Kunalokhu kukhohlisa phakathi kwabakhangisi abaningi bokuqukethwe nama-SEO.
Kuhamba kanje:
Idatha ingenye yezindlela ezinhle kakhulu zokudala okuqukethwe kwe-kick-ass nokwakha izixhumanisi. Kodwa ibhizinisi/iklayenti lami alinayo idatha ethokozisayo engabelana ngayo.
Ngakho-ke, sikhubazekile.
Namuhla, ngizokuqeda ngokuphelele lokho kucabanga ngokukubonisa, hhayi kuphela izibonelo ezithile zokuthi sisebenzise kanjani idatha etholakala esidlangalaleni ukuze sithole ukuwina okukhulu, kodwa nalapho ungathola khona idatha, nokuthi ungayisebenzisa kanjani.
Sure, idatha entsha, yoqobo kanye nocwaningo ingenza okuqukethwe okumnandi.
Kodwa lokho akusho ukuthi ukhubazekile ngaphandle kwayo. Kusho nje ukuthi udinga ubuhlakani-ukucabanga ngaphandle kwebhokisi.
Futhi kunenqwaba yedatha laphaya, elinde ukusetshenziswa. Kukhona empeleni i-podcast yonke manje enikezelwe kubantu ababelana ngamaqiniso nedatha - iningi lazo izindaba ezindala (noma zasendulo).
Iphuzu liwukuthi, abantu bathanda idatha.
Futhi bathanda ngempela uma yethulwa kubo ngezindlela ezintsha nezithokozisayo.
Ake sibheke ezinye izibonelo zendlela okwenziwa ngayo.
Idatha Yomphakathi Iyasebenza
Emuva lapho ngiqala ukufunda mayelana nomsebenzi omningi ongemva kwezigcawu ongena kuwo izixhumanisi zokwakha, bengifuna okuthile - noma yini - ukuze ngithole iwini.
Ithimba lethu lisungule icebo elibonakala liwubuphukuphuku uma libheka emuva, kodwa ngaleso sikhathi lalinengqondo ngokuphelele. Bengisebenzela isiqalo esisiza ukufanisa abafundi namakolishi. Ngakho-ke, sinqume ukuthi sizodala i-infographic ekhombisa ukuthi amasenenja ase-US aye ekolishi.
Senze ucwaningo olusheshayo futhi sathola ukuthi singathola izinduna zesifunda ngasinye kanye nekolishi abafunda kulo ku-Wikipedia.
Ithimba lethu liye lasebenza, lathatha idatha, layihlola iqiniso, futhi layifaka kusipredishithi.
Lokhu bekungelona ulwazi olusha. Bekungeke kube yigugu. Kulungile?
Saqhubekela phambili noma kunjalo. Ngedatha esandleni, sidale i-infographic, okuhlanganisa imephu, ebonisa ilogo yekolishi yelungu ngalinye lezigele ezivela esifundeni ngasinye.
Lapho siqeda i-infographic, ngangena ohlelweni lokuxhumana nabantu, ngiqondise izintatheli ezake zabhala ngepolitiki nokhongolose phambilini. Ngagxila kubantu ababebhale izihloko “ezijabulisayo” (kunokuba izindaba eziqondile).
Ngachofoza ukuthumela futhi ngacabanga ukuthi isiphetho sakho. Kube ukuzama okuhle.
Kodwa, bekungeke kusebenze. Kulungile?
Kuhle… kusebenzile!
Okokuqala, yavezwa ku-Washington Post.
Kodwa akugcinanga lapho. Cishe ishumi nambili lamanye amasayithi - iningi lawo okuyimithombo yezindaba kazwelonke noma yesifunda - athathe isithombe futhi sasakazekela kude.
Kuyavunywa, lokhu kwaba ukunqoba okuncane ohlelweni olukhulu lwezinto. Kodwa ngaleso sikhathi, kwaba sengathi ngisanda kuwunqoba umhlaba. Sithathe idatha ku-Wikipedia emangazayo futhi sayiguqula yaba ama-backlink esikhathi esikhulu.
Ngangithathekile.
Ngaqala ukupequlula izindawo ukuze ngithole idatha ethakazelisayo engangingayisebenzisa ukuze ngidale okuqukethwe okwengeziwe kwe-kick-ass. Ngibheke amanye amasayithi ngokuqukethwe kwawo okushayelwa yidatha okudume kakhulu, ngizama ukuhlehlisa unjiniyela ukuthi idatha yayiqoqwe kanjani.
Kule minyaka embalwa edlule, ngithole kaningi ukuthi idatha yomphakathi ingaqoqwa futhi isetshenziselwe ukudala okuqukethwe kwe-kick-ass okunemilenze ngempela.
Kungekudala, ngithole le infographic evela ku-Decluttr:
Ngiyithole ngoba ibivela kuzo zonke izindaba zami nakuTwitter. Bekubonakala sengathi yonke indawo lapho ngijika khona, le mephu ibivela.
Futhi bengingasangana.
Yayilandwe ngababili engamakhulu izitolo:
Ngakho, ngaphenya kabanzi.
Kuvele ukuthi, le datha ivele ngqo ku-Google Trends.
Ithimba labo lidonse idatha emibuzweni yosesho yezinto ezifana nokuthi "Ungathola kuphi i-Pikachu" futhi lenze imephu yemibuzo ngokwezifundazwe, libanike incazelo ye-Pokemon efunwa kakhulu esifundazweni ngasinye. (Lokhu bekusekuphakameni kwe-Pokemon Go craze.)
Lokhu bekungeyona nje ingoma eyodwa. Idatha yomphakathi ibiyimpahla yangempela-futhi abantu bebefaka imali.
Ikholomu Yesihlanu ngisho idatha ebolekiwe ehlanganiswe ngabakwaForbes kuma-franchise ezemidlalo abaluleke kakhulu ukuze ayenze ibe ukubonwa kwedatha okupholile.
Bathole ukubekwa kwezinye izingosi ezinkulu ezifana ne-DeadSpin ne-USA Today. Futhi abakwenza kwaba ukuthatha idatha eyayivele ingaphandle futhi bayiguqule ibe yimpahla epholile, ebonakalayo.
Lolu hlobo lwedatha empeleni lungenye yezinsika ze-inthanethi. Futhi iningi lakhona lalingaphandle - lilinde nje ukutholwa, ukuhlanganiswa, futhi kwenziwe into ewusizo.
Lapho Ungathola Khona Idatha Yomphakathi
Idatha ikuyo yonke indawo ngokoqobo. Njengabantu, sidala okuningi kwakho usuku ngalunye, kangangokuthi iningi alikaze libukwe noma licatshangelwe.
Futhi yingakho kuyithuba elihle kangaka.
Ukhiye wokusebenzisa idatha yomphakathi ukwazi nje ukuthi ubheke kuphi.
Nazi izindawo ezi-4 eziqinisekile lapho ungathola khona idatha ongayisebenzisa kokuqukethwe kwakho:
I-Federal And State Databases
Uyawazi wonke lawo madola entela owakhokhayo? Enye yaleyo mali iya ekuxhaseni ucwaningo nasekuhlanganiseni idatha. Futhi leyo datha ishicilelwa mahhala, iningi layo ku-inthanethi.
Ngakho-ke, isibonelo, uma ubucabanga ukuthi kungajabulisa ukwenza i-infographic yokuthi yimalini amadola akho entela engena ocwaningweni loxhaso olugcina luyi-inthanethi, ungamba intaba yedatha kuwebhusayithi ye-Congressional Budget Office.
Kepha lokho kumane kuyiphuzu le-iceberg.
Idatha.gov izinkomba cishe kuyo yonke isethi yedatha yomphakathi etholakalayo. Futhi kunedatha ecishe ibe ngu-200,000 esethiwe - elinde ukusetshenziswa.
Baze bahlukanise ngokwezigaba futhi bakunike umsebenzi wokusesha owusizo. (I-crap engcwele, leyo idatha eningi okufanele uyithathe!)
Izifundo Zezemfundo Nezesayensi
Ngaphandle kwamaqiniso nezibalo ezishiwo uhulumeni, kukhona ososayensi nabacwaningi emhlabeni wonke abashicilela idatha entsha nsuku zonke.
Okunye kwakho kuvalelwe ngemuva kwama-paywall, kodwa i-Google Scholar ikwenza kube lula kakhulu ukuthola idatha nocwaningo nganoma yisiphi isihloko.
Ingabe ufuna ukudala i-infographic epholile ngesikhathi sokuphila kwama-squid? Ungabe usasho.
I-Google Trends Nedatha Yosesho
Siyibonile lena isetshenziswa isikhathi nesikhathi. Kodwa, i-Google inedatha ethakazelisa ngempela ekuziphatheni kosesho. Ungabona amathrendi, uthole umehluko ngezwe noma ngezwe, futhi wenze zonke izinhlobo zokunye ukuhlaziya okuhle.
Futhi, ungakhohlwa ukwenza ukuqoqwa kwedatha okwenziwa ngesandla ngokusebenza kokuqedela ngokuzenzakalela. Leyo enye intandokazi yemidiya!
Ikhasi le-Facebook Nedatha Yokukhangisa
Umthombo ovame ukunganakwa wedatha yomphakathi i-Facebook.
Abakwenzi kube lula kakhulu ukukuthola, kodwa uma uke wasebenzisa inkundla yokukhangisa, uyazi ukuthi ungasebenzisa izici zabo zokukhomba futhi ubone - ngesikhathi sangempela - usayizi wezithameli oziqondise.
Lokhu kusho ukuthi ungasebenzisa le datha ukuze uhlanganise amashadi, amagrafu, noma amamephu wezintandokazi zabantu kanye nezibalo zabantu.
SIDENOTE.
Thatha nje isikhathi sakho futhi wazi ithuluzi nokuthi libala kanjani usayizi wezithameli zakho. Futhi, vele, nikeza inqwaba yokuphika ukuthi idatha isuselwe kubasebenzisi be-Facebook kuphela hhayi ngokunembe kakhulu.
Ungawasebenzisa Kanjani Amasethi Edatha Yomphakathi
Ake sicabange ukuthi uwenzile umsebenzi wakho wesikole, uthole idatha enhle, enamanzi.
Manje?
Lena ingxenye ejabulisayo. Ngokujulile. Isibhakabhaka siwumkhawulo.
Idatha ibaluleke kakhulu ngoba cishe kunezindlela ezingapheli zokuyisebenzisa ukuze udale okuqukethwe okusha nokuthakazelisayo.
Nansi imibono embalwa:
1. Dala Amagrafu, Amashadi, kanye ne-Infographics
Ihlolwe isikhathi, i-backlink-ivunyelwe. Idatha elula, ethakazelisayo okungukuthi ezandleni ezifanele ingenye yezindlela eziphumelela kakhulu zokuqukethwe zokuzuza izixhumanisi.
I-DataCamp.com ihlanganise okuhle kakhulu - nakuba kuyisisekelo - infographic eqhathanisa R kanye Python. Idatha abanayo yonke ithathwe kwezinye izifundo namawebhusayithi.
Kodwa, qagelani? Basazuzile ngokuxhunywa ezizindeni ezicishe zibe ngu-150. Akukubi.
Izizinda ezibhekisela ku-Ahrefs Site Explorer > Uhlolojikelele
2. Yenza Amamephu Ngesifunda, Izwe, Noma Isifunda
Uma idatha oyitholayo inobukhulu bendawo, kusho ukuthi igeyimu ivuliwe. Amamephu adume kakhulu futhi abezindaba baya ezigebengwini ukuze bathole ukuhlukaniswa okuhle, okunemibala yokuthi umhlaba uhluke kanjani kakhulu noma ufane ngendlela emangalisayo.
Amasayithi afana ne-Estately enze lokhu kwaba umkhuba ojwayelekile–futhi kwaba nempumelelo enkulu.
Imephu yabo "Amazwe amaningi 'aseMelika'” ihlanganise inqwaba yedatha yomphakathi ukuze kudaleke ukuwohloka kwezwe nezwe kokushisekela izwe.
Futhi, bathole amawini amakhulu ngezizinda ezingama-70 ngaphandle kwesango.
SIDENOTE.
Sibiza lawa 'ama-infomaps' futhi anjalo Ukuchoboza khona manje ukwakha isixhumanisi. Bheka okuthunyelwe kwethu kokwakha isixhumanisi esibonakalayo ukuze uthole okwengeziwe.
3. Amazinga Nezilinganiso
Isisekelo sanoma yiluphi uhlobo lokulinganisa olusemthethweni noma izinga siyindlela eqhutshwa idatha. Ungakwazi ukuhlanganisa idatha yomphakathi - njengezibuyekezo noma amaphuzu ekhwalithi ephokophele - ukuze udale izinga eliphumelela kakhulu.
GetApp.com ilinganisa ama-CRM amahle kakhulu ikota ngayinye, futhi indlela yabo yokusebenza ibhalwe ngokugcwele. Iningi lakho livela ekuhlanganiseni idatha yomphakathi efana nezikolo zokubuyekezwa kwekhasimende nokubalwa kokuhlanganiswa.
Kodwa sebephenduke iziphathimandla ngenxa yokuthi amazinga abo asebenzisa indlela eqhutshwa idatha, enenjongo yokulinganisa ikhwalithi.
4. I-Remix Noma Idatha Yesendlalelo Ngezindlela ezithakazelisayo
Kwesinye isikhathi, isethi yedatha eyodwa ayijabulisi ngokwanele.
Zama ukuhlanganisa idatha evela emithonjeni ehlukahlukene (lapho kunengqondo, ukukhuluma ngezibalo) bese udala isethi yedatha enezingqimba. Eziningi zalezi zibonelo ziye zayisebenzisa - futhi ungayibona yonke indawo lapho uqala ukuyibheka.
Thatha, isibonelo, lokhu ukuhlaziywa okukhulu kwamadolobha angcono kakhulu kubalandeli bomculo nguValuePenguin.
Bacacisa wonke amaphoyinti edatha abawasebenzisile - futhi awekho kuwo ahlukile noma anobunikazi! Kodwa bahlukanise idatha kusuka emithonjeni eminingi ngendlela entsha nejabulisayo.
Futhi baklonyeliswe kahle - izizinda ezingaphezu kuka-50 eziqondiswe kuzo ezinyangeni ezimbili ezedlule.
Manje Yithuba Lakho
Yiziphi izinto ezinhle ongazidala ngedatha yomphakathi esizungezile?
Uma kwenzeka uphelelwa idatha yamahhala, yasesidlangalaleni, sizoba senkingeni. Kodwa, kuze kube yileso sikhathi - phuma!
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
