Izingxabano zomhlaba wonke, i-hiccups ye-supply chain, ukushoda kwamandla - u-2022 kubonakala sengathi ukubonile konke. Kodwa naphezu kwezinxushunxushu zezomnotho, i-e-commerce iqhubekile nokuba umthombo wokuthengisa okuqhubekayo ezitolo ze-inthanethi ze-B2B.
Imboni iyaqhubeka nokukhula, nemibiko ephakamisa ukuthi ukuthengiswa komhlaba wonke kungadlula $ 5 isigidintathu kulo nyaka. Futhi ngokusheshisa ukuthengisa, umkhakha we-e-commerce we-B2B usethubeni lokufinyeleleka $ 13.6 isigidintathu ngenani ngo-2027, okusho ukuthi lo nyaka kungenzeka ube ngomunye unyaka omkhulu embonini.
Abathengisi be-Savvy bazobe benza amasu ezindlela zokusebenzisa i-e-commerce boom. Uma futhi uhlela ukungena ekuthengisweni kwedijithali noma ufuna ukwandisa ikhathalogi yakho yokuthengisa ku-inthanethi, sikhethe uhlu lwemikhiqizo ethrendayo ephezulu ongayithengisa.
Okuqukethwe
Ungayithola kanjani imikhiqizo ethrendayo ongayithengisa ku-inthanethi
Imikhiqizo eyi-10 ehamba phambili ezothengiswa ku-inthanethi
Amathiphu okuthengisa imikhiqizo ethrendayo ku-inthanethi
Umthombo ku-Cooig.com
Ungayithola kanjani imikhiqizo ethrendayo ongayithengisa ku-inthanethi
Ngaphambi kokuthi singene ohlwini lwethu lwemikhiqizo engcono kakhulu esizoyithengisa ku-inthanethi ngonyaka ozayo, kufanelekile ukuthatha isikhathi sokuchaza ukuthi ungathola kanjani izinto ezithengiswa kakhulu ku-inthanethi.
Ngokukhula kwephrofayili yomkhakha we-e-commerce we-B2B kanye nokutheleka kwezinkampani ekuthengiseni ngedijithali, kunokuncintisana okukhulu kunangaphambili. Enye yezindlela isitolo sakho esiku-inthanethi esingadlula ngayo umncintiswano iwukuthengisa imikhiqizo edingeka kakhulu eyandisa inzuzo yakho.
Ungakwazi ukuhlonza imikhiqizo abantu abafuna ukuyithenga ngokufunda amasayithi athrendayo, ukwamukela ukulalela komphakathi, nokubukela uhlu lwethrendi yomkhiqizo olufana nalolu oluvela. Cooig.com. Nakhu okuthe xaxa mayelana nalezi zinketho zocwaningo.
- Izingosi ezithrendayo: I-Google Trends ne-Ubersuggest ziyizibonelo zamasayithi athrendayo ongawasebenzisa. Lezi zinsiza ezinamandla, nezimahhala zikuvumela ukuthi uhlaziye amagama angukhiye athile ahlobene nemikhiqizo ethile. Ungawasebenzisa ukuze uqonde ukuthi abantu basesha kaningi kangakanani lawo magama angukhiye nokuthi kungani. Ungakwazi futhi ukubona ithrendi ngokuhamba kwesikhathi nokuthi isidingo singakha kanjani.
- Izindawo zemakethe: Izimakethe ze-B2B eziku-inthanethi ezifana Cooig.com shicilela njalo uhlu oluthengiswa kakhulu lwezigaba zemikhiqizo ehlukahlukene. Ungasebenzisa lolu hlu ukuze ubone ukuthi imakethe iya kuphi. Kungenzeka futhi ukwakha uhlu lwakho lwamathrendi ngokubheka izinto ezithengiswa njalo endaweni yesikhulumi. I-Pro-tip: futhi sisebenzisa ezinye izinsiza eziningi kulolu hlu ukuhlonza izinto ezithengiswa kakhulu.
- ezokuxhum: Ngo 46% yamakhasimende e-B2B asebenzisa inkundla yezokuxhumana ukuze enze uhlu oluthi “Ngifuna”, ukuhlonza izinketho zomkhiqizo, nokuqhathanisa nezixazululo, kuyacaca ukuthi kungani lena kungaba indawo enhle yocwaningo. Ungabona ukuthi yimiphi imikhiqizo abathengi abayithandayo ngamathuluzi afana namaqoqo e-Instagram namakhathalogi eSitolo se-Facebook.
- Imiphakathi e-inthanethi: Ukulalela izingxoxo zokuthenga emiphakathini eku-inthanethi nakho kuwumbono omuhle. Ungathola imicu ye-Reddit, izikhala ze-Quora, imiphakathi ye-Twitter, amaqembu e-Facebook, namaqembu e-WhatsApp ahlinzeka ngolwazi olubalulekile oluvela kubantu bangempela.
- Amathuluzi okwehlisa: Amathuluzi amaningi amahhala nakhokhelwayo azokusiza ukuthi ukhombe imikhiqizo ethrendayo nokuthi ungayithenga kuphi. Izibonelo zifaka i-Sell The Trend, i-Niche Scraper, i-AliExpress Dropshipping Center, ne-Allfactor.
Njengoba uzobona, ayikho indlela eyodwa yokuhlonza imikhiqizo engcono kakhulu ethengiswa ku-inthanethi. Ungakhetha ukusebenzisa ithuluzi elilodwa olithola lithembekile noma inhlanganisela yezisetshenziswa ezimbili noma ngaphezulu. Konke kumayelana nokuthola okukusebenzelayo.
Sesikushilo lokho, masingene ohlwini lwemikhiqizo ehamba phambili ethrendayo ezothengiswa ku-inthanethi.
Imikhiqizo eyi-10 ehamba phambili ezothengiswa ku-inthanethi
Njengoba wonke umthengisi we-inthanethi ophumelelayo azi, impumelelo ye-e-commerce ilele ekuthengiseni lokho abantu abafuna ukukuthenga. Yilapho uhlu olufana nalolu lusiza khona. Ngezansi, sizogqamisa izigaba eziyishumi zemikhiqizo enezinto ezithile ezithrendayo ezinesithembiso sokuthengiswa ku-inthanethi ngonyaka ozayo.
Uzothola lolu hlu luwusizo uma usunayo i-niche futhi ufuna isigaba esisha somkhiqizo ongasithengisa. Amafemu e-B2B afuna i-niche ethengisa ngedijithali nawo azozuza kulolu hlu.
1. Impilo nendlela yokuphila
Impilo nokuphila kahle kuyizinto eziza kuqala kubantu namuhla. Ngokusho kweWorld Economic Forum, 62% Abantu bayavuma ukuthi baqaphela kakhulu impilo yabo manje kunangaphambi kwalolu bhubhane.
Eminye yemikhiqizo ethrendayo ephezulu kulesi sigaba ihlanganisa:
- Izithako zokwelapha: Izithasiselo ezifana Ashwagandha, okuphakanyiswe ukusiza ngokuzala kwabesilisa nokusebenza okuthuthukisiwe kwezemidlalo, babona ukwanda kwevolumu yokusesha. Omunye umkhiqizo othrendayo yikhofi lekhowe – inhlanganisela yamakhowe okwelapha agayiwe afana nomhlwe weBhubesi nobhontshisi wekhofi.
- Abahlanza umoya: Ngokukhathazeka okukhulu mayelana nekhwalithi yomoya emadolobheni amaningi amakhulu, izihlanzi zomoya ziyathrenda njengenketho yokuvuselela umoya ongcolile.
- Matcha: I-Matcha iyitiye eliluhlaza eline-caffeine elisetshenziswa ngokukhulayo emibuthanweni yezempilo kanye nokuphila kahle.
- Amabhodlela amanzi angasetshenziswa kabusha: Ukukhathazeka ngemvelo, kanye nomthelela wakho empilweni, kugqugquzela ukusetshenziswa kwemikhiqizo eco-eco-nempilo efana namabhodlela amanzi angasetshenziswa kabusha.
2. Imfashini
Imfashini iyisisekelo se-B2B e-commerce. Kodwa intuthuko yakamuva, njengokubuyela emisebenzini yangaphandle neyokuzijabulisa, idala isithakazelo esikhulu ezintweni ezithile. Izinto zemfashini ezithrendayo ezizothengiswa zihlanganisa:
- I-jeans ephezulu okhalweni: Izingubo zangaphandle zibona ukuvela kabusha, futhi amajini anokhalo oluphezulu (noma amajini kamama) ayaqhubeka eyintandokazi yamakhasimende.
- Ezokungcebeleka: Ngenxa yentshisekelo eyengeziwe kumateku nemikhiqizo efana ne-Nike ne-Lululemon, izingubo zezemidlalo manje sezisemfashini. Abathengi bayasithanda isitayela futhi baduduze le mikhiqizo.
- Izindwangu zamakhanda: Izikhafu ziza ngamaphethini nemibala ehlukahlukene ezikhangayo futhi zingabhalwa cishe nganoma iyiphi ingubo. Ngakho-ke, akumangazi ukuthi babona imiqulu yokusesha ephezulu ivuliwe izitayela Google.
- Izingubo: Ukuthengiswa kwezingubo zokugqoka, njengama-leggings, kukhuphuke ngesikhathi sokuvalwa njengoba abantu bebambene nezinto zokugqoka ezinikeza ukunethezeka. Kodwa ukuthambekela kuye kwahlala kuze kube manje futhi cishe kusazoqhubeka.
3. Ukunakekelwa komuntu siqu kanye nobuhle
Imboni yobuhle nokunakekelwa komuntu siqu izokhula ngaphezu kwama-50% ukuze ifinyeleleke $ 131 billion emalini engenayo ngo-2026. Eminye yemikhiqizo yokunakekelwa komuntu siqu neyobuhle ehola leyo threndi ihlanganisa:
- Izipikili zokucindezela: Izipikili ezinesitayela, ezithengekayo, futhi ezinethezekile, ezicindezelayo zithandwa ngendlela emangalisayo namakhasimende.
- Amawigi ezinwele: Imakethe yezandiso zezinwele ingenye ehamba phambili emhlabeni jikelele, enamazinga okukhula ngonyaka 13%. Angeke kushintshe lokho.
- Amaski okulala: Amamaski okulala angasiza ukulala ngokushesha nangokunethezeka. Zivikela amehlo ekukhanyeni okukhanyayo okungaxosha ubuthongo, yingakho abathengi bezithanda.
- Ibhuloho lamazinyo kagesi: Izixubho zikagesi zingase zibe lula ukuzisebenzisa futhi zisebenze kangcono kunezixubho ezenziwa mathupha, zizenze zihambe phambili ezigabeni zokuzilungisa.
- Uwoyela wezinwele: Ngenxa yokusebenzisa kwawo unisex, amafutha ezinwele angumkhiqizo othrendayo ngaphakathi kwemikhakha yokunakekelwa komuntu siqu kwabesilisa nabesifazane.
4. Ikhishi
Ngenkathi ukudla okusheshayo kanye ne-takeout kwanda ekudumeni ngaphambi kwalolu bhubhane, abantu abaningi babuyele ekudleni okuphekwe ekhaya namuhla. Ngokwemibiko evela ku-PM News Wire, abathengi abayisikhombisa kwabayi-10 bazoqhubeka nokupheka ekhaya ngisho nangemva kwalolu bhubhane.
Imikhiqizo edayiswa kakhulu kulesi sigaba ihlanganisa:
- Amafreyili omoya: Izithosa zomoya zikhona yonke indawo futhi zidlondlobala ngokushesha, ikakhulukazi ngesikhathi samaholide. Abathengi bathokozela ukuguquguquka kwemikhiqizo yale mikhiqizo kanye nokulula okuhlobene uma kuqhathaniswa nama-fryer ajulile.
- Ama-blenders ephathekayo: Njengamafriji omoya, izixube eziphathwayo zinikeza ukufinyelela okulula nokulula. Ngazo, abathengi bangenza amajusi, ama-smoothies, nezinye iziphuzo ekuhambeni.
- Abahleli bekhishi: Uwabonile amavidiyo we-TikTok. Lesi sigaba sihlanganisa ama-racks stackable, abahleli bamashalofu, amakalishi, nabahleli be-pantry door. Abathengi abakwazi ukuthola okwanele kubo.
I-5. Ikhaya
Izinto zemihlobiso yasekhaya ziyaqhubeka nokuthumela izibalo eziqinile zokuthengisa nokukhula. Imakethe, ebilinganiselwa ku- $ 641.4 billion ngo-2020, kulindeleke ukuthi ikhule ngesilinganiso 4.8% minyaka yonke phakathi kuka-2021 no-2026.
Eminye yemikhiqizo ethrendayo ephezulu kulesi sigaba ihlanganisa:
- Ama-doormats okuhlobisa: Ama-Doormats anemiklamo ethandekayo, imilayezo engajwayelekile, nezinye izici ezenziwe ngezifiso zidingeka kakhulu.
- Amakhethini eBlackout: Ngokusuka ekukhanyeni, amakhethini anezimbali, abantu bakhetha ama-shades asindayo amafasitela enziwe ngezinto ezimnyama ukuze bakhe indawo epholile futhi ethokomele.
- Amalambu aseceleni kombhede: Ngaphandle kokusebenza kwazo, izibani eziseceleni kombhede ziyithuba lokwenza isitatimende sesitayela. Futhi ngokufaka kwabo kalula, akumangalisi ukuthi abathengi bayawathanda amalambu aseceleni kombhede.
- Imibhede yosofa: Inhlanganisela yokugcina yokunethezeka nesitayela, ilungele izinsuku zobuvila zokuzipholela egumbini lokuhlala ngemuvi emnandi.
6. Ukunakekelwa Kwezingane
Nakuba abantu abaningi benza izinqumo zokuthola izingane kamuva ekuphileni, kukhona futhi imali enkulu echithwa ezintweni zokunakekela izingane. Abazali bafuna ukuthenga imikhiqizo elungele izingane zabo futhi baya ngokuya befuna ukwenza isitatimende sesitayela.
Izinketho ezingcono kakhulu zemikhiqizo yokunakekelwa kwezingane eku-inthanethi zifaka:
- Abathwali bezingane: Kube nesidingo esiphezulu nesiqhubekayo sabathwali bezingane kamuva nje, futhi izitayela zokusesha zihlale zizinzile.
- Abaqaphi bezingane: Ukubeka ezingeni eliphezulu kwengqondo ngokucatshangelwa kwezokuphepha, abaqaphi bezingane baqinisekisa abazali ngokuphepha kwengane yabo. Amamodeli anezici ezengeziwe njengenkulumo yezindlela ezimbili, ukubona ebusuku, nama-engeli aguqukayo ahlangabezana nokufunwa okuphezulu.
- Ingane iyashwibeka: Imikhiqizo ye-baby swing iya ngokuya ishisa phakathi kwabazali abanezinsana. Ukunyakazisa okuthambile komjiko kuthulisa izinsana futhi kunikeza isikhathi sokuthula esidingeka kakhulu kubantu abadala.
- Amathoyizi: Amathoyizi ezingane ayisisekelo se-e-commerce emhlabeni jikelele. E-US kuphela, isidingo sale mikhiqizo sehle ngo-17% ngo-2021.
7. Imikhiqizo yezilwane ezifuywayo
Imakethe yokunakekelwa kwezilwane ezifuywayo ingenye into yamathikithi ashisayo ekuthengisweni kwe-e-commerce. Eminye yemikhiqizo ethrendayo ephezulu kulesi sigaba ihlanganisa:
- Amahhanisi ezinja: Amahhanisi ezinja akhululekile kakhulu kunamakholomu avamile, njengoba engafaki ubunzima obukhulu entanyeni yesilwane esifuywayo.
- Imibhede yekati: Ngo ukwanda kobunikazi bekati emazweni amaningi, izesekeli zekati njengemibhede yekati nazo zikhuphuka ngokuthandwa.
- Abathwali bezilwane ezifuywayo: Umthwali wesilwane esifuywayo ubalulekile kunoma yimuphi umzali odinga ukuhamba nesilwane sakhe esifuywayo. Ukuhlaziywa kwe-Google Trends kubonisa ukuthi le mikhiqizo ibona isidingo esikhulu.
8. Ihhovisi
Njengoba umsebenzi okude usuzohlala ezinhlanganweni eziningi, abasebenzi abaningi bamisa amahhovisi asekhaya nezindawo zokusebenza. Kodwa-ke, ngisho naphakathi kwalabo ababhekene nokubuyela emsebenzini wasehhovisi, kukhona idrayivu enkulu yokuvikela indawo yokusebenza enethezekile ngamathuluzi akhuthaza ukunethezeka.
- Izibuko ezikhanyayo eziluhlaza okwesibhakabhaka: Ebizwa nangokuthi ama-photochromic lens, izibuko ezikhanyayo eziluhlaza okwesibhakabhaka ziyinto ethandwayo ye-e-commerce ngenxa yezinzuzo zabo zezempilo zamehlo.
- Imakrofoni yePodcast: Ukuthengiswa kwe-mic ye-podcast kukhule phakathi nobhubhane njengoba abantu abaningi beqala ama-podcasts. Umkhuba we-podcast usashisa, futhi lezi zinto zithengiswa ngokushesha.
- Ama-plugs we-Smart: Lawa madivayisi angaguqula noma iyiphi indawo kagesi ibe isisetshenziswa esinothiswe yi-AI. Abathengi bangawasebenzisa ukulawula amadivayisi bekude, yingakho bewakhanga.
- mousepads: Amaphedi wamagundane nawo abhekana nezitayela zokuthengisa ezithembisayo njengoba abantu abaningi bekhetha ukusebenzisa igundane eliwumshini, ngisho namakhompyutha aphathekayo.
9. Ubusika
Ukuthengisa kwasebusika kuzoqala ukukhuphuka ngesivinini kusukela ekupheleni kuka-2022 futhi kuzoqhubeka kahle. Futhi ngokukhathazeka ngokusetshenziswa kwamandla nokutholakala, amakhasimende amaningi azobheka ukuthola izinto zasebusika ezidingeka kakhulu. Imikhiqizo ethrendayo kulesi sigaba ihlanganisa:
- Izikhafu eziwugqinsi: Ngaphandle kokunethezeka nokusebenza kahle kakhulu, lezi izinto zemfashini ezingahambisana nezimpahla ezihlukahlukene.
- Amabhuzu asebusika: Eziqinile futhi ezisesitayeleni zidumile, ikakhulukazi phakathi kwabathengi abancane.
- Amajakhethi e-woolen: Isikhathi sasebusika singabona amazinga okushisa angaphansi kweziro. Lawa mabhantshi awafiseleki nje kuphela ekusetshenzisweni kwawo kwangaphandle kodwa angase abe mahle ekusetshenzisweni endlini, ikakhulukazi ngesilinganiso samandla esilindelekile kulobu busika.
- Amasokisi aminyene: Kanye namabhuzu asebusika angangeni manzi, abathengisi kufanele balungiselele ukuhlinzwa ngama-oda amasokisi aminyene.
- Izihlahla zasebusika: Amagilavu asebusika azofunwa ngokusebenza kwawo, ukunethezeka, kanye nesitayela.
10. Amagajethi
Amagajethi nezinto zikagesi ngokuvamile zijabulela ukuthengiswa okuhle ku-inthanethi. Isibonelo, omakhalekhukhwini kanye nezinsiza zama-smartphone kuyizintandokazi zamakhasimende. Njengomphumela, imakethe yezesekeli ze-smartphone kulindeleke ukuthi ifinyelele $ 413 billion ngenani ngo-2030. Imikhiqizo ezoheha isidingo esikhulu ihlanganisa:
- Amacala efoni: Amacala efoni ahlala ethengisa, futhi kulo nyaka cishe ngeke ahluke.
- Amabhange kagesi: Abantu abahlale behamba ngeselula bajabulela ikhono lokushaja amafoni abo ekuhambeni. Inzalo yamabhange kagesi nayo izokhula ngenxa yokunqanyulwa kukagesi kanye nesabelomali.
- Iziteshi zikagesi eziphathwayo: Abasebenzisi abaningi bafuna ukulawula ukusetshenziswa kwabo kwamandla, futhi iziteshi zikagesi eziphathwayo zisiza ukunikeza lokhu kulawula.
Amathiphu okuthengisa imikhiqizo ethrendayo ku-inthanethi
Manje usuyazi imikhiqizo engcono kakhulu ongayithengisa ku-inthanethi. Kepha wenza kanjani ngokuqinisekisa inzuzo yokuncintisana kanye nesipiliyoni esihle sokuthengisa sebhizinisi lakho eliku-inthanethi? Sibeke amathiphu ngezansi angasiza.
1. Phishekela ukuthengisa okuphindayo
Ukugcinwa kwamakhasimende kungonga imali yebhizinisi lakho futhi kukuzuzele engeziwe ngokuhamba kwesikhathi. Nokho, abathengi abakanye nje bayaqhubeka nokubekela amabhizinisi inselele. Ngokwemibiko, 75% yabathengi bangabathengi besikhathi esisodwa.
Ibhizinisi lakho linganqoba le nselele ngokunikeza abathengi izizathu zokubuya. Ukunikeza isevisi yamakhasimende ezinikele nesebenzayo, isevisi yomuntu siqu, nemikhiqizo yekhwalithi kungamaqhinga angasiza.
2. Hlukanisa nokupakisha
Ngokocwaningo olwenziwe yi-Ipsos, Amakhasimende angu-72% bathi ukwakheka kokupakisha kunomthelela ezinqumweni zabo zokuthenga. Lokhu kusho ukuthi ukwenza ama-tweaks alula ephaketheni lakho kungavikela abathengi abaningi futhi kwandise ukwethembeka komkhiqizo.
Ukuphishekela ukupakishwa kwe-eco-friendly, imiklamo emisha, nezinketho ezenziwe ngezifiso kungamaqhinga angakusiza ukuthi uhlukanise ngokupakisha.
3. Thengisa imikhiqizo eco-friendly
Uma sikhuluma mayelana ne-eco-friendly, kunethuba elibalulekile elikhulayo labathengisi ezigabeni zokusimama. Imibiko iphakamisa ukuthi 73% yabathengi bheka izinketho eco-friendly lapho usesha ukuhlanza indlu kanye nemikhiqizo yokunakekela komuntu siqu.
Abathengisi be-Savvy bangangena kule makethe ngemikhiqizo esebenza kahle njengamakesi efoni kakhokho avundisiwe nemikhono yekhompuyutha ephathekayo.
4. Phinda kabili phansi endaweni
Cishe usuzwile lokhu izikhathi eziningi, kodwa kufanelekile ukuphinda - kufanele ukhethe i-e-commerce niche futhi uyidayise lapho. Nakuba kungase kulingeke ukuphishekela yonke imikhiqizo nesigaba esithrendayo, uzodala ibhizinisi elingcono nelizinzile uma waziwa ngokuthile.
5. Buka umncintiswano
Okokugcina, sebenzisa umkhuba wokuhlola izimbangi zakho ngezikhathi ezithile ukuze ubone ukuthi zenzani, ukuthi lokho kuhluke kanjani esu lakho nezifundo ongazifunda. Uzothola ukuqonda okuhle ngemakethe futhi ujabulele amathuba okushuna kahle isu lakho.
Enye indlela yokuqapha umncintiswano ukulandelela amagama angukhiye asetshenziswe kuwebhusayithi yabo. Lokho kukunikeza umbono wokuthi yiziphi izimakethe abaqondise kuzo. Ungasebenzisa amathuluzi afana nama-Ahrefs ukukhasa amawebhusayithi esiqhudelana nawo futhi uthole umqondo wamagama awo angukhiye.
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