Wonke amabhizinisi aqala ngenjongo—isizathu sokuba khona. Mhlawumbe ukuxazulula inkinga, ukudala okuthile okusha, noma ukwenza izimpilo zabantu zibe ngcono ngandlela thize. Noma ngabe yisiphi isizathu, amabhizinisi adinga ukucaciseleka ukuze awagcine egxile esikhathini samanje ngenkathi ewaqondisa ezinhlosweni zawo zesikhathi esizayo.
Yilapho izitatimende zenhloso kanye nombono zingena khona. Akuzona nje izinkulumo zokunamathela kuwebhusayithi noma ukulenga ekamelweni lenkomfa; bayi-DNA yenkampani. Izitatimende zomgomo kanye nombono zingabonakala njenge-buzzwords yebhizinisi, kodwa uma amabhrendi ezenza kahle, akude nokulula.
Inhloso “lapha futhi manje”—amandla aqhuba umsebenzi wansuku zonke womkhiqizo. Umbono wakho uthi “okulandelayo”—isithombe esikhulu somsebenzi wabo. Baxhumene, kodwa benza izindima ezihlukene. Le ndatshana igxila kulokho okubenza babe namandla kangaka kodwa behluke nokuthi amabhizinisi angawasebenzisa kanjani ukuthuthukisa ukukhula ngo-2025.
Okuqukethwe
Siyini isitatimende semishini?
Siyini isitatimende sombono?
Kwehluke kanjani ukuthunywa nombono?
Kungani umgomo kanye nombono kubalulekile?
Indlela yokwenza izitatimende ezisebenzayo zemishini nemibono
Imicabango yokugcina
Siyini isitatimende semishini?
Isitatimende senhloso sithwebula inhloso yenkampani ngamagama alula. “Kungani ukhona?” "Wenzani namuhla ukufeza inhloso yakho?" Isitatimende esihle senhloso sicacile, siyasebenza, futhi sigxile esenzweni. Akukhona ngamaphupho aphakeme; kumayelana nokuthi ibhizinisi lenzani ukuze libe nomthelela.
Izici zesitatimende senhloso esiqinile:
- Okushayelwa inhloso: Iphendula umbuzo othi, “Silapha ukuze senzeni?”
- Kugxilwe kwanamuhla: Ibonisa lokho inkampani ekwenzayo manje.
- Okuhlobene: Imikhiqizo ibhala ngolimi olulula olungazwiwa noma ubani (izisebenzi, amakhasimende, noma abatshalizimali).
- Kuyasetshenzwa: Inikeza isiqondiso semisebenzi yansuku zonke nezinqumo.
Isibonelo:
Thatha umgomo we-Google: "Ukuhlela ulwazi lomhlaba futhi ulenze lufinyeleleke emhlabeni wonke futhi lusebenziseke." Lokhu akumayelana nalokho i-Google engase ikwenze eminyakeni engu-20. Kumayelana nabakwenzayo nsuku zonke ukuze bakhonze abasebenzisi babo.
Siyini isitatimende sombono?
Uma isitatimende semishini siyinjini, isitatimende sombono siyindawo okuyiwa kuyo. Kulapho amabhrendi aya khona, iphupho asebenzela kulo. Umbono uhloselwe ukuba nesibindi futhi ukhuthaze. Kuncane mayelana namantongomane namabhawodi ebhizinisi nokunye mayelana nesithombe esikhulu.
Izici zesitatimende sombono oqinile:
- Ukulangazelela: Kumayelana nokuthi amabhizinisi afuna ukuya kuphi, hhayi lapho bekhona manje.
- Kuyakhuthaza: Kugqugquzela abasebenzi kanye nababambiqhaza ukuthi bacabange izinto ezinkulu futhi bazibekele phezulu.
- Okugxile kwikusasa: Inikeza isiqondiso sesikhathi eside sebhizinisi lakho.
- Ibanzi kodwa isisekelo: Ishiya indawo yokukhula kuyilapho ihlala ngokweqiniso kumishini.
Isibonelo:
Umbono kaTesla uyisibonelo esihle: “Ukwakha inkampani yezimoto ephoqa kakhulu yekhulu lama-21 ngokushayela uguquko lomhlaba oluya ezimotweni zikagesi.” Ifuna ukuvelela futhi ibheke phambili, inika abantu umuzwa wenhloso yayo enkulu.
Kwehluke kanjani ukuthunywa nombono?
Injongo kanye nombono kuhlobene eduze, kodwa azishintsheki. Nansi indlela ahluke ngayo:
| aspect | Mission | Umbono |
| Ubude besikhathi | Igxile esikhathini samanje | Igxile esikhathini esizayo |
| Injongo | Ichaza ukuthi kungani inhlangano ikhona | Iveza lokho inhlangano efisa ukuba yikho |
| Nature | Okusebenzayo nokuthambekele esenzweni | Okugqugquzelayo nokufisayo |
| Izilaleli | Abasebenzi, amakhasimende kanye nababambiqhaza | Ikakhulukazi ababambiqhaza bangaphakathi nabatshalizimali |
| Scope | Iboshelwe emisebenzini yamanje | Ibanzi futhi inombono |
Qaphela: Injongo yomkhiqizo ukuthi kungani lwayo nsuku zonke, futhi umbono wayo mkhulu “kungabe uma?” Ndawonye, banikeza amabhizinisi umuzwa wenhloso nokuqondisa.
Kungani umgomo kanye nombono kubalulekile?
Izitatimende zomgomo kanye nombono akuzona nje ezezinkampani ezinkulu; zibalulekile kunoma iyiphi inhlangano. Nasi isizathu:
1. Ubunikazi bomkhiqizo obuqinile
Umgomo kanye nombono kuyingxenye yendaba. Batshela umhlaba ukuthi obani amabhrendi nokuthi bameleni, okungabahlukanisa nabaqhudelana nabo futhi bahehe amakhasimende athembekile.
2. Ukucaca nokugxila
Ukuqhuba ibhizinisi kungazizwa kunesiphithiphithi. Umgomo kanye nombono kuzogcina iqembu liqondaniswe futhi ligxile kulokho okubaluleke kakhulu ngaphandle kokuncintisana okubalulekile.
3. Ukwenza izinqumo ezingcono
Uma kuphakama izinqumo ezinzima, izitatimende zenhloso kanye nombono zisebenza njengesiqondiso. Basiza abaholi ukukala ukukhetha ngokumelene nenjongo yenkampani kanye nemigomo yesikhathi eside.
4. Ukwakha ukwethembana
Amakhasimende, abatshalizimali, nozakwethu bafuna ukwazi ukuthi inkampani imele ini. Izitatimende ezisobala neziyiqiniso zenjongo kanye nemibono zingasiza ekukhuthazeni lokho kuthembana nokwethembeka.
5. Ukugqugquzela kanye nokuzibandakanya
Abantu abafuni ukusebenzela noma iyiphi inkampani. Bafuna ukuba yingxenye yento enenjongo. Umgomo oqinile unikeza abasebenzi umuzwa wenjongo emsebenzini wabo wansuku zonke, kuyilapho umbono okhuthazayo ubasiza ukuthi babone ukuthi imizamo yabo inikela kanjani emgomweni omkhulu.
Indlela yokwenza izitatimende ezisebenzayo zemishini nemibono
Ukubhala lezi zitatimende kuthatha isikhathi nokucabanga. Nansi indlela yokuqalisa:
Okwesitatimende semishini
1. Qala ngezinto eziyisisekelo
Izitatimende zemishini ziyahlukahluka. Ezinye zifushane futhi zilula, kanti ezinye zinde futhi zinemininingwane eyengeziwe. Yize amabhizinisi angajula njengokuchaza ukuthi asekela kanjani abasebenzi bawo nomphakathi, kungcono ukugcina izinto zilula. Nakhu okumele ugxile kukho:
- Inkampani inikeza ini amakhasimende? (yini inhloso yakho?)
- Obani amakhasimende? (ufuna ukukhonza bani?)
- Yini eyenza inkampani ihluke? (kungani abathengi kufanele bakhethe wena ngaphezu kwabanye?)
Ake sisebenzise inkampani yesofthiwe entsha, isibonelo. Badale uhlelo lokusebenza ukuncoma izindawo zokuvakasha ezinemihlahlandlela kubasebenzisi abasebenzisa ukuhlolwa komuntu siqu. Isitatimende semishini sizoba nokuthile:
- Okuhlinzekwa yinkampani: Indlela elula yokuthola izindawo ezinhle zokuhamba.
- Inkampani isebenzela bani: Abahambi abasebasha abangaqiniseki ukuthi bazoya kuphi ohambweni lwabo olulandelayo.
- Kungani inkampani ihlukile: Ukuhlolwa kobuntu kunelungelo lobunikazi futhi kukalwe kakhulu.
2. Yihlanganise ndawonye
Manje njengoba amabhizinisi esenombono wesitatimende sebhizinisi lawo, kusafanele asicwengisise sisuka esimweni saso esinzima. Yilapho abaqala khona ukuhlanganisa izingcezu—iyiphi indlela engcono yokuqala kunokuhlela kabusha imibono?
Hambisa lawo magama bese uwashintsha ukuze ubone izinguqulo ezihlukene nendlela asebenza ngayo. Kodwa okubaluleke kakhulu, gwema ukunamathela kokusalungiswa okukodwa (imvamisa okokuqala). Izinketho eziningi, kungcono.
Nakhu ukuthi le nqubo ibukeka kanjani ngokusekelwe kusibonelo senkampani yesofthiwe:
- Ukusiza abavakashi abasebasha bathole izindawo ezimangalisayo zokuhlola kusetshenziswa ukuhlola okuqinisekisiwe komuntu.
- Ukudala izinhlelo zokuhamba ezicacile zabahambi banamuhla ngokuhlolwa komuntu okusebenzayo.
3. Qoqa impendulo futhi ulungise
Izitatimende zemishini kufanele zisho yonke into ngayo yonke inkampani, ukuze isinyathelo sokugcina amabhizinisi asiqede yimpendulo evela kwabanye. Buza ozakwabo beqembu, amalungu ebhodi, abaholi, namakhasimende athembekile ukuthi bacabangani ngesitatimende semishini, uqinisekisa ukuthi sibonisa inhlangano ngempela. Abanikazi bamabhizinisi bangayithola kanjani le mpendulo? Bangasebenzisa izinhlolovo, izingxoxo ezilula zomuntu oyedwa, noma amaqembu agxile kuwo.
Okwesitatimende sombono
1. Chaza umdlalo wokugcina
Ngaphambi kokwenza isitatimende sombono, buza, “Kungani umkhiqizo wami noma isevisi yami ibalulekile?” "Yini esiza abantu ukuthi bayizuze?", futhi "Izithuthukisa kanjani izimpilo zabo?" Masisebenzise isibonelo sokuhlola ubuntu emsebenzini. Inani langempela akulona uhlelo lokusebenza kodwa umphumela: ukusiza abantu bathole indawo elandelayo ezwakala ifana kahle kakhulu.
2. Khomba ukuthi ibhizinisi lizophumelela nini
Ngabe ibhizinisi lizoba kuphi eminyakeni emihlanu noma eyishumi? Ingabukeka kanjani impumelelo enkampanini? Izimpendulo yizo ezizosiza ukudala umbono. Isibonelo (usebenzisa uhlelo lokusebenza lokuhlola ubuntu), ingabe ibhizinisi lifuna ukuba yigama elithenjwa kakhulu ekuhloleni ukuvakasha? Ingabe bafuna ukudala umhlaba lapho abantu bechitha isikhathi esincane behlela uhambo? Noma ingabe bafuna ukusiza abantu bazizwe beqiniseka ohlelweni lwabo olulandelayo lokuhamba?
Qaphela: Lesi yisikhathi esihle sokuphupha ukhulu futhi unesibindi. Ngakho-ke, ungazibambeli futhi uphakamise leso sifiso.
3. Donsa umbono ndawonye
Manje njengoba amabhizinisi esenalezi zinto ezimbili ezilungile, kufanele ahlanganise yonke into. Njengesitatimende semishini, kufanele bazame imibono ehlukene, baguqule amagama, babone ukuthi yini esebenza kangcono. Ngokusebenzisa isibonelo sohlelo lokusebenza lokuhamba, isitatimende sombono singabukeka njengenye yalezi (noma imiphi yemibono eminingi oqhamuka nayo):
- Iba uzakwethu othembeke kakhulu ekuhloleni uhambo.
- Yakha umhlaba lapho ukuhlela kujabulisa njengokuhamba.
Imicabango yokugcina
Izitatimende zomgomo kanye nombono zisiza ukuqondisa ibhizinisi, kodwa zikwenza ngendlela ehlukile. Nakuba umgomo ugxile kulokho okwenzekayo manje (inhloso yebhizinisi), umbono ubheka ikusasa (njengokukhanya okuqondisayo). Wonke umuntu angazuza kulezi zitatimende (iziqalo ezincane noma amabhrendi omhlaba), ngakho ukuzenza kahle kuzohlale kuwumnyakazo omuhle.
