Okuqukethwe
- Lungiselela Iphrofayela Yebhizinisi lakho le-Google
- Zuza futhi uphathe ukubuyekezwa kwamakhasimende
- Nweba amakhasi wesevisi ngezisombululo abantu abazifunayo
- Ibhulogi ene-SEO engqondweni
- Yakha izingcaphuno (futhi uzigcine zingaguquki)
- Zama izikhangiso ze-inthanethi ezenziwe zasendaweni
- Qiniseka ukuthi iwebhusayithi yakho isebenziseka kalula futhi iyashesha
- Sebenzisa inkundla yezokuxhumana ukuze unambithe isevisi/umkhiqizo wakho
- Zifakwe kumazinga we-niche afanelekile nemihlahlandlela
- Yakha ukuqwashisa (kanye nezixhumanisi) ngokucindezela kwamahhala
Ukumaketha ku-inthanethi kwasendaweni kuyisethi yamaqhinga okumaketha asebenzisa i-inthanethi ukuze kuqondiswe amakhasimende anamandla nakhona endaweni yebhizinisi.
Ukumaketha ku-inthanethi kuyisici esibalulekile sokuthuthukisa ibhizinisi lendawo ngoba:
- Abantu bafuna imikhiqizo eseduze namasevisi ku-inthanethi.
- Basebenzisa izinjini zokusesha nezinkundla zokuxhumana ukuze bafunde kabanzi mayelana nezinkampani zasendaweni.
- Babheka ulwazi oluthile njengamahora okuvula noma izikhombisi-ndlela zokushayela.
Kulesi sihloko, sizobheka imibono eyi-10 engakusiza ukukhulisa ibhizinisi lakho lendawo nge-SEO, inkundla yezokuxhumana, ukukhangisa, nokuningi.
1. Lungiselela Iphrofayela Yebhizinisi lakho le-Google
Uma ungazange wadala or bathi Iphrofayela yakho Yebhizinisi Le-Google (i-GBP) okwamanje, qiniseka ukuthi uyayenza. Ngoba nakhu abantu abavame ukukubona lapho befuna okuthile eduze kwabo—uhlu lwama-GBP “anconywe” i-Google ngombuzo othile wosesho.
Sekukonke, u-84% wokuvakasha kwe-GBP uvela ekusesheni kokutholwa (umthombo). Lokhu kusho ukuthi iningi elimangalisayo lamakhasimende akho angeke likufune. Kunalokho, bazobe befuna amabhizinisi ahlinzeka ngezinto noma amasevisi abawadingayo.
Ngakho-ke okufunayo lapha akuyona nje i-GBP…
… kodwa i-GBP eyenziwe kahle. Ebonisa ulwazi olunembile noluwusizo nezithombe ezicacile, eziwusizo. Kuyinqubo eqondile ongayiqedela 30 imizuzu, futhi inemigomo emibili:
- Izinga eliphezulu ukuze ubonakale kakhudlwana ngokulungiselelwa okungaba nomthelela ekulinganisweni kokuthi Usesho lwe-Google ne-Google Amamephu
- Kubukeka kukhanga kakhulu kubantu abasesha amabhizinisi afana nelakho
Konke ukuthuthukiswa kungenza ibhizinisi libukeke likhanga kakhudlwana kumakhasimende, kodwa lokhu okumbalwa kwaziwa ngokuba nomthelela izinga lalo ku-Google.
Igama lebhizinisi
Ukuba negama lebhizinisi elihlanganisa into noma indawo abantu abayifunayo kungaba nomthelela ekulinganisweni. Angicabangi ukuthi ngihlangabezane nocwaningo lwezici zendawo ze-SEO ezingasho lokhu njengesinye sezici ezibaluleke kakhulu.
Ngenhlanhla, lokhu akusho ukuthi kufanele uguqule igama lebhizinisi lakho libe into efana noDokotela Wamazinyo Eduze Kwami.
Lokhu "Hack" ayisasebenzi, okungenani hhayi ku-Google Amamephu.
Futhi akusho ukuthi ukuba negama eliqhutshwa yi-SEO kwehlula yonke enye into yezinga.
Kodwa lokhu kusho okungenani izinto ezimbili:
- Ungabika umuntu oqhudelana naye ozama ukufaka igama elingukhiye-igama lebhizinisi lakhe ku-GBP, okungukuthi, asebenzise igama elihlukile kunaleli elibhalisiwe. Uma uzizwa uthanda ukwenza njalo.
- Uma ngesizathu esithile, ufuna ukuba negama eliqhutshwa yi-SEO, mhlawumbe ungalindela ukuphakanyiswa okuthile kulokho. Ngicabanga ukuthi lokhu kuyinto okufanele icatshangelwe lapho uqala ibhizinisi elisha. Kodwa uma ufuna ukushintshela egameni eliqhutshwa yi-SEO, empeleni kuzodingeka uguqule igama yonke indawo, okusho ukuqamba kabusha okugcwele. Igama eliqhutshwa yi-SEO lingase libe nengqondo uma kuyinto elichaza kahle ibhizinisi lakho futhi likusize uvelele. Isibonelo, indawo edayisa izimoto ebizwa nge-“BMW of Beverly Hills” njengoba kunezindawo ezidayisa izimoto ezingaphezu kweyodwa e-Los Angeles. Noma ukuba nakho kokubili “amapayipi amanzi” kanye “nokushisisa” egameni lebhizinisi lakho uma ungumuntu osebenza ngamapayipi osebenza ngokuzikhandla kukho kokubili.
Izigaba zebhizinisi
Ungasiza i-Google iqonde ibhizinisi lakho kangcono ngokukhetha izigaba zamabhizinisi ezingafika kweziyi-10. Futhi lokho kuzothinta kakhulu amazinga akho.
I-Google inezinkulungwane zezigaba ongakhetha kuzo. Kubonakala sengathi isizathu salokho ukuthi ifuna imiphumela yayo icace ngangokunokwenzeka. Lokhu kuyinto okufanele uyikhumbule lapho ukhetha izigaba zakho.
Ngaphezu kwalokho, I-Google ilokhu yengeza izigaba ezintsha njalo ngenyanga, ngakho-ke kuwumqondo omuhle ukubeka iso kulokho futhi ubuyekeze i-GBP yakho ngokufanele. Isibonelo, uma ungudokotela wamehlo wendawo ohlinzeka ngokukhanda izibuko, ungangeza leso sigaba kusukela ngo-Agasti 2022.
Izimfanelo
Ungacabanga ngezibaluli njengamalebula noma omaka abadlulisela ulwazi olwengeziwe mayelana nebhizinisi, okungasiza abaseshi bathole abakudingayo. Isibonelo, ukuthatha i-curbside noma i-Wi-Fi ngaphakathi.
Ezinye izibaluli ze-GBP ziyinhloso (aka eyiqiniso), okusho ukuthi zingalawulwa ngumphathi we-GBP. Ngokwesibonelo, “abanikazi [bamabhizinisi] abamnyama.”
Ezinye izimfanelo ziyi-subjective. Ziyindlela ezuziwe uma isici esithile sebhizinisi lakho sivame ukuphakanyiswa amakhasimende. Isibonelo, "okuthokomele" noma "kulungele izingane." Ungabathinta ngokungaqondile kuphela ngokubenza babe yingxenye yokuhlangenwe nakho.
Njengezigaba, izibaluli zibuyekezwa njalo yi-Google. Uma ufuna ukufunda okwengeziwe ngomthelela wazo kumazinga, bheka lokhu ucwaningo lwesigameko.
Izibuyekezo
Zinomthelela omkhulu ekulinganisweni futhi ukubonakala. Yize lezo ozithola ku-GBP yakho zizoba nomthelela omkhulu ezinsizeni ze-Google, ukubuyekezwa kumawebhusayithi ezinkampani zangaphandle kanye nezibuyekezo ezishicilelwe kuwebhusayithi yakho nazo zibalelwa ku-Google.
Njengoba ukubuyekezwa kuyisihloko esiyinkimbinkimbi, ngizoxoxa ngakho kwelinye iphuzu elihlukile ngezansi.
2. Zuza futhi uphathe ukubuyekezwa kwamakhasimende
Wonke umuntu uthembele ezibuyekezweni eziku-inthanethi.
Amakhasimende athembele kuzo ngoba akhetha kalula futhi angabi yingozi kangako. Futhi noma kungeyena wonke umuntu othemba ukubuyekezwa okuku-inthanethi, ukwehla kwezinga nokuphawula okungekuhle akubukeki kukuhle.
Izinkundla eziku-inthanethi nazo zithembele ekubuyekezweni. Ukubuyekezwa kuvame ukuba yingxenye ebalulekile yokukala nokuncoma ama-algorithms ukuze izinkundla zikwazi ukuphakamisa ukukhetha okungcono kakhulu kubasebenzisi bazo. Futhi kuyiqiniso nge-SEO futhi. Inombolo kanye nomuzwa wezibuyekezo zebhizinisi kungaba nomthelela amazinga endawo ku-Google (yize zibaluleke kakhulu ku-Google Map Pack ne-Google Maps).
Kodwa masikhulume nendlovu egunjini: Ungakwazi yini ukukhokha noma ukhuthaze amakhasimende ukuthi abhale iyiphi uhlobo lokubuyekeza?
Ngokuvamile, kuwumbono omubi, futhi ungashushiswa ngakho. Nasi isizathu:
- Amazwe amaningi avikela abathengi kuzibuyekezo ezingamanga noma ezidukisayo eziku-inthanethi. Futhi ukubuyekezwa okukhuthazwayo okuku-inthanethi kungabonwa kanjalo. Isibonelo, ngokwe-Federal Trade Commission, ukubuyekezwa okukhuthazwayo kufanele kubhalwe ngokucacile kanjalo. Ngaphezu kwalokho, kufanele bavele kumakhasimende angempela futhi abakwazi ukuthonywa isikhuthazo (inhlanhla efakazela lokho enkantolo), phakathi kwezinye izinto. Ngakho nakuba ukubukeza okunjalo kungase "kundiza," udinga ukuzibuza ukuthi kuyafaneleka yini.
- Amawebhusayithi amaningi ezinkampani zangaphandle akwenqabela ngokusobala ukubuyekezwa kokukhuthaza nganoma yiluphi uhlobo. Izibonelo: Ukubuyekezwa Kwebhizinisi le-Google, i-Amazon, i-Tripadvisor, njll. Ezinye, nakuba zingeziningi, zinqabela ngisho nokucela nje ukubuyekezwa, njenge-Yelp. Nakuba lezi nkundla zingase zingaphishekeli izinyathelo ezingokomthetho, ukuvimba i-akhawunti kuwukuchofoza okumbalwa kuzo.
- Sengikushilo konke lokho, njengoba ukubuyekezwa okugqugquzelwayo kuvunyelwe ngokomthetho kwezinye izimo, uzothola amapulatifomu afana neCapterra, lapho unganikela khona ngokuthile ukuze uthole ukubuyekezwa. Khona-ke umbuzo ungomunye wezimiso zokuziphatha kanye nokubhekana nemiphumela emibi engaba khona yokubuyekezwa okunjalo (lapha yizibonelo ezintathu ezinhle zalezo).
UKUFUNDA OKUFANELE
- Ukuba semthethweni Kokukhokhela Ukubuyekezwa Kwe-inthanethi - HG.org
- Akuhlakaniphile Ukugqugquzela Ukubukezwa Okugwegwile Okuhle | I-Federal Trade Commission
Ngakho nakhu okufanele ukwenze esikhundleni salokho:
- Nikeza okwenziwayo okuhle nokukhumbulekayo - Amanye amakhasimende azoshiya izibuyekezo ezinhle ngisho nangaphandle kokuthi ubuze. Futhi kunoma yikuphi, uzoba nesizathu esingcono kakhulu sokucela isibuyekezo (okuhle kakhulu ngaphandle kokuthandwa kwe-Yelp).
- Cela isibuyekezo uma uthola ithuba – Ithuba elingcono kakhulu yilapho ikhasimende lizwakalisa ukwaneliseka kwalo, kungakhathaliseki ukuthi likusho lona mathupha noma ku-inthanethi. Kodwa futhi "ungadala" lelo thuba engxoxweni ngokubuza ngokunganaki okuthile okuzoholela ekhasimendeni labelane ngolwazi lwalo. Isibonelo, "Ingabe uke wazama umkhiqizo ofanayo?"
- Sebenzisa amathuluzi ukuze uqoqe futhi uphathe izibuyekezo zakho - Bheka ukuthi inkundla obhala kuyo ibhizinisi lakho iyakuvumela yini ukuthumela izicelo zokubuyekeza. Ukwenza impilo yakho ibe lula, ungasebenzisa ithuluzi lakho kokubili ukucela nokuphatha izibuyekezo, ezifana yesikhulumi or Birdeye.
- Phendula kuwo wonke amazwana akho - Isayensi ngemuva kwalokho i-a) ngokusho lolu cwaningo, ukuphendula amazwana kungakusiza uthole izilinganiso ezingcono kanye nezinhlobo ezimbalwa zempendulo ezimfushane, ezingakhi, nezingezinhle futhi b) amakhasimende amaningi awawanaki ukuphawula okungekuhle ngezimpendulo ezanele (umthombo). Konje, kulungile ukuba nezibuyekezo ezingezinhle.
- Qoqa isibuyekezo ngokusebenzisa isiteshi ikhasimende elikhululekile ngaso - Isibonelo: Kuzobukeka kungathandeki uma ukhuluma ngeWhatsapp kuze kube manje, kodwa uvele uthumele i-imeyili enesicelo sokubuyekeza.
- Bonisa ubufakazi bakho obuhle - Phela zikhona ukuze zibonwe ngamanye amakhasimende.
SIDENOTE.
Ungase uhlangabezane neseluleko esinjengokuthi “faka amagama angukhiye lapho uphendula amakhasimende” (ngenhlanhla, iningi lawo cishe alisebenzi) noma “uphakamise kumakhasimende ukuthi afake amagama angukhiye athile emazwaneni awo” (angikabuboni ubufakazi, kodwa amanye ama-SEO athi lokhu kuyasebenza). Ngisho noma uthola ubufakazi obuqinile “bokuthuthukisa” kule ndawo, qaphela ngoba ungalimaza kalula isithunzi sebhizinisi lakho.
3. Nweba amakhasi esevisi ngezisombululo abantu abazifunayo
Ukusetha amakhasi achaza lokho okunikezayo nokuthi ukunikeza kuphi kuwumkhuba ojwayelekile. Kepha unganikeza lawa makhasi umfutho owengeziwe we-SEO uma usebenzisa uhlobo lwabaseshi bolimi abalusebenzisayo.
Ukufanekisa, ake sithi unikeza isitolo sokulungisa izinto zikagesi esisebenza ngokukhethekile kumafoni, ama-consoles, namakhompyutha e-UK Ngokwenza ucwaningo lwamagama angukhiye ngethuluzi elifana ne-Ahrefs' Amagama angukhiye Ukuhlola, singathola ukuthi abantu basesha kanjani lezi zinhlobo zamasevisi.
Isinyathelo sokuqala ukuthayipha amagama ezinsizakalo eziyisisekelo, khetha i-UK njengezwe, bese uya ku Imigomo yokufanisa umbiko.
Emakhasini wemiphumela, singabona ukuthi abantu basebenzisa uhlobo lwehadiwe abaludingayo ukulungiswa noma uhlobo lomonakalo.
Isibonelo esithakazelisayo lapha umonakalo wamanzi. Uma isitolo sakho sikunikeza le sevisi, kuzoba umqondo omuhle ukuyisho kuwebhusayithi yakho (ungacabanga nokukhulisa izinsizakalo zakho ngalolu hlobo lokulungisa).
Kusukela kuleli phuzu, ungadlulela phambili ocwaningweni lokuncintisana. Ngokuchofoza inkinobho ye-SERP, ungadalula amanye amagama angukhiye leli khasi elikleliswa lawo. Vele uchofoze ku-caret eduze kwe-URL bese uthi “Amagama angukhiye e-Organic.”
Uzoqondiswa embikweni obonisa amagama angukhiye kanye namamethrikhi awo we-SEO.
Ungabe usushintsha imodi ukuze ithi “Izizinda ezingaphansi” ukuze ubone amagama angukhiye azo zonke isizinda sawo.
Futhi lokhu kungaholela kokunye okutholakele okuthakazelisayo:
UKUFUMA
Uma ufuna ukwenza isiqiniseko sokuthi ubheka igama elingukhiye lapho abantu babheke khona izinsiza zasendaweni (ngokuvumelana ne-Google, kunjalo), bheka isici esithi “Iphakethe lendawo”. Lawa magama angukhiye aqalisa i-Google Map Pack ngamabhizinisi endawo.
Ukwengeza, ungase ufune ukubona ukuthi isevisi ethile futhi iyimfanelo ye-GBP.
4. Ibhulogi ene-SEO engqondweni
Njengawo wonke umuntu, amakhasimende akho afuna izixazululo zezinkinga zawo ku-inthanethi.
Usebenzisa ucwaningo lwamagama angukhiye, ungafunda ukuthi ziyini lezo zinkinga bese ubhekana nazo ngokuthunyelwe kwebhulogi okuwusizo. Umphumela: ithrafikhi yamahhala evela ezinjinini zokusesha.
Nazi izindlela ezimbili zokuthola izihloko ezifanele ezinamandla okusesha.
Indlela yokuqala - Hlola amagama ahlobene
- Dala uhlu lwezinto ezihlobene nesevisi yakho, okungukuthi, amagama angukhiye embewu; isibonelo, osebenza ngogesi angase aqhamuke nala magama: ukujaha odongeni, izintambo, amasokhethi odongeni, izintambo, izinto ezisebenza ngogesi, izibani, i-breaker box, njll.
- Waxhume wonke kanyekanye Amagama angukhiye Ukuhlola
- Yiya ku Imigomo yokufanisa bika futhi uguqule "Imibuzo"
- Bheka imiphumela ukuze uthole imibuzo efaneleke kakhulu ongayinikeza izimpendulo zayo ngokuthunyelwe kwebhulogi
Indlela yesibili - Hlaziya izimbangi (kanye nokunye okuqukethwe ku-niche yakho)
Ngale ndlela, udinga i-URL yewebhusayithi enokuqukethwe okuhlobene nebhizinisi lakho (okungenzeka ukuthi oqhudelana naye) kanye nethuluzi le-SEO elifana ne-Ahrefs' I-Site Explorer.
Kunombiko ku I-Site Explorer esibizwa Amagama angukhiye we-Organic, lapho ungahlola khona amagama angukhiye anoma iyiphi iwebhusayithi. Kanye namagama angukhiye, uzobona idatha ye-SEO—efana nevolumu noma Ubunzima begama elingukhiye (KD)—ezokusiza khetha amagama angukhiye alungile.
Uma wazi ukuthi hlobo luni lwamagama angukhiye owafunayo, ungasebenzisa izihlungi ezinikeziwe.
Ungakwazi futhi ukuhlaziya izimbangi ngobuningi, uze uziqhathanise ngesikhathi esisodwa nokuqukethwe kwakho okukhona. Ukuze wenze lokhu, sebenzisa i-Ahrefs' Ithuluzi le-Gap Content in I-Site Explorer.
Lawa amagama angukhiye abanzi, okungewona awendawo, ngakho akuzona zonke izivakashi ezizovela endaweni yangakini. Kodwa abanye kungenzeka (noma bazotshela abanye ngawe). Futhi, ungathola izixhumanisi kokuqukethwe kwakho futhi uthuthukise i-SEO yakho.
Ukufunda okunconyiwe: Ibhalwa Kanjani Iposi Lebhulogi (Lokho Abantu Abafuna Ukuyifunda Empeleni) ngezinyathelo eziyisi-9
UKUFUMA
Ungase uzibuze ukuthi kungani unikeza ulwazi mahhala. Cabangela lokhu:
- Abantu cishe bazokukhumbula ngokuqukethwe futhi bakugcine ukhumbula ngesikhathi esizayo lapho bedinga usizo oluvela kuchwepheshe.
- Imihlahlandlela ye-DIY mayelana nemisebenzi eyinkimbinkimbi noma eyingozi ivamise ukuba nomthelela "ophambene". Noma ubani owake wenza kabusha ikhishi noma indlu yokugezela eyedwa uyakwazi lokhu. Ucabanga ukuthi ungakwenza ngokwakho, ukuze wena Google ezinye okokufundisa. Ufunda umhlahlandlela, uyaqaphela ukuthi uzophula izinto eziningi kunokuzilungisa futhi, ekugcineni, unqume ukubiza uchwepheshe.
5. Yakha izingcaphuno (futhi uzigcine zingaguquki)
Izingcaphuno yizinkulumo eziku-inthanethi zebhizinisi lakho. Futhi mangingagwegwesi lapha: Udinga labo uma ufuna amakhasimende akuthole ku-inthanethi. Futhi lokhu kungenxa yokuthi abantu basesha amabhizinisi afana nelakho ngokusebenzisa izinjini zokusesha ezifana ne-Google noma ngokusebenzisa izinkomba ze-niche nama-aggregators afana ne-Tripadvisor noma i-FindLaw.
Icala ngokwephuzu. Lona wumphumela wosesho oluvela ku-Google "losebenza ngogesi eduze kwami." Ngaphansi kwe-GBPs, esesixoxile ngayo kakade, sibona izinkomba.
Phezu kwalokhu, izingcaphuno zendawo zingakusiza ukuthi wenze isikhundla esiphezulu ku-Google Map Pack (umthombo 1, umthombo 2).
Ngiyaqiniseka ukuthi usuzazi ezinye izinkomba ku-niche yakho ezifanele ibhizinisi lakho. Ungangeza okunye ngokuthi:
- Ukwengeza ibhizinisi lakho kubahlanganisi bedatha abakhulu - Ngokwesibonelo, Idatha oluvala amasondo e-US Amasevisi asabalalisa ulwazi kwamanye amawebhusayithi, ngakho ukufakwa ohlwini lapha kungenza ukufakwa kuhlu kuhlu lwemibhalo eminingi.
- Ukusebenzisa uhlu lwengcaphuno - Njengalena evela I-Whitespark noma lokhu kusuka I-BrightLocal.
- Ukubheka izingcaphuno zezimbangi zakho - Lena into ongayenza kalula nge-Ahrefs' Ithuluzi le-Link Intersect.
Izinto ezimbili ezibalulekile okufanele uzikhumbule. Kumele:
- Namathela kuzinkombandlela lapho uthumela uhlu lwakho kunkomba. Uma kungenjalo, ungavinjelwa okuthile okungase kubonakale KULUNGILE kuwe.
- Gcina izingcaphuno zakho zihambisana futhi zinembile.
Ngenxa yezizathu ezingenhla, ungase uthande ukucabangela ithuluzi elizokusiza ukuphatha uhlu lwakho, isb. Yext, Uberall, njll. Amathuluzi anjalo anikeza izici ezengeziwe, eziwusizo njengokuphatha izibuyekezo, ukuze ukwazi ukucabangela amathuluzi njengokutshalwa kwezimali kwesikhathi eside.
Ukufunda okunconyiwe: Uzakha Kanjani Izingcaphuno Zasendaweni (Umhlahlandlela ophelele)
6. Zama izikhangiso ze-inthanethi zasendaweni
Ngokusho kwe-Facebook, lokhu kufanele kube yinto yokuqala oyenzayo lapho usetha izikhangiso zakho:
Into iwukuthi, akekho ngempela ofuna ukubona izikhangiso. Abantu bafuna abakuzele, futhi izikhangiso ziyisiphazamiso.
Ngesikhathi esifanayo, izikhangiso eziku-inthanethi zisewuhlobo olusebenzayo lokuphromotha. Kodwa ukubenza basebenze kunzima ngoba ukusebenza kahle kuncike ezintweni eziningi—ukufaneleka kwendawo okungenye yazo. (Ngokujwayelekile, amabhizinisi endawo angakusebenzisa lokho.)
Ngaphandle kwethuba lokuheha amakhasimende endawo, izikhangiso zinenzuzo yokuba:
- fast - Ungawamisa ngemizuzu futhi uwenze afinyelele izethameli zakho ngosuku olufanayo, ezikhathini eziningi emahoreni ambalwa.
- Kulula ukusetha – Awudingi ukuqasha i-ejensi ngalokho.
- Kulula ukukala - Ukuvakasha kwewebhusayithi, okuvelayo, ukuchofoza izikhangiso, nezindleko kulula ukuzibheka lapha. Amabhizinisi endawo angasebenzisa imigomo yesikhangiso ekhethekile njengezingcingo nezikhombisi-ndlela zokushayela.
- Ngokusekelwe ekusebenzeni – Ngokwesibonelo, Ngezikhangiso Zamasevisi Endawo Ye-Google, ukhokha kuphela uma ikhasimende lixhumana nawe ngempela ngemva kokubona isikhangiso.
- Kulula ukukala - Uma ufuna ukufinyelela abantu abaningi, ungavele utshale imali eningi ukuze ufinyelele izindawo eziningi, uqondise amagama angukhiye amaningi, noma ukhiphe izimbangi.
Ukwenza izinto zibe lula ngokweqile, kunezinhlobo ezimbili zemikhiqizo yesikhangiso. Ungakwazi ukukhomba:
- Isenzo sika-Prospect - Lezi kuzoba izikhangiso zakho zenjini yokusesha njenge-Google noma izikhangiso zosesho lwe-Bing noma izinsizakalo ezinezinjini zokusesha ezifana ne-Tripadvisor. Isisheli sifaka umbuzo wosesho, futhi inkundla ibakhombisa isikhangiso esihlobene nalowo mbuzo wosesho. Ngenxa yalezi zikhangiso, ungakwazi ukufinyelela izethameli zakho lapho zisemakethe yomkhiqizo noma isevisi ethile. Kwesinye isikhathi (isb, usebenzisa Izikhangiso ze-Google), ungangeza esinye isendlalelo sokwenziwa kwasendaweni—lapho umsebenzisi etholakala, ehlala engenile, noma ebonisa intshisekelo endaweni ethile.
- Iphrofayili ka-Prospect - Lezi kuzoba izikhangiso zakho zenkundla yezokuxhumana kanye nezikhangiso ongazithenga kumamagazini aku-inthanethi agxile endaweni. Azoba namaphoyinti edatha ongawasebenzisela ukuqondisa kwezikhangiso noma uhlobo olulungile lwezethameli.
OKUBALULEKILE
Kukhona ukulinganiselwa okuthile ku-geotargeting. Okungenani ku-Facebook naku-Google. Lesi esinye sezizathu zokuthi kungani ibizwa nge-geotargeting hhayi i-geofencing.
I-Geofencing ngokuvamile ibhekisela ekudwebeni ucingo lwendawo endaweni encane. Nokho, indawo encane ongayikhomba ku-Meta kanye nemikhiqizo ye-Google yimayela elingu-1.
Ngakho-ke ake sithi unekhasino ePharadesi futhi ufuna ukukhombisa ukuthi ubumnandi bangempela bunjani kubantu abavakashele indawo engaphesheya komgwaqo. Ngeshwa lakho, leyo khasino izoba sendingilizini efanayo namanye amakhasino, idlanzana lamasonto endawo, kanye ne-Costco.
Iwebhu inezinketho eziningi zezikhangiso ongakhetha kuzo, futhi ngayinye ifanelwe umhlahlandlela ozinikele. Kodwa ngokokuhlangenwe nakho kwami, le mithetho ibonakala sengathi yonke indawo:
- Phinda ngezikhangiso zakho - Khomba izinguquko eziningi ezincane ongakwazi ukuzethula futhi uzilinganise kalula.
- Vuselela izikhangiso zakho njalo - Ukukhathala kwezikhangiso kuthinta ngisho nezikhangiso ezihamba phambili.
- Uma zingekho izikhangiso zakho ezisebenzayo, cabanga ukubheka okunikezwayo kwakho – Ungathola ukuthi, ngokwesibonelo, kubiza kakhulu noma akunasici esibalulekile.
- Qala kancane nge-geotargeting - Isho ukukhomba ngamakhodi e-ZIP hhayi idolobha lonke ongalisebenzisa. Ngale ndlela, uzokwazi ukuthi amakhasimende akho angcono kakhulu akuphi, futhi uzokwazi ukubeka phambili ukusebenzisa kwakho imali.
- Funda kwabancintisana nabo - Bona ukuthi yiziphi izikhangiso abazibhidayo, ukuthi basebenzisa luphi ulimi ukukhangisa, nokuthi bathumela kuphi izivakashi.
UKUFUMA
Amanye amathuluzi we-SEO angakusiza nangezikhangiso. Bheka amathuluzi angakubonisa amagama angukhiye akhokhelwe ezimbangi zakho, izikhangiso zabo zosesho, nezindleko ze-CPC ngenkathi wenza ucwaningo lwamagama angukhiye.
Ukufunda okunconyiwe: I-PPC Marketing: Umhlahlandlela wabaqalayo ukuze Ukhokhe Ngokuchofoza ngakunye Izikhangiso
7. Qiniseka ukuthi iwebhusayithi yakho isebenziseka kalula futhi iyashesha
Ungahamba usuku lonke ubhala izizathu zokuthi kungani iwebhusayithi yakho kufanele ilungiselelwe abasebenzisi befoni ephathekayo. Empeleni, okungenani uhhafu wabantu bazobheka ibhizinisi lakho kumaselula abo.
Uma usunayo iwebhusayithi, ungabheka ubungane bayo beselula ngemizuzu ngesevisi yamahhala efana Isivivinyo Esilungele I-Google. Ikuvumela ukuthi uhlole ikhasi elilodwa ekuhlolweni ngakunye, ngakho-ke ungase udinge ukulisebenzisa izikhathi ezimbalwa ukuze uhlole amakhasi abaluleke kakhulu kuwebhusayithi yakho (njengekhasi eliyisiqalo, amasevisi, izindawo, othintana naye, njll.).
Ukuze uhlole isivinini sewebhusayithi (kokubili iselula nedeskithophu), kukhona lonke isethi yezinsizakalo zamahhala, ezifana nezidumile I-PageSpeed Insights eyodwa evela kwa-Google. Okuwusizo ikakhulukazi kulokhu kuhlolwa ukusetshenziswa kwe Amavidiyo we-Core Web, eziyingxenye Amasiginali we-Google's Page Experience (isici sezinga).
Zombili izivivinyo zizokukhombisa ukuthi yini okufanele ilungiswe ngokuya ngesivinini nokuklama. Uma kukuningi okumelwe kulungiswe, kungase kube ngcono ukutshala amarandi ambalwa kuwebhusayithi entsha kunokuchitha isikhathi ulungisa izimbobo kwendala. Isixazululo esingabizi kakhulu lapha sisebenzisa isevisi efana ne-squarespace noma i-Wix. Lapho, ungasetha iwebhusayithi esebenziseka kalula, esheshayo ngaphandle kwamakhono obuchwepheshe.
8. Sebenzisa inkundla yezokuxhumana ukuze unambithe isevisi/umkhiqizo wakho
Abantu bafuna ukwazi ukuthi kunjani ukuba ikhasimende lakho. Bavame ukwenza ucwaningo oluncane lwe-inthanethi ukuze babone ukuthi uwuhlobo lwebhizinisi noma uhlobo lomuntu abafuna ukubhekana nalo.
Ngakho-ke ungabi umuntu ongamazi futhi wenze ucwaningo lube lula kubo: bonisa imiphumela yomsebenzi wakho, bonisa indlela osebenza ngayo, yabelana ngamathiphu, noma ubonise leso sihlalo esithokomele abangahlala kuso ngenkathi belinde ukuthi isevisi yenziwe.
Ngokwesibonelo, Nick Bundy ungomunye wabasebenzi bakagesi abaningi abavela eMidlands yase-UK. Kodwa okumenza ahluke kulo mqhudelwano wukuthi kungakanani ongakufunda ngezinga lomsebenzi wakhe ngaphambi kokuthi umqashe.
Ukhangisa ibhizinisi lakhe ku-YouTube naku-Instagram ngamavidiyo alula abonisa ukuthi usebenza kanjani noma aphendule imibuzo, njengokuthi ungabiza kanjani intengo yocingo lwendlu kabusha.
Okungase kubukeke njengokuqukethwe okwenzelwe abanye abasebenza ngogesi empeleni kuwuphawu lwamakhasimende angaba khona ukuthi abanye abantu bayamethemba. Ngaphezu kwalokho, uyazethemba ngomsebenzi wakhe kangangokuthi uwubonisa esidlangalaleni (amanye amakhasimende “afuna ukwazi” angakwazi ukufunda nokuphawulayo).
Futhi kubonakala sengathi u-Nick uwazi kakhulu umphumela amavidiyo akhe anawo. Kuhle kuye:
Uyazi futhi ukuthi amavidiyo akhe anokufinyelela “okubanzi kunokwasendaweni”. Ngakho uyaphawula ukuthi, noma kunjalo, imisebenzi emikhulu engaphandle kwedolobha lakubo nayo yamukelekile.
Kunjalo, abantu abaningi bayakubona ukukhushulwa okunganikwa inkundla yezokuxhumana ebhizinisini elincane lendawo, futhi bayisebenzisa ngendlela efanayo noNick. Ungathola abadali abafana naye cishe kuyo yonke indawo.
SIDENOTE. Nokho, u-Nick ubonakala enolwazi olunzulu ekwenzeni imali ngomsebenzi wakhe—into ongase ufune ukuyibheka uma unquma ukudala okuqukethwe okufanayo. Amavidiyo afanayo aphromotha ibhizinisi lakhe angenisa imali ngezikhangiso ku-YT (akhuluma ngayo kuyo le vidiyo). Ngaphezu kwalokho, usebenzisa uxhaso, wenza ukumaketha okuhambisanayo, futhi aklame ngokuhlanganyela umkhiqizo.
9. Vezwa kumazinga we-niche afanelekile nemihlahlandlela
Akuwona wonke umuntu ofuna nje best bar in [whatever city]. Abanye abantu bafuna izinto eziqondile njengokuthi "amabha aphezu kophahla," "amabha adlalwa ezitolo," "amabha e-jazz," noma "amabha angavamile."
Njengozakwabo abadume kakhulu, le mibuzo yosesho ye-niche ivamise ukuba nezilinganiso zayo kanye nemihlahlandlela. Lokhu kungase kube lula ukufakwa kukho kuyilapho kusanikeza ithuba elihle lokuheha amakhasimende.
Nansi indlela ongazithola ngayo. Ungakwazi:
- Iya ku Amagama angukhiye Ukuhlola bese uthayipha amagama angukhiye achaza ibhizinisi lakho. Isibonelo, "amabha." Sebenzisa ubunye ukuze uthole imiphumela eyengeziwe, kodwa ubuningi bazo ngokuvamile buzosusa amagama angukhiye anegama (okungukuthi, lawo ahlanganisa negama lebha).
- Setha izwe lakho bese ucindezela usesho.
- Yiya ku Imigomo yokufanisa bika ngemuva kokulayishwa kwemiphumela.
- Sebenzisa le Faka isihlungi ukuze uthayiphe amagama achaza indawo yakho. Faka okuthi “San Francisco, SF” bese ukhetha “Noma iliphi igama.” Bese ucindezela "Bonisa imiphumela."
- Khetha igama elingukhiye bese uchofoza isithonjana se-SERP ukuze ubone ukuthi azikho yini iziqondiso namazinga.
Uma usuwatholile, into yokugcina ongayenza ukuxhumana nalawa mawebhusayithi futhi uwatshele ukuthi kungani kufanele engeze ibhizinisi lakho ohlwini lwawo.
10. Yakha ukuqwashisa (kanye nezixhumanisi) ngokucindezela kwamahhala
Ngisho namabhizinisi amancane endawo angathola umshini wamahhala. Okubalulekile kwabezindaba ukunakwa engakuthola ngokuxoxa indaba yakho, hhayi ukuthi ibhizinisi likhulu noma linenzuzo kangakanani.
Futhi ibhizinisi ngalinye linendaba yalo. Kungahlotshaniswa nendlela eliqale ngayo, umbono oyingqayizivele webhizinisi, amanani eliphila ngawo, noma indlela eyingqayizivele elenza ngayo imikhiqizo.
Kodwa ungase uzibuze ukuthi ungazuza kanjani ngempela kulokho:
- Ukusakazwa kwabezindaba kwenza abafundi bazi ukuthi ibhizinisi lakho likhona - Noma ubakhumbuza ngakho uma sebevele bakubona ndawana thize. Kuphinde kuqwashise izintatheli; ngemva kwendaba eyodwa, ungase ucelwe ukuba wenze enye noma uphawule ngenye indaba ehlobene.
- Izindaba zingabathwali bemiyalezo abanamandla – Ngeke nje basize abantu baqonde okuhlukile ngebhizinisi lakho, kodwa futhi bazokwenza kube lula ukulikhumbula.
- Ukufakwa kwabezindaba kusebenza njengophawu lokugunyaza – Uma uzibuza ukuthi inkampani ithembekile yini, uma uyibonile emaphephandabeni endawo ikutshela ukuthi kukhona oyihlolile ngaphambi kwakho.
- Okokugcina, imidiya yedijithali ilungele ukwakha isixhumanisi - Lokho kusho ukuthi izivakashi zewebhusayithi kanye nokuthuthukiswa kwephrofayela yakho ye-backlink, okungase kuholele emazingeni aphezulu kuma-SERPs. Izixhumanisi ezivela kwabezindaba zivame ukufunwa ngenxa yamaphrofayili ezixhumanisi eziqinile.
Ungakwazi ukuzuza ukucindezela kwamahhala ngokuvamile ngenye yalezi zindlela ezimbili.
Okokuqala nje ukufaka indaba yakho kwabezindaba. Umphumela ungase ube into efana nalena: Ingxoxo nosomabhizinisi wendawo kumagazini wendawo enendaba yokudala ibhizinisi lobucwebe elinokuziphatha neliqhubekayo.
Vele, akukho okukuvimbayo ukuthi uhambise indaba yakho ezindaweni eziningi zokudayisa (nezikazwelonke). Nasi esinye isibonelo esixhumeka ku-Fair Anita; ikhombisa isixhumanisi esivela kumagazini wendawo odumile, i-Star Tribune.
Indlela yesibili iwukunikeza ukuphawula kochwepheshe ngokwesicelo sentatheli. Ungakwazi ukuqapha izicelo ezifanele ngokusebenzisa amasevisi afana HARO, UmthomboBottle, noma Terkel. Uma uphendula kahle ngokwanele futhi ngokushesha ngokwanele, ukucaphuna kwakho kungase kufakwe kanye nesixhumanisi sewebhusayithi yakho.
Imicabango yokugcina
Amasu okuthengisa aku-inthanethi wendawo abonakala egxile esicini sokuphromotha. Ngakho-ke, sikhuluma nge-classical ama-Ps amane wokumaketha uhlaka, qiniseka ukuthi awudeli amanye ama-Ps— umkhiqizo (noma isevisi), intengo, Futhi indawo- ngenkathi enza Ukukhuthazwa. Ukuphromotha kuyisinyathelo sokugcina ekudaleni isu lokumaketha elisebenzayo.
Umthombo ovela Ama-Ahrefs
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
