Ukumaketha ngephunga kuyisu elinamandla lokwakha ukuzizwisa okukhumbulekayo kwasesitolo, ukusebenzisa isixhumanisi esiqinile phakathi kwephunga, inkumbulo, nomuzwa ukuze kuthuthukiswe ukwethembeka komkhiqizo.
Ngokuncintisana okwandayo okuvela ku-e-commerce kanye nezimfuno ezikhulayo zabathengi, abathengisi bezitini nodaka bangaphansi kwengcindezi yokuletha umuzwa owodwa esitolo. Manje njengoba usukwazi ukuthenga cishe noma yini oyifunayo ku-inthanethi, abantu balindele okwengeziwe ezitolo zezitolo. Bafuna ukuzizwisa kwangempela abangakwazi ukukuthola kuwebhu, futhi kukubathengi ukuthi bahlangabezane nalokhu okulindelekile ngokucwilisa amakhasimende abo kubunikazi bawo obuhlukile bemikhiqizo njalo uma bengena ezitolo zabo.
Ngakho-ke, abathengisi bangakudala kanjani okuhlangenwe nakho okuhlukile kwabaqhudelana nabo futhi kugxilise umuzwa ojulile wokwethembeka? Iqhinga elilodwa elisabalele kodwa elinganakwa kakhulu ukumaketha ngephunga, okubhekisela ekusetshenzisweni kwephunga elimnandi ukuze kuthonye ukuziphatha kwamakhasimende kanye nombono womkhiqizo wakho. Iphunga elifanele ekugcineni lingenza amakhasimende afune ukuchitha isikhathi esiningi esitolo sakho, okukuvumela ukuthi wakhe ukuxhumana okuhlala njalo ngenkathi uqinisa ubunikazi bomkhiqizo wakho.
Kuyini ukumaketha ngephunga?
Wonke umthengisi wezitini nodaka uyazi ukuthi zonke izici ezihlukahlukene zesikhala sabo zingathinta ukuthengiswa, njengokuhlobisa, ukwakheka kwesitolo, noma umculo odlalwayo. Nokho, iphunga elithile linganezela kulokho nakho. Ngokukhipha iphunga elibonisa ubunikazi bomkhiqizo wakho kuso sonke isitolo sakho, ungenza imikhiqizo yakho ibonakale ithandeka kakhulu futhi ubonise ukuthi uyaziqonda ngempela izidingo zamakhasimende akho.
Isibonelo, uma uvakashela umdayisi wezingubo odumile entsheni kanye nabantu abadala, isitolo cishe sizogcwala i-cologne yakamuva noma iphunga elimnandi lalolu hlobo lwabantu. Lokhu kusiza isitolo ukuthi sikhulume ukuthi lezi yizinto ezihamba phambili ezitholakala namuhla. Kungenjalo, umthengisi osezingeni eliphezulu angase agcwale iphunga lesikhumba. Uma ubungenaso isiqiniseko sokuthi lezi zinto ziyikhwalithi ephezulu futhi zifanele intengo, iphunga lesikhumba lingase lenze ubuqili.
Ukumaketha ngephunga nakho kuyindlela enhle yokuzihlukanisa nabanye abadayisi bakho. Isibonelo, uma ungena ngaphakathi kwe-Plaza Hotel yeDolobha laseNew York, ebingelela izivakashi ngokushesha ngephunga layo elisekelwe ku-gardenia. Futhi uma usuka ePlaza, uhamba naleli phunga elimnandi.
Ngokufanayo, i-Singapore Airlines ifaka iphunga lesiginesha eligqokwa abasebenzi basebhanoyini, elithi, “Stefan Floridian Waters,” emathawulani ashisayo abahambi abawatholayo ngaphambi kokusuka. Khonamanjalo, ezinye izitolo ze-NIKE ezihamba phambili zizame iphunga lotshani obusanda kusikwa ezindaweni zazo zegalofu kanye nephunga lenjoloba ye-basketball ezindaweni lapho kuboniswa khona imikhiqizo ye-basketball.
Ukumaketha ngephunga kusebenza kanjani
Umlingo wokumaketha ngephunga usukela eqinisweni lokuthi inzwa yethu yokuhogela iyona kuphela inzwa exhumene ngokuqondile nesimiso sobuchopho, esilawula inkumbulo nemizwelo. Ngamanye amazwi, inzwa yethu yokuhogela ayidluli izihlungi zengqondo eziningi njengezinye izinzwa zethu ezine. Yingakho sivame ukusabela ngokomzwelo ephunga ngaphambi kokuba sikwazi nokukhomba igama lephunga. Isibonelo, iphunga elithile lingase livuse ngokushesha umuzwa othile noma likwenze ucabange ngomuntu othile noma indawo, ngisho noma ungazi kahle ukuthi unuka ini.
Ngakho-ke, lapho uthatha iphunga esitolo esidayisayo, lelo phunga liqala ukuthinta ingqondo yakho enganakile ngokushesha kakhulu kunokusho, isikhangiso sokuphrinta. Abathengisi bangasebenzisa le nqubo esheshayo ukuze bazuze ngokuvusa ngenhloso imicabango ethile noma imizwa ehambisana nobunikazi bomkhiqizo wabo. Umzuzwana nje lapho uthola leli phunga, ingqondo yakho ingena ngokushesha emhlabeni womthengisi, lapho izinto eziphambi kwakho zihambisana kahle nesimo sakho esisha.
Ukukhetha iphunga lakho
Amakha ahlukene afakazelwe ngokwesayensi ukuthi avusa imizwa ethile. Ngokwesibonelo, ushokoledi uhlotshaniswa nemizwa yothando, kuyilapho iphunga lama roses lihlotshaniswa nenjabulo nokugubha. Ngokufanayo, amakha afana ne-peppermint, thyme, nerosemary anganika amakhasimende akho amandla futhi awagcwalise ngamandla.
Iphunga elifanele lomkhiqizo wakho kufanele libonise umphumela womzwelo wemikhiqizo yakho. Ake sithi isitolo sakho sigxile kakhulu ezimpahleni ezinethezekile. Kulokhu, ungase ukhethe ukungena esitolo sakho ngephunga elivusa imizwa yokuphumula njenge-lavender, basil, noma isinamoni. Kubalulekile futhi ukukhetha iphunga elihambisana nokubonwayo, imisindo, kanye nokwenziwa kwesitolo sakho. Le ndlela ehlangene yezinzwa eziningi iwukhiye wokudala umuzwa okhumbulekayo futhi ogxilile.
Indlela yokufaka ukumaketha kwephunga
Esinye isici esibalulekile ekukhangiseni ngephunga okuphumelelayo yindlela iphunga elisetshenziswa ngayo. Umgomo uwukudala ukusatshalaliswa okulinganayo kwephunga lakho ukuze kungabikho ikhasimende elithola okuningi kakhulu noma okuncane kakhulu kwalo. Nokho, kunezindlela eziningi zokufeza lokhu, futhi ukukhetha okufanele kuncike kusayizi nesakhiwo sesitolo sakho. Isibonelo, izitolo ezinkudlwana zivame ukusebenzisa izinto zokusabalalisa iphunga lezimboni ukuze zigcwale amakha azo kuyo yonke indawo yazo.
Ngokuphambene, indlela engcono kakhulu yokungena endaweni yakho ingase ibe ukukhomba izindawo ezithile zokuthintwa kwekhasimende. Cabangela izingxenye zesitolo sakho lapho kubaluleke kakhulu ukuxhumana namakhasimende akho. Izibonelo ezingenzeka zihlanganisa indawo yokungena, izibonisi zemikhiqizo, amagumbi okulingana, noma izindawo eziphakeme zethrafikhi lapho amakhasimende echayeka khona kububanzi obugcwele bokukhetha kwakho. Kunoma ikuphi, uzokwazi ukuthi usebenzise iphunga lakho ngendlela efanele uma iphunga likhona ngokungangabazeki kodwa lingenamandla kakhulu kangangokuthi liphazamisa amakhasimende emikhiqizweni yakho.
Ukuthengisa ngephunga kungaba yithuluzi elinamandla lokushayela ukuzibandakanya nokwethembeka. Uma ukuzizwisa kwakho kwasesitolo kugxile kakhulu, uba namandla okulawula imicabango nemizwa yamakhasimende akho. Ngakho-ke, uma ufuna ukudala isimo esenza amakhasimende akho athenge imikhiqizo yakho, iphunga elifanele lingaba ucezu lokugcina lwendida.
Mayelana umbhali: U-Kevin Kroeger unguMphathi Womkhiqizo kwa-Spectrio, ogxile ekuthuthukisweni kwemikhiqizo yokudayisa kanye nokuzibandakanya kwabathengi.
Umthombo ovela I-Retail Insight Network
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