Okuqukethwe
Uhlolojikelele
Ukuhlaziywa kwezimakethe kanye nokwehluka kwemikhiqizo
Ukushintsha kwabantu kanye nokuziphatha kwabathengi
Izinselelo namandla entengo
Ukunyuka kobuhle bezimiso zokuziphatha nobokubandakanya
Izitayela zesikhathi esizayo nezibikezelo zemakethe
Uhlolojikelele
Isidingo somhlaba wonke semikhiqizo yokunakekelwa kwesikhumba yesikhumba siyakhula phakathi kwabathengi abaqaphela ngokwandayo ubuhle, sigqugquzelwa ukusetshenziswa kwamafomula asebenza ngempumelelo kakhulu ngabakhiqizi. Ukwengeza, ukuthambekela kokuhlanganisa izithako zemvelo, ezitholakala emvelweni, kanye nezithako zemvelo emikhiqizweni yokunakekelwa kwesikhumba ezinhlobonhlobo zamanani entengo kwenza le mikhiqizo ifinyeleleke kubathengi abavela kuzo zonke izizinda zezimali, okuqhubekisela phambili ukwanda kwezimakethe. Inani lemakethe yemikhiqizo yokunakekelwa kwesikhumba emhlabeni wonke limi ku-$170.7 billion ngo-2021 futhi kubikezelwa ukuthi lizokhuphukela ku-$241.5 billion ngo-2025, nge-Compound Annual Growth Rate (CAGR) elindelwe engu-3.6% kusukela ngo-2024 kuya ku-2025. kanye nokunakekelwa komuntu siqu.
Ukuhlaziya Market
Imakethe yemikhiqizo yokunakekelwa kwesikhumba ihlinzeka ngezinto eziningi ezihlanganisa okhilimu bobuso, izinto zokuthambisa zomzimba, izinto zokugeza ubuso, neminye imikhiqizo eyahlukene eyenzelwe ukunakekelwa kwesikhumba. Le mikhiqizo eyisipesheli ihlose ukwelapha isikhumba esilimele ngenkathi ithuthukisa ubuhle baso bemvelo nokukhazimula. Badlala indima ebalulekile ekuqiniseni isikhumba esomile, basuse uwoyela oweqile esikhumbeni esinamafutha, futhi basekele inhlalakahle yonke yesikhumba. Uma kubhekwa imisebenzi yazo eyahlukene, kubalulekile ukusebenzisa uhla lwemikhiqizo yokunakekela isikhumba eklanyelwe ukuhlangabezana nezidingo ezithile.
Izimonyo seziyingxenye ebalulekile yokuphila kwesimanje, eqhutshwa izindinganiso zanamuhla zokubukeka komuntu siqu kanye nokuziphatha komphakathi, okuholela ekugxileni okukhulayo ebuhleni bangaphandle. Lokhu kushintshwa kube nomthelela omkhulu ekukhuleni kwesidingo semikhiqizo yokunakekelwa kwesikhumba. Ukwanda kwenani labantu emhlabeni wonke, kuhambisana nokukhuphuka kwemali engenayo, kuye kwakhulisa kakhulu ukusetshenziswa kwale mikhiqizo. Ukuthuthuka komnotho okusheshayo kanye nemali eningi etholakalayo etholakala emhlabeni wonke kushintsha indlela yokuphila yabathengi. Abantu baya ngokuya beqaphela ukunakekelwa kwesikhumba kanye nokubaluleka kwenhlanzeko, okubashukumisela ukuba batshale imali emikhiqizweni yokunakekela isikhumba. Ngaphezu kwalokho, akubona abesifazane kuphela kodwa nabesilisa abafaka imikhiqizo yokunakekelwa kwesikhumba emisebenzini yabo yansuku zonke, okuqhubekisela phambili imakethe yomhlaba wonke. Lokhu kuguquguquka kwendlela yokuphila kukhuthaze ukukhula emikhakheni ye-skincare kanye nezimonyo emhlabeni jikelele. Ngakho-ke, izinguquko endleleni yokuphila okuthandwayo, ikakhulukazi emazweni asathuthuka kwezomnotho, zibambe iqhaza elibalulekile ekuthuthukiseni imakethe yemikhiqizo yokunakekelwa kwesikhumba yomhlaba wonke.
Ukusatshalaliswa kwabantu
Abantu babo bonke ubudala baphendukela emikhiqizweni ehlukahlukene yokunakekela isikhumba, ehlanganisa izinto zokuthambisa, zokuthambisa, okhilimu abakhanyisa isikhumba, ama-toner, ama-serum, okokuvikela ilanga, okokugcoba umzimba namafutha omzimba, phakathi kokunye, ukuze kuvinjwe ukuguga ngaphambi kwesikhathi, izinduna namabala amnyama, nokuthuthukisa ukubukeka kwazo. Inani elikhulayo labantu lincike kule mikhiqizo njengendlela yokuvikela nokunakekela isikhumba sabo phakathi kwezinselele ezibangelwa izinguquko zemvelo. Ukwengeza, ingxenye enkulu yabathengi ithatha isinyathelo sokuzifundisa ngezinhlobo zabo zesikhumba ezihlukile kanye nezidingo zabo zokunakekelwa okukhethekile.
Le ndlela enolwazi iholela ekwenyukeni kwesidingo semikhiqizo ye-skincare eklanyelwe izidingo zesikhumba ngasinye, ngaleyo ndlela ibe nomthelela ekwandeni kwemakethe. Abathengi abasebasha ikakhulukazi bakhombisa intshisekelo eyengeziwe emikhiqizweni yokunakekelwa kwesikhumba, bahlose ukusungula izindlela zokunakekela isikhumba ezinempilo kusenesikhathi. Lo mkhuba udlala indima enkulu ekuqhubekiseni ukukhula kwemakethe yemikhiqizo ye-skincare.
Izinselelo namandla entengo
Ukwenyuka kwezindleko zempahla yokusetshenziswa kuthinta kakhulu izindleko zokukhiqiza imikhiqizo, okuholela emananini aphezulu emikhiqizo yokugcina. Lolu daba lubeka inselelo enkulu ekukhuleni kwemboni yemikhiqizo yokunakekelwa kwesikhumba emhlabeni jikelele. Amanani entengo aphezulu omkhiqizo kungenzeka ehlise isidingo emazweni asathuthuka azwela amanani afana ne-India ne-China. Nakuba izindleko eziphezulu zizoba nomthelela osobala kakhulu kwezomnotho ezisafufusa uma ziqhathaniswa nalezo ezithuthukile njenge-US ne-UK, abathengi abaqaphela amanani kulezi zifunda ezithuthukisiwe bazophinde bazizwe bencipha njengoba amanani entengo enyuka. Lesi simo sibeka umgoqo emakethe yemikhiqizo yokunakekelwa kwesikhumba. Ngaphezu kwalokho, ukusungulwa kwezinto ezintsha zokupakisha zemikhiqizo yokunakekelwa kwesikhumba, njengokusetshenziswa kwamapulasitiki agaywe kabusha namakhadibhodi, kuphinde kube nomthelela ekwenyukeni kwamanani entengo yomkhiqizo njengoba abakhiqizi befuna ukugcina imingcele yabo yenzuzo. Izindleko ezikhuphukayo zazo zombili izithako nezinto zokupakisha ziba nomthelela omubi emakethe yemikhiqizo yokunakekelwa kwesikhumba.
Ukunyuka kobuhle bezimiso zokuziphatha nobokubandakanya
Abahlanganyeli abakhuthele emakethe yemikhiqizo yokunakekelwa kwesikhumba bethula imikhiqizo emisha ukuheha intshisekelo yabathengi. Bakha okhilimu bobuso abathuthukisiwe nezigcobo zomzimba ezine-Sun Protection Factor (SPF) ephezulu kanye nezithako ezipholisa isikhumba njengebhotela lenhlaba noma kakhukhunathi ukuze bavikeleke emonakalweni welanga. Ukwengeza, ukuze kuhlangatshezwane nesidingo esikhulayo sokunakekelwa kwesikhumba okunesimilo, izinhlobo eziningi zemikhiqizo zihlanganisa izithako zemvelo nezisuselwe emvelweni eminikelweni yazo, ziqinisekisa ukuthi imikhiqizo eminingi iyi-vegan ngokuphelele. Ngaphezu kwalokho, ukuthambekela okubalulekile phakathi kwabakhiqizi bemikhiqizo yokunakekelwa kwesikhumba ukudalwa kwezimonyo ezingakhethi ubulili ezifanele amadoda, abesifazane, kanye nabantu abangabodwana kanambambili ngokufanayo. Le ndlela kulindeleke ukuthi iqhubekisele phambili ukukhula kwemakethe yemikhiqizo yokunakekelwa kwesikhumba ngokuzayo.
Ukuhlaziywa kwamathrendi kuyaphuma
- Okhilimu bobuso bekuwuhlobo oludume kakhulu lomkhiqizo wokunakekelwa kwesikhumba ngo-2023 futhi izinto zokuthambisa zomzimba kulindeleke ukuthi zifakazele ukukhula okuphezulu kakhulu ngokuzayo.
- Imikhiqizo yokunakekelwa kwesikhumba yabesifazane isahamba phambili emakethe, kodwa imikhiqizo Yamadoda ithatha indawo, noma imikhiqizo yokunakekelwa kwesikhumba engeyona kanambambili.
- Imikhiqizo yokunakekelwa kwesikhumba ekhiqizwe ngobuningi eyenziwe ngobuningi isetshenziselwa ukugcwalisa isikhumba futhi sinikeze ukukhanya okunempilo.
Izitayela zesikhathi esizayo nezibikezelo zemakethe
Abaphathi bezinkampani abahamba phambili babika ukuthi imikhiqizo yokunakekelwa kwesikhumba iphakathi kwezimonyo ezisetshenziswa kakhulu nezinto zokunakekela umuntu emhlabeni jikelele. Iningi labantu emhlabeni wonke lisebenzisa le mikhiqizo njalo ukuze livuselele noma lilungise umonakalo wesikhumba obangelwa izici zemvelo njengokuchayeka elangeni, ukungcola, nothuli. Izinhlobonhlobo eziningi zemikhiqizo nemikhiqizo emakethe ye-skincare inika abathengi izinqumo ezanele, ezikhuthaza ukukhula kwemakethe.
Izinto zokunakekelwa kwesikhumba ezithengekayo ziye zavela njengenketho ekhethwayo kubathengi abanemali engenayo ephakathi nendawo ukuya ephansi, okubangelwa ukufinyeleleka kwabo nezintengo ezivumelana nesabelomali. Njengoba le mikhiqizo idingeka kakhulu, abakhiqizi abakhulu bemikhiqizo yokunakekelwa kwesikhumba ngokuyinhloko baqondise ingxenye yezomnotho. Kodwa-ke, ngokukhuphuka kwamazinga okuphila emhlabeni wonke, kunesidingo esikhulayo semikhiqizo esezingeni eliphezulu. Amabhrendi amaningi manje adala izinguqulo zeprimiyamu zemikhiqizo yawo evumelana nesabelomali, okuhloswe ngawo ukujulisa ukwethembeka kwamakhasimende nokwenza kube lula ukushintshela ezinkethweni zikanokusho, konke lokhu kugcinwa ukuba khona kwawo ebangeni elivumelana nesabelomali.
Ikusasa lizobona ukwanda kokuthandwa kwemikhiqizo yokunakekelwa kwesikhumba ephilayo neyemvelo njengoba okuthandwayo kwabathengi kushintshela ekukhetheni okuvumelana nemvelo, okuluhlaza, kanye ne-vegan. Izinkampani zisuka kude nezithako zokwenziwa ukuze zivikele impilo yesikhumba. Isidingo esikhulayo sama-serum, ukukhuhla, amaphakethe obuso, ama-toner, nezinye izinto zokunakekelwa kwesikhumba emazweni asathuthuka kulindeleke ukuthi kuqhubekisele phambili ukwanda kwemakethe. Ukwengeza, ukuqamba okusha okuqhubekayo kwabakhiqizi ukuletha imikhiqizo ephakeme kuzothuthukisa ukukhula kwemakethe yemikhiqizo ye-skincare.
