Ukuchaza Kabusha Ubuhle: Amathrendi Ombala Wezindebe Azobusa Ngo-2025

Imibala yezindebe ezithandwayo ithonywa kakhulu izindinganiso zamanje zobuhle. Ucwaningo okutholwe wase-Edith Cowan University wathola ukuthi “abesifazane namuhla ngokuyinhloko bagqoka i-lipstick ngoba ibenza bazizwe beqiniseka ngokwengeziwe.” Ngaphezu kwalokho, izimonyo ezinesibindi kanye nokubomvu okugqamile kuthuthukisa ukuzethemba nokukhanga ngokomzimba.

Imakethe yomhlaba wonke yombala wezindebe ithonywa ukuziphatha kwabathengi kanye nalokho abakuthandayo. Muva nje, abathengi abaningi baya ngokuya begxila ekusebenziseni izimonyo ukuze baziveze. Lokhu kunomthelela endleleni abathenga ngayo imikhiqizo.

Le bhulogi ihlola izitayela namathuba wakamuva wombala wezindebe. Ihlinzeka ngolwazi lokusiza amabhizinisi ahlangabezane nezidingo zabathengi futhi ahlale efanelekile ngo-2025.

Okuqukethwe
Imakethe yomhlaba wonke ekhulayo yombala wezindebe
Intuthuko yakamuva yombala wezindebe yango-2025
    Isidingo esikhulayo se-makeup ephezulu
    Ukushintsha okuthandwayo kwabathengi kuye ebuhleni bemvelo
    Ukukhuphuka kwemibala yezindebe efakwe i-skincare
    Izitayela zombala wezindebe ezinkundleni zokuxhumana
Amabhizinisi angazuza kanjani ekukhuleni kwemakethe yombala wezindebe
    1) Faka imali ezindebeni ezithambile ze-matte
    2) Dala imikhiqizo evumela "ukulungiswa" kwezindebe
    3) Tshala imali emikhiqizweni yezindebe ze-ultra-luxury
I-takeway yokugcina

Imakethe yomhlaba wonke ekhulayo yombala wezindebe

Imakethe yezimonyo zomhlaba wonke ithola ukukhula okuphawulekayo. Ngo-2024, usayizi wayo wemakethe wabalelwa kuye I-USD 22.17 billion. Ukuqagela kukhombisa ukuthi imakethe yezindebe izokhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) sika-4.27%, sifinyelele ku-USD 27.33 billion ngo-2029.

I-US izokhiqiza imali engenayo ephezulu kakhulu USD 4.161 wezigidi ngo-2025. Ezinye izimakethe eziphawulekayo zifaka i-China, Brazil, Japan, ne-India. Isidingo semikhiqizo yezindebe siphezulu phakathi kwezinkulungwane zeminyaka ezincane kanye nama-Gen Z. Ama-lip tints e-hybrid skincare adume kakhulu phakathi kuka-Gen X. 

Ziningi izinto ezishayela lokhu kukhula kwemakethe yezimonyo zombala wezindebe, okuhlanganisa:

• Ukwenza okuthandwa nguwe
• Ukusebenzisana kwe-cross-industry
• Ukupakisha okunethezeka kakhulu
• Ubuchwepheshe bokusika

Intuthuko yakamuva yombala wezindebe yango-2025

Isidingo esikhulayo se-makeup ephezulu

Isidingo sezimonyo zikanokusho sizoqhubeka sikhula. Inani layo lemakethe lizofinyelela ku-USD 5.1 billion phakathi kuka-2024 no-2029, likhule ngesilinganiso sama-21.42%. Le ngxenye yemakethe imele imikhiqizo enikeza ikhwalithi ephezulu nolwazi lomuntu siqu.

Umphumela we-lipstick uzoba nomthelela omkhulu esidingweni semikhiqizo yezimonyo ehlonishwayo. Abathengi batshala imali kuma-lipstick ekhwalithi ngezikhathi zokungaqiniseki kwezomnotho. Le mikhiqizo isiza ekukhuliseni ukuzethemba kwabo nokuzethemba, okuthinta ngokuqondile isimo sabo sengqondo nempilo enhle iyonke.

Ukushintsha okuthandwayo kwabathengi kuye ebuhleni bemvelo

Ushintsho emhlabeni jikelele olubheke ebuhleni bemvelo lushintsha okulindelwe ngabathengi. Ukusesha kwe-Google "kokuncibilika kwezindebe zokugcwalisa" kukhuphuke ngo-39% YoY kunokuthi "izigcwalisi zezindebe." Lokhu kukhombisa ukuqhela ekuthuthukisweni kwezindebe okuyihaba.

Osaziwayo bahola lo mkhuba ngokwamukela ukubukeka okungaphansi kakhulu. Lokhu kudala isikhala semikhiqizo ethuthukisa izici zomlomo ezingokwemvelo. Isibonelo, amabhrendi angatshala imali kumafomula angasindi, acashile ahlinzeka ngokuthinta okulungile kokuthuthukisa. Le mikhiqizo izohambisana kakhulu nalezi zithameli.

Ukukhuphuka kwemibala yezindebe efakwe i-skincare

Umkhuba "we-skinification" uguqula izindebe zomlomo zibe amathuluzi wobuhle asebenzayo. Abathengi banamuhla bafuna imikhiqizo eletha imibala egqamile futhi ehlanganisa izinzuzo ezifana nokufaka amanzi, ukudonsa amanzi, nokushelela.

Amabhrendi angakha imikhiqizo yezindebe eyi-hybrid ehlanganisa izakhiwo zezimonyo ne-skincare. Lesi senzo singababeka phambili kulesi sidingo esikhulayo.

Izitayela zombala wezindebe ezinkundleni zokuxhumana

Izinkundla zokuxhumana, ikakhulukazi i-TikTok, akha imakethe yombala wezindebe ngezindlela ezingalindelekile. Ama-hashtag avamile afana ne-#LipTutorials kanye ne-#LipCombos anokubukwa kwezigidigidi. Ngenxa yalokhu, okuqukethwe yigciwane kuyaqhubeka nokugqugquzela abathengi ukuthi bahlole izindlela zokuhlanganisa izindebe nezindebe.

Amabhrendi angakwazi ukungena kulawa mathrendi ngokusebenzisana nabagqugquzeli noma abonise izinhlelo zokusebenza zobuciko. Le ndlela ingabandakanya ngempumelelo izethameli ezincane futhi ithuthukise ukubonakala komkhiqizo.

Amabhizinisi angazuza kanjani ekukhuleni kwemakethe yombala wezindebe

1) Faka imali ezindebeni ezithambile ze-matte

Izindebe ezithambile ze-matte ziye zaba umkhuba omkhulu eminyakeni yamuva. Banikeza isiphetho se-matte esihlanganisa ukunethezeka nokuyinkimbinkimbi. Ngokungafani ne-matte lipstick yendabuko, amafomula athambile e-matte ahlinzeka ngokubukeka kwemvelo okuzizwa kungenasisindo futhi kuhlangana ngaphandle komthungo namathoni esikhumba ahlukahlukene.

I-Bold shades kanye ne-nude shades iye yanda kakhulu eminyakeni yamuva. Amabhrendi angakha amafomula ahlukahlukene abhekelela izimonyo ze-minimalistic noma isitatimende esibheka indlela yezindiza. Ukwamukela lezi zitayela zombala wezindebe kunikeza indlela ephelele yokuhambisana nanoma iyiphi isizini noma isitayela.

2) Dala imikhiqizo evumela "ukulungiswa" kwezindebe

Umqondo wokulungiswa kabusha ulungisa indlela abathengi ababhekana ngayo nokunakekelwa kwezindebe nokuthuthukisa. Abathengi bazama imikhiqizo ehlukene ekhaya. Isibonelo, izindebe zomlomo, izicwebezelisi zomlomo, ngisho namafutha ezindebe zinikeza izindlela ezicashile zokucwenga ukuma kwezindebe zakho. Le mikhiqizo isiza ukuzuza imiphumela yemfashini njengezindebe ze-ombré noma izindebe ezicwebezelayo.

Ngaphezu kwalokho, izinhlobo zobuhle kufanele zitshale imali emikhiqizweni yezindebe esebenza ngezindlela eziningi. Isibonelo, bangahlola imikhiqizo yombala wezindebe efakwe izithako ezithuthukisa i-collagen ezindebeni futhi zikhuthaze ukunwebeka.

Ukulungiswa kunikeza abasebenzisi amandla okuhlola amathrendi e-makeup, kusukela ezindebeni zemvelo ukuya ezindebeni eziqinile, ngomzamo omncane. Amabhrendi angakha amathuluzi amasha ahlangabezana nalezi zidingo futhi aqinise indawo yawo endaweni yobuhle. Lokhu kutshalwa kwezimali kuqinisekisa ukuthi umkhiqizo uhlinzeka abathengi ngezinketho ezihlukile zomlomo ukuze bahambisane nanoma yisiphi isitayela noma isizini.

3) Tshala imali emikhiqizweni yezindebe ze-ultra-luxury

Ubuhle bokunethezeka buhlala buyinto ethandwayo kubathengi abaningi. Imboni yezimonyo ezihlonishwayo emhlabeni wonke izokhiqiza cishe I-USD 24.86 billion ngo-2025. Le mali engenayo kulindeleke ukuthi ikhule minyaka yonke ngo-3.86% phakathi kuka-2025 no-2029. Lezi zinombolo zibonisa amandla emikhiqizo yezindebe zikanokusho.

Amabhrendi angakhomba imikhiqizo yezindebe zokunethezeka ezigqokwa abathengi ukuze benze isitatimende. Lokhu kungase kuhlanganise izindebe ezibomvu ezigqamile kanye nokubomvu kwakudala noma amathoni anqunu afudumele afanele kokubili ukubukeka kwasemini nakusihlwa.

Imikhiqizo ewubukhazikhazi ingathuthukisa ukunikezwa kwayo ngezicwebezelisi ezicwebezelayo, izithako zeprimiyamu ezifana novithamini E, noma amaphakheji aqoqwayo okwenza imikhiqizo izizwe ikhethekile.

I-takeway yokugcina

Ukukhula okusheshayo kwemakethe yombala wezindebe kubonisa isikhathi esijabulisayo sokuba amabhizinisi asungule futhi ahlale phambili embonini yobuhle eqhudelanayo. Lawa mabhrendi angangena kuzitayela zezindebe ezifana nokuqedwa kwe-matte ethambile, imikhiqizo eguquguqukayo yokulungiswa kwezindebe, neminikelo yokunethezeka. Lokhu kungabasiza ukuthi babhekane nezidingo zabathengi ezahlukahlukene ngenkathi bedala inani elihlala njalo.

Ukusebenzisa amathrendi ashisa kakhulu kuhlanganisa ukubhekana nokushintsha okuthandwayo kwabathengi. Ingabeka amabhizinisi njengabaholi emhlabeni wobuhle othuthukayo. Ngokutshalwa kwezimali okucatshangelwayo nokugxila kukhwalithi, izinkampani zinethuba eliyingqayizivele lokuphakamisa imigqa yemikhiqizo yazo futhi zihehe izethameli kule makethe ehlala ikhula.