Imibono Yemikhiqizo Ethengiswa Kakhulu yePhasika lango-2025

I-Easter isikhulile isuka ekubeni umkhosi wenkolo onesizotha yaba umgubho wamasiko oqhakazile owamukelwa abantu abahlukahlukene emhlabeni jikelele. Namuhla, iqhuba izigidigidi ekusetshenzisweni kwabathengi kuzo zonke izingubo zemikhosi, ukuhlotshiswa kwekhaya, iziqholo, kanye nemisebenzi yokuhlangenwe nakho, ihlanganisa isiko nobuciko besimanje. Njengoba abathengi baya ngokuya bebeka phambili lula, ukusimama, kanye neminikelo yomuntu siqu, amabhizinisi kufanele azivumelanise nezimfuno eziguqukayo—kusuka ekuthengeni kokuqala kwedijithali kuye ekukhetheni umkhiqizo oqaphela imvelo. Ngezansi, sihlola imininingwane ebalulekile yabathengi ye-Easter 2025, amathuba emikhiqizo ethengiswa kakhulu, namasu asebenzayo okuthola izinto zekhwalithi ngempumelelo.

Amaqiniso Nezibalo NgePhasika Odinga Ukuzazi

Njengelinye lamaholide obuKristu agujwa kakhulu, i-Easter isiphenduke umcimbi obalulekile kubathengisi namabhizinisi emhlabeni jikelele. Iholide alifaneli nje kuphela ukuvuka kanye nokwenza kabusha kodwa futhi liphawula isikhathi esibalulekile sokusetshenziswa kwemali kwabathengi, ikakhulukazi emikhakheni efana nokudla, izingubo zokugqoka, nemihlobiso. Eminyakeni yakamuva, inkathi yePhasika ibone inkambiso ekhulayo ekuthengeni okuhlangenwe nakho, lapho abathengi baqhubeka befuna izindlela eziyingqayizivele nezikhumbulekayo zokugubha.

• Ngo-2024, ukusetshenziswa kwemali kwePhasika e-United States bekulindeleke ukuthi kufinyelele isamba semali eyizigidi eziyizinkulungwane ezingama-22.4, lapho abathengi besebenzisa isilinganiso sama- $ 177.06 umuntu ngamunye ekuthengeni okuhlobene nePhasika, ngokusho kweNational Retail Federation.
• Nakuba u-81% wabantu baseMelika benza imisebenzi ehlobene nePhasika ngo-2024 (NRF), ukuziphatha kokunaka intengo kuyaqhubeka—u-67% wabathengi manje uqhathanisa izintengo kuzo zonke izinkundla okungenani ezintathu ngaphambi kokuthenga, okuphoqa amabhizinisi ukuthi asebenzise amasu entengo anolaka namadili enqwaba akhethiwe (Prosper Insights & Analytics).
• Ukuthengiswa komhlobiso wePhasika kukhuphuke ngamaphesenti angama-41 ngonyaka ka-2024 uma kuqhathaniswa nowezi-2019, okugqugquzelwe ukugxila kwabathengi emihlobiso eminingi enetimu nemibukiso yasengadini, ukusetshenziswa kwemali konyaka manje sekweqa izibalo zangaphambi kobhubhane ngemali engaphezu kwezigidi ezingama-500 zamaRandi.

Iholide lePhasika libone ushintsho olukhulu ekuthengeni kwedijithali kanye naku-inthanethi, ikakhulukazi kulandela umthelela wobhubhane ekuziphatheni kwabathengi. Abathengi abaningi manje bancamela ukuba lula kokuthenga izipho zePhasika nezinto ezihlinzekwayo ku-inthanethi, okuholela ekwandeni komsebenzi we-e-commerce phakathi nenkathi yamaholide. Lo mkhuba ubonakala ikakhulukazi ezizukulwaneni ezincane, okungenzeka ukuthi zizibandakanye ekuthengeni ku-inthanethi futhi zisebenzise izinkundla zokuxhumana ukuze zithole futhi zithenge imikhiqizo ehlobene nePhasika.

• Ngo-2024, ukuthengiswa okuku-inthanethi kwePhasika kukhule ngo-15% unyaka nonyaka, kanti amadivaysi eselula abala cishe u-50% wakho konke okwenziwa ku-inthanethi ngesikhathi samaholide.
• Izinkundla zokuxhumana zidlale indima ebalulekile ekuthonyeni ukuthengwa kwePhasika, lapho abathengi abangu-45% babike ukuthi bathole imikhiqizo yePhasika eziteshini zezokuxhumana.
• Izipho ze-Easter ezenzelwe wena nezenziwe ngendlela oyifisayo ziye zanda kakhulu, njengoba abathengi abangu-30% bezwakalisa ukuthanda izinto ezihlukile, ezenziwe ngomthungo.

I-Easter futhi yisikhathi lapho abathengi abaningi begxila emikhiqizweni esimeme kanye ne-eco-friendly, ebonisa ukuthambekela okubanzi ekuqapheleni imvelo. Lolu shintsho lubonakala ekwenyukeni kwesidingo sezinto ezitholakala ngokuziphatha, ukupakishwa okungase kusetshenziswe kabusha, kanye nemikhiqizo ekhuthaza ukusimama. Abathengisi nemikhiqizo ehambisana nalawa magugu kungenzeka azwane kahle nabathengi abaqaphela imvelo, ikakhulukazi phakathi kweMillennials kanye no-Gen Z.

• Ucwaningo olwenziwe ngo-2024 luveze ukuthi u-67% wabathengi babheka ukusimama njengento ebalulekile ezinqumweni zabo zokuthenga amaPhasika.
• Imikhiqizo yePhasika enobungani bemvelo, njengemihlobiso ebolayo kanye noshokoledi wemvelo, ikhule ngo-12% ekuthengisweni uma kuqhathaniswa neminyaka edlule.
• Izitolo ezinikezela ngezinketho ezisimeme zibike amanani aphezulu wokwaneliseka kwamakhasimende, kwathi u-73% wabathengi abaqaphela imvelo bathi bazobuya bazothenga kumkhiqizo ofanayo esikhathini esizayo.

Amathuba aphezulu omkhiqizo wePhasika wango-2025

Izixazululo Zeqanda Ezigcwaliswe Ngaphambilini Nezenzeka Ngokwezifiso

Ukukhula okungu-1153% kwe-YoY “kwamaqanda ephasika agcwaliswe ngaphambili” (ivolumu yokusesha ye-Amazon: 125,236) kanye nokukhula okungama-705% kwezinhlobonhlobo ezigcwele amathoyizi kugqamisa isidingo sabathengi sokusebenziseka kalula. Idatha ibonisa:

• Ukwenyuka okungama-507% ekusesheni “kwamaqanda ephasika agcwaliswe ngaphambilini” (286,337 ivolumu yanyanga zonke)
• I-spike engu-390% "ye-easter egg fillers", ikakhulukazi amaphazili amancane namathoyizi ezinzwa wezingane ezisacathula
   Ithiphu Engenzeka: Hlanganisa ukupakishwa okusebenzayo (amaqanda abolayo) namathoyizi anetimu afana namaraba amise okwe-bunny noma amakhithi okukhulisa izaqathi. Sebenzisa amagama angukhiye "izigcwalisi zamaqanda ephasika ezisacathula" ezihlokweni zomkhiqizo.

Amakhithi Obhasikidi Aqondene Nezibalo zabantu

"Okubalulekile kubhasikidi wePhasika" kubusa ngokusesha okungu-1.27M+ (+1276%), kuyilapho ukuhluka okuhlosiwe ngeminyaka kubonisa amandla angasetshenziswa:

• "izinto zokugcwalisa ubhasikidi ze-Easter zentsha" (Google Trends: +314%) zithanda izesekeli zobuchwepheshe njengamakesi efoni e-pastel
• "Izinto ezigxilisa ubhasikidi we-easter" ezigxile ezinganeni ezisacathula zibeka phambili onogwaja abathambile (ukukhula kokusesha kwe-Amazon: +311%)
   Ukuqonda Okubalulekile: Amakhithi akhethiwe amakwe “ngezigqoko zikabhasikidi zephasika zezingane/intsha” - u-62% wabazali ufuna izinketho ezivumelana neminyaka yobudala (Inhlolovo yePhasika ye-NRF ka-2024).

I-Premium & Ne-Allergy-Friendly Confections

Amaswidi asongwe ngawodwana athuthukisa ukukhula kokusesha okungu-965% (ukusesha okungu-140,452), ngama-niches angu-3 avelayo:

• Amaqanda kashokoledi we-Vegan (I-Google Trends: "inkukhu ye-easter egger" +22,200)
• “Uswidi we-easter” ongenawo amantongomane (+483%, ukusesha okungu-1.07M)
• Izinketho ezinoshukela ophansi usebenzisa ama-monk fruit sweeteners
• Iphoyinti Ledatha: Ama-78% abathengi akhokha i-premium yokuphatha okuphephile kwe-allergen (Ucwaningo Lokungezwani Nomzimba Ka-2024 Nezemfundo).

I-Apperal Yezingane Ezifanele Isithombe Nezesekeli

Abazali bathanda ukuthengela izingane zabo izingubo ezinetimu yephasika! Nge-Google Trends yembula ukusesha okungu-90,500 “kwengubo ye-Easter yamantombazane”, abathengisi akufanele baphuthelwe yileli thuba elinenzuzo:

• Izimpahla zomndeni ezididiyelwe ezinezisetshenziswa ezilungele "izithombe zephasika elijabulisayo" ezifanayo. Nikeza ngezingubo ezifanele imibuthano yePhasika nezinkonzo zesonto.
• Amabhande ekhanda kaBunny Ears⎯Dala amabhande asekhanda kagwaja adlalayo ezingane nabantu abadala, alungele ukuzingela kwamaqanda ePhasika namaphathi.
• Amasokisi anetimu⎯Dizayina amasokisi afaka izithombe ze-Easter ezifana onogwaja namaqanda, engeza into ejabulisayo kunoma iyiphi ingubo.
• Isu: Inqwaba yezingubo ezinamakhithi e-DIY okuhlobisa amaqanda amakwe ngokuthi “shop easter” ukuze kuthuthukiswe i-AOV.

Imihlobiso yeFestive

Njengoba i-Easter iba umcimbi obalulekile wokuhlobisa ikhaya elinetimu, isidingo semihlobiso yemikhosi siyaqhubeka sikhula.

• I-Bunny Figurines⎯Nikeza ngezinhlobonhlobo zezithombe zikagwaja ngezitayela ezahlukene, kusukela kwendabuko ukuya kwesimanje, ukuze zivumelane nokuthandwa okuhlukahlukene.
• I-Outdoor Projection Lights: I-LED emise okwe-bunny yezingadi, iqondana nosesho oluyi-22,200 "lwenkukhu yeqanda le-easter" (okungenzeka ukuthi ithrendi yokuhlobisa engapelwanga kahle).

• Isethi ye-pastel tableware (+217% i-Pinterest ilondoloza ku-Q1 2025) ukuze kukhanye isikhathi sokudla sentwasahlobo. 
• Izimbali⎯Dizayina amagoda ezimbali usebenzisa izimbali zasentwasahlobo kanye nemihlobiso enetimu yePhasika ukuze ungeze ukuthinta kwemikhosi eminyango nasezindongeni.

Amathoyizi Wezingane kanye Nemisebenzi

I-Easter isikhathi sokuzijabulisa nokudlala, futhi amathoyizi nemisebenzi yezingane iyisigaba esibalulekile semindeni egubha leli holide.

• I-Augmented Reality (AR) Amakhithi Okuzingela Amaqanda: Nikeza amakhithi aphelele anamaqanda, obhasikidi, nemikhondo yokuhlela ukuzingela kwamaqanda ePhasika ekhaya. Bhanqa imihlobiso engokomzimba efana namasethi "eqanda le-easter" (I-Google Trends: 27,100 usesho) ngokuzingela okunikwe amandla kohlelo lokusebenza.
• Amakhithi kadayi kakotini “weqanda le-easter” angasebenziseka kabusha (+290% usesho lwe-Etsy) ⎯Nikeza ngodayi beqanda bemvelo, abangenabo ubuthi abangasetshenziswa kabusha, behlisa ukungcola futhi bakhuthaze ukusimama.
• Sebenzisa amaphepha embewu angatshalwa amakhadi e-Easter enkolo akhulisa izimbali zasendle ukuze akhange i-Gen Alpha

Izincwadi Zemikhosi Njengezixhumi Zezizukulwane Eziningi

U-68% wogogo nomkhulu bathenga izinto zePhasika ezihlanganisa i-nostalgia namanani esimanje (AARP 2024 Holiday Survey). Ukwenyuka okungu-193% ekusesheni “izincwadi zephasika” (ivolumu yokusesha yase-Amazon: 91,496) kukhombisa isidingo sakho kokubili ukuzijabulisa kanye nenani lemfundo. Sebenzisa lezi niches:

• Izincwadi ze-Easter ezichaza amasiko enkolo zihlale ziyizipho zakudala zezingane.
• Amakhithi Ezindaba Ezithintekayo: Hlanganisa izincwadi ezinopopayi bakanogwaja abanohlonze (+311% osesho lwamathoyizi) okusebenzelana kwezingane ezisacathula (ithuba legama elingukhiye “le-Easter basket for toddle”).

Amathiphu Okuthenga Imikhiqizo Yekhwalithi: Ukuthola Uxhaxha LwaseShayina Lokuhlinzeka Ngempumelelo Yefestive

1. Isikhathi Esifanelekile Samalungiselelo EPhasika

Ngokusho kweNational Retail Federation (NRF), u-43% wabathengi bePhasika baqala ukuthenga imikhiqizo ngoFebhuwari, abathengi abasheshe bathenge izinyoni bashayela u-33% wesamba esithengisiwe. Ezigabeni ezizwela isikhathi ezifana nekhithi yeqanda nezingubo ezenza ngokwezifiso, izikhathi zokuhola zokukhiqiza (izinsuku eziyi-15–30) kanye nokuthunyelwa (izinsuku ezingama-30–45 ngempahla yasolwandle) zidinga ama-oda angaphambi kwesikhathi.

2. Amaqoqo Akhethekile Wezimboni e-China

I-supply chain yase-China iyachuma ngobungcweti besifunda:

• Izixazululo Zeqanda Ezigcwaliswe Ngaphambili & Amathoyizi Emikhosi: Gxila ku-Yiwu (Zhejiang) ne-Shantou (i-Guangdong), ikhaya lama-60% epulasitiki yase-China ethunyelwa ngaphandle namathoyizi (China Customs, 2023). Abahlinzeki be-Yiwu bahamba phambili ekukhiqizeni amaqanda aguquguqukayo aguquguqukayo ngokushesha, kuyilapho i-Shantou ibusa ukukhiqizwa kwamathoyizi ezinzwa.
• Izimpahla Zezingane Nogwaja: Umthombo ovela e-Huzhou (Zhejiang) wezingubo zikakotini eziphambili kanye ne-Guangzhou (i-Guangdong) yamasokisi anetimu namabhande asekhanda. Lezi zifunda zikhiqiza u-45% wezimpahla zaseShayina ezithunyelwa kwamanye amazwe ngezikhathi ezithile zonyaka.
• I-Premium Confections: Uzakwethu ne-Shanghai kanye ne-Suzhou (Jiangsu) ngoshokoledi we-vegan namaswidi angenawo amantongomane. Lawa mahabhu afaka izimboni eziqinisekiswe i-ISO ezihlangabezana namazinga e-FDA/EU.
• Imihlobiso yemikhosi: I-Foshan (i-Guangdong) ihola emifanekisweni ye-resin bunny, kuyilapho i-Zhongshan igxile ekuqageleni kwengadi ye-LED.
• I-AR Egg Hunt Kits: I-ecosystem yezobuchwepheshe yase-Shenzhen iletha izixazululo ezididiyelwe ze-AR, ezihlanganisa izingxenyekazi zekhompuyutha nokuthuthukiswa kohlelo lokusebenza.

3. Izikhathi Zokulethwa Ngezigaba Zomkhiqizo

• Amaqanda Epulasitiki Enziwe Angokwezifiso (Yiwu): Ukushintsha amahora angama-72 kuma-oda amaningi.
• Izingubo (Huzhou): 3-4 amaviki (okuhlanganisa efekethisiwe/ukupakisha).
• I-Allergy-Friendly Candy (Shanghai): amaviki angu-3-5 (nesitifiketi).
• Imihlobiso ye-Resin (i-Foshan): amaviki angu-4-6 emiklamo eyinkimbinkimbi.
• AR Kits (Shenzhen): 5–7 amaviki (ukuhlanganiswa kohlelo lokusebenza + hardware assembly).

Ithiphu ye-Pro: Sebenzisa i-Trade Assurance ye-Cooig.com ukuze uvikele ukulethwa ngesikhathi. Abahlinzeki kulawa maqoqo bavame ukunikeza ama-MOQ aphansi, alungele ukuhlola ukufunwa kwesizini.

Ngokuvumelana nalezi zifunda nezikhathi, amabhizinisi angakwazi ukwenza imali kumathrendi ePhasika lango-2025 ngenkathi elinganisa izindleko, ikhwalithi, nesivinini.

Isiphetho

I-Easter 2025 inikeza ithuba elihle kubathengisi nabathengisi bezitolo ukuze bahlangabezane nezintandokazi zabathengi ezishintshayo, kusukela ekuphatheni okulungele ukungezwani komzimba nokuzingelwa kwamaqanda e-AR kuya ekuhlobiseni okuqhubekayo kanye nezingubo zomndeni ezilungele izithombe. Njengoba izindleko zePhasika lase-US zidlula amabhiliyoni angama-22 ngonyaka kanye nokusimama manje kuthonya u-67% wokuthenga, ukuqondanisa uhlu lwakho lwamagama namathrendi afana nezinqwaba ezenziwe ngokwezifiso nezinto ezivumelana nemvelo kubalulekile. Ngokusebenzisa amahabhu okukhiqiza akhethekile e-China, ungavikela imikhiqizo yekhwalithi ephezulu kuyilapho ulungiselela izindleko nezikhathi zokulethwa. Ingabe usukulungele ukusebenzisa lesi sidingo sesizini? Vakashela i-Cooig.com namuhla ukuze uxhumane nabaphakeli abahloliwe, finyelela ukuvikelwa Kwesiqinisekiso Sohwebo, futhi uqondise isu lakho lokuthola inzuzo lePhasika ukuze uthole inzuzo ephezulu.

Ukuthatha okubalulekile:

Kuyini Easter ku-2025?

Iwela phezu April 20, 2025 kulo nyaka. O, futhi amakhanda phezulu-akhona 13 izinsuku ezisele ukulungiselela!

2. Obani Ngempela Abagubha IPhasika?

I-Easter ngokuyinhloko i-a Iholidi lobuKristu sigubha ukuvuka kukaJesu Kristu, sigujwa ngokuphindaphindiwe 2 billion wamaKristu emhlabeni wonke emazweni afana ne-United States, Germany, Italy, Brazil, Philippines, kanye nezingxenye ze-Afrika. Nokho, iphinde yavela yaba a ukugujwa kwamasiko nokuhweba ezifundeni eziningi, ngisho naphakathi kwemiphakathi engeyona eyenkolo.

3. Yini Okushisayo Ongayithengisa NgePhasika Kulo nyaka?

Imihlobiso elungele i-Eco-friendly: Amaqanda e-Easter angaboli, obhasikidi bendwangu abangasebenziseka kabusha, namakhadi ephepha embewu angatshalwa.

Outdoor Essentials: Imihlobiso yasengadini (isb, izibani zelanga ezimise okweqanda), amasethi epikiniki, nemidlalo yangaphandle esebenziseka kabusha.

Ushokoledi We-Premium & Izibiliboco: Ushokoledi we-organic, we-vegan, noma wezohwebo ngokufanelekile emaphaketheni amancane. Amaqanda aphrintiwe ngokwezifiso anamalogo/amagama ayaphambili.

Imisebenzi Yezingane: Imishini yezandla ye-DIY (isb., amasethi okudaya amaqanda, i-slime enetimu zikagwaja), amathoyizi aluhlaza, nezindida ezinetimu.

Izingubo Zemikhosi: Ukufanisa amaphijama omndeni, amabhande asekhanda anogwaja, nezingubo zentwasahlobo ezinetimu ephuzi.