Okwemikhiqizo embonini ye-skincare kanye nobuhle, ukuyenza ibe nkulu ku-TikTok sekuyisidingo sempumelelo.
Kungakhathaliseki ukuthi ngoxhaso lwabagqugquzeli abakhokhelwayo, izincomo zosaziwayo, noma okuqukethwe okukhiqizwa umsebenzisi okuvela kubantu bansuku zonke, ngisho nomkhiqizo owodwa ozuza udumo oluyingozi endawenikazi ungaveza imiklomelo efinyelela kude.
Lokhu kusizwa i-TikTok equkethe ukuthenga ngaphakathi nohlelo namathuluzi okuthenga asakazwa bukhoma ngaphansi kwe-TikTok Yebhizinisi.
Umthengisi we-Ecommerce u-Cosmetify ubheke ama-hashtag omkhiqizo, abalandeli, nokuthandwa kwamavidiyo ku-TikTok ukuze anqume ubuhle nemikhiqizo ye-skincare eye yabusa Amakhasi Akho ngo-2023.
Imikhiqizo emithathu yobuhle ephezulu ku-TikTok ngo-2023
Huda Beauty
Uhlobo lobuhle oludume kakhulu ku-TikTok ngo-2023 ngu-Huda Beauty, ohlanganisa abalandeli abangaphezu kwe-8.7m nokuthandwa kwamavidiyo angu-187.2m endaweni yesikhulumi. I-hashtag esemthethweni engu-#hudabeauty ku-TikTok nayo inokubukwa okungaphezu kuka-5.7bn. Lo mkhiqizo wasungulwa ngo-2013 ngumdwebi wezimonyo owaziwayo u-Huda Kattan futhi manje unikeza imikhiqizo ehlukene engaphezu kuka-140.
Ubuhle Obungavamile
Uhlobo lwesibili oludumile lwe-TikTok ubuhle yi-Rare Beauty, eyasungulwa ngo-2019 ngumlingisi nomculi u-Selena Gomez. Ku-TikTok, uhlobo luqoqe abalandeli abangaphezu kwezigidi ezingu-3.5, ukuthandwa kwamavidiyo angu-50.3m nokubukwa okungu-5.7bn kwe-hashtag esemthethweni ethi #rarebeauty. Isithombe somkhiqizo siqiniswa imikhiqizo yalo ye-vegan nengenalo unya.
Florence by Mills
Olunye uhlobo lobuhle oluholwa osaziwayo olukhombisa ukuduma ku-TikTok kulo nyaka iFlorence kaMills. Lo mkhiqizo wasungulwa ngo-2019 yinkanyezi ye-Stranger Things uMillie Bobby Brown. Ngabalandeli abangaphezu kwezigidi ezingu-3.4, ukuthandwa kwamavidiyo angu-50.3m nokubukwa okungu-2.9bn kwe-hashtag ye-#florencebymills, umkhiqizo ukhula ngokuduma ku-TikTok.
Imikhiqizo emithathu ephezulu ye-skincare ku-TikTok ngo-2023
Okujwayelekile
Uhlobo oludumile lwe-skincare ku-TikTok ngo-2023 yi-The Ordinary, eqoqa abalandeli abangaphezu kwe-1.1m nokuthandwa okungu-13.3m endaweni yesikhulumi. I-hashtag esemthethweni engu-#theordinary ku-TikTok nayo inokubukwa okungaphezu kuka-3.4bn. Lo mkhiqizo wasungulwa ngo-2016 ngu-Brandon Truaxe futhi wakwazi ukuphinda kabili imali yawo yemali etholwayo phakathi nonyaka wokuqala.
I-CeraVe
Umkhiqizo wesibili owaziwa kakhulu we-TikTok skincare yi-CeraVe, eyasungulwa ngo-2005 nguTom Allison. Ku-TikTok, uhlobo luqoqe abalandeli abangaphezu kwe-1.3m, ukuthandwa kwamavidiyo angu-5.5m nokubukwa okungu-8.8bn kwe-hashtag esemthethweni ethi #cerave. Imikhiqizo ye-CeraVe inenani elithengekayo futhi ithuthukiswa kusetshenziswa inhlanganisela yama-ceramide abalulekile, ama-fatty acids nama-lipids.
Nivea
Intandokazi endala nethembekile, i-Nivea, iwuphawu lwesithathu oludume kakhulu lwe-skincare ku-TikTok ngo-2023. Lo mkhiqizo wasungulwa emuva ngo-1911 futhi usuqoqe abalandeli abangaphezu kwe-1.1m, ukuthandwa kwamavidiyo angu-5.6m nokubukwa okungu-4.1bn ku-hashtag esemthethweni ethi #nivea endaweni yesikhulumi.
Iresiphi yodumo lwe-TikTok etholwe yile mikhiqizo eyisithupha yobuhle ne-skincare ibonakala iyingxube yethonya losaziwayo, izilinganiso zamanani ezithengekayo, nokungafihli mayelana nezithako nokuhlola. Impela, ukudala okuqukethwe kwe-organic kuyisihluthulelo sempumelelo ku-TikTok yanoma yiluphi uhlobo njengoba kwakha ubukhona beqiniso abathengi okungenzeka babuthembe.
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