Umbuzo osheshayo: Wake wabamba umoya wokuthile okuthumele ingqondo yakho emuva enkumbulweni yobuntwana? Mhlawumbe kwakuyiphunga lewolintshi elisanda kucwecwa noma imbali ekhona ekuhambeni. Amaphunga anale ndlela yokuxhuma abantu emizweni nasezinkathini ngokungafani nalutho olunye.
Kodwa nansi inkinga: Iningi lalawo maphunga abantu abawathandayo angase anyamalale. Ukushintsha kwesimo sezulu nezinye izici kusongela cishe ingxenye yezitshalo eziqhakazayo emhlabeni. Umcabango owesabekayo, yebo—kodwa yingakho lo mkhuba Wokuvuka Ngephunga uyinto enkulu.
Abacwaningi manje sebengakwazi ukudala kabusha iphunga lezitshalo ezingandile noma ezingasekho besebenzisa isayensi ehlakaniphile, efana nokukhipha i-DNA kanye ne-biotechnology. Lo mkhuba uyingxenye yokulondoloza, ingxenye yokusungula izinto ezintsha, futhi usuvele unyakazisa umhlaba wephunga elimnandi.
Okujabulisayo ukuthi lokhu akuyona iphupho lesikhathi esizayo—kuyenzeka manje. Futhi njengomthengisi, leli kungaba yithuba elingcono kakhulu lokuletha okuthile okusha nokunenjongo kumakhasimende akho.
Qhubeka ufunda ukuze uthole konke ongakwazi mayelana nethrendi Yokuvuka Ngephunga ka-2025.
Okuqukethwe
Kuyini ukusebenza ngamakha enziwe elebhu?
Izinto ezi-3 okufanele uzicabangele ngaphambi kokugxumela kulo mkhuba
1. Ukusimama kusewumshayeli omkhulu
2. Ukweqa i-"Lab-Made" stereotype
3. Qonda ukuthi izindaba zisiza kanjani ukuthengisa lo mkhuba
Amathiphu okusiza abathengisi bagxumele kulo mkhuba
1. Thola ozakwethu abalungile
2. Nweba umugqa womkhiqizo
3. Fundisa amakhasimende
4. Qokomisa izindaba
5. Thembeka mayelana nenqubo.
Isiphetho sendaba
Kuyini ukusebenza ngamakha enziwe elebhu?
Kulungile, pho kusebenza kanjani lokhu? Isitshalo ngasinye “sineresiphi yephunga” ethile efihlwe ku-DNA yaso. Ososayensi bathola indlela yokufunda nokuphindaphinda lezo zindlela zokupheka elebhu. Ngakho ngisho noma imbali ingazange iqhakaze amakhulu eminyaka, iphunga layo lingaqhubeka liphila. Kufana ne-Jurassic Park, kodwa ayesabi kakhulu futhi kunuka kangcono.
Thatha ulamula we-Mêdog, isibonelo. Lesi sithelo sasendulo sase-Tibet sinephunga elimnandi, elisawolintshi elingenawo ulamula wesimanje. Izinkampani ezifana ne-Ginkgo Bioworks zisebenzisa i-DNA yezitshalo ezifana nalezi ukuze zenze amakha ayiqiniso angu-100%—kodwa ngaphandle kokudinga ukuvuna izitshalo zangempela.
Abathengisi bangakwazi ukungena kule threndi ngokuthengisa amakha, amakhandlela, noma imikhiqizo ye-skincare evela kuphunga elimnandi elixoxa indaba. Cabanga ngomkhankaso wokumaketha othi, “Leli phunga ligqugquzelwe yimbali engakaze ibe khona endle amakhulu eminyaka. Lolo uhlobo lwemininingwane abantu abayikhumbulayo—futhi bathenge kuyo.
Izinto ezi-3 okufanele uzicabangele ngaphambi kokugxumela kulo mkhuba
1. Ukusimama kusewumshayeli omkhulu
Ukusimama kungesinye sezizathu ezinkulu zokuthi kungani lo mkhuba ubalulekile. Ukuvuna izithako zemvelo ukwenza amakha kuzwakala kukuhle ngokombono, kodwa kubi endaweni ezungezile. Cabanga ngakho—sonke i-ecosystem iyathinteka lapho abakhiqizi bevuna ngokweqile izitshalo. Futhi, njengoba lezi zinsiza ziyancipha, amanani ayakhuphuka. Isimo sokulahlekelwa-ukulahlekelwa.
Amakha enziwe elebhu apheqa leyo zibalo. Zihlala ziqinile, azibizi kakhulu ukuzikhiqiza, futhi azincikile kuma-ecosystems ezintekenteke. Izinkampani ezifana ne-Sensegen zifakazela ukuthi lezi ziphunga zikwazi ukuhogela kahle (uma kungenjalo) kunezomdabu.
Nakhu okukhahlelayo: Amakhasimende, ikakhulukazi abathengi abancane, bakhathalela ukusimama kunangaphambili. Bafuna ukwazi ukuthi imikhiqizo abayithengayo ayizi ngezindleko zeplanethi. Futhi abathengisi bangasebenzisa lokhu ukuze bazuze ngokunikeza iphunga elimnandi elimangalisayo futhi lisindise imvelo-isimo sokuwina.
2. Ukweqa i-"Lab-Made" stereotype
Sekuyisikhathi sokukhuluma nendlovu ekamelweni. Abanye abantu bezwa "kwenziwe elebhu" futhi ngokushesha bacabange "umgunyathi." Akulona iphutha labo—indlela abantu abaxhunywe ngayo ukuze bakholwe. Imvelo ibonakala ingcono, nakuba kungenjalo ngaso sonke isikhathi.
Iqiniso liwukuthi la makha ayafana nento yangempela. Ososayensi bakopisha ama-molecule akha iphunga elingokwemvelo. Ngakho-ke kuyiqiniso njengoba kwenzeka. Ngakho, abathengisi bakuchaza kanjani lokho kumakhasimende?
Okokuqala, kugcine kulula. Okuthile okufana nokuthi, “Leli phunga linuka njengesitshalo sokuqala, kodwa lenziwa ngaphandle kokulimaza indawo ezungezile.” Amaphuzu ebhonasi uma abathengisi beyibophela endabeni, njengokuthi, "Leli phunga ligqugquzelwe yimbali eyanyamalala eminyakeni engu-200 edlule." Abantu bathanda lolo hlobo lokumaketha.
3. Qonda ukuthi izindaba zisiza kanjani ukuthengisa lo mkhuba
Abathengisi abaningi abakunaki lokhu: Iphunga lingaphezu nje kokunuka kamnandi. Abangcono kakhulu bachitha isikhathi ekuxoxeni izindaba. Wonke amakha akhiwe kabusha ane-backstory, futhi yilokho okuhuga abantu.
Thatha ulamula we-Mêdog futhi. Akuyona nje i-citrus engahleliwe. Kuyisithelo sakudala esiboshelwe ebukhosini beNgoma, futhi iphunga laso libuyiselwa ekuphileni. Abathengisi bangasebenzisa izindaba ezinjengalezi ukuze benze ukuzizwisa. Mhlawumbe isibonisi esincane esitolo sabo noma okuthunyelwe okujabulisayo ku-Instagram. Noma iyiphi indlela, yenza abantu bakhulume-futhi bathenge.
Futhi ungagcini ngeziqholo. Lawa maphunga angasebenza futhi emakhandlelani, e-skincare, ezifuthoni zegumbi-noma yini efanela izethameli. Uma abathengisi benikela ngezindlela eziningi ngalezi ziqholo eziyingqayizivele, maningi amathuba okuba baxhumane nabathengi abahlukene.
Amathiphu okusiza abathengisi bagxumele kulo mkhuba
Nazi izinyathelo ezimbalwa ezilula abathengisi abangazithatha ukuze basebenzise ithrendi ye-Scent Surrection:
1. Thola ozakwethu abalungile
Bheka izinkampani ze-biotech ezifana ne-Ginkgo Bioworks noma i-Sensegen. Sebevele benza isayensi eqinile ukuze amabhizinisi akwazi ukugxila ekuletheni okudaliwe kwawo kumakhasimende awo.
2. Nweba umugqa womkhiqizo
Ungamane unamathele kumakha. Cabanga kakhudlwana—amakhandlela, amakha asekhaya, izigcobo zomzimba. Imikhiqizo ehlukene isho izindlela eziningi zokuheha abanye abantu.
3. Fundisa amakhasimende
Akuwona wonke umuntu othola ukuthi amakha akhule elebhu asebenza kanjani, futhi lokho kulungile. Sebenzisa ulimi olulula ukuyichaza, futhi ugxile ezinzuzweni: ezinzile, ezingavamile, futhi ziyiqiniso ezingu-100%.
4. Qokomisa izindaba
Iphunga ngalinye linomlando. Yabelana ngayo. Khumbula ukuthi izindaba ziyathengiswa, noma ngabe ukufiphala okusheshayo kuwebhusayithi yebhizinisi noma iqiniso elijabulisayo emaphaketheni.
5. Thembeka mayelana nenqubo.
Ukungafihli kwakha ukwethembana. Uma amakhasimende enokukhathazeka ngemikhiqizo eyenziwe ngelebhu, khuluma nayo futhi ubabonise ukuthi kungani lawa maphunga engcono endaweni ezungezile futhi ewubukhazikhazi njengawo.
Isiphetho sendaba
I-Scent Surrections inikeza okuthile okungase kuthathe ngaphezu kokuba ithrendi nje. Yindlela entsha yokucabanga ngamakha. Kubathengisi, yithuba lokunikeza okuthile okunenjongo—imikhiqizo ebukekayo, ehogelayo, futhi ezwakalayo ekhethekile.
Futhi, ivumela amakhasimende ukuthi ahlangabezane nemvelo ngendlela abangakaze bacabange ukuthi ingenzeka. Futhi ngo-2025, lo mkhuba usethelwe ukukhula kuphela. Ingabe umkhiqizo wakho uzoba yingxenye yawo? Ngokusebenza manje, abathengisi banganikeza iphunga elimnandi njengoba bengalibaleki.
