Ukuthengisa okuphathekayo kuzokhula ngo-5.1% ngo-2024 njengoba ubuchwepheshe be-AR ne-VR bunikeza ukuzizwisa okusebenzisanayo, ngokombiko omusha we-GlobalData.
Imakethe yezokuthengisa yomuntu mathupha kulindeleke ukuthi ikhule ngo-5.1% ngo-2024 njengoba ulwazi olusebenzisanayo lubuyisela abathengi ezitolo.
Ngaphandle kokukhuluma 'ngokufa komgwaqo omkhulu', imakethe yezitolo ikhule ngo-3.9% yaya ku-$1.76trn ngo-2023, ngokombiko omusha we-GlobalData's Future of Physical Retail.
Ababhali bombiko baphawule ukuthi ukuthengisa ngokomzimba kubone ukukhula ngemuva kobhubhane njengoba "abathengi beqhubeka nokuthenga kakhulu ezitolo, ikakhulukazi ezintweni lapho ukubona nokuhlola umkhiqizo kubalulekile."
Babikezele ukuthi u-2024 uzoletha impumelelo eyengeziwe emakethe yezitolo, njengoba ubuchwepheshe obusebenzisanayo bubukeka buzoba inkambiso ebalulekile kuyo yonke imikhakha, bunikeza ulwazi lwesitolo olungenakuqhathaniswa nokuthenga ku-inthanethi. Ikakhulukazi, i-augmented reality (AR) kanye ne-virtual reality (VR) izololonga intshisekelo yamakhasimende, inike amandla ama-try-ons omkhiqizo nezibonisi ezisebenzisanayo.
Uchaza umthelela ongaba khona walobu buchwepheshe obukhulayo ekuthengiseni, lo mbiko uthi: “Izinhlelo zokusebenza ze-AR ne-VR zixuba kalula izindawo ezibonakalayo nezedijithali, zinikeze abathengi umuzwa wokuthenga wesikhathi esizayo nohehayo owedlula uhambo oluvamile lokuthenga. Ubuchwepheshe bungasiza futhi ekwehliseni izinkinga ezihambisana nokuthenga ku-inthanethi, kwenze abathengi babone kangcono ukuthi into izobalingana futhi ibafanele yini.”
Inikeze isibonelo sokusebenzisana kuka-Tommy's Hilfiger nenkampani ye-AR yokuzama imfashini i-Zero10 ngoMashi 2023. Izibuko ze-AR zenze abathengi bakwazi 'ukugqoka' okuvelele okuvela eqoqweni elikhethekile lomkhiqizo, kuyilapho imiphumela egqwayizayo yengezwe kubuhle bokuhlangenwe nakho.
I-New Balance ilandele okufanayo ngoJulayi 2023, ivula isitolo semiqondo eSingapore esihlanganisa isithwebuli sonyawo se-3D esihlanganisiwe. Isikena sisebenzisa ubuchwepheshe be-AR ukuhlonza izicathulo ezifaneleka kakhulu phakathi kwamasekhondi amahlanu ukuze sinikeze ulwazi lokuthenga olusheshayo nolunembile.
Noma kunjalo, i-GlobalData's 2023 Global Consumer Survey ikhombe ukuthi kokubili ukuthengisa okungokwenyama nokuku-inthanethi kubalulekile kubathengi kuye ngezidingo ezithile. U-54% wabathengi uzoqhubeka nokusebenzisa izitolo ezibonakalayo uma kuqhathaniswa no-50% ku-inthanethi, futhi u-17% wabathengi uzothenga ezitolo kaningi uma kuqhathaniswa no-21% ku-inthanethi.
Uma ucabangela lokhu, umbiko uphakamise ukuthi kunezisusa ezimbili ezinkulu zokuthenga ezakha imikhuba yokuthengisa yabathengi: kuyaphuthuma futhi kuyacatshangelwa.
Ukuthenga 'okuphuthumayo' “yilapho kufunwa khona izinto ezibalulekile njengokudla negilosa nezinye izinto zempilo nobuhle,” kuyilapho ukuthengwa 'okucatshangelwayo' “kungokwezinto ongazikhethela zona njengezingubo nezicathulo futhi ikakhulukazi imikhiqizo yamathikithi emikhudlwana njengogesi nefenisha nezinto zokumboza phansi.”
Bobabili abathengisi abaphathekayo nabaku-inthanethi banethuba lokusebenzisa lezi zindlela zokuziphatha, ngokunikela ngezohwebo ezisheshayo, imishini yokuthengisa, izindawo zokuqoqa noma ezinye izixazululo ezisheshayo zokuthenga okuphuthumayo noma ukuhlinzeka ngolwazi lomuntu siqu kwabacatshangelwayo.
Umthombo ovela I-Retail Insight Network
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