I-Temu vs. AliExpress: Ukubuyekezwa Okuqondile Kwezinhlelo Zokusebenza Ezimbili Zokuthenga Ezishisayo

AliExpress futhi Esedlule zingamapulatifomu amabili e-e-commerce aziwa kakhulu edolobheni. Ngenkathi i-AliExpress ibilokhu iyintandokazi yabalandeli isikhathi esingaphezu kweshumi leminyaka-igqugquzela ngaphezulu Abasebenzisi abayizigidi ezingu-150 emazweni angaphezu kwangama-230—uTemu umbangi omusha emakethe. 

UTemu umemezele ubukhona bayo ku-a Isikhangiso seSuper Bowl ekuqaleni kuka-2023 enamabala amabili abiza imali elinganiselwa ezigidini ezingu-14 zamaRandi, futhi inkundla isivele yenza amagagasi amakhulu embonini ye-e-commerce. NgoDisemba 2022, bekuwuhlelo lokusebenza olulandwe kakhulu ku-Apple naku-Google, futhi ngoJanuwari, lase lifakwe izikhathi eziyizigidi eziyi-19. Kodwa noma lezi zibalo zihlaba umxhwele, abathengisi kusadingeka bacabangele ukuthi yiluphi uhlelo lokusebenza olubafanele. 

Qhubeka ufunda ukuze uthole isibuyekezo esijulile salezi zinhlelo zokusebenza ezimbili zokuthenga ezidumile ezizocabangela yonke into kusukela ekubukeni konke kweplathifomu kuya kukhwalithi yomkhiqizo, ububanzi, ukuthunyelwa, nokuningi!

Okuqukethwe
Uhlolojikelele olufushane lwe-Temu ne-AliExpress
Izindawo ezibalulekile zokuqhathanisa: I-Temu vs. AliExpress
Isifinyezo esisheshayo: I-AliExpress vs. Temu
Isiphetho: Yikuphi okungcono?

Uhlolojikelele olufushane lwe-Temu ne-AliExpress

I-Temu iphethwe futhi isetshenziswa inkampani ebhalisiwe yase-China yase-China kanye ne-Cayman Islands i-PDD Holdings, ephinde ibe ngumnikazi we-Pinduoduo, inkundla eyaziwa kakhulu yezohwebo e-China. 

I-Temu ivumela abathengisi abazinze e-China ukuthi bathengise futhi bathumele ngokuqondile kumakhasimende ngaphandle kokuthembela ezindlini zokugcina izimpahla ezweni okuyiwa kulo. Kungakapheli unyaka, uTemu wazuza okuncomekayo Abasebenzisi abayizigidi ezingu-1. Inkundla idume ngamasu okumaketha agcizelela izaphulelo kanye nezamahhala, futhi ithengisa imikhiqizo ngamanani aphansi kune-Amazon.

I-AliExpress, ngakolunye uhlangothi, iphethwe yinkampani yaseChina i-Cooig. I-Cooig yethula i-AliExpress ngo-2010 ukusiza abathengi ngabanye ukuthi bathenge izimpahla ngaphandle kokukhathazeka ngenani elincane le-oda. 

I-AliExpress isiphenduke inkundla ehamba phambili ye-e-commerce ye-B2C, futhi abathengisi ngokuvamile bangamabhizinisi amancane kuya kwaphakathi. Inkundla idume ngokunikela ngezigidi zemikhiqizo ngamanani athengekayo. Ngaphezulu kwalokhu, iyihabhu eliphezulu lama-dropshippers ngenxa yokunikeza inkululeko yokukhetha imikhiqizo ehlukahlukene ngamanani ancintisanayo ngokuvikelwa komthengi okuvikelekile futhi ngaphandle kwesidingo sokukhathazeka mayelana nokusungula.

Izindawo ezibalulekile zokuqhathanisa: I-Temu vs. AliExpress

Isixhumi esibonakalayo somsebenzisi: Uhlelo lokusebenza nokwakheka kwewebhusayithi

Izulazula ku-Temu

I-Temu inohlelo lokusebenza lweselula lwabasebenzisi be-Android ne-Apple.

Uhlelo lokusebenza lwe-Temu lunezici ezilandelayo zohlelo lokusebenza lweselula:

• Isilinganiso: 4.2 
• Izibuyekezo: 819 K
• Isikhala sohlelo lokusebenza: 24 MB
• Okulandiwe: 50 million

Iwebhusayithi kaTemu inobuhle besimanje, efaka i-palette yombala yangaleso sikhathi kanye nesixhumi esibonakalayo esihle, esinembile.

Abathengi bangahlola amawebhusayithi ngezilimi ezimbili:

• isiZulu
• Spanish

I-Temu inezihlungi nezinketho zebha yokusesha. Abasebenzisi bohlelo lokusebenza bangasebenzisa futhi inketho yokusesha isithombe. Ikhasi lasekhaya lilayishwe amadili, okunikezwayo, nokuthengisa.

Iwebhusayithi kaTemu isebenziseka kalula. Izivakashi zingathola ngokushesha imikhiqizo futhi zifinyelele izici ezibalulekile ngaphandle kokuhlangabezana neziphazamiso ezingadingekile.

Ngokuchofoza isithombe somkhiqizo, umthengi angabuka isithombe ngokushesha, abone intengo, engeze into ekalishini, futhi abuyekeze izinkanyezi nezilinganiso. Uhlelo lokusebenza futhi libonisa inani lesitoko esisele kanye nenani lemikhiqizo ethengisiwe.

Ukuzulazula kwe-AliExpress

I-AliExpress inakho kokubili iwebhusayithi kanye nohlelo lokusebenza. Uhlelo lwabo lokusebenza luyatholakala nakubasebenzisi be-Apple ne-Android.

Uhlelo lokusebenza lweselula lwe-AliExpress lunezici ezilandelayo:

• Isilinganiso: 4.6 
• Izibuyekezo: 14.5 million 
• Abasebenzisi: 500 million

Isakhiwo sewebhusayithi ye-AliExpress sincane, sinobuhle obuphilayo.

Iwebhusayithi kulula ukuyisebenzisa, futhi amakhasimende angathola ngokushesha imikhiqizo ngenxa yezici eziningi zokuhlunga.

Iwebhusayithi ikhombisa izigaba eziyinhloko eziyi-13 ohlangothini lwesobunxele lwewebhusayithi ezibuye zihlukaniswe izigaba ezincane eziningi.

Izigaba nokufakwa kuhlu kwemikhiqizo kuhlelwe ngobunono, okuvumela abasebenzisi ukuthi baphequlule inhlobonhlobo yemikhiqizo ngempumelelo.

Uma abathengi bechofoza isithombe, bangasengeza ohlwini lwabo lwezifiso futhi babone inani, imininingwane yokuthumela (mahhala noma ekhokhelwayo), izinto ezithengisiwe, izinkanyezi zokulinganisa, nezinombolo zokubuyekeza. Iphinde ibe nezigaba ezingafundiwe zokuphromotha ekhasini eliyisiqalo.

Abathengi bangabuka isiza se-AliExpress ngezilimi ezilandelayo eziyi-16:

1. Russian
2. Portuguese
3. Spanish
4. French
5. German
6. Italian
7. Dutch
8. Turkish
9. IsiJapane
10. Korean
11. Thai
12. Vietnamese
13. Arabic
14. Hebrew
15. Polish
16. isiZulu 

Ibanga lomkhiqizo kanye nekhwalithi

Ukuhlukahluka komkhiqizo kanye nekhwalithi ku-Temu

I-Temu inikeza izinto eziningi, okuhlanganisa izingubo, imikhiqizo yobuhle, izicathulo, izinto zikagesi, nezinto ezincane zasendlini. Njengoba inezigaba eziyinhloko zemikhiqizo engu-29 nezigatshana ezingu-250, iTemu igxile ekunikezeni iqoqo eliyingqayizivele nelikhethwe ngokucophelela. 

I-Temu inamabhizinisi amancane nabahlinzeki abangaphezu kwezigidi ezingu-11, ngakho abathengi bangathola kalula izinto ezenziwe ngezandla noma ezenziwe ngokuphelele.

Iphuzu likaTemu eliyingqayizivele lokuthengisa amanani aphansi, athinta ikhwalithi yemikhiqizo.

Indlela ejwayelekile kakhulu yokuhlola ikhwalithi yemikhiqizo ezinkundleni zokuxhumana ukufunda izibuyekezo ngaphansi kohlu lwemikhiqizo. 

Njengoba i-Temu iyintsha, inokubuyekezwa okumbalwa emikhiqizweni, okungenza kube nzima kubathengi ukuhlola ikhwalithi yomkhiqizo.

Izinhlobonhlobo zomkhiqizo nekhwalithi ku-AliExpress

I-AliExpress inohlu olubanzi lwemikhiqizo ngenxa yokuhlala abathengisi abaningi futhi iyimakethe esunguliwe. Lokhu kusho ukuthi abathengi bangathola cishe noma yimuphi umkhiqizo ku-AliExpress.

Noma kunjalo, abathengi kufanele bafunde ukubuyekezwa nezilinganiso ngaphambi kokuthenga imikhiqizo.

I-AliExpress inikeza izigidi zemikhiqizo ngaphakathi Ama-niches ayi-30, njengokudla, ikhaya, nezinto zikagesi zabathengi.

Izinga lemikhiqizo e-AliExpress lincike kubathengisi. Lokhu kusho ukuthi i-AliExpress inohlu lwemikhiqizo esuka eshibhile iye kwephezulu.

Sekushiwo lokho, imikhiqizo ivamise ukuba nenani eligculisayo ngekhwalithi yayo ngoba ivela ngqo kumkhiqizi.

Ukuqhathanisa amanani

Ihlola ukwakheka kwentengo kaTemu

Isu likaTemu lokumaketha eliyinhloko ukunikeza amanani aphansi, aheha abathengi ukuthi bathenge imikhiqizo kwaTemu.

Ngonyaka owodwa nje, benza igama embonini ngokuhlinzeka ngemikhiqizo ngentengo engabizi kakhulu emakethe.

Amadili abo yi-cherry phezulu. I-Temu izohlinzeka ngomehluko wentengo uma intengo yohlu lwento ethengiwe yehliswa phakathi kwezinsuku ezingu-30 zokuthenga.

Banikeza amadili njalo. I-Temu ixhuma abathengi ngokuqondile nabathengisi nabakhiqizi baseShayina; akekho umuntu wesithathu ohilelekile. Lokhu kuphinde kube nomthelela kusakhiwo sentengo.

Nasi isiqhathaniso senani:

Isigaba: I jeans yabesifazane

Inani (eliphansi ukuya phezulu): US$8 kuya ku-US$111

Nokho, isu likaTemu ukukhombisa yonke imikhiqizo ngenani lokuthengisa. Lokhu kusho ukuthi lawa majini angama-US$ 111 ayatholakala ngama-US$27 athengiswayo.

Amajini amanani aphansi:

I-jeans enamanani aphezulu:

Ihlola ukwakheka kwentengo ye-AliExpress

I-AliExpress inenani elincintisanayo ngenxa yokuba nezigidi zabathengisi. Lokhu kusho ukuthi abathengi banobubanzi bezintengo eziningi ukusuka kokuphansi kuye phezulu.

I-AliExpress ikhokhisa phakathi kuka-5% kuya ku-8% ekuthengisweni ngakunye kubathengisi, futhi abanye abathengisi bathengisa imikhiqizo ngenani eliphezulu ngenxa yalesi sizathu.

I-AliExpress ihlose ukuxhuma ngqo abathengisi nabathengi ukuze abathengi bakwazi ukuxoxisana ngqo nabathengisi ngamanani.

Futhi i-AliExpress iphinde ikhiphe izinhlinzeko zokuheha abathengi.

Nasi isiqhathaniso senani:

Isigaba: I jeans yabesifazane

Inani (eliphansi ukuya phezulu): US$8 kuya ku-US$1440

Amajini amanani aphansi:

I-jeans enamanani aphezulu:

Izinqubo zokubuyiselwa kwemali nokubuyisela

Buyisela imali bese ubuyisela kuTemu

I-Temu inikeza ukubuyiselwa nokubuyiselwa kwemali cishe kwazo zonke izinto phakathi nezinsuku ezingama-90 zokuthenga. Okuhlukile okumbalwa okwalokhu:

• Izimpahla ezigugile, eziwashiwe, ezilimele, ezinamathegi, ezipakishiwe, noma izitikha zenhlanzeko zisusiwe, noma isethi engaphelele
• Izinto ezilebulwe njengezingabuyiseleki
• Izipho zamahhala

Ngaphezu kwalokho, ukubuya kokuqala kwawo wonke ama-oda kumahhala. 

Bacubungula imbuyiselo zingakapheli izinsuku ezintathu zokusebenza ngemuva kokuthola iphakheji.

Buyisela imali futhi ubuyisele ku-AliExpress

I-AliExpress inikeza amakhasimende "Isevisi Yamahhala Yokubuyisela," lapho abathengi bethola khona izinsuku ezingu-15 ezengeziwe zokubuyisela into, mahhala.

Kuye ngendlela yokukhokha yekhasimende, ukuthola imbuyiselo kuthatha izinsuku zokusebenza ezingu-3-20.

I-AliExpress inikeza izinsuku ezingama-90 zokuvikela umthengi. Iqala lapho umdayisi ethumela i-oda lakho futhi ihlala izinsuku ezingafika kwezingu-90.

Kusebenza uma:

• Ikhasimende alikayitholi i-oda ekupheleni kwesikhathi sokuvikela umthengi
• Into oyitholile ayinjengoba ichaziwe
• Ikhasimende liqala ingxabano futhi linikeze ubufakazi bokusekela isimangalo

I-AliExpress futhi inikeza iminyaka emibili Iwaranti emikhiqizweni eminingi yamazwe e-EU. Abathengi bangakwazi ukwengeza iwaranti mathupha noma bangeze ngokuzenzakalelayo ngenkathi bethenga.

Ukwesekwa kwamakhasimende nosizo

Isevisi yamakhasimende kuTemu

I-Temu inikeza isevisi yamakhasimende njenge-chatbot ekhasini eliyisiqalo.

Ezinye izinketho zihlanganisa: 

• Xhumana nomthengisi
• Insizakalo yekhasimende 
• imeyili

Isevisi yamakhasimende ku-AliExpress

Abathengi bangasebenzisa i-chatbot ukuze bathole usizo.

Ucingo losizo luyatholakala 24/7.

Ithimba lesevisi yamakhasimende likhuluma isiNgisi, isiRashiya, isiFulentshi, isiPutukezi neSpanishi.

Kodwa uma bedinga ukuxhumana nomthengisi, bangaxhumana nomthengisi kalula.

Ukulethwa nokuthunyelwa

Isikhathi sokulethwa nokulandela umkhondo: Temu

I-Temu ithumela imikhiqizo emazweni ambalwa:      

• Australia
• Austria
• Belgium
• Bulgaria
• Canada
• Chile
• Cyprus
• I-Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Israel
• Japan
• Latvia
• Lithuania
• Luxembourg
• Malaysia
• Mexico
• Netherlands
• E-New Zealand
• Norway
• Philippines
• Poland
• Portugal
• Romania
• Slovakia
• Slovenia
• INingizimu Korea
• Spain
• Sweden
• Switzerland

I-Temu inikeza izinketho ezimbili zokuthumela:

1. Ukuhanjiswa okujwayelekile 
2. Ukuthumela ngemikhumbi

Ukuhanjiswa okujwayelekile

Ekuthunyelweni okujwayelekile, abathengi bathola izimpahla zabo mahhala, okuthatha izinsuku eziyi-8 kuye kwezingu-25.

Ukulandelela kuyatholakala ekuthunyelweni okujwayelekile.

Ukuthumela ngemikhumbi

Kuyindlela yokuthumela eyenziwe ngomthungi. Ithimba lakwaTemu lizonikeza isikhathi esilinganiselwe sokuthumela ngemva kokuqinisekisa ama-oda. 

Kuyashesha kunokuthunyelwa okujwayelekile. Bakhokhisa u-$12.90 wama-oda angaphansi kwe-US$129.

I-Temu ivamise ukunikeza ukuthunyelwa kwamahhala njengedili. Ukuthunyelwa kwamahhala okujwayelekile kuwo wonke ama-oda kuze kube uSepthemba 6 ngo-11:59:59 pm PDT. Amakhasimende angakwazi ukulandelela i-oda lawo ekuthunyelweni kwe-Express.

Inikeza ukuthunyelwa kwamahhala kwama-oda angaphezu kuka-$129.

Inikeza ikhredithi yase-US$ 5 (ukuthunyelwa okujwayelekile) noma ikhredithi engu-$13 (ukuthunyelwa kwezwi) yokulethwa sekwephuzile.

I-Temu inikeza cishe ukuthunyelwa kwamahhala futhi kuthatha izinsuku ezingu-30 ukuletha iphakheji.

Isikhathi sokulethwa nokulandelela: I-AliExpress

I-AliExpress ithumela imikhiqizo emazweni angama-230 emhlabeni jikelele.

Ku-AliExpress, izindlela zokuthumela zisethwa umdayisi.

Imikhiqizo ilethwa evela e-China njengoba abathengisi abaningi bevela e-China.

Isikhathi sokuthumela se-AliExpress sincike endaweni oya kuyo. 

I-AliExpress inezindlela eziyi-14 zokuthumela.

Ukuthunyelwa okujwayelekile kuthatha izinsuku eziyi-15 kuye kwezingama-45 ukuletha iphakheji. Cishe sekumahhala. Kodwa ngokuvamile, umthengisi ukhokhisa i-US$ 1 kuya ku-US$ 3. Ngenkathi ukuthunyelwa kwe-AliExpress premium kuthatha izinsuku ezingu-7 kuya kweziyi-15.

Nansi imininingwane ehlukene yokulandela ukuthunyelwa nokulethwa:

izindlela zokukhokha

Iziteshi zokukhokha ze-Temu

UTemu wamukela amakhadi amakhulu esikweletu/edebhithi, okuhlanganisa i-Visa, i-Mastercard, i-Discover, i-American Express, i-JCB, i-Diners Club, ne-Maestro.

Ngaphandle kwamakhadi esikweletu, futhi yamukela: 

• I-Temu Credit
• Apple Pay
• I-Google Pay
• I-Cash App Pay
• Thenga Manje bese ukhokha izinsiza zakamuva, ezihlanganisa i-Klarna, i-Afterpay, ne-Affirm.

Iziteshi zokukhokha ze-AliExpress

I-AliExpress inezindlela zokukhokha ezilandelayo:

• I-AliPay AliExpress
• PayPal
• Ikhadi lesikweletu
• I-debit card 
• Qiwi Wallet Alipay
• Webmoney
• izicubu
• Boleto
• UMercado Pago
• Giropau

Futhi yamukela ukudluliselwa kwebhange kuma-oda angaphezu kuka-US$20:

• Ukuguqulwa ube yizinhlobo zemali ezivela emazweni angama-51
• Ukusekelwa kweziteshi zokukhokha zasendaweni ezingama-38 zokukhokha okuphephile kanye nokuthenga

Isifinyezo esisheshayo: I-AliExpress vs. Temu

Isiphetho: Yikuphi okungcono?

Ngemuva kokuqhathanisa i-AliExpress neTemu, kukhona okubalulekile okuthathayo. I-Temu, nakuba imusha edolobheni, izenzele igama ngamadili ayo nokuthunyelwa okusheshayo, ilungele amakhasimende angenandaba nekhwalithi. Okwamanje, AliExpress, igama lemboni elaziwayo, linikeza imikhiqizo ehlukahlukene ngamanani ahlukahlukene, ngokusekelwa okuqinile kwamakhasimende kanye neziteshi zokukhokha ezivikelekile. 

I-Temu ne-AliExpress zombili zinamandla nobuthakathaka bazo, ngakho amakhasimende kufanele atshale imali ngokuthanda kwawo. Sesikushilo lokho, lo mhlahlandlela uhlose ukucacisela amabhizinisi ukuthi iyiphi inkundla okufanele ngabe bahlose ngayo ukuthola imikhiqizo ezosiza ibhizinisi labo ukuthi lithuthuke.