I-TikTok iyinkundla yokuya phambili yamabhizinisi amancane kuya kwaphakathi nendawo, aziqhayisa ngababukeli abangaphezu kwesigidigidi. Ukuze uphumelele, kubalulekile ukuthi ube nesu lokuthola imibono eyengeziwe.
Okuningi TikTok ababukeli basho ukuthi ibhizinisi lithola ukuchayeka okwengeziwe kumakhasimende alo angaba khona, okuholela ekuzibandakanyeni okwengeziwe.
Kepha bayini ababukeli beTikTok? Kufanele kuthunyelwe nini ibhizinisi, noma kufanele kube kangaki? Nokho, ukuphendula le mibuzo, nansi inkomba esheshayo yokwenza inqubo iqondeke kalula, namathiphu okuthuthukisa imibono yakho!
Okuqukethwe
Yini amabhizinisi amancane okufanele akwazi ngayo ngababukeli beTikTok
Kufanele uthumele kangaki ku-TikTok?
Izingibe ezivamile ezithinta izibukeli ze-TikTok
Izindlela ezihlakaniphile zokukhulisa ukubukwa kwe-TikTok kwebhizinisi lakho
Isiphetho
Yini amabhizinisi amancane okufanele akwazi ngayo ngababukeli beTikTok
Umbiko we-TikTok Economic Impact owenziwe yi-Oxford Economics uthe inkundla yakhiwe nxazonke. US $ 14.7 billion kumabhizinisi amancane kuya kwaphakathi nendawo.
Noma ngabe okokuthuthukisa ukufinyelela kwebhizinisi kwababukeli abangaba khona, ukukhulisa amanani okuzibandakanya, noma ukuthola ukuthengisa okwengeziwe, ukubukwa kwe-TikTok kubalulekile.
Ukuqinisekisa ukuthi ibhizinisi liyaqonda okuyisisekelo, nakhu okungasiza:
Ukuqonda ukubukwa kweTikTok
Uma othile edlala ividiyo, iTikTok imthatha njengesibukeli. Uma kuqhathaniswa nezinye izinkundla, abasebenzisi akudingeki ukuthi bayibuke isikhathi esithile esinqunyiwe.
Futhi, uma ividiyo idlala ngokuzidlalela, ibukwa noma ibukwe kabusha, izobalwa njengokubuka.
Lapho ividiyo yamukela ababukeli isikhathi esiningi, inkundla iyithuthukisa kakhulu kwezinye izithameli ezihlobene. Lokhu kukhulisa ukuzibandakanya ngokubeka amazwana, ukulandela, nokwabelana, okuholela ekukhuliseni ukuqwashisa ngebhizinisi nokuheha abangaba abathengi.
Ukubuka okungu-zero kungabangelwa ama-shadowbans
Ngaphandle kokuba namasu amahle kakhulu, okuqukethwe, namaqhinga, uma ama-TikToks akho engatholi ngisho nokubuka okukodwa, kungenzeka ukuthi kwenzeka ngenxa yokuvalwa kwethunzi.
I-TikTok ingase ibeke umkhawulo ku-akhawunti okwesikhashana uma isola ukuthi noma yimiphi imihlahlandlela yomphakathi eyephulwayo noma uma i-akhawunti ibonakala ingugaxekile.
Ngaphezu kwalokho, kwenzeka ngaphandle kwanoma yisiphi isaziso, okuholela ekwehleni okungazelelwe kwamazinga okuzibandakanya nemibono.
Ukuze ugweme izimo ezinjalo, kubalulekile ukulandela imithetho futhi ugweme ukuhlanganyela emisebenzini efana ne-bot, okuhlanganisa ukuthenga ababukeli.
Kufanele uthumele kangaki ku-TikTok?
Ngokuvumelana ne-TikTok ngokwayo, kufanele uthumele phakathi nezikhathi ezine ngosuku. Inkundla futhi iphakamisa ukwenza amavidiyo ayiqiniso esikhundleni sokugxila kwikhwalithi yokukhiqiza.
Lokhu kunomthelela ku-algorithm ye-TikTok, njengoba okuthunyelwe okuningi nokuqukethwe kugcina abantu bebambekile epulatifomu. Kepha amabhrendi noma amabhizinisi athumela kangaki empilweni yangempela?
Njengokwesifundo sika I-SocialInsider, lapho baqhathanise i-TikToks ne-Instagram Reels kanye ne-YouTube Shorts, amabhizinisi athumela cishe izikhathi eziyi-16 ngenyanga, okuwumyalezo owodwa njalo ezinsukwini ezimbili.
Iphuzu elibalulekile okufanele likhunjulwe lapha ukugxila kubuningi bokuthumela okuphezulu, isu elisebenza nakwezinye izinkundla.
Kepha umuntu uthola kanjani imvamisa yabo yokuthumela ye-TikTok?
Ukukhula kubabukeli be-TikTok kudinga ukuthi ibhizinisi lihlale Ekhasini Lakho lababukeli. Yikhasi lapho ababukeli bethola khona okuqukethwe okusha nemikhiqizo.
Ukuze uhlale ekhasini le-FYP, okuqukethwe kufanele kube into izethameli eziqondiwe ezingathanda ukuyibuka.
Ukuze bathole okuqukethwe okulungile, abanikazi bamabhizinisi kufanele bathole uhlobo olulungile lokuqukethwe, babuyekeze izimbangi, futhi balandelele inqubo.
Izingibe ezivamile ezithinta izibukeli ze-TikTok
Ngaphezu kwe 78% yamabhizinisi abone i-ROI enhle noma ukubuyisela ekutshalweni kwezimali kusuka endawenikazi.
Yize kubalulekile ukuthola amehlo engeziwe kokuqukethwe kwakho, ezinye izingibe ezijwayelekile zingaholela amabhizinisi ukuthi athole izibukeli eziphansi kuma-TikToks awo. Lokhu kubandakanya:
I-TikToks iqine kakhulu futhi ipholishwe ngokweqile
I-TikTok iyindawo yokuqukethwe okungahlungiwe nokujabulisayo. Ukudala okuqukethwe okuqinile nokupholisheke ngokweqile kungase kuthinte amabhizinisi amancane angalandeli amathrendi nefomethi eyinhloko yenkundla.
Ukuze uthole ababukeli, okuqukethwe kufanele kulandele okuthrendayo, kungakhathaliseki ukuthi ukuhlanganyela ezinseleleni noma ukuhlanganyela nabanye. Nokho, amabhizinisi kufanele abe nemithetho yawo emisiwe ukuze angalimazi ukwethembeka kwawo.
Yeqa ekubukeni iTikToks
Ukuze uqonde ukuthi yini esebenzayo nengasebenzi, amabhizinisi amancane kufanele abuke ama-TikToks embonini yawo noma ahlole ukuthi yini ethrendayo.
Lokhu kubanika umbono wokuthi hlobo luni lwamandla, isikhathi, kanye nohlobo lokuqukethwe okusebenzayo. Kuyasiza futhi ekutholeni ugqozi, ukuthola ukuthi yini ethrendayo, kanye nokuzuza imininingwane.
Ilayisha ngefomethi yokwakheka kwezwe
Iplatifomu iwuhlelo lokusebenza oluma mpo kuqala olufana ne-Instagram. Lokhu kusho ukuthi ubukhulu bevidiyo kufanele bube ngamaphikseli angu-1080 x 1920 ukuze bubonakale kahle.
Uma ividiyo ikumumo wokwakheka kwezwe, usayizi uzoncishiswa futhi umngcele nemigqa yangemuva izoba mkhulu. Lokhu kunciphisa ikhwalithi yevidiyo futhi kuyenza ingabukeki kangako.
Ukushintshela ku-akhawunti yebhizinisi kusenesikhathi
Ukuba ne-akhawunti yebhizinisi kubonakala kungenangqondo. Kodwa-ke, ku-TikTok, kungase kungabi ukunyakaza okuhlakaniphe kakhulu, ikakhulukazi kumabhizinisi amancane.
Ukushintshela ku-akhawunti yebhizinisi kungase kungakuvumeli ukuba ufinyelele imisindo nomculo othrendayo, okuyingxenye ebalulekile yokuthola ukubukwa okwengeziwe.
Okokuqala, amabhizinisi kufanele akhe futhi ahlole esebenzisa i-akhawunti yomuntu siqu esikhundleni sokukhetha i-akhawunti yebhizinisi.
Izindlela ezihlakaniphile zokukhulisa ukubukwa kwe-TikTok kwebhizinisi lakho
Ukuqinisekisa ukuthi umsebenzi onzima owenziwayo ekwenzeni i-TikTok ukhiqiza imiphumela emihle kakhulu, nazi ezinye izindlela ezihlakaniphile zokuthuthukisa ababukeli.
Ukusebenzisa i-Duet kanye ne-Stitch
Nge-TikTok, inkundla ikhuthaza ukusebenzisana ngezici ezifana ne-Duet ne-Stitch.
I-Duet ikuvumela ukuthi ungeze ividiyo kwekhona ku-TikTok, ekhombisa zombili izinhlangothi. Umthungo uyafana, kepha ividiyo idlala ngemuva kokuphela kweTikTok ethokozisayo.
Ukusebenzisana nabadali abathembekile
Uma kuziwa ekwenzeni ukumaketha kwenkundla yezokuxhumana, amabhizinisi amancane angaphinde ahlanganyele nabanye abadali abadumile esizindeni esihlobene.
Akukhona nje ukuthi amabhizinisi athola ukuchayeka futhi ahlole ichibi elikhulu labathengi abangaba khona, kodwa futhi kuyasiza ekutholeni ukubukwa okwengeziwe kwe-TikTok.
Okubalulekile lapha ukuthola abagqugquzeli noma ama-micro-influencer anohlobo lwezethameli ibhizinisi elifuna ukuziqondisa. Abadali abathembekile bangasiza futhi ukukhuthaza ukwethembeka kwebhizinisi.
Ukuqala ngokuqukethwe okukhulu
Esikhundleni sokunamathela kokuqukethwe okulinganiselwe, amabhizinisi amancane kufanele athumele okuqukethwe okuningi ngangokunokwenzeka.
Lokhu kusiza ama-akhawunti amasha e-TikTok ukuthi akhonjwe yi-algorithm ye-TikTok. Iphinde ikhulise amathuba okufika kuma-FYPs wabasebenzisi futhi inikeza idatha eyengeziwe ukuze ufunde ukuthi yini esebenzayo.
Ukwenza kabusha inhloso yokuqukethwe okuvela kwezinye izinkundla
Esikhundleni sokuza nokuqukethwe okusha ngaso sonke isikhathi, amabhizinisi amancane angasebenzisa i-Instagram Reels yawo noma amavidiyo e-YouTube amade e-TikTok. Lokhu kubizwa nge-repurposing. Nokho, qiniseka ukuthi uyasheshisa amavidiyo noma uwalungise bese uwathumela kabusha. Ungacabanga futhi ukuwahlukanisa ube amasegimenti amafushane enkundla.
Ukusebenzisa amazwana kokuqukethwe
Lapho ibhizinisi lithola ukuphawula lenza imibuzo noma izicelo, lingasebenzisa ukuphawula ukwenza iTikTok. Lokhu ngeke nje kudale ilukuluku mayelana nevidiyo yokuqala kodwa kuzophinde kukhulise ukusebenzelana, njengoba kuzobonisa ukuthi ibhizinisi liphendula izethameli ngokuqondile.
Isiphetho
Ngalo mhlahlandlela osheshayo, ibhizinisi elincane lingaqonda ababukeli be-TikTok ngokujulile, okuhlanganisa imvamisa yokuthumela efanelekile namathiphu okuthuthukisa amavidiyo.
Ngalokho, kubalulekile ukuqonda i-algorithm ye-TikTok nokuthi isebenza kanjani. Ayincikile ngokuphelele ekunamatheleni kufomula eyodwa.
Ukuhlola nokuzama izinto ezihlukene, amafomethi, namasu kungakusiza uqhamuke nezindlela eziyiqiniso nezizuzisayo zokuxhumana nabasebenzisi!
