Ukumaketha okusebenzisanayo kume njengesu elibalulekile emhlabeni wedijithali, izinkampani ezihlanganisa amabhuloho nezinkampani ezisebenzisana nazo ukuze kuzuze ngokufanayo. Emgogodleni wayo, imayelana nobambiswano lapho iqembu ngalinye lizuza ngokuphromotha imikhiqizo noma amasevisi. Lesi sihloko sihlose ukunciphisa ukumaketha okuhlangene, ukunikeza ukuhlola okucacile, okunokuqonda kwezinqubo zakho, izinzuzo, izinselele, namasu empumelelo. Noma ngabe ungusomabhizinisi osafufusa noma umakethi ongumakadebona, ukuqonda ukumaketha okuyinxusa kungavula amathuba amasha okukhula nemali engenayo.
Okuqukethwe:
- Kuyini ukumaketha okuhlobene?
- Isebenza kanjani ukumaketha okuhlangene?
- Izinzuzo zokumaketha okuhambisanayo
- Izinselelo ezijwayelekile ekumaketheni okuhambisanayo
- Amasu okumaketha okusebenzisana okuphumelelayo
Kuyini ukumaketha okuhambisana?
Ukumaketha okuhlangene kuyisu lokumaketha elisekelwe ekusebenzeni lapho amabhizinisi eklomelisa abantu ngabanye noma amanye amabhizinisi (amanxusa) ngesivakashi ngasinye noma ikhasimende elethwa imizamo yokumaketha yenkampani ephethwe. Iwukuhumusha kwesimanjemanje kwemodeli yokuthengisa esekwe kukhomishini, eguqulelwe iminyaka yedijithali. Lobu budlelwano be-symbiotic buvumela izinkampani ukuthi zinwebe ukufinyelela kwazo kokumaketha ngaphandle kokuthola izindleko zokukhangisa zangaphambili, kuyilapho izinkampani ezisebenzisana nazo zinethuba lokuzuza imali ngokusiza ababukeli bazo noma amakhono okuthengisa.
Ubuhle bokumaketha okuhambisanayo busekufinyeleleni kwakho. Ngoxhumano lwe-inthanethi nenkundla, noma ubani angaba inxusa. Lokhu kwenziwa ngentando yeningi kwezokukhangisa kuvule iminyango yokuthi abadali bokuqukethwe, abagqugquzeli, nosomabhizinisi benze imali ngokuba khona kwabo ku-inthanethi. Ngaphezu kwalokho, ihlinzeka amabhizinisi abo bonke osayizi indlela engabizi kakhulu yokukhulisa ubukhona bemakethe nokuthengisa.
Ukuqonda indima yokumaketha okuhlangene ku-ecosystem yedijithali kubalulekile. Akukhona nje ukwenza ukuthengisa okusheshayo; kumayelana nokwakha ubudlelwano, ukwethembana, kanye nokuhlinzeka ngenani kukho kokubili umthengi nebhizinisi. Le ndlela ehlanganisa konke iyona ebeka amasu okumaketha okusebenzisana ngempumelelo ngaphandle kokusebenzelana nje.
Ngabe ukusebenzisana kwezentengiso kusebenza kanjani?
Ukumaketha okusebenzisanayo kubandakanya izingxenye ezintathu eziyinhloko: umthengisi, inkampani ephethwe, kanye nomthengi. Umthengisi, owaziwa nangokuthi umkhangisi noma umthengisi, inkampani engumnikazi womkhiqizo noma isevisi. Inxusa, ngezinye izikhathi elibizwa ngokuthi umshicileli, liphromotha iminikelo yomthengisi. Okokugcina, umthengi nguyena ochofoza isixhumanisi senkampani ephethwe athenge noma aqedele isenzo asifisayo.
Inqubo iqala lapho inkampani ephethwe yabelana ngesixhumanisi esiyingqayizivele esinikezwe umthengisi. Lesi sixhumanisi silandelela ithrafikhi kanye namakhasimende inxusa elithumela kusayithi lomthengisi. Uma umthengi achofoza isixhumanisi futhi athenge, inkampani esebenzisana nayo izuza ikhomishini ngokuthengisa. Isakhiwo sekhomishana siyahlukahluka kakhulu, kuye ngomkhiqizo kanye nesivumelwano phakathi komthengisi kanye nenxusa.
Ukumaketha okusebenzisanayo kuyachuma ngokusobala nokwethenjwa. Abasebenzisana nabo bayakhuthazwa ukuthi badalule ubudlelwano babo nabathengisi, bakhuthaze ubudlelwano obuthembekile nezilaleli zabo. Lokhu kubeka izinto obala akugcini nje ngokuhambisana nezidingo zomthetho kodwa futhi kwakha ukwethembeka nokwethenjwa kubathengi, okubalulekile empumelelweni yesikhathi eside ekumaketheni okuhlangene.
Izinzuzo zokumaketha okuhambisanayo
Ukumaketha okuhlangene kunikeza isimo sokuwina kubo bobabili abathengisi nezinkampani eziphethwe. Kubathengisi, kuyindlela engabizi kakhulu yokwandisa ukufinyelela kwabo kokumaketha ngaphandle kwethegi yentengo ephakeme ehlotshaniswa nokukhangisa kwendabuko. Bakhokhela kuphela ukuthengisa kwangempela noma izenzo ezithile, okwenza kube ukutshalwa kwezimali okunengozi ephansi. Le modeli esekwe ekusebenzeni iqinisekisa ukuthi imizamo yokumaketha iboshelwe emiphumeleni ebonakalayo.
Kwabaxhumana nabo, ukumaketha okuhlangene kunikeza indlela eguquguqukayo nenenzuzo yokwenza imali izinkundla zabo. Kungakhathaliseki ukuthi ngebhulogi, inkundla yezokuxhumana, noma ukumaketha nge-imeyili, abasebenzisana nabo bangathola imali engenayo ngokuphromotha imikhiqizo noma amasevisi abakholelwa kuwo. Lokhu akubavumeli nje kuphela ukukhiqiza imali kodwa futhi kwengeza inani kubabukeli babo ngokuzethula emikhiqizweni ehlangabezana nezidingo nezintshisekelo zabo.
Ngaphezu kwalokho, ukumaketha okuhlangene kukhuthaza uhlelo lwe-inthanethi oluguqukayo lapho amabhizinisi amancane nosomabhizinisi abangabodwana bengaqhudelana nezinkampani ezinkulu. Ngokusebenzisa amandla okuqamba kanye nokufinyelela kwezinkampani ezisebenzisana naye, amabhizinisi angangena ezimakethe ezintsha kanye nezibalo zabantu, aqhube ukukhula kanye nokuqanjwa okusha kuzo zonke izimboni.
Izinselelo ezijwayelekile ekumaketheni okuhambisanayo
Ngenkathi ukumaketha okuhlangene kunikeza izinzuzo eziningi, futhi kuza nesethi yakho yezinselelo. Esinye sezithiyo eziyinhloko ukwanda kokuncintisana. Njengoba abantu abaningi namabhizinisi bebona amandla okumaketha okusebenzisana nabo, ukuphuma kuba nzima kakhulu. Abasebenzisana nabo kufanele ngokuqhubekayo basungule futhi banikeze inani eliyingqayizivele kuzithameli zabo ukuze bahlale bebalulekile.
Enye inselele iwukuzulazula endaweni eyinkimbinkimbi yemithetho nezimiso zokumaketha okuhambisanayo. Ukuthobela imithetho efana nemihlahlandlela ye-Federal Trade Commission e-United States kubalulekile ukuze ugweme izinhlawulo futhi ugcine ukwethemba izethameli zakho. Lokhu kudinga ukuhlala unolwazi futhi uqaphile mayelana nemvelo engokomthetho eqhubekayo ezungeze ukumaketha okuhlobene.
Okokugcina, ukuthola ozakwethu abalungile kungase kube nzima. Kokubili abathengisi nezinkampani eziphethwe badinga ukutshala isikhathi ekucwaningeni nasekuhloleni abangaba ozakwethu ukuze kuqinisekiswe ukuqondana kwamanani, izethameli eziqondiwe, nezinjongo zebhizinisi. Lokhu kukhuthala okufanele kubalulekile ukuze kwakhiwe ubudlelwano obuphumelelayo, obuhlala isikhathi eside emhlabeni wokumaketha ohlangene.
Amasu okumaketha okubambisene ngempumelelo
Ukuzulazula ezinseleleni nokwandisa izinzuzo zokumaketha okuhlangene, amasu amaningana angasetshenziswa. Okokuqala, ukukhetha i-niche efanele kubalulekile. Abasebenzisana nabo kufanele bagxile ezindaweni abazishisekelayo nalapho benganikeza khona ukubaluleka kwangempela kubabukeli babo. Lobu buqiniso buhambisana nabathengi futhi bungabangela ukuzibandakanya okuphezulu namazinga okuguqulwa.
Okwesibili, ukwakha nokugcina ubudlelwano obuqinile nabalingani kubalulekile. Ukuxhumana okuvulekile, ukubeka izinto obala, nokwesekana kukhuthaza ubudlelwano obukhiqizayo obuzuzisa izinhlangothi zombili. Kubathengisi, ukuhlinzeka abaphethwe ngamathuluzi adingekayo, izinsiza, kanye nezikhuthazo kungathuthukisa ugqozi nempumelelo yabo ekuphromotheni imikhiqizo yakho.
Okokugcina, ukufunda okuqhubekayo nokuzivumelanisa nezimo kubalulekile endaweni ehlala ishintsha yokumaketha okuhlobene. Ukuhlala unolwazi mayelana namathrendi akamuva, ubuchwepheshe, kanye nemikhuba ehamba phambili kungasiza izinkampani eziphethwe nabathengisi ukuthi bahlale ngaphambi kwejika, baqinisekise impumelelo yesikhathi eside emizamweni yabo yokumaketha ehambisanayo.
Isiphetho
Ukumaketha okuhlangene kunikeza umhlaba wamathuba kubo bobabili abathengisi nezinkampani ezisebenzisana nabo. Ngokuqonda izindlela zayo, izinzuzo, nezinselelo, nokusebenzisa amasu asebenzayo, amabhizinisi nabantu ngabanye bangavula amandla abo aphelele. Njengoba isimo sedijithali siqhubeka nokuvela, ukumaketha okuhlobene kuseyithuluzi elinamandla lokukhula, ukusungula izinto ezintsha, kanye nempumelelo.
