Ukuthengisa ku-Amazon kungaba yinzuzo emangalisayo, kodwa impumelelo ayiqinisekisiwe. Abathengisi abaningi abasha benza iphutha lokukhetha imikhiqizo ngokusekelwe kulokho abakuthandayo kunesidingo semakethe, okuholela ekuphambukeni okubizayo. Kulesi siqephu se Ukuphumelela kwe-B2B, umsingathi Ciara Cristo ehlala phansi Adriana Rangel, inxusa lomkhiqizo wakwa-PickFu kanye nomsingathi we I-Podcast yabathengisi ngesi-Español, ukuxoxa ngamasu abalulekile okwandisa impumelelo endaweni yemakethe ye-Amazon yokuncintisana. Kusukela ekukhethweni komkhiqizo oqhutshwa yidatha kuya ekwandiseni izilimi eziningi, u-Adriana wabelana ngamasu aqinisekisiwe wonke umthengisi okudingeka awazi.
Okuqukethwe
Amandla okukhethwa komkhiqizo oshayelwa yidatha
Ukuphumelela ngegama elingukhiye lomsila omude
Ukwakha ubukhona bezinkundla eziningi zokukhula kwesikhathi eside
Ukuvula imakethe ekhuluma iSpanishi ukuze uthole ukuthengisa okwengeziwe
Okokugcina okuthathwayo
Amandla okukhethwa komkhiqizo oshayelwa yidatha
Elinye lamaphutha amakhulu abathengisi abasha be-Amazon abawenzayo ukukhetha imikhiqizo esuselwa kuntshisekelo yomuntu siqu kunesidingo. U-Adriana Rangel ugcizelela ukuthi impumelelo ku-Amazon ivela ekuhlaziyeni amavolumu wokusesha amagama angukhiye kanye nokuncintisana okukhona ngaphambi kokukhetha umkhiqizo. Esikhundleni sokuzama ukudala isidingo, abathengisi kufanele bagxile emikhiqizweni amakhasimende ayifunayo.
Ukuze kusetshenziswe leli su:
- Sebenzisa amathuluzi afana namathuluzi okucwaninga amagama angukhiye we-Amazon kanye nezinkundla zezibalo zezinkampani zangaphandle ukuze uhlonze imikhiqizo yokusesha okuphezulu ngokuncintisana okulinganiselwe.
- Bheka izigaba ezinesidingo esingaguquki kodwa hhayi inani elikhulu lemikhiqizo esunguliwe.
- Qinisekisa amandla omkhiqizo ngokuhlaziya amathrendi okuthengisa, ubuyekeze umthamo, futhi uhlole ukuguquguquka kwentengo ukuze unqume ukuthi imakethe iyasebenza yini.
Isibonelo, kunokuba uthengise umkhiqizo owuthandayo, cwaninga ngemikhiqizo nge inani eliphezulu lokusesha futhi ukuncintisana okuphansi kuya kokuphakathi. Le ndlela inciphisa ubungozi futhi yandise amathuba okukhiqiza ukuthengisa ngaphambi kwesikhathi—okubalulekile ekwakheni ukugeleza kwemali okuzinzile.
Ukuphumelela ngegama elingukhiye lomsila omude
Ukuncintisana ngamagama angukhiye abanzi, ancintisana kakhulu kuyabiza futhi kuyinselele, ikakhulukazi kubathengisi abasha. Esikhundleni salokho, u-Adriana uphakamisa ukugxila kumagama angukhiye anomsila omude, acaciswe kakhulu, angancintisani, futhi akhombise inhloso yomthengi ephezulu.
Isibonelo, esikhundleni sokukhomba "isikhwama se-diaper," abathengisi kufanele baphumelele "isikhwama sokuvakasha esinephedi yokushintsha." Lo musho omude:
- Iheha abathengi ngesidingo esithile, okwandisa amathuba okuguqulwa.
- Yehlisa izindleko zokukhangisa njengoba amagama angukhiye abanzi adinga amabhidi aphezulu.
- Isiza abathengisi ukuthi balengane ngokushesha ngokukhomba imishwana eminingi ehlobene enevolumu yokusesha ehlangene.
Abathengisi abasha bangasebenzisa leli su ngokuthi:
- Ukwenza ucwaningo lwegama elingukhiye ukuze uthole imishwana enenhloso ephezulu, ye-niche enokuncintisana okuphansi.
- Kubandakanya amagama angukhiye anomsila omude ezihlokweni, amaphoyinti ezinhlamvu, namatemu okusesha angemuva.
- Ihlola ukuhluka okuhlukile kanye nokulungisa ukufakwa kuhlu ngokusekelwe kumazinga okuguqulwa nokusebenza kosesho.
Ngokugxila kulawa magama angukhiye ahloselwe kakhulu, abathengisi bangakwazi qhudelana ngempumelelo ngenkathi bekhulisa isabelomali sabo sokumaketha.
Ukwakha ubukhona bezinkundla eziningi zokukhula kwesikhathi eside
Abathengisi abaningi base-Amazon bathembele kuphela ku-Amazon ngethrafikhi, kodwa u-Adriana uyachaza ukuthi abathengisi abashayela ithrafikhi yangaphandle ohlwini lwabo lwe-Amazon baklonyeliswa ngamabhonasi kanye nezimali ezincishisiwe zokudlulisela. Leli su likhulisa ukuthengiswa, lithuthukisa igunya lomkhiqizo, futhi linikeze ukuzinza kwesikhathi eside.
Izindlela zokushayela ithrafikhi yangaphandle zihlanganisa:
- I-Google SEO & Amabhulogi: Ukudala okuqukethwe okuzungeze imibuzo evamile yamakhasimende nokuxhumanisa nokufakwa kuhlu kwe-Amazon.
- Social Media Marketing: Ukubandakanya izethameli nge-Instagram, TikTok, ne-Facebook ukukhombisa izinzuzo zomkhiqizo.
- imeyili Marketing: Ukwakha uhlu lwe-imeyili ukushayela amakhasimende aphindayo nokwethulwa komkhiqizo.
Ibhonasi Yokudluliswa Komkhiqizo ka-10% yase-Amazon iyisikhuthazo esingeziwe kubathengisi ukuletha ithrafikhi yangaphandle. Le ndlela ehlukahlukene iqinisekisa ukuthi abathengisi abancikile ngokuphelele ku-algorithm ye-Amazon ukuze baphumelele.
Ukuvula imakethe ekhuluma iSpanishi ukuze uthole ukuthengisa okwengeziwe
Over 40 million abakhuluma iSpanishi e-US bamele ithuba elingasetshenzisiwe labathengisi base-Amazon. Ngokumangalisayo, abathengisi abaningi abayinaki le makethe ngenxa yemingcele yolimi, okushiya igebe elikhulu ekubonakaleni komkhiqizo.
U-Adriana uchaza indlela elula isu elinezinyathelo ezimbili ukufinyelela abathengi abakhuluma iSpanishi:
- I-Backend Keyword Optimization - Ukwengeza amagama angukhiye eSpanishi kumagama osesho asemuva kuqinisekisa ukuthi i-Amazon ibona futhi iklelisa imikhiqizo kumakhasimende akhuluma iSpanishi.
- Ukuhumusha Okufanelekile Kohlu - Ukusebenzisa amathuluzi okuhumusha akhelwe ngaphakathi e-Amazon ukuguqula izincazelo zomkhiqizo namaphoyinti ezinhlamvu abe yiSpanishi kuthuthukisa izinga lokwethembana nokuguqulwa.
Lolu shintsho oluncane—oluthatha imizuzu engaphansi kwengama-30 ukulwenza—lungathuthukisa kakhulu ukuthengisa. Imikhiqizo enokufakwa kuhlu kwe-Spanish okulungiselelwe kahle isezingeni eliphezulu emiphumeleni yosesho futhi iguqulelwa kangcono ngenxa yolwazi oluthuthukisiwe lwamakhasimende.
Okokugcina okuthathwayo
Impumelelo ye-Amazon idinga okungaphezu nje komkhiqizo omuhle—idinga indlela yamasu. Ukuqonda kuka-Adriana Rangel kugqamisa ukubaluleka kokwenza izinqumo okuqhutshwa idatha, ukusebenzisa amagama angukhiye ngokugcwele, ukuba khona kwezingxenyekazi eziningi, kanye nokwanda kwezilimi eziningi. Kungakhathaliseki ukuthi ungumthengisi omusha noma ufuna ukukala, ukusebenzisa lawa maqhinga kungakusiza ukuzuza impumelelo yesikhathi eside endaweni ye-e-commerce ehlala ishintsha.
Izifundo ezibalulekile kulesi siqephu:
✔ Qinisekisa isidingo ngaphambi kokwethula imikhiqizo - Vumela idatha, hhayi ukukhetha komuntu siqu, iqondise ukukhetha komkhiqizo.
✔ Sebenzisa amagama angukhiye anomsila omude ukuze ukale ngokushesha - Ukusesha okuqondiwe, okunenhloso ephezulu ukuthola amanani okuguqulwa angcono.
✔ Imithombo yethrafikhi ehlukahlukene - Letha amakhasimende avela ku-Google, inkundla yezokuxhumana, namabhulogi ukuze uthuthukise ukuthengisa.
✔ Ngena ezimakethe zezilimi eziningi - Ukwenza ngcono iSpanishi kunganikeza ukunqoba okulula ekukhuliseni ukufinyeleleka kwezithameli.
Ngokusebenzisa lawa maqhinga, abathengisi base-Amazon bangakwazi gwema amaphutha abizayo, wandise ukubonakala, futhi wakhe ibhizinisi le-e-commerce elizinzile. Lalela ku Ukuphumelela kwe-B2B ukuze uthole imininingwane eyengeziwe yochwepheshe ekukhuliseni ibhizinisi lakho le-Amazon!
