Nakuba ihlobo lishisa kakhulu futhi isikhathi samaholide singase sibonakale sikude, abanikazi bamabhizinisi abanolwazi bayazi ukuthi isihluthulelo seholide elinenzuzo sisekulungiseleleni kusenesikhathi. UJulayi isikhathi esikahle sokuqala ukuhlela uhlu lwakho lwamaholide, njengoba lunikeza ithuba elanele lokuhlaziya idatha, ukufunwa kwesibikezelo, nokwenza izinqumo ezinolwazi ezizosethela ibhizinisi lakho impumelelo. Kulesi sihloko, sizohlola ukuthi kungani uJulayi kuyisikhathi esifanelekile sokuqala ukuhlelwa kwempahla yeholide lakho futhi sikunikeze ngamasu angenziwa ukuze uzuze lesi sikhathi esibucayi.

Okuqukethwe
● Kungani uJulayi kuyisikhathi esikahle sokuqala ukuhlelwa kwempahla yeholide
● Amasu Okuhlelwa Okuphumelelayo Kwempahla Yamaholide

Kungani uJulayi kuyisikhathi esikahle sokuqala ukuhlela uhlu lwamaholide

Isikhathi esengeziwe socwaningo olunzulu lwemakethe nokuhlaziya

Ukuhlelwa kwempahla yeholide okuyimpumelelo kuqala ngokuqonda okujulile kwemakethe yakho oyiqondisayo, amathrendi abathengi, kanye nesimo sokuncintisana. Ukuqala inqubo yakho yokuhlela ngoJulayi kukunika isikhathi esengeziwe sokuthi:

• Yenza ucwaningo olunzulu mayelana namaphethini okuthenga kwabathengi kanye nezintandokazi
• Hlaziya idatha yokuthengisa yamasizini adlule wamaholide ukuze uhlonze amathrendi nemikhiqizo esebenza kahle kakhulu
• Gada umsebenzi wezimbangi futhi ukhombe izikhala ezingaba khona emakethe ibhizinisi lakho elingawagcwalisa

Ngokocwaningo olwenziwe yiNational Retail Federation, abathengi abangamaphesenti angama-40 baqala ukuthenga ngamaholide ngaphambi kwe-Halloween. Ngokuqala ucwaningo lwakho ngoJulayi, ungathola imininingwane ebalulekile yokuthi yini laba bathengi bakuqala abayifunayo futhi ulungise uhlu lwakho lwamagama ngokufanele.

Ukuthola imikhiqizo ehamba phambili namadili kubahlinzeki

Enye inzuzo eyinhloko yokuqala ukuhlela uhlu lwakho lwamaholide ngoJulayi yikhono lokuvikela imikhiqizo engcono kakhulu namadili avela kubahlinzeki. Ngokufinyelela kubathengisi kusenesikhathi, ungakwazi:

• Xhumana nezidingo zakho zokusungula okulindelekile futhi uqhubeke nokushoda kwesitoko okungaba khona
• Xoxisana ngezintengo ezingcono nemibandela yokukhokha ngaphambi kokuba abahlinzeki bagcwaliswe ama-oda avela kwabanye abathengisi
• Vikela imikhiqizo ekhethekile noma ekhawulelwe engasiza ibhizinisi lakho ukuthi ligqame ngesikhathi samaholide esiqhudelanayo

Ochwepheshe bemboni batusa ukuthi kufakwe ama-oda ohlu lwamaholide ngasekupheleni kwehlobo noma ekuqaleni kwekwindla ukuze kuqinisekiswe ukulethwa okufika ngesikhathi futhi kugwenywe ukuphazamiseka okungaba khona kwe-supply chain. Ukuqala inqubo yakho yokuhlela ngoJulayi kukunikeza isikhathi esanele sokucwaninga abahlinzeki-mpahla, uqhathanise amanani, futhi wenze izinqumo zokuthenga unolwazi.

Ithuba lokuhlola kanye nokwenza ngcono isu lakho leholide

Ukuhlelwa kwempahla kusenesikhathi akuzuzisi nje umgomo wakho - kuphinde kunikeze ithuba lokuhlola nokulungisa isu lakho lamaholide ngaphambi kokuthi kuqale isizini ematasa. Ngokuqala ngoJulayi, ungakwazi:

• Yakha uhlelo lokumaketha ngeholide futhi uhlole imibono ehlukene yokuphromotha ukuze ubone ukuthi yini ehambisana nezithameli zakho ozihlosile
• Lungiselela iwebhusayithi yakho kanye neziteshi zokuthengisa eziku-inthanethi ukuze uqinisekise ukuthenga okulula nokusebenziseka kalula kumakhasimende
• Qeqesha abasebenzi bakho ngemikhiqizo emisha, amasu okuthengisa, namasu enkonzo yamakhasimende ukuze uthuthukise ukuzizwisa kwangaphakathi kwesitolo

Ukuqala inqubo yakho yokuhlela kusenesikhathi kukunikeza isikhathi esibalulekile sebhafa ukuze uhlonze izinkinga ezingaba khona, wenze izinguquko ezidingekayo, futhi uqinisekise ukuthi ibhizinisi lakho likulungiselele ngokugcwele ukujaha amaholide.

Amasu Okuhlelwa Okuphumelelayo Kwempahla Yamaholide

Ukuhlaziya idatha yokuthengisa kanye nesidingo sokubikezela

Ukuze wandise izinzuzo zokuqala kusenesikhathi, kubalulekile ukuhlaziya idatha yakho yokuthengisa kusukela kumasizini adlule amaholide futhi usebenzise lolu lwazi ukuze ubikezele ngokunembile isidingo. Qala ngokuhlonza imikhiqizo yakho esebenza kahle kakhulu futhi uhlole amaphethini ayo okuthengisa ukuze unqume ukuthi uzodinga inani elingakanani lokusungula ukuze uhlangabezane nesidingo samakhasimende.

Dala umugqa wesikhathi wamadethi abalulekile lapho ulindele ukwanda kokuthengisa nokufunwa. Lokhu ngokuvamile kufaka:

• Thanksgiving
• Black Friday
• NgoMgqibelo Amabhizinisi Amancane
• Umsombuluko we-Cyber
• Ukunikeza ngoLwesibili
• I-Hanukkah
• Christmas
• Usuku lwangaphambi koNyaka Omusha

Ngokwemvelo, imikhuba yokuthenga ingashintsha unyaka nonyaka, ngakho-ke kubalulekile ukubheka izitayela zemboni. Hlola ukuthi oqhudelana nabo benzani nokuthi bawalungiselela kanjani amaholide. Uma uyilungu le-NRF, uzothola imininingwane ekhethekile kubathengi bakamuva namathrendi okuthengisa, okukunikeza igxathu ekuhleleni kwakho. Ukuhlala unolwazi nokuzivumelanisa nezimo kuyisihluthulelo sokuhlala uphambili endaweni yokudayisa ehlala ishintsha.

Ngokuhlanganisa idatha yomlando namathrendi amanje embonini, ungakwazi ukulungisa kahle amaleveli akho e-inventory, unciphise ingcuphe yokugcwala ngokweqile noma ukuphelelwa izinto ezidumile. Futhi, ungakhohlwa ukumaka lezo zinsuku zokuvalwa kokuthunyelwa ekhalendeni lakho ukuze uqinisekise ukuthi amakhasimende akho athola ama-oda awo kusenesikhathi ngeholide ngalinye. Le ndlela yokusebenza igcina uhlu lwakho lwamagama lusesimweni futhi namakhasimende akho ejabule.

Khuluma kusenesikhathi nabahlinzeki

Uma usukwazile ukuphatha izidingo zakho zamaholide, sekuyisikhathi sokuxhumana nabahlinzeki bakho. Ukungena kusenesikhathi kuqinisekisa ukuthi uqondile futhi ngeke kuvalwe amehlo yinoma yiziphi izinguquko zezikhathi zoku-oda noma amanani. Kuwukuhlakanipha futhi ukubuza ukuthi abahlinzeki bakho banikeza izaphulelo ngaphambi kokudayiswa noma amanani okukhangisa. Akukaze kube buhlungu ukubuza—abanye bangase bavulekele ukukunikeza isaphulelo kuma-oda amakhulu. Ukwengeza, ukuxoxa ngemibandela yokukhokha evumelana nezimo kunganikeza ukukhululeka kwezezimali ngezikhathi ezidingeka kakhulu. Cabangela ukuxoxisana ngezikhathi zokukhokha ezinwetshiwe noma ukulethwa okuhamba kancane, okungasiza ukuphatha ukugeleza kwemali nendawo yokulondoloza ngempumelelo.

Ngaphezu kwalokho, thatha leli thuba ukuze ubuyekeze ukwethembeka kwabahlinzeki bakho. Hlola ukusebenza kwabo phakathi nezinkathi zonyaka eziphakeme futhi uqinisekise ukuthi banezinhlelo zezimo eziphuthumayo ezikhona zanoma yikuphi ukuphazamiseka okungase kube khona. Ukwakha ubudlelwano obuqinile nabahlinzeki abathembekile kungenza umehluko omkhulu ekugcineni amazinga e-inventory kanye nokuhlangabezana nokulindelwe ngamakhasimende ngesikhathi samaholide.

Ukuthuthukisa Izinhlelo Zezimo Eziphuthumayo

Kungakhathaliseki ukuthi uhlela ngokucophelela kangakanani, isikhathi samaholide singaletha izinselele ezingalindelekile. Ukusuka ekuphazanyisweni kokuthengwa kwempahla kuye ekushintsheni okungazelelwe ekuziphatheni kwabathengi, kubalulekile ukuthi kube nezinhlelo ezikhona ezimeni eziphuthumayo. Qala ngokuhlonza izingozi ezingase zibe khona kusenesikhathi, futhi uthuthukise izinhlelo eziyisipele zokuthola eminye imikhiqizo noma abahlinzeki. Ukwakha ubudlelwano obuqinile nabahlinzeki abaningi kanye nokuvikela izivumelwano kusengaphambili kunganikeza ukuguquguquka okudingekayo uma umthombo wakho oyinhloko uhlangabezana nezinkinga.

Hlala uphapheme ngokuqapha eduze amathrendi omthengi nokusebenzisa izibalo zedatha ukulandelela amaphethini okuthenga. Le ndlela ikuvumela ukuthi ulungise i-inventory yakho namasu okumaketha ngokuhamba kwesikhathi. Lungiselela abasebenzi bakho ukujaha amaholide ngokuqinisekisa ukuthi unabasebenzi abenele ukuze babhekane nemibuzo eyengeziwe yesevisi yamakhasimende, izimbuyiselo, namavolumu ama-oda. Ukuqeqesha abasebenzi ngokuphambana kanye nokuletha abasebenzi betoho kungasiza ekulawuleni izimfuno zesizini eziphezulu. Ukwengeza, gcina ingqalasizinda yakho yobuchwepheshe iqinile futhi isesikhathini ukuze usekele ithrafikhi eyengeziwe futhi ugcine ukuxhumana okucacile namakhasimende mayelana nanoma yikuphi ukubambezeleka okungaba khona noma ukushoda. Leli su elisebenzayo lizokusiza ukuthi uzulazule enkathini yeholide ngokushelela futhi ugcine ukwaneliseka kwamakhasimende.

Ekuphetheni, ngenkathi izimbangi zakho zisajabulela amaholide abo ehlobo, sebenzisa leli thuba ukuze uqale ukuhlela iholide lakho. Ngokunikela isikhathi nezinsiza ekulungiseleleni uhlu lwakho lwamagama namasu manje, uzokwazi ukusebenzisa ngokugcwele isikhathi samaholide esimatasa futhi ubuke inzuzo yakho ikhuphuka. Ungalindi kuze kube yikwindla - qala ukuhlela uhlu lwakho lwamaholide ngoJulayi bese ulungiselela ibhizinisi lakho ukuthi liphumelele.