Ngokubamba iqhaza kwezemidlalo yeqhwa phakathi kwamadoda athola ukwanda okuqhubekayo, abathengi manje bafuna uhambo olufinyelelekayo, ukubukeka okulungele inkundla yezokuxhumana, nezingcezu ezilungele iqhwa zemisebenzi engale kwemithambeka.
Ngakho-ke, i-A/W 23/24 ilandela lolu shintsho ngokwamukela i-modularity yokudala, ukulungiswa, ukuguquguquka, kanye nobuhle obuphefumulelwe metaverse. Zitholele amathrendi ezemidlalo eqhwa amahlanu asebenzayo abonisa lesi sifiso esiguqukayo ngo-2023/24.
Okuqukethwe
Inkulu kangakanani imakethe yezimpahla zeqhwa emhlabeni jikelele?
5 izitayela zokudala zokusetha kabusha izingubo zeqhwa ezizokhuphuka
Amazwi wokugcina
Inkulu kangakanani imakethe yezimpahla zeqhwa emhlabeni jikelele?
Imidlalo yesithwathwa iqhubeka idlondlobala, okwenza izingubo zayo zibe ngezimboni ezithengiswa kakhulu emhlabeni. Ngokocwaningo, imakethe yezimpahla zeqhwa emhlabeni jikelele izokwenyukela ku-US $3.5 billion ngo-2025, ihambe ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.4% esikhathini sokubikezela. Izibikezelo ezinjalo zingenzeka kuphela ngenxa yokwamukela okwandayo kwabathengi basemadolobheni kwemisebenzi yeqhwa yangaphandle.
Ngo-2018, isigaba sabesilisa sasiphethe isigaba sabesifazane ngokubala imali eningi etholwayo. Ingxenye izuze isamba semali eyizigidi eziyizinkulungwane ezingu-US $1.5, ngenxa yokwenyuka kwamadoda okwamukela imikhiqizo yeqhwa, okuhlanganisa amagobolondo afakwe insimbi noboya bezimvu. Ngaphezu kwalokho, ithonya elandayo lenkundla yezokuxhumana lishukumisela lesi sibalo ukuthi sithenge izingubo zezemidlalo eziningi, okunomthelela omuhle ekukhuleni kwemakethe yomhlaba.
Iziteshi zokusabalalisa ungaxhunyiwe ku-inthanethi zivele njengengxenye ehamba phambili ngo-2018, ekhiqiza ngaphezu kwama-76% wesabelo semakethe yomhlaba wonke. Kodwa-ke, ochwepheshe babikezela ukuthi umkhakha we-inthanethi uzofinyelela ku-CAGR esheshayo engu-6.1% ngenxa yokukhula kokuthandwa kwamaphothali e-e-commerce kanye nokuvela kokuthenga okubonakalayo.
Ngaphezu kwalokho, iNyakatho Melika ithole isikhundla njengesifunda esihamba phambili ngo-2018, ibalwa ngaphezu kwama-37% emali engenayo yomhlaba. Ucwaningo luphakamisa ukuthi i-Asia-Pacific izolandela eduze ngemuva ku-CAGR engu-6.3% kusukela ngo-2019 kuya ku-2025.
5 izitayela zokudala zokusetha kabusha izingubo zeqhwa ezizokhuphuka
1. Isendlalelo sesisekelo esinwebekayo
Noma nini lapho abathengi behlelela izinto zabo zangaphandle, bazodinga izingubo ezifanele ukufanisa umsebenzi nesimo sezulu esingalindelekile—futhi izendlalelo zesisekelo zingenye yezinto ezibalulekile. Nakuba amadizayini ajwayelekile abukeka njengeziqongo ezilula, i-A/W 23/24 izenza zivumelane nezimo nama-balaclava akhiphekayo nezinweba zemikhono.
Kodwa akugcini lapho. Le sizini kwandisa ukusebenzisana kwe-base layer ngokwenza okuhlukile okubuyisela emuva, ngohlangothi olulodwa olusingatha izakhiwo zokuvikela futhi olunye luhlinzeka ngokuvala umswakama kanye nezici zokupholisa zemisebenzi yamandla aphezulu.
Nakuba izendlalelo zesisekelo semikhono emide ziyizinketho ezingcono kakhulu zasebusika, abathengi bangakhipha ukubukeka ngezinhlobonhlobo zemikhono emifushane. Kodwa-ke, kuncike emsebenzini-imikhono emide izogcina amadoda efudumele futhi avikeleke ezimweni zezulu ezingalindelekile phakathi nemidlalo eminingi yasebusika.
Amadoda angagqoka kahle le ngcezu ngaphansi kwama-hoodies nama-anoraks noma uyibhangqe nento esindayo, njengoboya beboya noma i-puffer jacket. Ngaphezu kwalokho, i-balaclava ekhishwayo ihlanganisa ukuvikelwa kwesimo sezulu okwengeziwe, okuqinisekisa ukuthi abagqoki bahlala befudumele nxazonke phakathi nemisebenzi.
2. Amabhulukwe Avumelana nezimo
Amabhulukwe Avumelana nezimo vela kule sizini ngenhloso eyodwa: Ukudala idizayini esebenza ngaphakathi nangaphandle kwemithambeka. Ngokuvumelana negama layo, abathengi basebenzisa lesi siqeshana usayizi womzimba ohlukene kanye nokulingana. Umniningwane owodwa ophawulekayo kule nto ama-popper ahambisana nomlenze wangaphandle.
Ngale mininingwane elungisekayo, amadoda anganyakazisa ukulingana okuncane kwama-ensembles ajwayelekile noma aveze ububanzi obengeziwe kuma-silhouette axegayo. Ngaphezu kwalokho, ibhulukwe eliguquguqukayo sebenzisa izinto eziphefumulayo, ezingangeni manzi ukwenza imiklamo yazo ilungele iqhwa. Eminye imininingwane eyenza lesi siqeshana silungele imithambeka nangale kwalokho ihlanganisa oziphu abaxosha amanzi kanye nama-stretch gaiters angaphakathi.
Ngaphezu kwalokho, ibhulukwe eliguquguqukayo nazo ziyizinto ezinhle kakhulu zokubeka izingqimba, njengoba amadoda engazihlanganisa nezingubo zangaphandle ezihlukahlukene eziyisisekelo. Abathengi bangajabulela ukubukeka okusha futhi okunesitayela kumajakhethi esudi, amajazi omsele, noma amajakhethi a-puffer.
Amabhulukwe Avumelana nezimo nazo ziyindlela eqinile ye-jeans. Ngenxa yalokho, amadoda angakwazi ukuwatayela nge-crew neck jumpers elula futhi amajakhethi e-denim uma usuka emithambekeni.
3. Isendlalelo esimaphakathi esinamakhwilidi
Izendlalelo ezimaphakathi eziguquguqukayo kukhona inketho ephelele yokunikeza ukufudumala kubathengi eqhweni. Ngaphezu kwalokho, zisebenza ngokulinganayo, zivumela amadoda asemadolobheni ukuba azinyakazise emigwaqweni ngisho nalapho ehamba ezinyangeni ezifudumele. Izendlalelo ezinwetshiwe ezimaphakathi zingasebenza ngendlela emangalisayo futhi zibe nezinto ezihlukahlukene, ikakhulukazi ngemiklamo ye-monochrome kanye ne-minimalist.
Njenge-suede, ukwengeza ivelvet kunoma iyiphi ingubo kungaphakamisa futhi kukhulise umdlalo wemfashini womuntu oyifakile. Ngenxa yalesi sizathu, amadoda angakwazi ukubeka i-velvet ungqimba oluphakathi nendawo phezu kwesikibha esimhlophe ukwenza ubuhle obuphefumulelwe emadolobheni. Khona-ke, bangaqedela i-ensemble ngamabhulukwe afanayo noma ahlukile.
Abathengi abanentshisekelo yokwenza izendlalelo zesizini abakwazi ukungahambi kahle nge- i-lightweight quilted ungqimba oluphakathi. Imfihlo yokukhipha ukubukeka ngale ngcezu ukuyihlanganisa nezindwangu ezilula, ukuze ingazizwa ingekho endaweni.
Ukwengeza, ukushaya ukuhlanganiswa kombala ophelele kungenye indlela ekahle yokuzamazama ingubo enezingqimba ezimaphakathi ezikhanyayo ezikhanyayo - cabanga ngokuhlanganisa ibhantshi eli-burgundy ne-black graphic tee kanye ne-grey jeans.
Amakhasimende wesilisa afuna kokubili umsebenzi nesitayela azothanda i-hood izendlalelo eziphakathi nendawo. I-hood yengeza ukuvikeleka okwengeziwe ezimeni zezulu ezingabekezeleleki njengeqhwa, imvula, umoya, nenkungu. Yize amanye amadoda engayibheka njengesitayela esincane uma i-hood ivuliwe, ungqimba oluphakathi nendawo olunama-hood lunikeza ukunethezeka okungenakuqhathaniswa. Iphinde ihambisane kahle ne-denim kanye nama-basic tees.
4. Insulated shell jacket
Amajakhethi egobolondo ziyisivikelo sokuqala somuntu ozigqokile ezimweni zezulu ezingenalusizo. Kodwa nakuba ukwahlukahlukana kwendabuko kugxile kakhulu ekusebenziseni izinto ezihlukahlukene, ubulula, nokonga isisindo, i-A/W 23/24 ihlanganisa yonke into nokwahlukanisa ukuze kwakheke insulated shell jacket. Yini enye? I-aesthetics yocezu olusha luvumela amadoda ukuthi awagqoke njengamajakhethi asebusika emigwaqweni kuyilapho ehlinzeka ngakho konke ukusebenza kwamajakhethi e-ski.
Ngaphezu kwalokho, amajakhethi egobolondo avaliwe inikeza ukushisa kuwo wonke umzimba womuntu oyifakile ngenkathi usabalalisa ngokulinganayo ezindaweni ezimaphakathi. Okunye okuhlukile akusindi futhi kulula ukukugqoka kunezinto ezimelana namanzi uma kwenzeka umthengi eba ngaphansi kwemvula.
Inzuzo eyodwa engenakuvinjelwa yebhantshi legobolondo elifakwe ngaphakathi ukuthi abathengi bangalinyakazisa noma kuphi nanoma nini. Nakuba ucezu lusiza ekulawuleni izinga lokushisa lomzimba, izinga lokuvikela ukubanda lisancike ekwakhekeni komuntu ogqokile. Ngenxa yalokho, amadoda angakwazi ukulawula ukushisa komzimba wabo, okuvumela ibhantshi ukuthi lisebenze ezindaweni ezifudumele.
Noma kunjalo, amajakhethi afakwe ngaphakathi yizicucu ezihlukile zokubeka. Amadoda angakwazi ukwenza isitayela njengezendlalelo eziphezulu, egqoke izendlalelo ezimaphakathi njengamajakhethi afaka amafomu ngaphansi kwento. Khona-ke, bangakwazi ukuqedela ingubo nge-jeans yokubukeka okuphefumulelwe emadolobheni noma amabhulukwe e-ski for ensemble elungele ukuthambekela.
5. Ingubo ye-Après-ski
Lokhu Ingubo ka-Après-ski ilungele amadoda afuna imvunulo enethezekile yokuzamazama phakathi kwemisebenzi yeqhwa. Abathengi bangaqiniseka ukuthi izindwangu zengubo ezilawula ukushisa zizozigcina ngesikhathi sokuphumula ezindaweni zokungcebeleka noma kuma-pop-ups, njenge-hydrotherapy.
Ngaphezu kwalokho, amadoda angagqoka izingubo ze-ski zangaphambili ngezitayela eziningi. Isibonelo, bangawanyakazisa njengezingubo zakudala, basebenzise ngokugcwele ukunethezeka kwabo nokuvikelwa kwesimo sezulu ngenkathi bezulazula ngaphambi kokushaya imithambeka futhi.
Nokho, i Ingubo ka-Après-ski futhi isebenza ngale kwemithambeka eneqhwa. Okudingekayo wukuba abesilisa bawalungise njenge-duster. Ukukhipha lokhu kubukeka kuhilela ukuphonsa ingubo ethokomele phezu kwesikibha ne-jeans ensemble. Kulula kodwa kusemfashinini.
Ngaphandle kwalokho, abathengi besilisa bangaphushela ingubo ukuthi ibonakale ngokuyigqokisa phezu kwezingubo zabo futhi bengeze ibhantshi elimangalisayo ukuze bafake izinto ezibukekayo. Awukho umkhawulo ekubukekeni kwezendlalelo abagqoki abangaxuba futhi bafanise ne Ingubo ka-Après-ski.
Amazwi wokugcina
Imidlalo yesithwathwa iya idlondlobala, futhi umhlaba wemfashini uhambisana nokubuyekeza izingcezu zemfashini ezikhangayo zesikhashana. Ungqimba olunwebekayo oluyisisekelo luhlanganisa imiklamo yokugqokwa kwedolobha nokusebenza kwemidlalo yeqhwa, kuyilapho amabhulukwe aguquguqukayo ephuma nokuguquguquka okukhulu nokulungiseka komumo nokulingana komzimba okuhlukahlukene.
Amajakhethi amagobolondo avale asebenzisa izinto ezivikela isimo sezulu ezinomthelela omncane kwezemvelo, futhi izendlalelo eziguquguqukayo ezinwetshiwe zinokuqina okumangalisayo kokuphila isikhathi eside. Okokugcina, izembatho ze-après-ski zinikeza ukunethezeka nokufudumala, ezilungele imisebenzi ephakathi.
Abathengisi kumele bagxile kulokhu amadoda asebenzayo izitayela zezemidlalo zeqhwa zekhathalogi ye-A/W ebuyekeziwe ngo-2023/24.
