I-Temu ne-Wish izitolo ze-e-commerce ezaziwayo ezinezimpahla eziningi ezitholakala ngamanani ahlisiwe. Lezi zimakethe zibhekelela abathengi abaqaphela ibhajethi ngokuthengisa izimpahla ezishibhile kakhulu, eziningi zazo ezenziwa eChina.
Ingabe lezi zinkundla zabelana ngokufana noma umehluko? Isigaba esilandelayo sicubungula eduze i-Temu ne-Wish, siqhathanisa imikhiqizo yabo, izindleko zokuthumela nezikhathi, izinqubomgomo zokubuyisela, nezinye izici. Qhubeka ufunde ukuze uthole imininingwane eyengeziwe.
Okuqukethwe
Ingabe uTemu uyafana noWish?
I-Temu vs. Wish: Imehluko emihlanu phakathi kwalezi zimakethe eziku-inthanethi
Ingabe uTemu ungcono kune-Wish?
Isigwebo sokugcina
Ingabe uTemu uyafana noWish?
Abathengi abaningi bajwayele i-Wish, inkundla ye-inthanethi enikeza amanani aphansi ngokuvumela abathengisi baseShayina ukuthi bathengisele amakhasimende ngokuqondile. Kodwa-ke, inzwa entsha sha ye-e-commerce, i-Temu, iyinjabulo manje ngezaphulelo ezinkulu kanye namakhuphoni amaningi amakhasimende.
I-Temu ne-Wish zombili izinkundla ze-e-commerce lapho abathengisi bengathengisa khona izinto zabo. Noma kunjalo, lawa mabhizinisi akazithengisi izimpahla ngokwawo—afana nendawo yemakethe eku-inthanethi. Banikezela ngokukhethwa okubanzi kwezimpahla emikhakheni ecishe ifane, okuhlanganisa izingubo, izesekeli, izicathulo, izinto zikagesi, ikhaya nekhishi, ingadi, amathoyizi, nezinto ezifuywayo.
I-interface yomsebenzisi kumapulatifomu amabili ayaqhathaniswa. Kokubili kuhlinzeka ngohlu olukhulu lwemikhiqizo kuhlelo lokusebenza lweselula olusebenziseka kalula. Ngaphezu kwalokho, i-Temu ne-Wish inikeza izikhuthazo namakhuphoni kumakhasimende athumela abangani nomndeni.
I-Temu vs. Wish: Imehluko emihlanu phakathi kwalezi zimakethe eziku-inthanethi
Uhlolojikelele
I-Temu yathola ukuduma ngokushesha ngemuva kokukhishwa kwayo ngo-2022 ngamanani ayo aphansi ngendlela engenangqondo. Le nkundla kunamahemuhemu okuhlinzeka ngezimpahla ngokuqondile ezivela e-China ngamanani afanelekile afana ne-Wish kanye AliExpress. Igxile kakhulu ekusizeni abathengi ekutholeni imikhiqizo enenani elincane eliphansi ngamanani aphansi angathunyelwa futhi alethwe eNtshonalanga phakathi namaviki ambalwa.
Selokhu yethulwa ngoSepthemba 2022, iTemu yasuka kubathengi be-zero yaya ezivakashini eziyizigidi ezingama-44.5 ngoDisemba 2022, yaqinisa isikhundla sabo njengenye yezindawo ezidume kakhulu ze-e-commerce.
Ngaphezu kwalokho, uTemu uphinde wadlula i-Wish.com, ekwazile ukuhlula umdayisi wezimpahla waseShayina onenani eliphansi ngo-2022. Ngenxa yalokho, ochwepheshe abaningi bayaqhubeka nokungabaza ukukhula okusheshayo kwenkundla, futhi ikakhulukazi ukuthi iTemu ingakwazi yini ukugcina impumelelo yayo yokukhula okunenzuzo yesikhathi eside.
Nakuba uTemu edlule i-Wish cishe ezinyangeni ezine, i-Wish.com isengenye yezindawo eziphezulu ze-e-commerce ukuze abathengi bathole izimpahla ezithengekayo nezisezingeni eliphezulu. Kuyathakazelisa ukuthi i-Wish yazakhela udumo ngezimpahla zayo ezingashintshiwe kanye namanani amancane.
Inkundla ye-e-commerce yasebenza ngemodeli eqondile eya kumthengi. Ngalesi sizathu, i-Wish ibinokulawula okulinganiselwe kukhwalithi nokunikezwa kwezinto kusayithi layo, okuholele enanini elikhulu lekhwalithi embi kanye nezimpahla zomgunyathi kuwebhusayithi/uhlelo lokusebenza.
Naphezu kwenhlamba “yomgunyathi” ehambisana nayo, i-Wish isakwazi ukuheha izethameli ezibonakalayo. Ngenkathi i-Wish inabasebenzisi ababhalisiwe abafika ezigidini ezingama-650 ngo-2020, bayizigidi ezingama-27 kuphela abasasebenza futhi basebenzisa inkundla nyanga zonke.
Nokho, i-Wish isalokhu ingenye yezinhlelo zokusebenza zokuthenga ezilandwe kakhulu ezinabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-107 inyanga ngayinye.
Imikhiqizo
Mayelana nezigaba zomkhiqizo, i-Wish ne-Temu inokufana okuhlukahlukene. Womabili amasayithi e-e-commerce anikela ngezinto zikagesi, amakhaya ahlakaniphile, ezempilo, ikhishi, ikhaya, imfashini, ukuthuthukiswa kwekhaya, ingadi, nokunye okuningi ukuqinisekisa ukuthi abathengi bathola abakufisayo. Futhi, i-Temu ne-Wish nazo zinezindawo zokusesha ukusiza abathengi bathole imikhiqizo ethile.
Kodwa kulapho ukufana kuphela khona. Ku-Temu, abathengi bangaphequlula izigaba ezahlukene nezigatshana kalula ukuze bathole abakufunayo. Njengoba uTemu amukela amabhizinisi amancane nabahlinzeki abangaphezu kwezigidi ezingu-11, abathengi bangathola ngokushesha izinto ezenziwe ngezandla noma ezenziwe ngokuphelele.
Ngokuphambene, i-Wish ayihlukanisi iwebhusayithi yayo ngezigaba nezigatshana, okwenza kube nzima ukuphequlula ezindaweni ezithile. Kunalokho, i-Wish ifaka imikhiqizo ngaphansi kwezihloko zezindaba ezifana nokuthi “okudumile,” “okusanda kubukwa,” “okuthrendayo,” kanye “nemfashini,” phakathi kokunye, ukuze abasebenzisi bahlole amathrendi akamuva lapho bevakashela iwebhusayithi.
Kungenjalo, abathengi bangasebenzisa ibha yokusesha ye-Wish ukuze badlule ukuntuleka kwezigaba nezigatshana.
Zamanani
I-Temu idume ngendlela emangalisayo ngamanani abo afanelekile. Izindleko zihlala ziphansi kungakhathaliseki ikhwalithi yomkhiqizo kanye nenani elincane le-oda. Okubaluleke nakakhulu, i-Temu ikhokhisa abathengi imali encane uma bethenga imikhiqizo eminingi, okwenza amanani ayo akhange nakakhulu.
Ngaphezu kwalokho, uTemu usanikeza izaphulelo ezinhle lapho abathengi bethenga into eyodwa kuphela. Abathengi bangathola into ngesaphulelo esingu-50% noma esingu-60%, kuye ngezintengo zamanje zemakethe.
Ngokuphambene, i-Wish yazakhela udumo ezintengo zayo ezehliswe ngokuhlanya. Abathengi bangathenga zonke izigaba zomkhiqizo ngesaphulelo esingu-80% noma esingu-90%. Kodwa ngokungafani ne-Temu, ayinikezi isistimu enembayo yenani elincane le-oda.
Noma kunjalo, i-Wish isavumela abathengi ukuthi ba-ode into ethile emakhulwini noma ezinkulungwaneni ngamanani aphansi kunaleyo abebengayikhokha ezimakethe ezibonakalayo.
Nakuba zombili izinkampani zihlinzeka ngezimpahla zekhwalithi ephezulu ngamanani athengekayo, i-Temu inesevisi yokuthenga manje ekhokha kamuva.
Shipping
I-Temu inikeza izinketho ezimbili zokuthumela: ezijwayelekile nezicacile, okuvumela abathengi ukuthi bakhethe ngokuya ngezinto nendawo. Ukuthumela akubizi lutho ngenketho evamile, futhi ukulethwa kwezinto kuthatha cishe izinsuku ezingu-7 kuya kwezingu-15 zebhizinisi. Ngaphezu kwalokho, wonke ama-oda angaphezu kuka-US$ 128 afaneleka ukuthunyelwa kwamahhala okuvakashelwayo. Ngokusobala, abathengi bangathola isilinganiso sabo sokuthumela/isikhathi sokulethwa ekuqinisekisweni kwe-oda yabo ukuze kuthunyelwe ngokushesha.
Ukwengeza, inikeza Isiqinisekiso Somthengi ngokuthunyelwa kwamahhala nezinsuku ezingama-90 zokuvikela. Ikwenza lokhu ukuze iqinisekise abathengi ngokwethembeka kwabathengisi. Noma kunjalo, abathengi bangasebenzisa lesi siqinisekiso ukuze bafake isikhalazo phakathi kwezinsuku ezingu-90 futhi bathole ukuthunyelwa kwamahhala uma bengayitholi into e-odiwe.
Abathengi bangathola isilinganiso sokuthumela lapho beqinisekisa i-oda labo. Uma i-oda selifakwe ngempumelelo, abathengi bangabona idethi yokulethwa okulindelekile kanye nentengo. Ama-oda ngokuvamile acutshungulwa ezinsukwini ezingu-1-3. Uma iphakheji ifika ngemva kwesikhathi esilinganiselwe noma esiqinisekisiwe, u-Temu uzonikeza ikhasimende ngokushesha ikhredithi engu-$5, elibonga ngokuqondisisa kanye nokubekezela kwalo.
Ku-Wish, abathengi bangabona iwindi lokulethwa elilinganiselwe ngenkathi bebuka ukufakwa kuhlu kwezinto. Ukucutshungulwa nokuthunyelwa kwe-oda kungathatha izinsuku ezingafika kweziyi-7 ngemuva kokuthi lifakwe ngempumelelo. Abathengi bangase futhi bathole izikhathi ezinde zokulethwa ngenxa ukuthunyelwa kwamanye amazwe noma ukubambezeleka okungenzeka kwenkampani yenethiwekhi. Inkokhelo yokuthumela isetshenziswa entweni ngayinye iyodwa uma ithengwe kubathengisi abahlukene.
Futhi, izindleko zokuthumela zento ngayinye ziyahlukahluka, kuye ngendawo lapho i-oda lithunyelwa khona nokuthi lizolethwa kuphi. Sengiphetha, zombili izinhlelo zokusebenza azinikezi amanani okuthumela angaguquki nezikhathi zokulethwa.
Inqubomgomo yembuyiselo nembuyiselo
Uma abathengi benganelisekile ngokuthenga kwabo, i-Temu inefasitela lokubuyisela lezinsuku ezingu-90 kusukela ngedethi yokuthenga. Iphinde iza ngaphandle kwenkokhiso ekubuyiselweni kokuqala kwanoma yiliphi i-oda.
Kodwa-ke, izindleko zokuthumela zembuyiselo yesibili nembuyiselo kufanele zikhokhelwe futhi zingaba ngu-$7.99. Lezi zindleko zizokhishwa ngokuzenzakalelayo ekubuyiselweni kwemali ngaphambi kokuthi zicutshungulwe ku-akhawunti ethile.
I-Wish ivumela abathengi ukuthi babuyisele imikhiqizo phakathi nezinsuku ezingu-30 ngemva kokulethwa uma bengajabuli ngo-100% ngezinto. Ukuze benze lokhu, kufanele balandele inqubo elula eqala ngokucela ukubuyiselwa imali ngomsizi we-Wish.
Nokho, le nqubomgomo iyehluka emikhiqizweni eyahlukene. Isibonelo, izimpahla eziqondene nawe, izinto ezibolayo, ezempilo kanye nenhlanzeko, amasevisi nezingubo ezivalwe ngaphambilini, okurekhodiwe okulalelwayo nokubukwayo, noma isofthiwe ngokuvamile ayinakubuyiselwa. Inqubomgomo ethile yokubuyisela yento ngayinye ifakwe kuhlu ngaphansi kwesegimenti yokuvikela umthengi yekhasi lemininingwane yomkhiqizo.
Ingabe uTemu ungcono kune-Wish?
Ngokuvamile, lezi zinkundla zinezinqubo ezifanayo zokusebenza. Bangeza njalo izinkulungwane zemikhiqizo emisha ekhethwe ngokucophelela ngamanani athengekayo ezimakethe zabo. Bangakwazi ukuthengisa izimpahla zabo ngamanani aphansi kangako ngoba bobabili basebenza nabahlinzeki baseShayina futhi bathumele izimpahla zabo zisuka e-China ngokuqondile, okubalondolozela izindleko zokusebenzisa isitolo esingokoqobo.
I-Temu inikeza ulwazi lokuthenga olulula kakhulu ngezimpahla namasevisi ayo uma kuqhathaniswa ne-Wish. Ukwengeza, inethimba lesevisi yamakhasimende elisabelayo kanye nesixhumi esibonakalayo somsebenzisi esamukelayo. Nakuba i-Temu iyinkundla yakamuva, idlula i-Wish mayelana nekhwalithi, izindleko, ukuthunyelwa, nokubuyisela kanye nezinqubomgomo zembuyiselo.
Isigwebo sokugcina
I-Temu ne-Wish amawebhusayithi ahlukile anezivumelwano ezinhle zabathengi. Zombili zinikeza ukukhethwa okukhulu kwezimpahla ezigabeni eziningi. Nakuba lezi zinkundla zicishe zifane, i-Temu ithumela imikhiqizo ngokushesha, inekhwalithi yomkhiqizo engcono nemibandela engcono yamakhasimende, futhi inohlu olubanzi lwemikhiqizo. Futhi, inikeza ulwazi olungcono kakhulu lokuthenga ku-inthanethi, noma ngabe i-Wish ingekude ngemuva.
Abathengisi bangahlola zombili izinkundla futhi banqume ukuthi yiziphi ezifanelana nezidingo zabo kanye nezidingo zabo kangcono.
