I-TikTok ikhule ngokuthandwa eminyakeni embalwa edlule, ngokuphela Abasebenzisi abayizigidi eziyizinkulungwane eziyi-1.677 endaweni yesikhulumi kusukela ngo-Agasti 2023. Ngaphezu kwalokhu, izigidigidi ezingu-1.1 zalaba basebenzisi bangabasebenzisi abasebenzayo banyanga zonke, futhi inkundla ibikezelwa ukuthi izofinyelela cishe Abasebenzisi abayizigidi eziyi-2.25 ngo-2027. Ngakho-ke, uma udala isu lokukhangisa ku-inthanethi ngo-2023, uzodinga ukunaka i-TikTok.
Uma umusha ku-TikTok, hlola umhlahlandlela wethu ku ukudala isu eliphumelelayo lokumaketha le-TikTok ngoba lesi sihloko sibheka ngokusobala ezikhangisweni ezikhokhelwayo. Ngokuvumelana ne TikTok, abasebenzisi banethuba eliphindwe ka-1.5 lokuthenga imikhiqizo ngemuva kokuyibona ikhangiswe ku-TikTok, ngakho-ke inkundla okufanele uyitshale.
Qhubeka ufunde ukuthola umhlahlandlela ozokusiza ukuthi ugqame ku-TikTok futhi uqinisekise ukuthi uthola okuningi kulokho okunikezwa yipulatifomu!
Okuqukethwe
Yiziphi izikhangiso ze-TikTok
Izinhlobo zezikhangiso zeTikTok
Amavidiyo anyusiwe we-TikTok ngokumelene nomkhankaso wesikhangiso we-TikTok
Yiziphi izinhlobo okufanele zisebenzise ukukhangisa kwe-TikTok?
Ungasetha kanjani izikhangiso ku-TikTok: Umhlahlandlela wesinyathelo ngesinyathelo
Izindlela ezihamba phambili zokukhangisa ze-TikTok
Ama-FAQ wezikhangiso ze-TikTok
Qala ukukhangisa nge-TikTok
Yiziphi izikhangiso ze-TikTok
Izikhangiso zeTikTok ziwuhlobo lokukhangisa okukhokhelwayo endaweni edumile yenkundla yezokuxhumana. Lezi zikhangiso zivumela amabhizinisi ukuthi akhuthaze imikhiqizo yawo, izinsizakalo, noma umkhiqizo kusizinda sabasebenzisi abaningi be-TikTok. I-TikTok inikeza amafomethi ezikhangiso ahlukahlukene nezici zokusiza amabhizinisi afinyelele izethameli eziqondiswe kubo.
Izinhlobo zezikhangiso zeTikTok
Kunezinhlobo eziningi ezahlukene ze-TikTok Ads ezingasetshenziswa ibhizinisi. Ake sibheke izinhlobo eziphezulu zezikhangiso:
- Izikhangiso ezingaphakathi kokuphakelayo (phambilini ezaziwa ngokuthi “Izikhangiso Zomdabu”): Izikhangiso ezingaphakathi kokuphakelayo ziyizikhangiso ezimfishane zevidiyo ezivela kokuphakelayo kwabasebenzisi kokuthi “For You Page” (FYP) njengoba beskrola kuhlelo lokusebenza lwe-TikTok. Lezi zikhangiso ngokuvamile zihlala phakathi kwamasekhondi angu-9 kuya kwangu-15 futhi zingafaka inkinobho echofozekayo yokubizela esenzweni (CTA) eholela abasebenzisi ekhasini elithile lokubikezela noma uhlelo lokusebenza.
- Izikhangiso ze-TopView: Izikhangiso ze-TopView zifana nezikhangiso ze-In-Feed kodwa zinomehluko obalulekile. Lapho abasebenzisi bevula uhlelo lokusebenza lwe-TikTok, into yokuqala abayibonayo isikhangiso se-TopView, okuyividiyo enesikrini esigcwele edlala ngokuzenzakalelayo. Lezi zikhangiso zinokubonakala okuphezulu futhi zingenza umbono oqinile wasekuqaleni.
- Imiphumela enegama nezihlungi: Imikhiqizo ingadala imiphumela ye-augmented reality (AR) nezihlungi abasebenzisi abangazisebenzisa kumavidiyo abo. Uma abasebenzisi basebenzisana nale miphumela, bazibandakanya nokuqukethwe komkhiqizo. Lolu hlobo lwesikhangiso luvame ukusebenzisana kakhulu futhi lugxile kakhulu.
- Izinselelo ze-hashtag ephawuliwe: Le fomethi yesikhangiso ikhuthaza ukuhlanganyela komsebenzisi. Imikhiqizo idala ama-hashtag ahlukile futhi inselele abasebenzisi ukuthi badale okuqukethwe bewasebenzisa. Lokhu okuqukethwe kungafaka amavidiyo akhiqizwe umsebenzisi ahlobene nebhrendi noma umkhiqizo. Izinselelo Ze-Hashtag Ezaziwa Ngegama zivame ukuvela ekhasini le-TikTok's Discover, lapho abasebenzisi bengathola khona kalula futhi bahlanganyele nazo.
- Okuqukethwe okunophawu: Imikhiqizo ingasebenzisana nabagqugquzeli be-TikTok ukudala okuqukethwe kokuphromotha. Abagqugquzeli babelana ngamavidiyo afaka umkhiqizo noma umkhiqizo ngendlela engokwemvelo neyiqiniso. Le ndlela ingasiza ekufinyeleleni izethameli ezithintekayo.
Amavidiyo anyusiwe we-TikTok ngokumelene nomkhankaso wesikhangiso we-TikTok
Amavidiyo anyusiwe we-TikTok kanye nomkhankaso wesikhangiso we-TikTok amelela izindlela ezihlukene zokukhangisa endaweni. Amavidiyo anyusiwe e-TikTok abandakanya ukuphromotha ividiyo eyodwa kubabukeli abaningi, ukunikezela ngendlela elula neyodwa yokuthuthukisa ukubonakala kokuqukethwe okuthile. Asetshenziswa uma unevidiyo ethile ofisa ukwabelana ngayo nezithameli eziningi ngaphandle kwenkimbinkimbi yomkhankaso wesikhangiso esigcwele. Nokho, ngokuvamile inikeza izinketho ezimbalwa zokwenza ngokwezifiso kunomkhankaso ophelele futhi ifaneleka kahle amaphromoshini esikhathi esisodwa.
Ngakolunye uhlangothi, umkhankaso wesikhangiso weTikTok ubandakanya isu lokukhangisa elibanzi. Ihlanganisa amafomethi ezikhangiso amaningi, izinketho zokukhomba, ukwabiwa kwesabelomali, nezinjongo zomkhankaso. Le ndlela ihlinzeka ngokwenza ngokwezifiso okwengeziwe, ivumela amabhizinisi ukuthi enze imizamo yawo yokukhangisa ifanele izethameli ezithile, ukuhlela okuthandwayo, kanye nemikhawulo yesabelomali. Kuphinde kuhlanganise nokuphathwa komkhankaso ngenkuthalo, okuvumela ukuqapha okuqhubekayo, ukulungiswa, nokuhlolwa kwe-A/B ukuze kuthuthukiswe ukusebenza kwesikhangiso ngokuhamba kwesikhathi.
Ukukhetha phakathi kwevidiyo enyusiwe kanye nomkhankaso wesikhangiso we-TikTok kuncike ezinhlosweni zakho ezithile zokumaketha, isabelomali, kanye nezinga lokwenza ngendlela oyifisayo nokulawula okudingekayo kuqhinga lakho lokukhangisa le-TikTok.
Yiziphi izinhlobo okufanele zisebenzise ukukhangisa kwe-TikTok?
Imikhiqizo eminingi isebenzisa i-TikTok ukukhangisa, kodwa into eyodwa abavame ukufana ngayo ukuthi imikhiqizo yabo ngokwemvelo ihambisana nefomethi yevidiyo ye-TikTok. Ngokuvamile, i-TikTok iyifanele kangcono imikhiqizo ye-B2C engabonisa imikhiqizo yabo kokuqukethwe kwamavidiyo, kanti amabhrendi e-B2B athengisa imikhiqizo noma amasevisi okunzima ukuwafanekisa angase abe inselele kakhulu.
Nokho, ukufaka inselele akusho ukuthi akunakwenzeka. Amabhizinisi amaningana e-B2B, njenge-Adobe, ayachuma ku-TikTok futhi adala okuqukethwe okunika amandla okuxhumana nababukeli bawo.
Nazi ezinye izigaba zemikhiqizo ezingazuza ngokusebenzisa izikhangiso ze-TikTok:
- Imikhiqizo yemfashini nobuhle: Imvelo ebonakalayo neyokudala ye-TikTok iyenza inkundla ekahle yemikhiqizo yemfashini nobuhle ukuze ibonise amaqoqo amasha, okokufundisa kwezimonyo, nogqozi lwesitayela.
- Izinhlobo zokudla neziphuzo: Izindawo zokudlela, izinsizakalo zokulethwa kokudla, nemikhiqizo yokudla neziphuzo zingasebenzisa i-TikTok ukukhombisa iminikelo yazo, wabelane ngamaresiphi, futhi uhlanganyele nabathandi bokudla.
- Ukufaneleka nokuphila kahle: Abaqeqeshi bokufaneleka, abaqeqeshi bezempilo, kanye nemikhiqizo yezempilo bangasebenzisa i-TikTok ukwabelana ngezindlela zokujima, amathiphu okudla okunempilo, nokuqukethwe okugqugquzelayo.
- Ubuchwepheshe namagajethi: Amabhrendi athengisa imikhiqizo yobuchwepheshe namagajethi angakha amavidiyo abukekayo nafundisayo ukuze abonise izici nezinzuzo zemikhiqizo yawo.
Ekugcineni, ukusebenza kahle kwezikhangiso ze-TikTok kuncike ebuhlakanini bomkhiqizo, ukuqonda izethameli eziqondiswe kubo, kanye nekhono lokudala okuqukethwe okuhehayo okuhambisana nesiko lenkundla.
Ungasetha kanjani izikhangiso ku-TikTok: Umhlahlandlela wesinyathelo ngesinyathelo
Manje njengoba usuwazi ukuthi hlobo luni lwezikhangiso ongathanda ukuzenzela ibhizinisi lakho, ake sibheke ukuthi ungazisetha kanjani izikhangiso.
Uma ungenayo i-akhawunti ye-TikTok, kufanele uqale lapho. Kepha, ngaphambi kokuthi uqale ukudlala izikhangiso ku-TikTok, ufuna ukuba nesu eliyisisekelo le-TikTok kanye nokuqonda okujulile kohlobo lokuqukethwe ofuna ukwabelana ngakho.
Nansi inkomba yesinyathelo ngesinyathelo yokusetha izikhangiso ku-TikTok:
#1 - Dala i-akhawunti yesikhangiso ye-TikTok
Vakashela inkundla yokukhangisa ye-TikTok ku-ads.tiktok.com bese ulandela imiyalo yokusetha i-akhawunti yakho yebhizinisi. Qiniseka ukuthi ugcwalisa iphrofayela yakho ngolwazi olufanele.
#2 - Dala umkhankaso omusha
Thola Umkhankaso kumenyu ephezulu ku-TikTok Ads Manager, bese uchofoza okuthi Dala.
Qaphela ukuthi uzocelwa ukuthi ukhethe Imodi Eyenziwe Lula noma Imodi Yangokwezifiso. Ungase ufune ukuqala Ngemodi Eyenziwe Lula, kodwa njengoba usebenzisa izikhangiso ze-TikTok eziningi, ungashintshela ku-Custom Mode ukuze usethe ukucupha okuyinkimbinkimbi.
Izinyathelo ezimbalwa ezilandelayo zizogxila ekulungiseleleni isikhangiso kuModi Eyenziwe Lula.
#3 - Setha umgomo wakho wokukhangisa
I-TikTok inikezela ngezinhloso ezahlukahlukene: ithrafikhi, ukuxhumana nomphakathi, ukukhiqizwa okuholayo, nokuguqulwa kwewebhusayithi.
Zisho ukuthini lezi, futhi yikuphi okufanele ukhethe?
I-TikTok ichaza lezi zinhloso ngale ndlela elandelayo:
- I-Traffic: Thumela abantu abaningi endaweni oya kuyo kuwebhusayithi yakho.
- Ukusebenzisana komphakathi: thola abalandeli abaningi bekhasi noma ukuvakasha kwephrofayili.
- Isizukulwane sokuhola: Qoqa imininingwane yokuxhumana evela kumakhasimende angaba khona ngokungeza amafomu okuxhumana ezikhangisweni zakho.
- Ukuguqulwa kwewebhusayithi: shayela izenzo ezibalulekile kuwebhusayithi yakho.
Inhloso oyikhethayo kufanele ihambisane nezinjongo zakho zokumaketha. Cabangela izethameli zakho ozihlosile, izenzo ofuna ukuthi zizithathe, nokuthi zikuphi eduze kwefaneli yokuthengisa. Isibonelo, uma ufuna ukukhomba abantu asebewazi umkhiqizo wakho, cishe ufuna ukugxila ekuguquleni iwebhusayithi.
Qaphela: uma ayikho kulezi zinhloso zokukhangisa elingana necebo lakho lokumaketha, zama imodi yangokwezifiso njengoba kukhona izinketho eziningi.
#4 - Khetha izethameli zakho
Okulandelayo, uzocelwa ukuthi ukhethe izethameli zakho. Ungakhetha inketho ye-Audience Automatic, ezovumela i-TikTok ukuthi ithole izethameli ezamukela kakhulu ibhizinisi lakho. Kulesi simo, into kuphela ongayishintsha indawo.
Sincoma ukuthi wenze ngokwezifiso izethameli zakho ukuze izikhangiso zakho zibe phambi kwabantu abalungile. Ungenza ngendlela oyifisayo izethameli zakho oziqondise ngobulili, iqembu lobudala, izilimi, nendawo. Qaphela: njengoba wenza ukukhetha, isilayidi esisekhoneni eliphezulu kwesokudla saleli khasi sizokwazisa usayizi wezithameli. Lokhu kuyasiza ukuqinisekisa ukuthi awukhombi iqembu elincane kakhulu.
Ungakwazi ukugxilisa izethameli eziqondiwe nakakhulu ngokusebenzisa izinto ozithakaselayo. Isibonelo, uma uyibhizinisi lokunakekela isikhumba, ungakhomba “ubuhle” njengentshisekelo.
Okokugcina, ungaphinda uqondise kubasebenzisi abasebenzisana nokuqukethwe kwe-TikTok ukuze wandise amathuba okuthi isikhangiso sifinyelele kubantu okungenzeka bazibandakanye nokuqukethwe.
#5 - Setha isabelomali
Okulandelayo, uzotshelwa ukuthi usethe isabelomali sesikhangiso kanye nedethi yokuphela. Ungakhetha ibhajethi yansuku zonke (ubuncane buka-US$ 5) noma ibhajethi yokuphila konke (US$70). Uma usetha ibhajethi yansuku zonke, ungadlala isikhangiso ngaphandle kwedethi yokuphela bese ukhetha ukusiqeda lapho uzwa sengathi sesiwenzile umsebenzi waso.
#6 - Dala isikhangiso esisha
Manje usulungele ukudala isikhangiso sakho, futhi lena ingxenye ejabulisayo. Kodwa futhi kukhona izinketho ezimbili: ukusebenzisa ividiyo ekhona noma ukulayisha entsha. Uma udala isikhangiso ngevidiyo ekhona, qaphela ukuthi awukwazi ukushintsha amagama-ncazo okuqala kodwa ungangeza ucingo oluthile esenzweni.
Uma udala ividiyo entsha, qiniseka ukuthi iyalandela Imininingwane yesikhangiso seTikTok.
Qaphela ukuthi uma usuthumele isikhangiso sakho, sizodlula kunqubo yokubuyekeza ngaphambi kokuba izethameli zakho zisibuke.
#7 - Linganisa ukusebenza
Uma isikhangiso sesibukhoma, ukulinganisa ukusebenza kwaso kubalulekile. Sebenzisa izibalo ze-TikTok ukuze unqume ukuthi isikhangiso senza kanjani mayelana nokuvelayo, ukuchofoza, ukuguqulwa, njll. Yenza izinguquko ezidingekayo, njengokushintsha imingcele yokukhomba, ukwandisa noma ukwehlisa isabelomali, nokuthuthukisa okuqukethwe kwesikhangiso.
KuMphathi Wezikhangiso we-TikTok ngaphansi kwezibalo, ungabuka imininingwane ethile yevidiyo, imininingwane yezethameli kanye nezibalo zesibaluli futhi ungakha imibiko yangokwezifiso ukuze uthole ukuqonda okujulile kokuthi izikhangiso zisebenza kanjani. Ukwengeza, esigabeni sokugqugquzela ubuciko bezibalo ungabona izikhangiso ezihamba phambili zamanje kanye nalokho okuthrendayo njengamanje ku-TikTok.
Izindlela ezihamba phambili zokukhangisa ze-TikTok
Kungase kubonakale kunzima ukuthola indlela engcono kakhulu yokufinyelela ezikhangisweni ze-TikTok, ikakhulukazi njengoba izikhangiso zingathuthukiswa ngamavidiyo futhi kunokuqukethwe okubanzi ku-TikTok. Ngakho-ke, nazi izinto ezibalulekile okufanele uzicabangele lapho udala izikhangiso ze-TikTok ukuze uhlale usendleleni futhi uqinisekise impumelelo.
- Khumbula, ukubalwa kwabalandeli akuyona yonke into. Okuqukethwe okuyiqiniso okukhuluma ngqo nezithameli zakho kusengaphumelela kuma-akhawunti amancane noma kumabhizinisi asanda kuqala uhambo lwawo lwe-TikTok.
- Thatha ukunaka kwezithameli emizuzwaneni yokuqala emi-3.
- Faka ulwazi olubalulekile phakathi kwesikrini.
- Yenza ulimi lwesikhangiso sakho lube ngokwendawo.
- Qinisekisa ukuthi okuqukethwe kwakho kuyafinyeleleka, isibonelo, amazwibela nje.
- Sebenzisa Isikhungo Sokudala seTikTok ukuze uthole ugqozi futhi uthole izitayela.
- Ulungile ngokwenza amaphutha. Qala ngemikhankaso emincane bese uzama izinto ezintsha; akuyona yonke into ezosebenza, kodwa izokunikeza ukuqonda okubalulekile ekudaleni isikhangiso sakho esilandelayo.
Ama-FAQ wezikhangiso ze-TikTok
Zisebenza kanjani izikhangiso ze-TikTok?
Amabhrendi akhokhela amavidiyo e-TikTok ukuthi avele ekhasini elithi For You nezinye izindawo, kanye nokuqukethwe okuvamile emzamweni wokukhulisa amathuba okuba okuqukethwe kubonakale nokwenza izethameli eziqondiswe kubo zihlanganyele nomkhiqizo wabo.
Zibiza malini izikhangiso ze-TikTok?
Njengezinye izinkundla zokuxhumana, umkhiqizo ungenza ngendlela oyifisayo imali esetshenziswa ngayo ezikhangisweni. Kumodi Eyenziwe Lula, njengoba sishilo, imikhiqizo ingasetha isabelomali esinqunyelwe nsuku zonke noma sempilo yesikhangiso sabo; nokho, kukhona ukwenza ngokwezifiso okwengeziwe ngesabelomali Kumodi Yangokwezifiso.
Ingabe izikhangiso ze-TikTok ziyakufanelekela?
I-TikTok Marketing Science Global Retail Indlela Yokuthenga Isifundo kusukela ngo-2022 bathola abasebenzisi be-TikTok banethuba eliphindwe ka-1.5 lokuthenga ngokushesha lapho bethola imikhiqizo endaweni yesikhulumi, bedlula amazinga okuzibandakanya kwabasebenzisi kwezinye izinkundla. Ngakho-ke, uma kubhekwa isu elifanele lokumaketha kanye nendlela yokubhida ecatshangelwe kahle, izikhangiso ze-TikTok zingaba yithuba lokutshala imali elinenzuzo enkulu.
Qala ukukhangisa nge-TikTok
Manje njengoba usuqonda ukuthi zidlalwa kanjani izikhangiso ku-TikTok, sekuyisikhathi sokuthi uqalise! Zinike isikhathi ucabangele isu lakho lokumaketha, ukuthi lokhu kungasetshenziswa kanjani ku-TikTok, nokuthi yiziphi izethameli ezithile ofuna ukuzikhomba, bese uqala ukuhlola okuqukethwe okuthile.
Uma uyibhizinisi lobuhle ufuna ukukhangisa ku-TikTok, cabanga ngalezi ezinye izindatshana ezinhle:
