Umhlahlandlela wokugcina wamakhodi we-UPC: Odinga Ukukwazi

Usendaweni yokukhokha, ulayisha igilosa yakho ebhandeni ukuze othatha imali askene. Isikrini sikhanya ngentengo yento ngayinye, igama lomkhiqizo, futhi ngezinye izikhathi ngisho nesaphulelo. Kodwa kwenzekani lapha?

Leyo yi-UPC (Ikhodi Yomkhiqizo Wonke) esebenzayo, isistimu yebhakhodi egcina ukuthengiswa kwesimanje kushesha futhi kunembile. Yize lawa makhodi emahle ekuphathweni kwempahla, angahle angabi yilokho okudingwa ngamabhizinisi amancane e-e-commerce.

Qhubeka ufunda ukuze uthole ukuthi ama-UPC asebenza kanjani, anqwabelene namanye amakhodi angaskena, nokuthi ibhizinisi lakho le-e-commerce liyawadinga yini.

Okuqukethwe
Iyini i-UPC, futhi kungani ikhona yonke indawo?
Ingabe ngidinga i-UPC yebhizinisi lami le-e-commerce?
Yini engaphakathi kwe-UPC? Ukuhlukanisa lezo zinombolo eziyi-12
    Isibonelo sokuhlukaniswa kwe-UPC
I-UPC iqhathaniswa namanye amakhodi omkhiqizo: Uyini umehluko?
    1. I-SKU (Iyunithi Yokugcina Isitoko)
    2. I-EAN (Inombolo Yesihloko YaseYurophu)
    3. I-ASIN (I-Amazon Standard Identification Number)
Uyithola kanjani i-UPC (ngaphandle kokukhohliswa)
    Isinyathelo 1: Thola ukuthi mangaki ama-UPC owadingayo
    Isinyathelo sesi-2: Bhalisa nge-GS1 (okuwukuphela komthombo osemthethweni)
Isiphetho sendaba

Iyini i-UPC, futhi kungani ikhona yonke indawo?

I-UPC (Ikhodi Yomkhiqizo Wonke) yileyo bhakhodi emnyama nokumhlophe oyibona cishe kuyo yonke imikhiqizo esitolo. Kunokuba ibe iphethini yemigqa engahleliwe, iwuhlelo lokulandelela olwaziwayo emhlabeni wonke olusiza amabhizinisi enze lokhu okulandelayo:

✅ Thengisa imikhiqizo ezitolo naku-inthanethi (i-Walmart, i-Amazon, i-Target—zonke zisebenzisa ama-UPC).

✅ Gcina uhlu lwamagama luhlelekile (ungabe usaqagela uma uphelelwe isitokwe).

✅ Qinisekisa ukuthi umkhiqizo uskenwa ngenani elifanele (akusekho ukuhlangana kwentengo).

Kepha nansi ingxenye engcono kakhulu: Ama-UPC akhona yonke indawo. Lokho kusho ukuthi umkhiqizo ofanayo uzoba ne-UPC efanayo kungakhathaliseki ukuthi abathengisi bayithengisa kuphi. Ngakho-ke, uma uthengisa inkomishi yekhofi ye-ceramic eluhlaza okwesibhakabhaka, i-UPC yayo izofana noma ngabe isesitolo esiseNew York, esohlwini lwe-Amazon, noma endaweni yokugcina impahla e-California.

Ingabe ngidinga i-UPC yebhizinisi lami le-e-commerce?

Akuwona wonke amabhizinisi adinga ama-UPC. Kodwa-ke, futhi akuxoxiswana kwabanye. Nakhu okufanele ukucabangele lapho unquma ukuthi ibhizinisi lakho lidinga ama-UPC:

• Ungase ungayidingi i-UPC uma uthengisa kuwebhusayithi yakho (Shopify, WooCommerce, njll.). Abathengisi abaningi basebenzisa ama-SKU (Amayunithi Okugcina Impahla) esikhundleni salokho, okungamakhodi angaphakathi okulandelela uhlu.

• Uthengisa ku-Amazon, Walmart, noma abanye abathengisi abakhulu? Uzodinga i-UPC. Amapulatifomu afana ne-Amazon FBA (Igcwaliswe yi-Amazon) idinga ama-UPC asemthethweni abhaliswe nge-GS1. Ngakho-ke, azikho izinqamuleli lapha.

• I-dropshipping noma ukuphrinta-ngokufunwa? Njengoba ungabambeli noma ungathumeli uhlu lwamagama, cishe awuyidingi i-UPC. Umkhiqizi noma umphakeli ukuphathele yona.

• Ngisho noma ungayidingi i-UPC namuhla, uzoyidinga ngokuhamba kwesikhathi uma uhlela ukuyithengisa ezinkundleni eziningi noma ezitolo ezibonakalayo.

Yini engaphakathi kwe-UPC? Ukuhlukanisa lezo zinombolo eziyi-12

I-GTIN (Global Trade Item Number) kanye ne-UPC kuhlangene ukuze kwakhe ibhakhodi ephelele. I-UPC iyisethi yamabha amnyama, kuyilapho i-GTIN iyinombolo enezinhlamvu ezingu-12 ephrintwe ngezansi. Uma noma ubani eziskena ekuphumeni noma ngesofthiwe ekhethekile, uhlinzeka ngokushesha ngemininingwane yomkhiqizo.

Le khodi inezigaba ezintathu, ngasinye siqukethe ulwazi oluthile mayelana nomkhiqizo. Nakhu ukuhlukaniswa kwalezo zingxenye ezintathu.

1. Isiqalo senkampani ye-UPC: Inombolo enezinhlamvu ezingu-6 i-GS1 (Global Standards Organization) eyabela imikhiqizo. Le nombolo izohlonza inkampani kuyo yonke imikhiqizo ebhalisiwe ye-UPC.

2. Inombolo yento: Amadijithi amahlanu alandelayo ayizihlonzi zomkhiqizo ezihlukile ngaphakathi kwesistimu ye-UPC yenkampani yakho. Konke ukuhluka komkhiqizo (usayizi, umbala, njll.) kuzoba nenombolo yento ehlukile.

3. Hlola idijithi: Lena idijithi eyodwa ekupheleni kwe-GTIN. Ibalwa ngokuzenzakalelayo kusetshenziswa ifomula eqinisekisa ukunemba ekuskeneni kwebhakhodi. Ngakho, idijithi yokuhlola engalungile ngeke ivumele izikena ukuthi zifunde i-UPC kahle.

Isibonelo sokuhlukaniswa kwe-UPC

Uma ubhalisa ne-GS1, thola isiqalo senkampani esithi 087654, futhi unikeze u-00123 njengenombolo yento enedijithi yesheke engu-9, i-UPC yakho egcwele izoba 087654001239 (ephrintiwe ngaphansi kwebhakhodi).

I-UPC iqhathaniswa namanye amakhodi omkhiqizo: Uyini umehluko?

Uma ubucwaninga ama-UPC, kungenzeka ukuthi uhlangabezane namanye amakhodi omkhiqizo njenge-SKU, EAN, ne-ASIN. Phela, ama-UPC akuwona kuphela amakhodi omkhiqizo laphaya. Izimboni ezahlukene zingasebenzisa ngisho nezinhlelo zebhakhodi ezihlukene. Nansi indlela i-UPC eqhathaniswa ngayo nezinhlobo ezivame kakhulu:

1. I-SKU (Iyunithi Yokugcina Isitoko)

Iyunithi yokugcinwa kwesitoko (SKU) ikhodi eyingqayizivele enezinhlamvu nezinombolo amabhizinisi angazisebenzisa ukulandelela imikhiqizo yawo ngaphakathi. Ngokungafani nama-UPC, ama-SKU awaveli ku-GS1. Kunalokho, inkampani ngayinye ingazidalela ukuphathwa kwe-inventory yazo.

Cabanga ukuthi ungumnikazi wenkomishi yekhofi eqonde kumthengi futhi udinga indawo yokugcina impahla ehlelwe kahle lapho abasebenzi bengakwazi ukuhlela kalula ukuthunyelwa okusha. Ungase usethe isistimu ye-SKU usebenzisa izinhlamvu ukumela imibala ehlukene nezinombolo zosayizi (njenge-MUG-BLUE-LARGE yenkomishi enkulu yekhofi eluhlaza okwesibhakabhaka), okungenza ukulandelela nokuphatha uhlu lwabalula kakhulu.

2. I-EAN (Inombolo Yesihloko YaseYurophu)

I-EAN iyimpendulo yaseYurophu ku-UPC, equkethe amadijithi angu-13 esikhundleni sika-12. Kusukela ngo-2005, indinganiso yomhlaba wonke yayidinga izikena zebhakhodi yaseMelika ukuze zifunde amakhodi e-UPC kanye ne-EAN, okuqinisekisa ukuhambisana kuzo zonke izimakethe ezahlukene.

3. I-ASIN (I-Amazon Standard Identification Number)

I-ASIN, noma i-Amazon Standard Identification Number, iyikhodi ehlukile eyabelwe yonke imikhiqizo ethengiswa endaweni yesikhulumi. Isiza i-Amazon ukuthi ihlele futhi ilandelele izigidi zezinto ezitholakala endaweni yemakethe, okwenza kube lula kumakhasimende ukuthola abakufunayo.

Uyithola kanjani i-UPC (ngaphandle kokukhohliswa)

Uma udinga ama-UPC, ungawathengi ngokushibhile kumasayithi avela eceleni. Abathengisi abakhulu (ikakhulukazi i-Amazon) hlola ukuthi i-UPC yakho isemthethweni yini nge-GS1. Uma kungenjalo, uhlu lwakho lungasuswa noma luhlatshwe umkhosi. Nansi indlela yokuthola i-UPC esemthethweni:

Isinyathelo 1: Thola ukuthi mangaki ama-UPC owadingayo

Khumbula ukuthi yonke imikhiqizo ehlukile nokuhluka kudinga i-UPC yayo. Ngalesi sizathu, uma uthengisa imikhiqizo eyi-10, ngayinye inosayizi abathathu, uzodinga ama-UPC angama-30.

Isinyathelo sesi-2: Bhalisa nge-GS1 (okuwukuphela komthombo osemthethweni)

Ngemva kokuthola ukuthi mangaki amakhodi owadingayo, yiya esizeni esisemthethweni se-GS1. Bese, khetha ubulungu be-GS1 (intengo incike ekutheni mangaki ama-UPC owadingayo). Ungathenga ama-GTIN ngempahla encane noma udale isiqalo senkampani ukuze udale ama-UPC emikhiqizo eminingi.

Qaphela: Izinkampani kufanele zikhokhe izimali zonyaka ngesiqalo sazo esiyingqayizivele futhi zisebenzise ithuluzi eliku-inthanethi (ezizothola ukufinyelela kulo ngemva kokukhokha) ukuze zenze amabhakhodi amasha.

Isiphetho sendaba

Ukuthola i-UPC kuncike kumodeli yebhizinisi lakho. Uma uthengisa kuwebhusayithi yakho, ungayeqa. Kodwa uzodinga eyodwa uma ufuna ukuyithengisa e-Amazon, Walmart, noma ezitolo ezinkulu. Ngisho noma uthengisa kuwebhusayithi yakho, ukuthola ama-UPC kusenesikhathi kungcono kunokuwafunela kamuva uma uhlela ukukala nokwandisa. Inqobo nje uma ubona ukukhula esikhathini esizayo sebhizinisi, ukuthola ama-UPC kuzokusiza ukukonga amakhanda amaningi.