Uhlolojikelele
Imboni yokuhlanza ubuso ibekwe ukuthi ikhule ngeCompound Annual Growth Rate (CAGR) ka-5.46%, okukhombisa ukwenyuka konyaka nonyaka (YOY) ngo-5.16%. Njengoba kulindeleke phakathi kwesakhiwo semakethe esihlukene, usayizi wemakethe kulindeleke ukuthi ukhuphuke ngo-USD 8.38 bhiliyoni ukusuka ku-2024 kuya ku-2028. Kule bhulogi, sizocubungula abashayeli ababalulekile, amathrendi, kanye nezinselelo ezikha imakethe yokugeza ubuso, sinikeze imininingwane ebalulekile kumabhizinisi afuna ukwenza imali kule makethe ekhulayo.
Kwakhiwe ukuze kube mnene futhi kube mnene, ukugeza ubuso kwenzelwe ukuhlanza isikhumba ngokuphumelelayo ngaphandle kokunciphisa amafutha aso emvelo noma ukubangela ukucasuka. Intandokazi ekhulayo yokugeza ubuso bemvelo kanye nemvelo ibonisa ukuqwashisa ngezempilo okukhulayo phakathi kwabathengi bemikhiqizo yokunakekelwa komuntu siqu emhlabeni jikelele. Ukwengeza, ukwanda kwenani labantu besifazane abasebenzayo emhlabeni jikelele, abavame ukutshala imali eningi ezintweni zokunakekelwa komuntu siqu, kunomthelela ekwandeni kwesidingo sokugeza ubuso, okuthuthukisa imakethe yomhlaba wonke phakathi nesikhathi sokubikezela.
Imakethe Yokugeza Ubuso: Abashayeli Ababalulekile, Amathrendi, Nezinselele
Abacwaningi bethu benze ukuhlaziya okuphelele besebenzisa u-2023 njengesisekelo, bahlola abashayeli ababalulekile, izitayela, kanye nezinselelo ngaphakathi kwemakethe yokugeza ubuso. Ukuhlolwa okuphelele kwabashayeli kuhloswe ukusiza izinkampani ekulungiseni amasu azo okumaketha ukuze zithole umkhakha wokuncintisana.
- Umshayeli ongukhiye weMakethe yokugeza ubuso
Ukukhula kwemakethe kugqugquzelwa kakhulu ukukhula kwemali engenayo yomuntu ngamunye kanye nokuziphatha kokuthenga okuthuthukayo. Ukwenyuka kwemali engenayo etholakalayo, ikakhulukazi emazweni asathuthuka, kuyisici esiyinhloko, njengoba i-China ibhekene nokukhuphuka okuphawulekayo okungu-13.7% emalini engenayo etholakalayo yomuntu ngamunye ku-Q1 ka-2021 uma kuqhathaniswa nonyaka odlule. Le nkululeko eyengeziwe yezezimali yenza abathengi bakwazi ukwaba izimali ezengeziwe ezimpahleni ezingabalulekile njengokugeza ubuso. Izomnotho ezisafufusa esifundeni sase-Asia-Pacific (APAC) zifakaza ngokushintsha kwemikhuba yokuthenga kwabathengi, eqhutshwa yizinto ezinjengemali engenayo ephezulu, ukutholakala komkhiqizo osabalele, kanye nokunikezwa kwemikhiqizo ehlukahlukene ezisekelweni eziku-inthanethi, konke okunomthelela ekwandeni kwemakethe yokugeza ubuso.
Ngaphezu kwalokho, amazwe athuthukile njenge-US akhombisa ukukhula okulinganiselwe emalini engenayo yomuntu siqu esetshenziswayo, okukhuthaza ukusetshenziswa kwemali kwabathengi ekugezeni ubuso naphezu kwamanani aphezulu. Ngokuphawulekayo, ukuthambekela kwabesifazane abasebenzayo ukutshala imali eyengeziwe emikhiqizweni yokunakekelwa komuntu siqu kuwumkhuba womhlaba wonke othuthukisa imakethe yokugeza ubuso ngesikhathi sokubikezela.
- Amathrendi Abalulekile Emakethe Yokugeza Ubuso
Ukukhula okuthandwayo kokugezwa kobuso bezinto eziphilayo kuwumkhuba osafufusa onomthelela ekukhuleni kwemakethe. Ukuqwashisa ngezempilo okukhulayo phakathi kwabathengi bomhlaba wonke bemikhiqizo yokunakekelwa komuntu siqu kuye kwaqhuba isidingo sokugeza ubuso bemvelo kanye nemvelo. Ukukhathazeka okuhlobene nesikhumba, njengokucasuka, ukungezwani komzimba nezinto ezithile, namabala amnyama, kuye kwabhebhethekisa isifiso sokugeza ubuso esingenazo izithako zokwenziwa.
Abakhiqizi baphendula ngokubeka phambili ukukhiqizwa kokugeza ubuso bemvelo nemvelo, ngokuvamile okuhlanganisa okukhishwe kwezitshalo, amafutha emvelo, kanye nezithako ezifana nowoyela wesunflower, uwoyela wejojoba, i-aloe vera, i-turmeric, namafutha omnqumo. Lokhu kugxila ezinkethweni zemvelo neziphilayo kusiza ukuhlukanisa imikhiqizo, kugxilise ukwethenjwa kwabathengi, futhi kulindeleke ukuthi kuqhubekisele phambili imakethe yomhlaba wonke esikhathini sokubikezela.
- Inselele Enkulu Emakethe Yokugeza Ubuso
Inselelo enkulu ekhinyabeza ukukhula kwemakethe ukutholakala okusabalele kwemikhiqizo yomgunyathi, ikakhulukazi ngamapulatifomu e-e-commerce. Ukuthutheleka kwezimpahla zomgunyathi kubangela usongo kubathengisi abakhulu, kube nomthelela ekuthengisweni futhi kungcolise umusa kanye nesithunzi sabakhiqizi asebekhulile. Izindleko eziphansi zokukhiqiza zemikhiqizo yokunakekelwa komuntu siqu yomgunyathi, okuhlanganisa ukugeza ubuso, kuyisici esiyinhloko esiqhuba ukwanda kwayo, ngokuvamile okuholela ekungcolisweni ngamakhemikhali e-petrochemicals namakhemikhali ayingozi ngesikhathi sokukhiqiza.
Abathengi, ikakhulukazi emazweni e-APAC afana ne-China, i-India, ne-Thailand, kanye namazwe aseMpumalanga Ephakathi njenge-UAE, Saudi Arabia, kanye ne-Qatar, basengozini yamagama okupakisha adukisayo namagama omkhiqizo alingisa amabhrendi amisiwe. Ngakho-ke, ukuba khona kwemikhiqizo yomgunyathi kulindeleke ukuthi kuthinte kabi imingcele yenzuzo yabathengisi bangempela futhi kuvimbele ukukhula okuphelele kwemakethe yokugeza ubuso emhlabeni jikelele ngesikhathi sokubikezela.
Yiziphi Izingxenye Ezikhula Kakhulu Emakethe Yokugeza Ubuso
Ingxenye eku-inthanethi ilinganiselwa ukuthi izofakaza ukukhula okukhulu ngesikhathi sokubikezela. Imikhiqizo yokunakekelwa komuntu siqu, okuhlanganisa ukugeza ubuso, ithengiswa kakhulu ngesiteshi sokusabalalisa esiku-inthanethi, esihlanganisa izinkundla ze-e-commerce, amawebhusayithi ezinkampani, kanye nabathengisi abaku-inthanethi. Ukushintshela ekuthengisweni kwe-inthanethi kwemikhiqizo yokunakekelwa komuntu siqu, okuhlanganisa ukugeza ubuso, kuqhutshwa izinto ezihlukahlukene ezifana nokusabalala okwandayo kwe-e-commerce, ukushintsha imikhuba yokuthenga kwabathengi, kanye nokuba lula okunikezwa ukuthenga ku-inthanethi.
Ingxenye eku-inthanethi yayinkulu kakhulu futhi yayilinganiselwa ku-USD 16.88 bhiliyoni ngo-2023. Abathengi baya ngokuya bephendukela ezisekelweni ze-inthanethi ukuze bathenge imikhiqizo yokunakekelwa komuntu siqu ngenxa yokukhululeka kokuphequlula nokuqhathanisa imikhiqizo, ukufinyelela ezinhlobonhlobo zezinketho, kanye nokuba lula kokulethwa kweminyango. Izinkundla ze-E-commerce zinikeza enye indlela elula neyonga isikhathi ezitolo ezivamile zezitini nodaka, okuvumela abathengi ukuthi bathenge bentofontofo yamakhaya abo.
Ngokungeziwe kumapulatifomu e-e-commerce, izinhlobo eziningi zokunakekelwa komuntu siqu nabakhiqizi banamawebhusayithi abo asemthethweni lapho abathengi bengathenga khona imikhiqizo ngokuqondile. Le ndlela yokuqondisa ngqo kubathengi inika amandla amabhrendi ukuthi akhe ubudlelwano obuseduze namakhasimende awo, aqoqe impendulo ebalulekile, futhi anikeze amaphromoshini akhethekile noma izaphulelo. Sekukonke, isiteshi sokusabalalisa esiku-inthanethi sesiphenduke indlela ephawulekayo nekhulayo yokuthengiswa kwemikhiqizo yokunakekela abantu, lapho ukugeza ubuso kuyisigaba esiphawulekayo esizuzayo ekululameni nasekufinyeleleni okunikezwa izinkundla ze-inthanethi. Izinto ezinjalo kulindeleke ukuthi zikhulise ukwamukelwa kweziteshi eziku-inthanethi zokugeza ubuso, okuzothuthukisa ukukhula kokugxila kwemakethe ngesikhathi sokubikezela.
Isiphetho
Imakethe yokugeza ubuso isemgqeni wokukhula okuqinile, eqhutshwa ukukhuphuka kwemali engenayo elahlekayo, ukushintsha ukuziphatha kwabathengi, kanye nokuthandwa okukhulayo kwemikhiqizo yemvelo neyemvelo. Kodwa-ke, izinselele ezifana nokwanda kwemikhiqizo yomgunyathi zibeka engcupheni ubuqotho bemakethe kanye nenzuzo yomthengisi. Isiteshi sokusabalalisa esiku-inthanethi sivela njengesishayeli esibalulekile sokuthengisa, sinikeza ukunethezeka kanye nezinhlobonhlobo zezinketho kubathengi. Njengoba imakethe iqhubeka nokuvela, izinkampani kufanele ziguqule amasu azo ukuze zizulazule esimweni esishintshayo futhi zisebenzise amathuba ethulwa yilo mkhakha onamandla. Ngokuqonda okujulile kwabashayeli bemakethe, izitayela, kanye nezinselelo, amabhizinisi angazibekela impumelelo emakethe yokugeza ubuso ngesikhathi sokubikezela sika-2024-2028.
