Abaningi bethu bake bavakashela izindawo zokucwala izinwele, noma sizozilapha noma ukuchitha isikhathi nabantu esibathandayo, kodwa abambalwa bethu kungenzeka ukuthi baye banaka ukupakishwa kwezimonyo noma imikhiqizo esetshenziswa esaluni, okungenani kuze kube yilapho sidinga ukuzithenga noma ukuzibuyisela ekhaya.
Iqiniso liwukuthi, ngokufana nokupakishwa kweminye imikhiqizo eminingi, ukupakishwa kwemikhiqizo ye-salon yobuhle kubalulekile ekuqinisekiseni ukuthi izinto ezifanele zihlala zihlanzekile futhi ziqinile. Lokhu kunjalo ikakhulukazi ngenxa yokuphazamiseka kwemboni yezempilo yakamuva eminyakeni embalwa edlule, okukhulise kakhulu ukukhathazeka komphakathi mayelana nokunakekelwa komuntu siqu kanye nokuphila kahle.
Lesi sihloko sizogqamisa ukubuka konke kwemakethe kokupakishwa kwe-salon yobuhle, ngaphambi kokunikeza amathrendi okupakisha abalulekile e-salon yobuhle.
Okuqukethwe
Uhlolojikelele lwemakethe lokupakishwa kwe-salon yobuhle
Amathrendi okupakishwa kwe-salon yobuhle adumile
Inhlanganisela enhle
Uhlolojikelele lwemakethe lokupakishwa kwe-salon yobuhle
Umuntu angabheka amandla emakethe yokupakisha yamasaluni obuhle avela kuma-engeli amabili ahlukene. Okokuqala nje, ake sihlole imakethe yokupakisha yezimonyo, ehlanganisa zonke izinhlobo zokupakishwa kwemikhiqizo esetshenziselwa izimonyo, izinzipho, ukunakekelwa kwesikhumba, nokunakekelwa kwezinwele njengoba amasaluni obuhle evame ukunikela ngazo zonke lezi zinsizakalo. Omunye umbono, yiqiniso, uhlobene nokwandiswa komhlaba wonke kwezinsizakalo ze-salon yobuhle, okuhlobene ngokuqondile nokusetshenziswa kokupakishwa kwemikhiqizo efanele.
Imboni yomhlaba wonke yokupakishwa kwezimonyo kulindeleke ukuthi ikhule ngezinga elinempilo kakhulu ngokwesilinganiso izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-11.7%, inyuke ngo-USD 21.06 billion eminyakeni emine ezayo, kwaze kwaba ngu-2027. Futhi ukukhula okuqinile kwamasaluni obuhle nezitolo ze-spa kuthathwa njengenye yezizathu eziyinhloko ezifaka isandla kulokhu kukhuphuka okuqhubekayo.
Khonamanjalo, kulindeleke ukuthi isidingo sezinsiza ze-salon yomhlaba wonke sizokhula ngaphezu kwama-60% kusukela esilinganisweni saso sokuqala sama-dollar ayizigidi eziyizinkulungwane ezingama-152 ngo-2021 kuya. cishe u- $ 245 billion ngo-2030. Lokhu kwanda kuphezu kokwehla okuncane kwezibalo zakhona phakathi kuka-2020 no-2024, okudalwe kakhulu yimikhawulo yangaphambilini yebanga lomphakathi.
Zonke lezi zibalo ezinhle zibonisa isithombe esivumayo emakethe ye-salon yobuhle ngenkathi ziqinisekisa ngokusobala ukwanda kwamathemba okupakishwa kwemikhiqizo ehlobene. Ukuze sizuze kule ntuthuko eqhubekayo, egqugquzelwa kakhulu ukukhuphuka kwemali engenayo etholakalayo kanye nesidingo esikhulayo sokuzilungisa komuntu siqu, manje ake sihlole izitayela ezidumile zokupakishwa kwe-salon yobuhle.
Amathrendi okupakishwa kwe-salon yobuhle adumile
Ukupakishwa okubandakanya ubulili
Nakuba ukungathathi hlangothi kobulili kudala kwabonwa embonini yezemfashini, ukupakishwa okubandakanya ubulili kusanda kuvela eminyakeni embalwa edlule. Eqinisweni, i esihlokweni uveze ukuthi ochwepheshe abaningi be-salon bavumile ukuthi ukushintshela noma ukuqala indawo yokucwala izinwele kungabasiza balethe amakhasimende amaningi. Futhi izinombolo zama-salon ama-unisex ngokusobala zikhuphuka, ngokwesibonelo, ku- maduze nje elizoba yizwe elinabantu abaningi emhlabeni - India.
Iqiniso lokuthi u-Estee Lauder, omunye wezwe abadlali abaphambili abangu-3 phakathi kwezinkampani zobuhle zamazwe ngamazwe, banquma ukwethula isaluni e-unisex e-India kanye nozakwabo waseNdiya ngoMashi 2022 kuwubufakazi obengeziwe besidingo esikhulayo salesi sifunda sezinsizakalo ze-unisex salon.
Kanjalo, amaphakheji emikhiqizo ye-salon yobuhle afakiwe elula emnyama nemhlophe, noma yimuphi umklamo we-monochrome ongenakho ukuhlotshaniswa okuthile kobulili kungaba ukubonakaliswa okuphelele kwesithombe esibandakanya ubulili. Ngokwesibonelo, lokhu i-semi-transparent pump dispenser noma lokhu minimalist airless ibhodlela lokupakisha, afana nalawo aboniswe esithombeni esingezansi:
Ukuthambekela kwe-unisex kuphinde kwavusa intshisekelo eyengeziwe kumadizayini amabhodlela amakhulu, njenge-white-white, umthamo omkhulu (ngaphezu kuka-500ml) ibhodlela lepompo noma enye iziqukathi ezinkulu engabamba kufikela ku-1500ml wokuqukethwe futhi ize ngemibala ye-unisex.
Ukupakisha okusimeme
Kusukela i-drinkware emaphaketheni kuya ukupakisha kwe-ecommerce, ukupakishwa okusimeme bekuyintandokazi entsha embonini yokupakisha eminyakeni yamuva nje, kuguquke kwaba inkambiso ebalulekile ecishe isebenze cishe kuzo zonke izinhlobo zemikhiqizo. Izinkambu zezimonyo nobuhle azikhishiwe kulo mkhuba. Ngokusho kwe I-Zero Waste Beauty Report kusuka ku-Upcycled Beauty Company, u-74% wabathengi emhlabeni wonke bebezimisele ukukhokha ngaphezulu ukuze bafake amaphakheji aqhubekayo ngo-2022.
I-Paris Packaging Week, umcimbi omkhulu kunawo wonke wokupakishwa kwemboni ye-aerosol, izimonyo, neziphuzo zikanokusho emhlabeni, nayo ibeke isibalo ukugcizelela okuqinile ekufakweni okusimeme, lokho kuyisihloko esivela njalo esixoxwa kuwo wonke umcimbi. Futhi ochwepheshe bezimboni zobuhle babikezela ukwanda okuqhubekayo kokupakishwa okusimeme, ikakhulukazi e-Asia.
Eqinisweni, ngisho noma imikhiqizo ethile yobuhle ipakishwe ku-100% yezinto ezigaywa kabusha, njengamashubhu ephepha e-kraft aboniswe esithombeni esingezansi, inqwaba yokupakishwa kwezimonyo neziqukathi zisanamathela ekusetshenzisweni kwepulasitiki.
Ukuze kuzuzwe ukusimama kanye nokwenza izinto ngokugcwele ukupakishwa okusebenziseka kabusha, ngakho-ke kubalulekile ukuqinisekisa ukuthi izinto zepulasitiki ezigaywa kabusha ngokuphephile zisetshenziswa. A cindezela ibhodlela nge-push cap ilungele ukusetshenziswa kwe-salon eyenziwe ngayo I-HDPE (i-polyethylene ephezulu kakhulu), ngokwesibonelo, ngokuvamile ibonwa njengenketho ephephile futhi egaywa kabusha kakhulu.
Okwamanje, a transparent trigger spray bottle with an adjustable nozzle ukusetshenziswa komlungisi wezinwele okuguquguqukayo, owenziwe nge-PET noma ngezinye izikhathi owaziwa nangokuthi i-PETE (i-polyethylene terephthalate) enye inketho eyaziwayo ephephile ekwazi ukuphinda isetshenziswe.
Ngakolunye uhlangothi, nakuba ukuphinda kusetshenziswe kabusha kungamukelwa kabanzi njengezinto ezimbili ezingenhla, i I-LDPE (i-polyethylene enezinga eliphansi) isifakeli sethiphu esihle esinesitsha esicindezelayo ukuze kube lula inqubo yokufaka imibala yezinwele isabonwa njengenye yezinketho zepulasitiki ezigaywa kabusha eziphephile zezinhloso ezihambisana nemvelo. Elinye ithuluzi elibalulekile lokubala izinwele, i izinwele umbala applicator ibhulashi amabhodlela ezakhiwe I-PP (i-polypropylene) futhi isebenza njengezinye izindlela eziphephile ngezinjongo zokugaywa kabusha.
Ukupakisha okugcwalisekayo
Ukupakisha okugcwalisekayo empeleni kuwukuqhubekela phambili okungokwemvelo okuvela ekufakweni okusimeme njengoba akuhlinzeki nje kuphela ngesixazululo sokupakisha esivumelana nemvelo kuphela kodwa futhi nomzamo wokwengeza isikhathi sokuphila kweshalofu.
Ngokunikezwa kwalawa maqiniso, umuntu angabikezela ukusetshenziswa okubanzi kokupakishwa okugcwalisekayo, ikakhulukazi embonini yezimonyo, edinga ukusetshenziswa kosayizi abahlukahlukene beziqukathi zezinhlobo eziningi ezahlukene zokupakishwa kwezimonyo, ukunakekelwa kwezinwele, nemikhiqizo ye-skincare. Lokhu kuyiqiniso ikakhulukazi uma kucatshangelwa ukwanda kokusetshenziswa kokupakishwa okusimeme cishe kuzo zonke izinhlobo zemikhiqizo.
Ukuthandwa kanye namathemba aqhakazile okupakishwa okugaywe kabusha kufakazelwa yi- ukwanda kwama-salon okugcwalisa kabusha ngonyaka odlule kanye nemizamo yemikhiqizo yobuhle eyaziwa emhlabeni jikelele njenge L'Oreal futhi Kérastase ukuthuthukisa njalo iziqukathi ezigcwalisekayo kanye nezikhwama ze-shampoo kanye ne-conditioner.
Izifutho ezincane or izifutho ezinkulu zenkungu, ngokwesibonelo, angamanye amathuluzi asetshenziswa kabanzi angaphinda agcwaliseke kumasaluni ezinwele. Lezi zifutho zivame ukuza nokuhlukahluka ngokuya ngosayizi wamabhodlela nemisebenzi, njengokuthi isifutho esigcwaliswa kabusha esinomumo webhodlela elide, elincanyana ukuhlinzeka ngokubamba okungcono noma isifutho esisekelayo izifutho zenkungu eqhubekayo.
Okwamanje, ukupakishwa okugcwalisekayo kwe-shampoo kanye ne-lotion kungenye isitsha esithandwayo samasaluni wobuhle. Lawa mabhodlela angagcwaliswa futhi eza ngezindlela ezahlukene kanye nosayizi. Isibonelo, ngaphezu kwalokho okuvame ukubonakala ukupakishwa okugcwalisekayo ngamabhodlela ayindilinga, awugqinsi, ezifana nalezi ezivezwe esithombeni esingezansi, umuntu angase futhi azikhethele enkulu, emise okwesikwele ephinde igcwaliseke abahlinzeki besithako sobuhle noma lokhu okusobala, okude, nokuncane ibhodlela lepompo eligcwalisekayo.
Inhlanganisela enhle
Ngokufana nokupakishwa kweminye imikhiqizo eminingi, ukupakishwa kwemikhiqizo ye-salon yobuhle kubalulekile ukuze kuqinisekiswe ukuhlanzeka kokuqukethwe okupakishiwe. Ngokuvumelana nemali engenayo eningi elahlekayo kanye nezidingo zemikhiqizo yokunakekelwa komuntu siqu, izibikezelo ezimbalwa zibonise ukukhula okungaguquguquki kumasevisi e-salon yobuhle yomhlaba wonke kanye nemikhakha yokupakisha yezimonyo eminyakeni embalwa ezayo. Ngakho-ke kunenzuzo kubathengisi bezitolo ukuthi bafunde mayelana nezinhlobo ezidume kakhulu zokupakishwa kwamasaluni wobuhle ukuze bakhe ukuxutshwa okunokulinganisela kahle kwezitayela zokupakisha ezimakethe zabo eziqondiwe. Izindlela ezintathu zokupakishwa kwe-salon yobuhle ezizogqama zihlanganisa ukupakisha okubandakanya ubulili, ukupakisha okusimeme kanye nokupakishwa okugaywe kabusha. Bheka ezinye izindatshana ku U-Cooig Uyafunda ukuze uthole imibono eyengeziwe yokuthola kanye namathiphu ebhizinisi kumathrendi amasha emakethe yezitolo ezinkulu.
