Ngobuchwepheshe obuthuthukile ekugcineni kweminwe yethu, kulula manje kunangaphambili ukuqala ibhizinisi, ikakhulukazi kunkundla ye-e-commerce. Nokho, ngaphandle kolwazi olufanele lwamagama abalulekile ezindleko, amabhizinisi anjalo angena engozini yokulahlekelwa. Izindleko zokufika zingumqondo onjalo okufanele wazi wonke umnikazi webhizinisi okufanele awazi, ukuze athuthukise isu labo lebhizinisi. Ngakho-ke qhubeka ufunda ukuze uthole incazelo yokuthi ziyini izindleko zokufika nokuthi zingasetshenziswa kanjani ukuthuthukisa imisebenzi yakho njengomthengisi we-e-commerce.
Okuqukethwe
Ziyini izindleko zokufika emhlabeni futhi kungani zibalulekile?
Zibalwa kanjani izindleko zokuhlala?
Indlela yokunciphisa izindleko zokuhlala?
Isiphetho
Ziyini izindleko zokufika emhlabeni futhi kungani zibalulekile?
Ngendlela yayo elula, incazelo yezindleko zokufika yinani eliphelele elitholwa umthengisi ngomkhiqizo ahlose ukuwuthengisa. Nokho, kuba trickier kancane kunalokhu.
Ngenkathi ebala izindleko zokufika endaweni, umdayisi ngokuvamile ucabangela izindleko zokukhiqiza noma zokuthenga zomkhiqizo wabo kanye nezindleko zawo zokuhamba ezihambisanayo. Gcoba ujule, futhi umuntu uzothola izingxenye ezimbalwa ezingacatshangelwa ezindlekweni zazo eziphelele. Izingxenye eziyinhloko ezilandelayo kufanele zicatshangelwe ngaso sonke isikhathi:
- Izindleko zezimpahla ezithengisiwe - Lokhu kubhekisela ezindlekweni ezihilelekile ekuthengeni noma ekukhiqizweni komkhiqizo othintekayo.
- Izimpahla zokuthutha kanye nezindleko zokuthumela - Izindleko ezihlobene ukuthuthwa kwempahla zihlanganisa zonke izindleko zokupakisha nezokuphatha, kanye nezindleko zangempela zokuhamba. Demurrage izimali ezikhokhwayo, uma zisetshenziswa emithwalweni ethile, kumele nazo zifakwe phakathi.
- Umshwalense nezinye izindleko zokugwema ubungozi - Ngaphandle kokufakwa komshwalense, izenzo ezimbalwa zokugwema ubungozi ezifana nokuhlolwa kokugcinwa kwemithetho kanye nokugcina isitokwe zokuphepha kunezindleko ezihlotshaniswayo okudingeka zifakwe kuzo ngesikhathi kubalwa izindleko zokufika.
- Amasiko kanye nentela evela kwamanye amazwe - Uma kwenzeka umkhiqizo ungeniswa kwamanye amazwe, zonke izinhlobo zezindleko ezihlobene imisebenzi yangokwezifiso, izintela nezimali zomenzeli ziyasebenza.
- Ezinye izindleko ezifihliwe noma ama-overheads - Lokhu kubhekisela ezinhlotsheni zezindleko ezinomthelela ongaqondile ekubalweni kwezindleko ezifike endaweni, ngakho-ke, ngeke zishaywe indiva. Ezinye izibonelo zingamazinga okushintshaniswa kwemali, ukuqashwa kwempahla kanye namaholo abasebenzi abathengayo.
Okomnikazi we-e-commerce ukusebenza ngesabelomali esiqinile, idola ngalinye libalulekile. Abagcini nje ngokufuna ukugcina izindleko zabo ziphansi; kodwa futhi bafuna ukusebenzisa imajini yenzuzo enempilo eqinisekisa ukuchuma kwebhizinisi kwesikhathi eside. Ulwazi olufanele lokubala izindleko ezibekiwe kusiza ukufeza imigomo yomibili.
Zibalwa kanjani izindleko zokuhlala?
Manje njengoba izingxenye zezindleko zokufika sezaziwa, nansi ifomula elula:
Isamba sezindleko zokufika = Izindleko zezimpahla ezithengisiwe + impahla kanye nezindleko zokuthumela + izindleko zokugwema ubungozi + intela nentela yokungenisa ezweni + nanoma iyiphi enye imali engaphezulu
Lapho kucutshungulwa izinto eziningana ezifanayo endaweni, izindleko ezibekiwe zento ngayinye zibalwa ngokuhlukanisa inani lezindleko ezibekiwe ngenani eliphelele lezinto.
Ake sicabangele isibonelo:
Umnikazi webhizinisi ufisa ukuthenga amayunithi ayi-100 omkhiqizo "X", onenani elingu-$50 lilinye. Umkhiqizo uzongeniswa kwamanye amazwe, nezindleko zokuthumela eziphelele ezingafika ku-$400, futhi kulindeleke ukuthi uhehe intela yempahla engu-$150. Izindleko ze-ejenti zokususa lokhu mthwalo emnyangweni wezokuthutha ngu-$50. Izindleko zomshwalense zilinganiselwa ku-$75 kanti ukuhlolwa kwaminyaka yonke kokuthotyelwa kwemithetho kuhlelwa ukuthi kubize u-$30.
Ngakho-ke, izindleko ezilindelekile zokufika kweyunithi ngayinye yomkhiqizo "X" = $50 (izindleko zezimpahla ezithengisiwe) + $400/100 (izindleko zempahla nezokuthumela) + ($150 + $50)/100 (imisebenzi yamasiko neyokungenisa) + ($75 + $30)/100 (izindleko zokugwema ubungozi + $50 = $4 = $2 = $1.05 $57.5.
Qaphela: Uma umkhiqizo othi “X” ubuzongeniswa ngama-Euro, izindleko zesilinganiso sokushintshisana zizodinga futhi ukwengezwa ekubalweni kwezindleko zokufika.
Umsebenzi ongenhla usiza umnikazi webhizinisi ukuthi abone izindleko zabo zangempela futhi athuthukise ezifanele isu lamanani. Ngokuya ngohlobo lwebhizinisi labo, bangakhetha elinye lamasu alandelayo entengo:
- Ngemakethe ye-niche enezimbangi ezimbalwa: Sebenzisa imajini yenzuzo ephezulu ezindlekweni eziphelele ezingu-$57.5 esikhundleni sika-$50, futhi uvikele ibhizinisi labo ekulahlekeni okungenzeka.
- Ngemakethe encintisana kakhulu: Sebenzisa imajini yenzuzo ephansi kodwa futhi uhlose ukwehlisa izindleko eziphelele zokufika ngaphansi kwama-$57.5 ukuze ujabulele inzuzo ephezulu.
Indlela yokunciphisa izindleko zokuhlala?
Njengamanje, kuyacaca ukuthi ukubalwa okufanele kwezindleko zomkhiqizo owenziwe kusiza umnikazi webhizinisi ukuthi enze izinqumo zebhizinisi ezinolwazi ngohlelo lwesabelomali olunembile kanye nokusetshenziswa kwamasu afanele okubeka amanani. Kuma-SME, abathengisi bezitolo nabathengisi bezitolo abasebenza esikhaleni se-e-commerce, lo msebenzi usiza ukuthuthukisa ukuqonda okucacile ochungechungeni lwabo lokunikezela nokubenza basebenze kahle.
Yize ingekho imithetho noma izixazululo esezilungisiwe, nazi iziphakamiso ezimbalwa zokunciphisa izindleko zokufika:
- Shintsha noma uxoxisane kabusha nomphakeli: Kungakhathaliseki ukuthi kusebenza esikalini sasekhaya noma samazwe ngamazwe, ukuhlonza abahlinzeki abasha eduze nendawo yokugcina impahla kungasiza ekongeni izimpahla eziningi kanye nezindleko zokuthumela. Kungenjalo, umuntu angaphinde axoxisane nabahlinzeki babo abakhona ukuze bathole amanani aphansi.
- Xoxisana kabusha nenkampani yenethiwekhi noma shintshela kwentsha: Isu elifanayo lingasetshenziswa kubathwali. Abathwali abakhona bangacelwa ukuthi banikeze amanani akhangayo; uma kungenjalo umuntu angashintshela kwezinye izinto ezinenani elincintisanayo.
- Shift indawo yokugcina: Ukushintsha indawo yokugcina impahla eduze kwechweba noma ezinye izindawo zokungena (uma kwenzeka kuthengisiwe) kungasiza ukwehlisa kakhulu izindleko zokuhamba. Ngendlela efanayo, ukuhambisa isikhungo sokugcwaliseka sisondele kubabukeli okuqondiwe nakho kunganciphisa kahle izindleko zokuthumela.
- Lungiselela i-inventory kanye nesakhiwo se-warehouse: Ukuthuthukisa yokusungula kusiza ekwehliseni ukumoshwa kanye nokulahlekelwa okubuye kunciphise isidingo sokuthenga njalo. Futhi, ukwenza kahle ukwakheka kwe-warehouse kuvumela ukucutshungulwa kwempahla ngokushesha ngabasebenzi be-warehouse, okusiza ukwehlisa izindleko zokusebenza ezibizayo.
Isiphetho
Ukufingqa, ukuqonda okuphelele kwezindleko zokufika kanye nezingxenye zakhona ezihlukene kungasiza wonke umnikazi webhizinisi ukuthi alawule izindleko futhi athuthukise inzuzo. Eqinisweni, lapho kubalwa izindleko ezifikelwe kunembe kakhudlwana, kuyanda amathuba okwenza inzuzo kanye nokukhula kwebhizinisi kwesikhathi eside. Ngaphandle kokubheka usayizi webhizinisi, ukwamukela uchungechunge lokuhlinzeka ngempahla kungasiza ekwehliseni izindleko zokufika futhi kube nomthelela ekukhuleni kwebhizinisi okunempilo.
Ukuthandile okufundile? Thola ukufinyelela okwengeziwe ezinhlobonhlobo zezinsiza ezisekelwe embonini, imininingwane yochwepheshe kanye nezindaba ezifika ngesikhathi ze-B2B ku I-Cooig.com ifunda.
