Ukuba ngumnikazi webhizinisi, kuyadumaza ukubona umuntu engena kuwebhusayithi yakho, aphequlule kuyo, bese ehamba engenzanga lutho. Le nkinga ivame kakhulu ku-ecommerce, nje kuphela I-2% yabathengi be-intanethi yenza ukuthenga ngemva kokuchofoza kuwebhusayithi okokuqala ngqa. Kodwa-ke, ukuqondisa kabusha kungaxazulula le nkinga futhi kubuyise imali elahlekile.
Ukuqondisa kabusha kukuvumela ukuthi wenze izikhangiso ezigxile kubasebenzisi ababonise intshisekelo kumikhiqizo yakho ukuze ubakholise ukuthi baguqule. Leli isu elithenjwayo nelifakazelwe, njengoba ucwaningo lubonisa ukuthi amakhasimende abona izikhangiso ezikhonjwe kabusha 70% ngaphezulu okungenzeka ukuthi baguqule kunalabo abangaguquki. Kuyisizathu futhi ukuthi kungani 77% yabathengisi sebenzisa ukubuyisela kabusha ezinkundleni zokuxhumana ezifana ne-Instagram ne-Facebook.
Ngakho-ke kungenzeka ukuthi uyazibuza ukuthi ukubuyisela kabusha kusebenza kanjani, futhi yiziphi izinyathelo ezingathathwa ukuze kusetshenziswe le ndlela? Ngenhlanhla, lo mhlahlandlela unakho konke odinga ukukwazi mayelana nokuphinda uthage nokuthi ungayisebenzisa kanjani ukuze uthuthukise ukuguqulwa kwakho.
Ake siqale!
Okuqukethwe
Kuyini ukubuyisela kabusha, futhi kusebenza kanjani?
Izinzuzo zokukhomba kabusha
Amasu okubuyisela asebenza kahle kakhulu
Isiphetho
Kuyini ukubuyisela kabusha, futhi kusebenza kanjani?
Ukuqondisa kabusha kuyisu lokukhangisa ku-inthanethi lapho uthumela khona izikhangiso eziqondiswe kakhulu kubantu asebevele bahlanganyele nebhizinisi lakho ngokusekelwe ezintweni ozithakaselayo nokuziphatha komsebenzisi ukuze ubenze bathathe isinyathelo, njengokuqedela ukuthenga.
Indlela ukubuyisela kabusha kusebenza ngayo
Konke kuqala lapho umsebenzisi evakashela iwebhusayithi noma ehlanganyela nohlelo lokusebenza noma iwebhusayithi. Lokhu kungaba njalo emisebenzini efana nokubuka amakhasi omkhiqizo, ukungeza izinto ekalishini lokuthenga, noma ukujoyina isevisi.
Njengoba umsebenzisi esebenzisa iwebhusayithi noma uhlelo lokusebenza, ingxenye encane yekhodi, ebizwa ngokuthi ikhukhi, inikezwa isiphequluli sakhe. Le khukhi iqoqa idatha yokuziphatha komsebenzisi, njengamakhasi abawavakashele noma imikhiqizo abayibonile.
Ikhukhi linikeza iwebhusayithi noma uhlelo lokusebenza ikhono lokuqapha imisebenzi yabasebenzisi ukusuka kwenye isayithi ukuya kwenye. Ngakho-ke, ukulandelelwa kwabasebenzisi ngomsebenzi wabo kwenza ibhizinisi likwazi ukuthola idatha ngezithakazelo zabasebenzisi nezinto abazithandayo.
Ngedatha evela kumakhukhi okulandelela, ibhizinisi lingenza izikhangiso ezifanele izethameli eziqondiwe. Lezi zikhangiso zenziwa ukuthi zikhange izibukeli ezike zavakashela iwebhusayithi noma uhlelo lokusebenza ngaphambilini.
Umsebenzisi, ngenkathi esebenzisa i-inthanethi, angase ahlangabezane nalezi zikhangiso kwamanye amawebhusayithi, amapulatifomu ezokuxhumana, nezinhlelo zokusebenza zeselula. Umgomo oyinhloko ukwazisa umsebenzisi ngezimpahla noma amasevisi abebekade benentshisekelo kuwo futhi ubakhuthaze ukuthi babuyele kuwebhusayithi noma kuhlelo lokusebenza ukuze bafeze isenzo abasifisayo, ngokwesibonelo, ukuthenga.
Ake sithi umsebenzisi, osevele ukuwebhusayithi noma uhlelo lokusebenza, uchofoza esikhangisweni esikhonjwe kabusha futhi abuyele kusayithi noma kuhlelo lokusebenza ukuze agcwalise isenzo asifisayo, njengokuthenga noma ukugcwalisa ifomu. Uma kunjalo, umkhankaso wokubuyisela kabusha uthathwa njengempumelelo.
Izinzuzo zokukhomba kabusha
Ukubuyisela kabusha kuyithuluzi elinamandla lebhizinisi lakho. Ungayisebenzisa kunoma yisiphi isigaba sefaneli yakho yokuthengisa futhi wehlise amathemba phansi ngokwenza imilayezo yakho ibe ngeyakho futhi ubakholise ukuthi bayiguqule. Nazi ezinye izinzuzo ozitholayo emizamweni yokukhomba kabusha.
1. Funda kabanzi mayelana nezilaleli zakho
Enye inzuzo yokuqondisa kabusha ukuthi uqonda amakhasimende akho kangcono. Izinkundla ezihlukene zokuqondisa kabusha, njengezikhangiso ze-Google, i-Facebook, i-LinkedIn, ne-X, zinamamethrikhi akusiza ukuthi wazi ukuthi izikhangiso zakho ziqhuba kanjani.
The izinkomba zokusebenza kokhiye ungakwazi ukulandelela kubandakanya okuvelayo, ukuchofoza, izinga lokuchofoza, nezinga lokuguqulwa. Imiphumela oyithola kumkhankaso wokuphinda ukhombe ngempumelelo izokutshela uma izikhangiso zakho zihambisana nezethameli zakho.
2. Thuthukisa ukuqwashisa ngomkhiqizo
Umthetho wokumaketha oyisikhombisa ugomela ukuthi abantu babone igama lakho, uhlobo lwenkampani yakho, kanye nomkhiqizo noma isevisi yakho okungenani kasikhombisa ukuze benze isinqumo sokuthenga. Lokhu kusho ukuthi uma abantu bebona umkhiqizo wakho, maningi amathuba okuthi bazothenga kuwe.
Ukubuyisela kabusha kukusiza ukuthi usheshise leyo nqubo ngokukhomba labo okungenani okukodwa okuvela kuwebhusayithi yakho. Ungakwazi ukugcina ukuqwashisa komkhiqizo wakho ngokukhumbuza lawa maklayenti angaba khona mayelana nomkhiqizo wakho nemikhiqizo njalo.
3. Banamazinga okuguqulwa angcono
Kufakazelwa ngokwezibalo ukuthi izikhangiso ezikhonjwa kabusha zinezinga eliphezulu lokuguqulwa kunezinye izinhlobo zezikhangiso. Ucwaningo olulodwa okubandakanya abakhangisi abangu-1000 mayelana nemikhankaso yabo okungenani kube no-90% wabaphenduli abathi ithole imiphumela engcono kunezinye iziteshi zokumaketha ezigabeni ezihlukahlukene.
Isibonelo, bathole ukuthi yenze kangcono ngo-92% kunezikhangiso zosesho, izikhangiso zokubonisa nezinye izikhangiso. Ku-imeyili, bekungama-91%. Lokhu kubonisa imbuyiselo enkulu kakhulu ekutshalweni kwezimali, futhi iqiniso lokuthi kwakungabakhangisi ababehlolwa ocwaningweni libonisa ukuthi babekwazi abakwenzayo.
4. Yehlisa ukulahlwa kwenqola
Ukumaketha kabusha nakho kunenzuzo enhle kakhulu ukwehlisa ukulahlwa kwenqola. Ukushiywa kwenqola kwenzeka lapho abathengi bengeza imikhiqizo enqoleni yabo kodwa bayishiye lapho noma baphazamiseke futhi bahluleke ukuqedela i-oda.
Esinye sezizathu eziyinhloko zokuthi kungani amabhizinisi aku-inthanethi adinga ukuguqulwa okungcono ukushiywa kwenqola. Ngokujabulisayo, ukubuyisela kabusha kuyindlela enhle yokuqeda lokho. Isibonelo, unganxusa ikhasimende okungenzeka ukuthi liqedele ukuthenga kwalo ngokulithumelela i-imeyili uma inqola yalo ishiywe.
Amasu okubuyisela asebenza kahle kakhulu
Ukubuyisela kabusha kuyisu elinamandla lokumaketha futhi uma usebenzisa amasu afanele, kungaba nomthelela omkhulu kumugqa wakho ophansi. Nawa amasu okubuyisela asebenza kahle kakhulu angakhuphula imizamo yokuthengisa yebhizinisi lakho.
1. Khomba izethameli ezithile
Ngaphandle komkhankaso wesikhangiso, ukufanisa ukuzizwisa kwekhasimende nezinto ezifunwa izethameli ezithile kubalulekile. Isu elihlelwe kahle lokuphinda liqondise lidinga ukuthi ucabangisise ngokuthi yiziphi izikhangiso ezizokhanga iqembu elithile labantu.
Esikhundleni sokuphinda uqondise zonke izivakashi zewebhusayithi yakho, zama ukwenza kanjalo bahlukanise babe ngamaqembu ngokusekelwe kulokho abakuthakaselayo. Lokhu kukuvumela ukuthi udale izikhangiso ezifanele ezizohambisana nezithameli zakho.
Ukuqondisa kabusha izinkundla ezifana ne-Facebook, ngokwesibonelo, kukuvumela ukuthi udale izethameli ngokwezifiso ngokusekelwe kubantu:
- Vakashela iwebhusayithi yakho
- Vakashela amakhasi athile
- Vakashela amakhasi athile kodwa hhayi amanye
- Awukavakashe esikhathini esithile
- Inhlanganisela yezinketho ezine
Indlela engcono kakhulu iwukudala umuzwa ongcono wamakhasimende ngokunikeza izethameli ngokuqukethwe okuhlobene kakhulu. Uma ucacisa kakhudlwana ekuqondisweni kwakho, yilapho umuzwa owenziwe waba ngewakho kakhulu, ogcina uthuthukisa ukuzibandakanya kwezikhangiso kanye nomgomo wakho oyinhloko.
2. Nikeza amakhuphoni wokuphinda izivakashi noma ababukeli bekhasi lomkhiqizo
Ukugqugquzela isivakashi senqola yokuthenga esilahlekile sisebenzisa amakhuphoni nezaphulelo kuyisu elihle lokuphinda sifune ukusincenga ukuthi sibuyele ekhasini lomkhiqizo. Lokhu kungenxa yokuthi umuntu ovakashele isitolo sakho se-inthanethi futhi wachofoza ekhasini elithile cishe unentshisekelo enkulu ekuthengeni leyo nto.
Nganoma isiphi isizathu, abawuqedanga umsebenzi, kungakhathaliseki ukuthi inani lenani eliphezulu, ukuthenga okuqhathaniswayo, noma baphazamisekile. Lesi yisikhathi esifanele sokufinyelela kubo usebenzisa ikhuphoni noma ikhodi yesaphulelo. Amakhuphoni namakhodi esaphulelo anekhono lokunxenxa abathengi abamanqikanqika ukuthi baqedele ukuthenga kwabo kunokushiya izinqola zabo zingenalutho.
3. Hlukanisa okuqukethwe kwakho okukhomba kabusha
Enye indlela yokwenza imizamo yakho yokuphinda ukhombe isebenze iwukuba wandise izinhlobo zokuqukethwe kwakho. Ungazikhawuli ezithombeni kuphela lapho umhlaba wokuqukethwe mkhulu. Ukuhlukanisa okuqukethwe kwesikhangiso sakho kubalulekile njengoba kungenzeka kakhulu thuthukisa amazinga akho okuzibandakanya.
Lapho udala izikhangiso, faka ingxube yezinhlobo ezahlukene zokuqukethwe, njengezikhangiso zevidiyo ezihehayo, amademo, nokuthunyelwe kwebhulogi okufundisayo esitolo sakho se-inthanethi. Ukuba nenhlobonhlobo yezikhangiso ongazibonisa ezithamelini ezike wahlanganyela akugcini nje ngokuheha izethameli zakho kodwa futhi kuzifundisa, okwenza kube lula ukuguqula usuka ezivakashini nje ube abathengi abazinikele.
4. Khangisa kabusha kumakhasimende aguquliwe
Ukungafaki amakhasimende akho aguquliwe kungenye yezindlela ezihamba phambili ezinconyiwe ekumaketheni kabusha. Lokhu kusho ukuthi akusadingeki ulandelele othile olande i-ebook yakho noma othenge ukuze amncenge ukuthi aguqule. Lokhu kunengqondo. Nokho, kungani ungabakhumbuzi ukuthi bakukhethe futhi uma sebekwenzile kanye lokho?
Umqondo omuhle kungaba ukumaka ukuguqulwa kwakho ngemuva amakhasi okufika ukuze abantu asebephendukile kanye nani baphinde bafinyelelwe. Lokhu kuhilela ukwakha isu lokumaketha kabusha lesu eliqondisa kabusha amakhasimende akho ngezikhathi eziphansi futhi isikhathi eside ukuze ugcine umkhiqizo wakho uphambi kwemiqondo yawo.
Isibonelo, uma unendali ezayo, unganquma ukukhomba kabusha amakhasimende akho. Noma, uma wethula ulayini wemfashini omusha wesizini yasekwindla, ungakwazi ukwengeza amakhasimende akho angaphambilini ohlwini lwakho lokuqondisa kabusha ngaphambi kokufika kwesitoko esisha.
5. Hlola futhi wandise
Isimo sokukhangisa ku-inthanethi sihlala sishintsha, kanjalo namasu akho okukhomba kabusha kufanele. Ukuhlela kahle okungaguquguquki kuyisihluthulelo semikhankaso ephumelelayo yokukhomba kabusha. Bheka amamethrikhi angukhiye futhi ulungise izikhangiso zakho njengoba kudingeka.
Ukuhlola i-A/B futhi kungelinye ithuluzi okufanele ulisebenzise kunqolobane yakho yokuphromotha. Kubandakanya ukudala izinguqulo ezimbili zezikhangiso zakho ezikhonjwa kabusha usebenzisa ikhophi yesikhangiso ehlukile, izithombe, noma ukubizela esenzweni futhi uzihlole ngokumelene nenye ukuze ubone ukuthi iyiphi eshayela ukuguqulwa okwengeziwe. Ngale ndlela, ungakwazi ukwazi ukuthi yini esebenza kangcono nezethameli zakho bese uyisebenzisa.
Isiphetho
Ukubuyisela kabusha kuyindlela yokuthengisa esebenzayo engakusiza ukuthi uthwebule umkhondo olahlekile ubuyele kufaneli yakho yokuthengisa. Noma ngabe usebenzisa i-imeyili, inkundla yezokuxhumana, noma eminye imikhankaso yokumaketha kabusha, ukusebenzisa amasu angenhla kuyisihluthulelo sokuthola impumelelo ekumaketheni kwedijithali. Ngakho-ke, uma usukulungele ukukhulisa amanani akho okuguqulwa, qala ukusebenzisa lawa masu okuthengisa futhi uthole ukuthi ungabaguqula kanjani abavakashi besayithi lakho babe amakhasimende athembekile. Futhi ekugcineni, khumbula ukulandela I-Cooig.com Iyafunda ukuze uthole izibuyekezo zakamuva emhlabeni we-ecommerce.
