulelo zevolumu kungaqinisa ubudlelwano bamakhasimende. Abathengi bayakwazisa ukonga kanye nenani abalithola ngokuthenga ngobuningi, okungaholela ekwenyukeni kokwethembeka kwamakhasimende nokuphinda ibhizinisi. Ngemisebenzi ye-B2B, lapho ubudlelwano besikhathi eside bubalulekile, izaphulelo zevolumu zingaba ithuluzi elisebenzayo ekuxoxisaneni ngezinkontileka kanye nokuqinisekisa ukugcinwa kwamakhasimende.
Ungahlela kanjani izaphulelo zevolumu ngempumelelo
Ukwakha izaphulelo zevolumu kudinga indlela yamasu ukuze kuqinisekiswe ukuthi zizuzisa kokubili ibhizinisi kanye namakhasimende alo. Isinyathelo sokuqala siwukuhlaziya ukwakheka kwezindleko zakho bese ukhomba amaphuzu entengo lapho ukunikeza isaphulelo kusaphumela ekuthengeni okunenzuzo. Lokhu kuhilela ukuqonda izindleko zakho ezigxilile neziguquguqukayo nokunquma ukuthi zikala kanjani ngokukhuphuka kokukhiqiza kanye nenani lokuthengisa.
Uma ukwakheka kwezindleko sekucacile, amabhizinisi angasetha amaleveli entengo ezigaba ngokusekelwe enanini lokuthenga. Kubalulekile ukuxhumana namakhasimende ngalezi zigaba ngokucacile, ugqamisa ukonga ezingeni ngalinye ukuze ukhuthaze ama-oda amakhulu. Ukwengeza, ukusebenzisa isakhiwo esinezigaba kuvumela amabhizinisi ukuthi abhekelele izigaba zamakhasimende ezihlukene, kusukela kubathengi abancane kuya kubathengisi bezitolo abakhulu, anikeza izaphulelo ezifanele ezikhuthaza ukukhula kuzo zonke izingxenye.
Ubuchwepheshe bungadlala indima ebalulekile ekuhleleni izaphulelo zevolumu ngempumelelo. Izinkundla zesimanje ze-e-commerce kanye nezinhlelo ze-ERP zingenza ngokuzenzakalelayo ukusetshenziswa kwezaphulelo zevolumu ngokusekelwe kusayizi we-oda, kuqinisekiswe ukunemba nokungaguquguquki emananini. Lokhu akugcini nje ngokuthuthukisa ukusebenza kahle kodwa futhi kuthuthukisa ulwazi lwekhasimende ngokunikeza ulwazi lwentengo olusobala.
Izingibe ezivamile okufanele uzigweme kumasu esaphulelo sevolumu
Yize izaphulelo zevolumu zinikeza izinzuzo eziningi, kunezingibe ezingaba khona amabhizinisi okufanele aziqaphele. Iphutha elilodwa elivamile ukusetha izigaba zesaphulelo eduze kakhulu nenani lezindleko, kucekele phansi izilinganiso zenzuzo ziye kumazinga angakwazi ukuzigcina. Kubalulekile ukugcina imajini enempilo enezindleko zokusebenza futhi iqinisekise inzuzo.
Olunye ugibe ukwehluleka ukuxhumana ngokuphumelelayo nenani lezaphulelo zevolumu kumakhasimende. Uma abathengi bengaqapheli amandla okonga noma bathola ukwakheka kwentengo kuyindida, isu lingase lehluleke ukukhuphula okufiswayo kwevolumu ye-oda. Ukuxhumana okucacile nokumaketha kubalulekile ekwandiseni umthelela wezaphulelo zevolumu.
Okokugcina, amabhizinisi kufanele agweme ukuthembela ngokweqile ezaphulelo zevolumu ngokulahlekelwa amanye amasu okuthengisa nokuthengisa. Nakuba zingaba ithuluzi elinamandla, kufanele zibe yingxenye yendlela ebanzi, ehlukahlukene yokuthengisa nokuzibandakanya kwamakhasimende.
Ukulinganisa impumelelo yamasu esaphulelo sevolumu
Usomabhizinisi ohlaziya ishidi lebhalansi lenkampani esebenza ngezithombe ezingokoqobo ezingathandwa kwabathelisi esikubona. Usomabhizinisi ubala idatha yezezimali yokutshalwa kwezimali kwesikhathi eside.
Ukuhlola ukusebenza kahle kwamasu esaphulelo sevolumu kubalulekile ukuze kuqinisekiswe ukuthi aletha imiphumela oyifunayo. Izinkomba zokusebenza eziyinhloko (ama-KPI) njengevolumu yokuthengisa, ukukhula kwemali engenayo, izinga lokushintshwa kwempahla, namazinga okugcinwa kwamakhasimende anganikeza imininingwane ebalulekile kumthelela wezaphulelo zevolumu ebhizinisini.
Ukwengeza, ukuqoqa impendulo yekhasimende kunganikeza umbono wekhwalithi wokuthi izaphulelo zevolumu zibonwa kanjani nokuthi ingabe zithonya izinqumo zokuthenga. Le mpendulo ingazisa ukulungiswa kwezigaba zamanani noma amasu okuxhumana ukuze kuthuthukiswe ukusebenza kahle kwezaphulelo zevolumu.
Isiphetho
Izaphulelo zevolumu iyithuluzi elinamandla enqolobaneni yamasu entengo amabhizinisi afuna ukukhulisa ukuthengisa, ukuphatha i-inventory kahle, kanye nokwakha ubudlelwano obuqinile bamakhasimende. Ngokuqonda izimiso zezaphulelo zevolumu, ukuzihlela kahle, nokugwema izingibe ezivamile, amabhizinisi angavula amathuba okukhula abalulekile. Njenganoma yiliphi isu, ukuhlola okuqhubekayo nokuzivumelanisa nezimo kuyisihluthulelo sokwandisa impumelelo yakho.
