Ngokufika kwenkundla yezokuxhumana, abathanda ubuhle manje banesiteji somhlaba wonke sokubonisa ubuciko babo, imikhiqizo, namasevisi. Phakathi kwamapulatifomu ahlukahlukene atholakalayo, i-TikTok iqhamuke njengendawo yamandla yokuqamba, ukuqamba izinto ezintsha kanye nokuvezwa komkhiqizo.
I-athikili ihlola umhlaba wokumaketha kwe-TikTok, iveza izimfihlo zokudalwa kokuqukethwe okubandakanyayo, futhi ichaza indlela yokusebenzisa i-TikTok ukukhulisa umkhiqizo wakho futhi ikuguqule ube yi-trendsetter endaweni yobuhle ehlala ishintsha.
Okuqukethwe
Kungani usebenzise iTikTok ngebhizinisi lakho lobuhle
Isu lokuqukethwe lamabhizinisi wobuhle ku-TikTok
Ukusebenzisana kanye nokusebenzisana kwethonya
Imikhiqizo yobuhle ephumelelayo ku-TikTok
Indlela yokugwema izingibe ezivamile
Ukulandelela nokuhlaziya ukusebenza
Isiphetho
Kungani usebenzise iTikTok ngebhizinisi lakho lobuhle
Isizinda sabasebenzisi beTikTok sibone ukukhula okumangazayo, nokungaphezulu Abasebenzisi abayizigidi eziyi-1.677 kusukela ngo-Agasti 2023, kanye nezigidigidi ezingu-1.1 zalaba basebenzisi bangabasebenzisi abasebenzayo banyanga zonke.
Lokhu kwanda kuhambisana nokuvela kokuthenga kwe-TikTok, isici sohwebo kwezenhlalo esinikeza abadali bokuqukethwe amandla ukuze bakhuthaze futhi badayisele imikhiqizo ngqo kubasebenzisi. Ukungena kweTikTok kwezentengiselwano kwezenhlalo kuvule indlela yokuthi amabhizinisi achume ngaphakathi kwalesi simiso semvelo esinamandla.
Yize kusabisa ekuqaleni, ukuhlolisisa izindlela zokuthengisa ze-TikTok kuyazuzisa, njengoba kubonakala emiphumeleni ehlaba umxhwele etholwe yimikhiqizo evelele endaweni yesikhulumi. Imboni yobuhle, ikakhulukazi, ihlangabezane noguquko oluvela kuTikTok. Ngokuphawulekayo, abathengi kulindeleke ukuthi basebenzise isilinganiso se- I-US $ 800 minyaka yonke kwezohwebo kwezenhlalo ngo-2024. Kulaba bathengi, labo abaneminyaka engu-18 kuya kwengama-44 bathambekele kakhulu ekuthengeni ezinkundleni zokuxhumana, ngemikhiqizo yobuhle ibekwe endaweni yesibili kunezingubo zokugqoka.
Imboni yobuhle yamukele i-TikTok ne-Instagram njengeziteshi eziyinhloko, cishe abasebenzisi abangu-60% abathenga okuhlobene nobuhle ngemuva kokuhlangana nemikhiqizo ezinkundleni zokuxhumana.
Ngo-2022, imboni yobuhle yabela izilinganiso US $ 7.7 billion ekukhangiseni, ukukhangisa kwedijithali okubala u-34.1% wesamba esichithwe yizikhangiso. Njengoba imboni iqhubeka nokuvela, i-TikTok ivela njengethuluzi elinamandla lemikhiqizo efuna ukuxhumana namakhasimende ngokweqiniso.
Awunayo i-akhawunti yebhizinisi ye-TikTok okwamanje? Sebenzisa lo mhlahlandlela ukuze uqalise ukusebenzisa i-TikTok ukukhulisa umkhiqizo wakho wobuhle.
Isu lokuqukethwe lamabhizinisi wobuhle ku-TikTok
Uma usune-akhawunti esebenzayo ye-TikTok yebhizinisi, isinyathelo esilandelayo ukwakha isu lokuqukethwe. Lapha, singena kumasu athile amabhizinisi wobuhle ku-TikTok, kodwa okokuqala, ungafuna ukuhlola lo mhlahlandlela ukuze uthole eminye imibono eyisisekelo yesu lokuqukethwe, njengokuchaza izethameli zakho ezihlosiwe, ukuhlaziya ukuncintisana, nokuthumela okuqukethwe okuvamile, okubandakanyayo.
Izinhlobo zokuqukethwe ongakudala ku-Tiktok zebhizinisi lobuhle:
Okuqukethwe kwezemfundo
- Izifundo ze-Makeup: Yabelana ngezifundo zesinyathelo nesinyathelo zokubukeka okuhlukahlukene kwezimonyo, kusukela kuzimonyo zansuku zonke kuye kuzitayela ezigqamile nezokudala.
- Izinqubo zokunakekelwa kwesikhumba: Khombisa izindlela zokunakekela isikhumba, ugqamisa ukusetshenziswa kwemikhiqizo yakho futhi uchaze izinzuzo zayo.
- Amathiphu okunakekelwa kwezinwele: Nikeza amathiphu namasu okunakekelwa kwezinwele, ukwenza isitayela, nokunakekelwa, ikakhulukazi uma umkhiqizo wakho unikeza imikhiqizo noma amasevisi ahlobene nezinwele.
- Amademo omkhiqizo: Bonisa indlela yokusebenzisa imikhiqizo yakho yobuhle ngempumelelo, ugcizelela izici zayo ezihlukile.
Okuqukethwe kwezemfundo kungase futhi kuhlanganise “Imihlahlandlela Yokwenza Kanjani,” njengamathiphu asheshayo, imihlahlandlela ejulile yokuthi usetshenziswa kanjani imikhiqizo noma ulwazi lokubhekana nezinkinga ezivamile zobuhle nokunikeza izixazululo usebenzisa imikhiqizo yakho.
Ngemuva kwezinto
- Bonisa indawo yakho yokusebenza: Nikeza izibukeli ukuthi zibone isinyenyela esaluni yakho, i-spa, noma isitudiyo. Bonisa indawo lapho umlingo wenzeka khona.
- Hlangana neqembu: Yethula abasebenzi bakho, ubuchwepheshe babo, kanye neqhaza labo ekuletheni izinsiza zobuhle noma ekudaleni imikhiqizo.
- Ukudalwa komkhiqizo: Veza inqubo yokudala imikhiqizo yakho yobuhle, kusukela ekutholeni isithako kuya kumklamo wokupakisha.
Okuqukethwe okwenziwe ngumsebenzisi
- Izibuyekezo kwekhasimende: Khuthaza amakhasimende ukwabelana ngolwazi lwawo esebenzisa imikhiqizo noma amasevisi akho ngobufakazi bevidiyo.
- Izinselelo nemincintiswano: Dala izinselele noma imincintiswano ekhuthaza abasebenzisi ukuthi badale okuqukethwe okuhlobene nomkhiqizo wakho. Isibonelo, inselele yezimonyo usebenzisa imikhiqizo yakho.
Ukubamba iqhaza okuthrendayo
Ku-BeautyTok, kunemisindo ethrendayo nezinselele ezivela njalo; iqhaza kuzo futhi ube nobuciko. Cabangela indlela yokubeka i-spin eyingqayizivele kuthrendi ukuze ugqame.
Nazi ezinye izitayela zobuhle zakamuva ku-TikTok, kodwa khumbula ukuthi zihlala zishintsha, ngakho-ke hlala unolwazi lwakamuva ngemisindo ethrendayo nama-hashtag.
Ukusebenzisana kanye nokusebenzisana kwethonya
Abathonya ubuhle zibalulekile ekubumbeni okuthandwa ngabathengi kanye nokuhlakulela ukubandakanyeka komkhiqizo.
Uma amabhrendi esebenzisana nabagqugquzeli bobuhle abanamanani avumelana newabo, avula amandla okufinyelela izethameli ezizinikele nezichazwe kahle. Abantu abanethonya lobuhle benza kahle kakhulu ekwethuleni imikhiqizo eyiqiniso, balethe okokufundisa okunokuqonda, futhi banikeze izibuyekezo eziqotho, ezikhuthaza ukwethembeka nokwethembeka phakathi kwesisekelo sabalandeli babo abazinikezele.
Ngokutshala imali ngokubambisana nabagqugquzeli bobuhle, amabhizinisi asungula isiteshi sokuxhumana esiqondile nesinomthelela nezithameli eziqondiswe kubo, okuthuthukisa kakhulu ukusebenza kwawo kwezezimali.
Ingabe usukulungele ukuqala ukusebenzisana nabagqugquzeli bobuhle? Funda lezi Amathiphu angu-4 wokukhetha umgqugquzeli ofanele womkhiqizo wakho.
Imikhiqizo yobuhle ephumelelayo ku-TikTok
Uma kukhulunywa ngempumelelo ku-TikTok, ayihlali igxile kumkhiqizo ophumelelayo. Ividiyo eyodwa noma umkhiqizo ungaba negciwane futhi ube nomthelela omkhulu kumkhiqizo. Njengengxenye yocwaningo lwabo, Kuyinqaba ithole ividiyo eyodwa ingakhuphula ukusesha komkhiqizo noma inkampani ukuthi inyuke ngo-400%.
Ake sibheke ezinye izinhlobo zobuhle ku-TikTok nokuthi benzani ngempumelelo.
Ubuhle obuningi
Ubuhle obuningi yinkampani yonobuhle ephethwe umculi odumile uRihanna. Yize bephumelele ngokwengxenye ngenxa yothando lwabo ngoRihanna, baphumelele nakuTikTok.
Abakwenze kahle:
Ngenkathi uhlobo beluku-TikTok kusukela ngo-2017, bakhulisa isu labo ngo-2019 ngokuqukethwe okungaguquki futhi okuhlukahlukene okugxile kumkhiqizo kanye nobunikazi bawo, njengokuthi usuku empilweni ye-Fenty Beauty intern futhi, yiqiniso, okuqukethwe okugxile ebuhleni nokwabo ama-swatches futhi kumnandi izimonyo tutorials.
Bathole ukubuka okungaphezu kwezigidi ezingu-6.1 ngenkathi bephonsela inselelo umphakathi wonobuhle weTikTok ukuthi ubambe iqhaza kulo mdlalo #SoStunna inselele, lapho babonise khona amavidiyo besebenzisa i-Fenty Beauty Stunna Lip Paint. Futhi babe namahithi amaningi ahlukahlukene, njenge Simba Challenge futhi I-Hood Baby Sh*t umdanso.
Khanyisa iresiphi
Khanyisa iresiphi iwuphawu oluphefumulelwe ngu-K olwasungulwa nguChristine Chang noSarah Lee. Ibhrendi igxile ekhonweni eliyingqayizivele lomuntu ngamunye lokukhazimula nokuzizwa ekhululekile futhi eqiniseka esikhumbeni akuso, futhi imikhiqizo yabo ivame ukugxila ezithelo.
Abakwenze kahle:
I-Glow Recipe ibingomunye wemikhiqizo yokuqala yokuzama ukuthenga i-TikTok, kanye nezabo I-Watermelon Glow Niacinamide Amazolo Amazolo wahamba viral, okuthe, ngokusho kweTikTok, enyuse ukuthengisa kwabo ngaphezu kwalokho 600%.
Ukulandela le mpumelelo, i-Glow Recipe ihlanganyele nomgqugquzeli wobuhle @MikaylaNogueira ukuze uqalise Glow Essentials by Mikayla Kit, okuhlanganisa amaconsi amazolo ekhabe elikhanyayo.
Okujwayelekile
Okujwayelekile kuwuphawu olungaphansi kwenkampani yobuhle i-DECIEM egxile ekudaleni imikhiqizo yobuhle esebenzayo ngobuqotho, kanye nomkhiqizo ngokwawo 'njengenkampani yobuhle engavamile.'
Umkhiqizo othize usize ukuletha i-Ordinary endaweni yokukhanya - i-AHA 30% + BHA 2% Peeling Solution. Ngenkathi uTikToker Kaelyn White ethumela ividiyo yakhe egqoke imaskhi yobuso ebomvu eyaziwa ngokubukeka kwayo njengegazi, yaqala ukuthrenda ngokushesha. Leyo vidiyo ithole ukubukwa okungaphezu kwezigidi ezingu-4.5 ngoba ikhombisa ukuthi umkhiqizo wawusebenza kanjani esikhumbeni sakhe. Enyangeni elandela ividiyo, i-The Ordinary ithengise Amabhodlela e-100,000 yalo mkhiqizo.
Ibhrendi isebenzise lokhu ngokuqhubeka nokwabelana ngokuqukethwe okufundisayo mayelana nokuthi imikhiqizo Ejwayelekile isebenza kanjani kubantu bangempela. Ukwengeza, babelana ngokuqukethwe okuvela enhlobonhlobo yabantu nabadali ukuze bagqamise ukubaluleka kwabo kokubandakanywa futhi babonise ukuthi le mikhiqizo isebenza ezinhlotsheni zesikhumba ezihlukahlukene.
Ubuhle Obungavamile
Ubuhle Obungavamile ngolunye uhlobo losaziwayo (oluphethwe ngu-Selena Gomez); nokho-ke bathathe indlela ehlukile yokumaketha nezinkundla zokuxhumana kunabanye osaziwayo. Esikhundleni sokuncika odumo luka-Selena Gomez, lo mkhiqizo ugxile kumuntu ngamunye nokwakha umphakathi ohlanganisayo nohlukene. Ezinkundleni zokuxhumana, bathembele emphakathini wabadali ukuthi bakhiqize okuqukethwe okuyiqiniso nokujabulisayo okugqamisa abantu abaningi abahlukahlukene.
Ukuba nabantu bangempela nabagqugquzeli bobuhle ukukhuluma ngemikhiqizo yabo kube ngenye yezinto ezibambe iqhaza kakhulu empumelelweni yomkhiqizo.
Indlela yokugwema izingibe ezivamile
Ukugwema izingibe ezivamile lapho udala okuqukethwe kwe-TikTok ukukhangisa uhlobo lwakho lobuhle kubalulekile ukuze ugcine isithombe esihle somkhiqizo futhi uhehe izethameli zakho ngempumelelo.
Nazi izinyathelo ezibalulekile zokukusiza ugweme lezi zingibe:
- Ukuphromotha ngokweqile: Gwema ukwenza yonke ividiyo ibe iphimbo lokuthengisa eliqondile. Abasebenzisi beTikTok bafuna okuqukethwe okuyiqiniso nokujabulisayo, hhayi izikhangiso ezihlala njalo. Kunalokho, gxila ekunikezeni inani, imfundo, noma ukuzijabulisa kwemikhiqizo yakho yobuhle.
- Ukuntula ubuqiniso: Ubuqiniso buyaziswa ku-TikTok. Yiba qotho kokuqukethwe kwakho, futhi ugweme ukuphindaphindwa ngokweqile noma ukubhalwa phansi. Ubuqiniso busiza ukwakha ukwethembana nezithameli zakho; yingakho ukusebenza nabagqugquzeli kusebenza ngendlela emangalisayo.
- Ikhwalithi yevidiyo embi: I-TikTok iyinkundla eqhutshwa ngokubukeka. Faka imali ekukhanyeni okuhle, okulalelwayo okucacile, kanye nezisetshenziswa zevidiyo zekhwalithi ephezulu noma ama-smartphone ukuze uqinisekise ukuthi amavidiyo akho abukeka echwepheshile. Futhi, qiniseka ukuthi okuqukethwe kwakho kulungiselelwe ukubukwa kweselula. Sebenzisa amavidiyo ame mpo, okubonakalayo okucacile, nombhalo ofundekayo.
- Ukuziba impendulo yezethameli: Naka imibono nempendulo ngamavidiyo akho. Ukuziba noma ukususa amazwana angalungile kungalimaza isithunzi somkhiqizo wakho. Kunalokho, phendula ngesizotha nangobungcweti.
- Ukuthumela okungahambisani: Ukuvumelana kusemqoka ku-TikTok, njengazo zonke izinkundla zokuxhumana. Ukuthumela okungajwayelekile kungabangela izethameli zakho zilahlekelwe intshisekelo. Dala ikhalenda lokuqukethwe futhi unamathele kushejuli yokuthumela engaguquki.
- Ukunganaki amagama-ncazo: Amazwibela asebenzayo angathuthukisa umlayezo wevidiyo yakho futhi ayenze ifinyeleleke kubabukeli abaningi. Sebenzisa amagama-ncazo achazayo nahehayo akhuthaza abasebenzisi ukuthi babukele ividiyo yakho.
- Ukuthengisa okungahambisani: Qinisekisa ukuthi iphrofayili yakho ye-TikTok namavidiyo agcina izici zokumaketha ezingaguquki, okuhlanganisa nelogo yakho, isikimu sombala, nobuhle bubonke; lokhu kusiza abasebenzisi ukubona okuqukethwe kwakho futhi kwakha ukuqashelwa komkhiqizo.
- Ukuziba ukubizela esenzweni (CTAs): Khuthaza ukuzibandakanya ngokusebenzisa ama-CTA kumavidiyo akho. Cela abasebenzisi ukuthi bathande, babeke amazwana, babelane, noma balandele i-akhawunti yakho. Ukuzibandakanya nezithameli zakho kusiza ukukhulisa ukubonakala.
Ngokugwema lezi zingibe ezivamile futhi ugxile ekudaleni okuqukethwe okubalulekile, okuyiqiniso, nokuhehayo, ungakhangisa ngempumelelo uhlobo lwakho lobuhle ku-TikTok futhi uxhumane nezithameli zakho ozihlosile ngendlela ezuzisayo.
Ukulandelela nokuhlaziya ukusebenza
Ingxenye ebalulekile yokudala isu eliphumelelayo lokumaketha okuqukethwe kwe-TikTok ukulandelela nokuhlaziya ividiyo nokusebenza kwezikhangiso. Lo mkhuba uhlinzeka ngemininingwane ebalulekile ekusebenzeni kwemizamo yokumaketha, okuvumela izinqumo eziqhutshwa yidatha kanye nokwenza kahle kwamasu.
Sebenzisa amathuluzi okuhlaziya akhelwe ngaphakathi e-TikTok ukuze ulinganise ukubandakanyeka nokufinyelela.
Amamethrikhi angukhiye okufanele aqashwe:
- Ukukhula komlandeli: Landelela ukuthi inani labalandeli bakho lishintsha kanjani ngokuhamba kwesikhathi.
- Ukubukwa kwevidiyo: Qonda ukuthi bangaki ukubukwa amavidiyo akho atholwayo.
- Ukuthandwa: Bheka inombolo yokuthandwa amavidiyo akho atholwayo.
- Amasheya Namazwana: Bheka ukwabelana namazwana ukuze ulinganise ukubandakanyeka.
- Ukubukwa kwephrofayili: Hlola ukuthi bangaki abasebenzisi abavakashela iphrofayela yakho.
- Izibalo zabantu: I-TikTok inikeza ulwazi ngeminyaka, ubulili, nendawo yababukeli bakho; lokhu kukusiza ukuthi ulungise okuqukethwe kwakho.
- Uhlolojikelele lokuqukethwe: Buyekeza idatha yokusebenza kwevidiyo ngayinye ukuze ubone ukuthi iyiphi ehambisana kakhulu nezithameli zakho.
Isiphetho
I-TikTok iyinkundla enamandla nephumelelayo enikeza amandla amakhulu amabhizinisi wobuhle afuna ukwandisa ukufinyelela kwawo futhi axhumane nenqwaba yezithameli ezibandakanyekayo. Ngokwamukela i-TikTok njengethuluzi lokumaketha, imikhiqizo yobuhle ingasebenzisa izici zayo ezihlukile, izitayela, nabadali bokuqukethwe abanethonya ukuze babonise imikhiqizo nezinsizakalo zabo ngokuyiqiniso.
Isu lokumaketha le-TikTok elakhiwe kahle lingaletha izinzuzo ezibalulekile, kusukela ekubonakaleni komkhiqizo okwenyukayo kanye nokuqwashisa ngomkhiqizo okuthuthukisiwe ukuya ekuzibandakanyeni kwamakhasimende okuqinile futhi, ekugcineni, ukukhuphuka kokuthengisa kanye nemali engenayo.
Kodwa-ke, impumelelo ku-TikTok ayizi ngaphandle komzamo namasu. Kudinga ukudala okuqukethwe okuphoqayo, okuyiqiniso, ukuhlala uhambisana nezitayela ezivelayo, kanye nokukhuthaza ubudlelwano obunenjongo nabagqugquzeli bobuhle.
