Emashumini eminyaka adlule, amabhizinisi amancane nezinkampani zenze umzamo omkhulu wokukhulisa inani labalandeli babo ezinkundleni zokuxhumana ezahlukahlukene. Impela, i-Instagram, i-X, ne-YouTube ingase ibe yinhle ekwandiseni ukuqwashisa ngomkhiqizo, kodwa ukuguqula abalandeli babe amakhasimende akhokhayo ngokuvamile kunzima kakhulu.
Ithuba langempela lamabhizinisi amaningi lisekusebenziseni omazibuthe abaholayo abahlukene ukuze bakhe uhlu lwababhalisile bezincwadi zezindaba ngewebhusayithi yabo. Akukhona nje ukuthi laba oxhumana nabo abaphephile kunoma yiziphi izinkinga noma ukukhanselwa ikhasi elingase libhekane nakho, kodwa izifundo ezimbalwa ziphakamisa ukuthi ama-imeyili anokuchofoza okungaphezulu kakhulu nezinga lokuguqulwa kunamaposi.
Kulesi sihloko, sizohlola imibono kazibuthe eholayo izinkampani eziphumelelayo emhlabeni wonke esezivele ziyisebenzisela ukuheha ababhalisile bezincwadi zezindaba ezisezingeni eliphezulu phakathi kwezithameli zabo ezihlosiwe futhi zikhuthaze ukukhula nempumelelo yamabhizinisi abo aku-inthanethi.
Okuqukethwe
Uyini uzibuthe oholayo
Imibono kazibuthe ehamba phambili yewebhusayithi yakho
Imicabango yokugcina
Uyini uzibuthe oholayo
Ekumakethweni kwedijithali nasebhizinisini, igama elithi “hola” libonisa umuntu obonise izimpawu zokuthakasela umkhiqizo noma isevisi yenkampani. Njengoba igama ngokwalo liphakamisa, uzibuthe oholayo iyithuluzi elivumela amabhizinisi ukuthi ahehe imikhondo eminingi (imvamisa ababhalisile ohlwini lwe-imeyili) ngangokunokwenzeka.
Umazibuthe oholayo omuhle umaka wentshisekelo kubavakashi bewebhusayithi kanye nesiqalo sefaneli yokuthengisa. Ihlose ukwenza izivakashi zithumele ifomu elinolwazi lwazo ukuze bathole insiza yamahhala abafuna ukuyithola. Uma umuntu oholayo ebhalisa ngegama lakhe nekheli le-imeyili ukuze athole inzuzo, ungena kufaneli yokuthengisa futhi abe yimpokophelo yeyodwa noma ngaphezulu. imikhankaso yokuthengisa nge-imeyili.
Manje kungani umnikazi webhizinisi noma umphathi engadinga omazibuthe abaholayo kuwebhusayithi yabo? Lokho kungenxa yokuthi izivakashi ezimbalwa ezisebenzisa ifomu elithi “Bhalisela incwadi yami yezindaba”, futhi abaningi abazimisele ukushiya imininingwane yabo yokuxhumana “ku-inthanethi” uma kungenasidingo.
Imibono kazibuthe ehamba phambili yewebhusayithi yakho
Umthetho wokuqala mayelana nozibuthe abaholayo ukuthi ayikho imithetho. Ibhizinisi ngalinye lazi amakhasimende alo kangcono kunanoma ubani omunye futhi lingaqhamuka nemibono kazibuthe oholayo engabandakanya abafundi balo noma izivakashi.
Kodwa-ke, abanye omazibuthe abaholayo "bendabuko" bafakazele ukuthi basebenza kakhulu eminyakeni edlule esizukulwaneni sokuhola, njengalezi:
Ama-ebooks amahhala
Okungenani uhhafu wamawebhusayithi namabhulogi owapheqululayo azoba nezigelekeqe ezibuza ukuthi uyafuna yini ukulanda i-ebook yamahhala. Lokho kungenxa yokuthi ama-ebook ayimali yokushintshanisa elula kodwa enamandla emhlabeni wedijithali.
Ngasohlangothini lwebhizinisi, i-ebook ingumzamo omncane futhi kulula ukuyidala njengokulondoloza idokhumenti ye-Word ngefomethi ye-PDF. Nokho, futhi kuyindlela enhle yokubonisa ubungcweti ngokujulile futhi unikeze izivakashi ngokuqukethwe okwengeziwe, okuwusizo.
Kusukela ohlangothini oluphambili, ama-ebooks athathwa njengezengezo zenani eliphezulu, futhi izivakashi eziningi zilungele ukushintshanisa amagama azo namakheli e-imeyili ukuze uthole ulwazi olwengeziwe ngesihloko esithile abafuna ukwazi okwengeziwe ngaso. Phela, ukulanda mahhala.
Izivivinyo kanye nemibuzo
Imibuzo nezivivinyo zisebenza ngokulinganayo njengozibuthe abaholayo ngoba zinxusa intando yabantu ukuze bazibonakalise futhi thola okuthile okusha ngabo. Futhi, ukubuza imibuzo nokunikeza izimpendulo kuyindlela enhle yokwakha ubudlelwano namakhasimende amasha angaba khona.
Izikole zolimi, isibonelo, zisebenzisa kakhulu izivivinyo ukusiza abantu baqonde izinga labo lobuchwepheshe. Ngemva kokuphendula yonke imibuzo, izivakashi kufanele zifake idatha yazo kuphela ukuze zithole umphumela. Okufanayo kuyasebenza ezinkampanini ezisembonini yobuhle ezisebenzisa amandla okuhlola ukuze zinikeze abasebenzisi bazo imininingwane ngohlobo lwesikhumba sabo noma, kungani kungenjalo, imibala efanelana kangcono nezici zabo.
Ngemva kokuthatha isikhathi sokwenza uhlolo noma imibuzo, abantu bazizwa betshalwe kuhlelo futhi balungele ukwabelana ngolwazi lwabo lomuntu siqu ukuze bathole imiphumela.
Amakhuphoni nezaphulelo
Lo mbono uzibuthe oholayo uthakazelisa ikakhulukazi kubanikazi bezitolo eziku-inthanethi abafuna ukukhulisa ukugcinwa ngenkathi kuvalwa ukuthenga kokuqala kwekhasimende elisha.
Izinkampani eziningi zizimisele ukunikeza iphesenti elincane kusukela ekuthengeni kokuqala uma isivakashi sibhalisela izincwadi zabo zezindaba ngoba zikhiqiza izinzuzo eziningi. Akukhona nje ukuthi ikhasimende elisha liqeda ukuthenga ngokuthanda okukhulu ngomnikelo okhethekile, kodwa futhi kuyithuba lamabhizinisi aku-inthanethi ukuze azimise njengenkundla enokwethenjelwa.
Ezinsukwini ezilandelayo, uhlelo lokumaketha nge-imeyili izothumela ikhasimende elisha elifanayo ngezindatshana ezintsha ezithengiswayo abangaba nentshisekelo yokuzithenga, okuqukethwe okuvela kubhulogi labo, nezinye izincwadi zezindaba.
Izilingo zamahhala
Njengezaphulelo ezishiwo ngenhla, izilingo zamahhala nazo zinguzibuthe oholayo osetshenziswa ama-SaaS amaningi kanye nesevisi yedijithali noma abahlinzeki bokuqukethwe kwevidiyo nsuku zonke.
Ngokuvumela umthofu ukuthi usebenzise umkhiqizo noma amasevisi azo mahhala, izinkampani zingabonisa ukubaluleka kwazo kwangempela futhi zinikeze bonke abaholayo ithuba lokuqinisekisa ukuthi umkhiqizo ungeza inani emsebenzini noma empilweni yabo ngaphambi kokuzibophezela kukho ngenkokhelo.
Kodwa-ke, kufanele kuqashelwe ukuthi lapho isilingo samahhala sisifushane, izinga lokuguqulwa liyakhuphuka. Isikhathi esifanele sezinkampani ze-SaaS sihluka kusukela ezinsukwini ezintathu kuya kweziyisikhombisa.
Amashidi okukopela
Lona umbono kazibuthe oholayo olula kodwa onamandla, ikakhulukazi wamabhizinisi ashicilela okuqukethwe okuningi njengengxenye yesu lawo lokumaketha.
Ngokuvamile, abantu bahlangana nezihloko abafuna ukuzifunda kodwa badinga isikhathi esengeziwe noma bafuna ukukwenza kamuva. Kwesinye isikhathi, abasebenzisi bagcina ikhasi kuziphequluli zabo noma bakopishe i-URL ukuze bayifinyelele lapho benesikhathi samahhala. Kwesinye isikhathi, bashiya iwebhusayithi.
Ngenxa yalesi sizathu, kuwumqondo omuhle ukunikeza izivakashi ithuba lokulanda i-recap noma i-abstract yokuthunyelwe kwebhulogi ukuze bakwazi ukuyifunda kamuva, ngesikhathi esifanayo, babhalise futhi bathole okuqukethwe okufanayo abakuthandayo.
Imicabango yokugcina
Sengiphetha, omazibuthe abaholayo bangamathuluzi anamandla okubandakanya izethameli, ukwakha uhlu lweposi loxhumana nabo abasebenzayo, futhi babaguqule babe amakhasimende akhokhayo. Izinkampani zingakwazi ukuqalisa ubudlelwano obuhlala isikhathi eside nabaholayo ngokusekelwe ekwethembeni nasezintshisakalweni ezifanayo ngokunikeza inani elisheshayo nelifanele ukuze lishintshe igama lazo nolwazi lokuxhumana.
Ukhiye wempumelelo usekunikezeni okuthile okuyiqiniso nokubalulekile okuxazulula izinkinga noma okuhlangabezana nezidingo zekhasimende elingase libe khona. Esimeni sokuncintisana lapho ukunakwa kwabathengi kuyigugu, le mibono kazibuthe oholayo ingaba isibambo esiwinayo sokugqama futhi sifinyelele izinjongo ezibambekayo zokumaketha ngokunikezwa okungenakuvinjwa.
Okokugcina, ungakhohlwa ukulandela I-Cooig.com Iyafunda ukuze uhlale unolwazi ngentuthuko yakamuva yokumaketha okuku-inthanethi kanye ne-ecommerce.
