Esimeni sanamuhla sebhizinisi esishintsha njalo, ukuvelela kumasu okuthengisa izinto ezahlukene kubalulekile kubanikazi bamabhizinisi, njengoba kukhulisa imali engenayo yokuthengisa futhi kushiye amakhasimende akho ejabule. Ngokusho kochwepheshe, ukuthengisa ngokuphambana kungase kukhuphule inzuzo ye-e-commerce ngo I-77%. Ngakho-ke, ukusebenzisa le ndlela yamasu kungathuthukisa kakhulu umgomo wenkampani yakho futhi kukhuthaze ubudlelwano obuqinile namakhasimende akho.
Kuyini ukuthengisa ngokuphambene, futhi ungayisebenzisa kanjani imigomo yakho ebalulekile ebhizinisini lakho? Kulesi sihloko, sizobheka incazelo, sihlole izinzuzo, futhi sinikeze amasu amahlanu asebenzayo azokusiza ukuthi uqale ukusebenzisa imikhankaso ephumelelayo yokuthengisa izinto ezihlukahlukene. Qhubeka ufunde ukuze ufunde kabanzi.
Okuqukethwe
Kuyini ukuthengisa ngokuphambanayo?
Izinzuzo zokuthengisa
Amasu ama-5 okuthengisa ngokuphambanayo ukukhulisa imali engenayo yokuthengisa nokwaneliseka kwamakhasimende
Isiphetho
Kuyini ukuthengisa ngokuphambanayo?
Ukuthengisa ngokuphambana kuyindlela yokuthengisa lapho ibhizinisi likhuthaza amakhasimende endaweni yokuthengisa ukuthi athenge izinto ezengeziwe noma amasevisi ahlobene nokuthenga kwawo kokuqala. Lokhu kudlula nje ukukhangisa umkhiqizo oyinhloko futhi kuhilela ukuphakamisa imikhiqizo ehambisanayo noma ehlobene enezela inani ekhasimendeni. Isibonelo sakudala sokudayiswa kakhulu kulapho indawo yokudlela edayisa ukudla okusheshayo ihlanganisa okuthosiwe nesiphuzo lapho ikhasimende li-oda ibhega.
Ukuthengisa ngokuphambana akukhawulelwe ezitolo ezivamile zezitini nodaka kodwa kusebenza ngokufanayo nakubathengisi abaku-inthanethi. Esilungiseleloni se-e-commerce, ukuthengisa ngokuphambanayo kungabonakala njengezincomo zomkhiqizo ekhasini lomkhiqizo noma izinto ezengeziwe eziphakanyiswe phakathi nokuphuma. Isibonelo, kungenzeka uhlangabezane nesici se-Amazon esithi “Okuthengwa njalo ndawonye”, esisize ukukhulisa ukusebenzelana kwamakhasimende enkampani nokuthengisa kuze kufike. 35%.
Izinzuzo zokuthengisa
Kunezinzuzo ezimbalwa ezilethwa ukusebenzisa isu lokuthengisa ngokuphambanayo esitolo sakho se-e-commerce. Zihlanganisa okulandelayo:
1. Imali engenayo eyengeziwe
Njengoba ukuthengisa kwamanye amazwe kumayelana nokuhlinzeka ngemikhiqizo eyengeziwe noma amasevisi ahambisana nokuthenga kokuqala kwekhasimende lakho, lesi senzo esibonakala silula sinokhiye wokwehlukanisa imali yakho engenayo. Ngokwethula ngobuchule okunikezwayo okuhlobene, ungena kusisekelo samakhasimende akho amasha navele akhona, ngaleyo ndlela wandise izibalo zakho zokuthengisa.
Ucwaningo luveze ukuthi izinkampani eziphumelelayo ngemikhankaso yokudayisa zikhiqiza I-16% yokuthengiswa kwabo kwaminyaka yonke imali engenayo. Ngakho-ke, awugcini nje ngokuvikela ukuzinza kwakho kwezezimali kodwa futhi uhlukanisa ibhizinisi lakho nokuguquguquka kwezimakethe nokungaqiniseki kwezomnotho.
2. Ithuthukisa inani lekhasimende
Ingqikithi yokuthengisa izinto ezahlukene ilele ekuqondeni nasekuhlangabezaneni nezidingo zekhasimende lakho. Uma uzethula ngezengezo ezifanele noma ukuthuthukiswa, ubonisa ukuzibophezela ekuthuthukiseni ulwazi lwazo lulonke.
Ukunikeza amakhasimende akho izikhuthazo ezifana nokuthunyelwa kwamahhala, amakhodi ephromo, noma amadili e-BOGO kungenye yezindlela ezilula zokuthuthukisa inani lekhasimende. Ngokusho kongoti, 86% yabathengi bazimisele ukukhokha ngaphezulu uma bethola ulwazi oluhle kakhulu lwekhasimende - into oyitholayo ngokuthengisa izinto ezahlukene.
3. Iqinisa ubudlelwano bamakhasimende
Amabhizinisi aphumelelayo ayaqonda ukubaluleka kokwakha ubudlelwano obuqinile nobuhlala njalo namakhasimende awo, futhi ukuthengisa ngokuphambanayo kunikeza indlela engokwemvelo yokujulisa lokhu kuxhumana. Ngokunikeza izixazululo namasevisi engeziwe abhekana nezidingo zabo noma okubakhathazayo, ubonisa ukuqonda okuphelele kwezidingo zamakhasimende akho.
Lokhu, futhi, kusungula ukwethenjwa, ukubeka uphawu lwakho njengozakwethu onokwethenjelwa ohambweni lwabo. Ngaphezu kwalokho, uma umkhiqizo wakho uthembekile, une 68% ithuba lokuthi amakhasimende athenge kuwe futhi avikele ibhizinisi lakho.
4. Yenyusa inani le-oda elimaphakathi (AOV)
Enye indlela esebenzayo yokwenyusa inani le-oda elimaphakathi iwukuthengisa ngokuphambanayo. Ibhizinisi lakho lingakhuphula inani eliphelele lomsebenzi ngamunye ngokunxusa amakhasimende ukuthi engeze izimpahla zesihle kumakalishi awo.
A Umbiko we-Zipdo iveze ukuthi imizamo yokuthengisa ehlukahlukene ingakhuphula isilinganiso senani le-oda ngo-20%. Ngakho-ke, uma kwenzeka umthengi ethenga a ikhamera, isibonelo, ukuncoma okungeziwe okufana ne-a imemori khadi, i-tripod, noma isikhwama sekhamera ingakhuphula i-AOV kakhulu.
5. Inikeza okuhlangenwe nakho kokuthenga okubandakanya konke
Uma abantu beza esitolo sakho, umqondo omuhle uwukubanikeza izinketho eziningi esigabeni ngasinye somkhiqizo wakho. Phakathi kwezinqubo ezingcono kakhulu akukhona nje ukufaka kuhlu izinto eziyisisekelo kodwa ukubonisa ezinye zezinketho amakhasimende asazozibona, okuvula amehlo awo kukho konke okunikezayo. Lokhu kubakhombisa ukuthi unethani lokuhlukahluka kunoma yiziphi izidingo zabo.
Ngakho-ke, ukwenza izincomo kusho ukuthi abathengi bangathola yonke into abayifunayo endaweni eyodwa ngaphandle kwesidingo sokuyocinga kwenye indawo. Kuba lula uma ukuphequlula okuvamile kuphenduka ukuthenga indawo eyodwa. Ekugcineni, kuwukuwina kwakho namakhasimende akho.
Amasu ama-5 okuthengisa ngokuphambanayo ukukhulisa imali engenayo yokuthengisa nokwaneliseka kwamakhasimende
Nakuba ukuthengisa ngokuphambanayo kuzuzisa kakhulu izitolo eziku-inthanethi ezifuna ukukhulisa ukuthengisa kwazo futhi zithuthukise ulwazi lwazo lwamakhasimende, ukuqonda izindlela ezingcono kakhulu zokusebenzisa leli qhinga kubalulekile. Nawa amasu amahlanu okukhokhisa ibhizinisi lakho ngokuthengisa okuphambanayo:
I-1. Yazi amakhasimende akho
Umongo wokuphumelela ngokuthengisa okuhlukahlukene usekelwe ekuqondeni okujulile kwesisekelo samakhasimende akho. Njengomnikazi webhizinisi, ukunikela isikhathi nezinsiza ukuze kuqongelele futhi kuhlolwe idatha yekhasimende kungaveza imininingwane eyigugu ekuthambekeni kwabo, amaphethini okuthenga, kanye nalokho abakudingayo.
Indlela elula yokuqonda amaklayenti akho ukusebenzisa ukuphathwa kwamakhasimende kwamakhasimende amathuluzi. Lawa mathuluzi anamandla abalulekile njengoba akwazi ukulandelela ngobuhlakani futhi ahlele inqwaba yolwazi ukuze abe nomthelela omkhulu. Njengoba uqonda amakhasimende akho ngedatha ehlaziywa amasistimu e-CRM, kuba lula ngethimba lakho labadayisi ukuthola inhlanganisela yomkhiqizo wemvelo noma isevisi okungenzeka ibahehe.
Cabanga ngesitolo sezinto zikagesi esiku-inthanethi lapho ikhasimende lithenga njalo amakhamera. Inikeza ithuba elingokwemvelo lokuphakamisa izinto ezihlobene njengezikhwama zekhamera, ama-tripods, noma okwengeziwe ama-lens, iletha isiphakamiso sokuthengisa esingenamthungo nesifanelekile. Ukuhlonza ngempumelelo kanye nokwethula lezi zinketho ezihambisanayo kungathuthukisa ulwazi lwekhasimende futhi ekugcineni kuqhubekisele phambili ukuthengisa okukhulayo.
2. Sebenzisa izincomo eziqondene nawe
Uma usuhlome ngengcebo yedatha yekhasimende, isinyathelo esilandelayo ukusebenzisa izincomo eziqondene nawe. Ukusebenzisa izinjini zokuncoma ezishayelwa yi-AI kuwebhusayithi yakho noma ukusebenzisa imikhankaso ye-imeyili eqondisiwe kuyindlela enhle yokusiza ngenqubo yakho yokuthengisa ngokuphambanayo. Lezi zinjini zihlaziya ukuziphatha kwamakhasimende, umlando wokuthenga, nokuthandwayo ukuze kuphakanyiswe imikhiqizo noma amasevisi afanelekile.
Thatha isifundo sesifundo se-e-commerce giant ephumelelayo njenge Amazon, okunconyiwe kwe-algorithms yabo sekufana nemodeli yabo yebhizinisi. Ngokungeziwe ekukhuliseni amathuba okuthengiswa okuphumelelayo, ukunikeza izincomo ezihambisanayo kuthuthukisa ulwazi oluphelele futhi kukhuthaze ukuphinda ibhizinisi nokwethembeka kwamakhasimende.
3. Hlanganisa imikhiqizo ngamasu
Ukudala izinqwaba zomkhiqizo kungenye isu elisebenzayo lokuthengisa okuphambanayo ongalisebenzisa ukukhulisa umkhiqizo wakho wokuthengisa. Ukuhlanganisa kuhlanganisa ukuqoqa izinto ezihlobene futhi uzinikeze ngentengo enesaphulelo uma kuqhathaniswa nokuthenga into ngayinye ngayodwana. Leli su lisebenza ngokukhuthaza amakhasimende ukuthi athenge imikhiqizo ehambisanayo ngesikhathi esisodwa, akhuphule ukuthengiswa kukonke, futhi anikeze umuzwa wenani.
Isibonelo, uma usebenzisa isitolo sezinto zokufaneleka, abathengisi bakho bangakha inqwaba equkethe isethi yama-dumbbell, i-yoga mat, namabhendi okumelana ngentengo enesaphulelo. Ukunikeza okunikezwayo okunjalo kuzoyenga amakhasimende ukuthi athenge okukhudlwana ngesikhathi esifanayo abethula emikhiqizweni eyengeziwe ethuthukisa isimiso sabo sokujima.
4. Isikhathi siyisihluthulelo
Ukuthi uhlela kanjani isikhathi esibalulekile sokuthengisa kwakho, kanye nesikhathi esifanele singaba nomthelela omkhulu emizamweni yakho yokuthengisa. Esikhundleni sokubhoboza amakhasimende ngokunikezwa okwengeziwe ngezikhathi ezithile, ungakwazi ukuhlela isikhathi iziphakamiso zakho ezithengisa kakhulu ngokusekelwe ohambweni lwamakhasimende.
Uma ikhasimende lisanda kuqeda ukuthenga, ungalethulela isiphakamiso somkhiqizo ohambisanayo kokuthi ukuqinisekiswa kwe-oda ikhasi noma nge-imeyili yokulandelela.
Ngokufanayo, phakathi nesigaba sokuphequlula, ukunikeza izincomo ezicashile ezisuselwe ezintweni ezisekalishini labo lokuthenga kungaqondisa amakhasimende emikhiqizweni ehambisanayo okungenzeka ukuthi abayinakanga. Lokhu kungakhuphula amathuba abo okwamukela ukunikezwa okwengeziwe ngokufanisa umzamo wakho wokuthengisa ngokuphambene nendlela yokuthenga yekhasimende.
5. Fundisa futhi wengeze inani
Isu elivame ukunganakwa ekuthengiseni izinto ezahlukene libandakanya ukufundisa amakhasimende mayelana nezinzuzo zemikhiqizo ehambisanayo. Esikhundleni sokugxila ekuthengisweni kuphela, bonisa ukuthi into eyengeziwe ikhulisa kanjani ukuthengwa komkhiqizo wangempela ukuze unikeze inani elingeziwe kanye nokunethezeka.
Isibonelo, isithombe sisebenza esitolo sezinto zokufaneleka lapho ikhasimende lithenga khona ikhwalithi ephezulu umshini we-elliptical. Ukuthengisa ngokuphambana kungase kuhlanganise ukubukisa amamojula okuqeqesha aklanyelwe ngokukhethekile ukuthuthukisa ukujima, ukuwenza njengezengezo ezibalulekile zokwandisa uhambo lokufaneleka lomsebenzisi. Ukugcizelela lezi zinzuzo ezingeziwe kuthuthukisa amathuba okuthengisa okuhlukahlukene okuphumelelayo kuyilapho udala umbono omuhle ngebhizinisi lakho.
conci-lusion
Ukuba ingcweti kobuciko bokuthengisa ngokuphambanayo kuhilela ukuqonda okumbalwa kokuziphatha kwamakhasimende kanye nokusetshenziswa kwamasu. Ngokuhlanganisa amasu angenhla, ungakhuphula imali yakho engenayo yokuthengisa nge-e-commerce futhi udale okuhlangenwe nakho okuhle nokomuntu siqu kwabathengi bakho.
Njengoba isimo sebhizinisi sithuthuka, amabhizinisi angompetha lawa masu azoba sesimweni esingcono sokuchuma endaweni yemakethe yokuncintisana. Ingabe ufuna ukuthola imikhiqizo efanelekile ongayithengisa futhi uyidayisele amakhasimende akho? Qala ukugcina uhlu lwakho lwezinto ezivela Cooig.com.
