Emakethe yanamuhla enokuncintisana kakhulu, akukhona nje lokho okunikezayo okubalulekile kodwa nokuthi ubani ozakwethu.
I-Diversification iwubuciko bokukhulisa ukufinyelela kwakho kanye nokukhulisa imali engenayo ngokuxhumanisa nenhlanganisela yamasu yozakwethu. Kubalulekile ukuthi amabhrendi abheke ngale kwe-mainstream futhi athole imiphakathi eyi-niche ebeka uphawu lwakho phambi kwezethameli ezinganakiwe. Leli yisu elibalulekile ukuze uqine futhi uphumelele.
Ake sihlole ukubaluleka kobambiswano oluhlukahlukene, amandla ezigaba ezingaphansi ze-niche, namasu okubona amathrendi ukuze sakhe imifelandawonye emisha, enenjongo.
Kungani kubalulekile ukuhlanganiswa kobambiswano
Cabanga ubeka wonke ama-chips akho enombolweni eyodwa etafuleni le-roulette. Kuyingozi, akunjalo? Umgomo ofanayo uyasebenza uma ubambisana ngokukhethekile nozakwethu abavamile noma bendabuko kuphela, njengekhuphoni, ukwethembeka, okuqukethwe, noma amasayithi okuthengisa.
Yize lobu budlelwano bungaba amathuluzi anamandla okwenza imali engenayo, ukuthembela kubo kuphela kukubeka engcupheni uma imakethe ishintsha noma uma ukuziphatha kwabathengi kushintsha. Futhi nakuba kungekona nje ukugwema ukwethembela ohlotsheni olulodwa lozakwethu, kubalulekile ngokufanayo ukungakushayi indiva ukubaluleka kozakwethu bendabuko.
Ngokuhlukanisa ubambiswano lwakho ezinhlotsheni ezihlukene zezinkampani eziphethwe, awugcini nje ngokuthuthukisa ukuqina kwakho kodwa futhi ungene ezinzuzweni ezihlukile okunikezwayo ngakunye. Ngakho-ke, noma ngabe uhlobo olulodwa lobambiswano luba nokwehla ekusebenzeni, ezinye iziteshi zakho zizovame ukudonsa kanzima. Ingxube yezinhlobo zozakwethu inikela kuqhinga eliqinile neliguquguqukayo elikunika amandla okubhekana namagagasi ashintshashintshayo omhlaba webhizinisi.
Cabangela izigaba ezingaphansi
Okulandelayo, cabanga ngemiphakathi ozibandakanya nayo. Ingabe uphonsa inetha lakho libe banzi ngokwanele?
Izindlela ezinyathelwe kahle zidumile ekumeni kwakho ngesizathu: Zikhiqiza imiphumela eqinisekisiwe. Kodwa ufuna ukuzuza umkhawulo phezu komncintiswano futhi usheshise ukukhula kwakho. Uma kunjalo, kufanele ukhombe futhi uxhumane nezithameli ze-niche ezithinta ngokujulile umkhiqizo noma isevisi yakho.
uwedwa, lezi zethameli zingase zibonakale zingabalulekile - kodwa cabanga umthelela oyiqoqo uma usebenzisa ishumi nambili noma ngaphezulu yale miphakathi ekhethekile. Umphakathi ngamunye we-niche ungase ube mncane, kodwa ndawonye, bangadlala indima enkulu ekuhambiseni inaliti yebhizinisi lakho.
Ake sicabangele isibonelo sokuthi ukusebenza nozakwethu we-niche kulethe kanjani ukukhula komkhiqizo owubukhazikhazi.
Ibhrendi ibingenalo uhlelo lokusebenzisana ngaphambi kokubambisana ne-Acceleration Partners (AP). Ithimba le-AP likhombe uzakwethu ophelele, nakuba engeyena owendabuko, oyinxusa leklayenti: inkampani yobuchwepheshe. Uzakwethu wezobuchwepheshe inyuse imali yohlelo ngo-10% futhi ngokushesha yaba isiteshi esiphezulu sokuguqula iklayenti.
Ukucabanga ngaphandle kwebhokisi kungaba nemiphumela emikhulu yebhizinisi lakho. Amathuba ukuthi izimbangi zakho abasebenzisi ozakwethu okungezona ezendabuko, okusho ukuthi abakufanelekeli noma abawanaki ngokuphelele amasegimenti ababukeli be-niche. Lokho kuzwakala njengethuba elihle lokuthi unwebe ukufinyelela kwakho.
Amathrendi wokubona ubambiswano olunenjongo
Ukuhlala ngaphambi kwejika akukhona nje ukucabanga; imayelana nokusebenzisa idatha ukuze ukhombe amathrendi asafufusa. Ngendlela eqhutshwa yidatha, ungakwazi ukuhlonza amathuba avelayo okungenzeka ukuthi awakabi kuma-radar wezimbangi zakho.
Ngokwesibonelo, ake sithi usembonini yemfashini. Ngokuhlaziya izitayela zokusesha kanye nenkundla yezokuxhumana, ungase ubone ukukhuphuka kokuthakasela ezintweni ezisetshenziswayo ezisimeme. Ngokuncika kulolu cwaningo, ubambisene nomgqugquzeli osafufusa ohambisana nemvelo. Njengoba umgqugquzeli egibela ithrendi ukuze akhulise izethameli zabo, nobabili niyazuza.
Ukuhlukahluka kungaphezu nje kokwengeza izinombolo. Ucebisa isu lakho ngokuhlukahluka, ukujula, kanye nokuvumelana nezimo. Futhi kumayelana nokuqonda amandla amathuba obambiswano angewona endabuko kanye nokukhulisa ukufinyelela kwakho ngomthelela ohlangene wozakwethu abancane kuya kwabamaphakathi.
Ukuze uhlukanise ngempumelelo iphothifoliyo yakho yobambiswano, uzodinga:
- Khomba Ingqikithi Yakho: Qonda ukuthi yiziphi izinhlobo zozakwethu ezisebenzayo nokuthi kungani
- Ucwaningo Nokufinyelela: Ngena emiphakathini eyahlukene ukuze uthole abangaba ozakwethu abaqondana namagugu akho
- Xoxa Indaba: Yabelana ngendaba yomkhiqizo wakho futhi uchaze ukuthi ubudlelwano obungaba khona bungaba yinzuzo kanjani ngokuhlanganyela
- Isilingo: Hlola ubambiswano olusha kuma-niches
- Hlaziya futhi Uguqule: Nquma ukuthi yini esebenzayo nengasebenzi, bese ulungisa njengoba kudingeka
Khumbula ukuthi inhloso ukuthola ingxube efanele yozakwethu. Ungahlanganisi nanoma ubani; esikhundleni salokho, thola abantu abalungile abazokhulisa izwi lakho futhi bahambisane nomkhiqizo wakho.
Umthombo ovela accelerationpartners.com
Ukuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-accelerationpartners.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
