Imakethe ye-lipstick isethelwe izinguquko zenguquko ngo-2025 nangale kwalokho, igqugquzelwa ukuvela kokuthandwa ngabathengi, ubuchwepheshe obuphambili, kanye nemikhiqizo emisha. Lesi sihloko sihlola isimo semakethe samanje, amathrendi angukhiye, nezikhombisi-ndlela zesikhathi esizayo zomkhakha we-lipstick.
Okuqukethwe:
- Ukubuka konke kwemakethe: ukukhula kwemakethe ye-lipstick kanye nesibikezelo
- Ukuthuthuka kwezobuchwepheshe ku-lipstick
- Izitayela zabathengi ezishayela imakethe ye-lipstick
- Ukukhuphuka kobuhle obuqhubekayo nobubandakanyayo
- Umthelela wenkundla yezokuxhumana kuzitayela ze-lipstick
- Izikhombisi-ndlela zesikhathi esizayo: izinto ezintsha namathuba
Ukubuka konke kwemakethe: ukukhula kwemakethe ye-lipstick kanye nesibikezelo
Imakethe ye-lipstick yomhlaba wonke ibilokhu ikhula njalo, iziqhayisa ngosayizi wemakethe wama- $ 22.17 billion ngo-2024. Ukuqagela kukhombisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-4.27% ukusuka ngo-2024 kuya ku-2029, ligcine lifinyelele ku-$27.33 billion. Imakethe yaseMelika, enenani lama-dollar ayizigidi eziyizinkulungwane ezingama-4.8 ngonyaka ka-2023, isalokhu ingumdlali obalulekile, kanti iChina kulindeleke ukuthi ikhule ku-CAGR emangazayo engu-9.1%, ishaye ama- $ 6.4 billion ngo-2030.
I-Stick lipstick ibusa ukuhlukaniswa komkhiqizo, ngenani lemakethe elilindelwe lama- $ 16.9 billion ngo-2030 kanye ne-CAGR engu-6.2%. Ngaleso sikhathi, izindebe zomlomo eziwuketshezi nazo zithola ukuthandwa, ngesilinganiso sokukhula esiqagelayo esingu-6.7% CAGR kuso sonke isikhathi sokuhlaziya. Izinhlobonhlobo ezikhulayo zokwakheka, njengezinketho ezihlala isikhathi eside, ze-matte, kanye ne-hydrating, zibhekana nezidingo zabathengi ezahlukahlukene, okunikela ekwandeni kwemakethe.
Ukuthuthuka kwezobuchwepheshe ku-lipstick
Izindlela ezintsha zobuchwepheshe zibumba kabusha imboni ye-lipstick, kwakheka imikhiqizo ekhanga kakhulu futhi eqanjwe kabusha. Amafomula amasha manje anikeza ukuguga okuhlala isikhathi eside, imibala ecebile, nezindawo zokuswakama ezithuthukisiwe, ezithuthukisa kakhulu ulwazi lomsebenzisi. Izindlela ezintsha zokupakisha ezinobungani bemvelo nezithambile, njengokuvalwa kazibuthe, zidonsa abathengi abaqaphela imvelo.
Intuthuko kubuchwepheshe be-pigment inika amandla ukudalwa kwama-shades enziwe ngokwezifiso ahambisana nezintandokazi zomuntu ngamunye. Ngaphezu kwalokho, ubuchwepheshe bokuzama okubonakalayo, obunikwa amandla yi-augmented reality (AR), buguqula ulwazi lokuthenga, buvumele abathengi ukuthi bahlole amathunzi ngedijithali ngaphambi kokuthenga. Lokhu kuthuthuka kwezobuchwepheshe akugcini nje ngokuthuthukisa intshisekelo yabathengi kodwa futhi andisa ukufinyelela kwemakethe ezindaweni ezisafufusa.
Izitayela zabathengi ezishayela imakethe ye-lipstick
Ukuziphatha kwabathengi emakethe ye-lipstick kuya ngokuya kuthonywa isifiso sokwenza kube ngokwakho, ukusimama, nokubandakanywa. Isidingo esikhulayo semikhiqizo yobuhle eyenziwe yaba ngeyakho sesenze izinkampani ukuthi zithuthukise izindebe zomlomo ezenza ngokwezifiso, lapho abathengi bengakhetha khona umthunzi abawuthandayo, isiphetho, ngisho nokupakisha. Isibonelo, i-YSL's Custom Lip Color Creator ingakwazi ukukhiqiza ama-shades angafika kwangu-4,000 ngokusekelwe ekufaneni kombala esithombeni noma okukhethiwe ngohlelo lwayo lokusebenza.
Ukusimama kuyadlondlobala, ngabathengi abaningi abafuna ama-lipstick enziwe ngezithako zemvelo, ezingenalo unya, kanye ne-eco-friendly. Imikhiqizo iphendula ngemigqa yobuhle ehlanzekile kanye nezinketho zokupakisha ezigcwalisekayo, okuhloswe ngazo ukunciphisa udoti. Ukwengeza, ukubandakanywa kwabantu kusewumkhuba obalulekile, njengoba imikhiqizo iqhubeka ihlinzeka ngezinhlobonhlobo ezihlukahlukene ze-shades ezibhekana nazo zonke izinhlobo zesikhumba, okubonisa ukubaluleka okukhulayo kokumeleleka embonini yobuhle.
Ukunyuka kobuhle obuqhubekayo nobubandakanyayo
Imboni yobuhle ibeka phambili ukusimama nokubandakanywa, njengoba abathengi bafuna imikhiqizo ehambisana namagugu abo. Ukunyakaza kobuhle obuhlanzekile kubangele ukwanda kwesidingo sezindebe zomlomo ezenziwe ngezithako zemvelo neziphilayo. Imikhiqizo futhi yethula ukupakishwa kwe-eco-friendly, njengamakesi angaphinda agcwaliseke nezinto ezibolayo, ukuze kuncishiswe umthelela wazo kwezemvelo.
Ukubandakanywa kuqhuba ukuthuthukiswa kobubanzi obubanzi bemithunzi nokwakheka kwawo wonke amathoni esikhumba nezinhlobo. Ukugcizelela ukumeleleka nokwehlukahlukana kuvumela amabhrendi ukuthi axhumane nezithameli ezibanzi, okukhuthaza ukwethembeka kwamakhasimende. Izinkundla zokuxhumana, ikakhulukazi i-Instagram ne-TikTok, zinesandla ekukhuthazeni lezi zitayela zobuhle ezibandakanya bonke abantu, njengoba abagqugquzeli nabathengi belwela imikhiqizo ebungaza ukuhlukahluka.
Umthelela wenkundla yezokuxhumana kumathrendi e-lipstick
Inkundla yezokuxhumana ingamandla amakhulu ekulolongeni izintandokazi zabathengi kanye nezitayela ze-lipstick. Amapulatifomu afana ne-TikTok ne-Instagram abalulekile ezinkampanini zobuhle ukuze zibonise imikhiqizo yazo futhi zihlanganyele nabathengi. Amathrendi wegciwane, njenge-#LipCombo kanye ne-#LipTutorials, aqongelele ukubukwa kwezigidigidi, okunomthelela ekuthengeni ukuziphatha nokuthengisa okukhuphulayo.
Abagqugquzeli bobuhle, ngamandla abo okudala okuqukethwe yigciwane, bakhuphule isidingo semithunzi ethile kanye nokuqedwa. Ithrendi yezindebe ezithambile, noma i-#PetalLips, eyazuza ukudonseka e-East Asia, ibonakala ku-Catwalks yaseNtwasahlobo/Ehlobo yango-2025. Imikhiqizo ingena kulawa mathrendi ngokudala imikhiqizo ehambisana nokubukeka kobuhle kwakamuva futhi ihlanganise impendulo evela emiphakathini yenkundla yezokuxhumana ibe yizinqubo zayo zokuthuthuka.
Izikhombisi-ndlela zesikhathi esizayo: izinto ezintsha namathuba
Ikusasa lemakethe ye-lipstick lincike entweni emisha eqhubekayo kanye nokuzivumelanisa nezimo ekushintsheni okuthandwayo kwabathengi. Imikhiqizo yombala we-Hybrid lip ehlanganisa izinzuzo ze-skincare, njengezindawo zokudonsa amanzi kanye ne-pluping, kulindeleke ukuthi ikhule ngokuthandwa. Lokhu kuhlanganiswa kwe-skincare kanye ne-makeup, okwaziwa ngokuthi ukukhishwa kwesikhumba sombala wezindebe, kuzoqhuba isidingo sezinto ezisebenzayo.
Ukwenza i-premium nokwenza kube ngokwakho kuzoba nomthelela omkhulu ekusaseni lemakethe. Imikhiqizo yezindebe ezisezingeni eliphezulu enokupakishwa okuwubukhazikhazi kanye nezinketho ezingenziwa ngendlela oyifisayo izoheha abathengi abafuna okuhlangenwe nakho kobuhle okuyingqayizivele nokujabulisayo. Ukusebenzisana kwemboni ehlukahlukene kanye nemiklamo yokupakisha edala impendulo ethi "bona-funa-it" kuzothuthukisa ukukhanga kwama-lipstick aphambili.
Njengoba imakethe ithuthuka, amabhrendi kufanele ahlale ngaphambi kwamathrendi futhi atshale kubuchwepheshe obusha nezinqubo ezizinzile ukuze ahlangabezane nezidingo zabathengi besimanje. Ngokugxila ezenzweni ezintsha, ukubandakanya, kanye nokusimama, imboni ye-lipstick ingaqhubeka nokuchuma futhi idonse ukunaka kwabathandi bobuhle emhlabeni wonke.
Isiphetho
Imakethe ye-lipstick isezingeni eliphezulu lokukhula okujabulisayo nokuqanjwa kabusha ngo-2025 nangale kwalokho. Ngokuthuthuka kwezobuchwepheshe, ukugxila ekuzinzeni nasekuhlanganiseni, kanye nomthelela wemithombo yezokuxhumana, ikusasa lemikhiqizo yezindebe libukeka lithembisa. Amabhrendi ahambisana nalawa mathrendi futhi atshale imali ekuthuthukisweni kwemikhiqizo emisha azoba sesimweni esihle ukuze aphumelele embonini yobuhle eqhudelanayo.
