Ukuthenga nge-inthanethi sekudume kakhulu kangangokuthi ngisho nabantu ababengakaze bacabange ukuthenga ku-inthanethi manje sebezithola sebephequlula izinto emafonini abo kuyilapho belindile esitolo segrosa noma behlezi esitimeleni. Ngokombiko oshicilelwe ngu UMnyango Wezocwaningo weStatista, inani labathengi bedijithali e-United States lizokwenyuka liye kubathengi be-inthanethi abayizigidi ezingu-285 ngo-2025. Lokhu kusho ukuthi cishe u-90% wabo bonke abantu base-US bazobe bethenga ku-inthanethi ngo-2025!
Futhi njengoba izimakethe eziku-inthanethi ziqhubeka zanda, ziqhubekisela phambili lo mkhuba futhi zikhuthaza ukukhula kwezindlela ezintsha zokushintshana ngezimpahla namasevisi. Manje, ngokwethulwa kwe-Temu, uhlelo lokusebenza olusha lokuthenga ku-inthanethi, abathengi baseNyakatho Melika basenayo enye inketho yokuthenga noma kunini, noma kuphi kusukela ngokunethezeka komakhalekhukhwini babo. Lokhu okuthunyelwe kwebhulogi kuzohlola ukuthi iyini i-Temu, ukuthi isebenza kanjani, nokuthi ingakwenza kanjani ukuthenga ku-inthanethi kube lula futhi kuthengeke kakhudlwana.
Okuqukethwe
Uyini uTemu?
I-Temu izuza ngokushesha izimbangi zayo ze-eCommerce
Usebenza kanjani uThemu?
Thatha ithuba lezaphulelo ze-Temu namadili akhethekile
Kuyini Esedlule?
I-Temu, uhlelo lokusebenza lokuthenga ku-inthanethi olusekelwe e-US, yethulwa ngoSepthemba 2022 ukuze kwenziwe ukuthenga okuku-inthanethi kube lula, kusheshe, futhi kujabulise kakhudlwana kubathengi base-US. Uhlelo lokusebenza lulandwe Izikhathi ze-4 million kusukela yethulwa, futhi inikeza amanani ehlisiwe kuyo yonke into kusukela kwezimpahla zokugqoka kuya ezimpahleni zasekhaya.
Umgomo kaTemu uwukusungula kabusha indlela abantu baseMelika abathenga ngayo izimpahla zemfashini nezasekhaya esofeni labo, ngokunikeza okuhlangenwe nakho okulula nokunethezeka. Abasebenzisi bangaphequlula izigaba ezihlukene, babone ukuthi yini ethrendayo nabasanda kufika, bafunde ukubuyekezwa kwemikhiqizo ngabanye abathengi, bese ba-oda ngokuqondile emafonini abo.
Isitatimende senhloso yenkampani silula: "Ukuhlinzeka ngenkundla lapho abathengi bengathola khona kalula, bathenge, futhi bamukele izimpahla." I-Temu yakhe ibhizinisi layo ngale ndlela yokuziphatha ngokubeka phambili ukusetshenziswa kalula, ukubeka izinto obala, nokuzibophezela ekuhlinzekeni amakhasimende. Iwebhusayithi kanye nohlelo lokusebenza lweselula kuklanywe ngendlela elula engqondweni; abasebenzisi bangasesha imikhiqizo ezinkulungwaneni zabathengisi ngokuthepha okumbalwa nje.
Esedlule izuza ngokushesha izimbangi zayo ze-eCommerce
I-Temu isiba igama lasekhaya ngokushesha emhlabeni we-eCommerce ngerekhodi elimangalisayo $1.5 million nsuku zonke GMV, okwedlula okulindelekile kumdlali omusha esikhaleni. Kodwa uTemu akagcini lapho—inkampani ihlela ukufinyelela ekuthengisweni okuphelele kuka-$30 billion eminyakeni emihlanu, okuyisibalo esithathe imbangi yayo yaseChina uShein iminyaka engu-14 ukuyithola.
Lokhu kungase kumangaze izingqapheli eziningi, kodwa akuyona imfihlakalo. Impumelelo yale nkampani ingabalelwa ezintweni ezintathu: ukusebenzelana kwayo ne-PDD Holdings, ikhono layo lokunikeza amanani aphansi kunalawo esiqhudelana nawo, kanye namasu ayo okumaketha asebenzayo.
Inkampani engaphansi kwe Izindleko zamasheya PDD
UTemu uthola ukufinyelela kunethiwekhi yokuhlonza, ukuhleleka, kanye namakhono okufeza njengengxenye yePDD Holdings, inkampani yaseShayina yezentengiselwano yamazwe ngamazwe esohlwini lwe-NASDAQ ngemali engenayo yonyaka $ 14.7 billion kanye nama-oda acutshunguliwe angamabhiliyoni angama-61 ngo-2021 kuphela. I-Temu inelungelo lokusebenzisa ulwazi nezinsiza zenkampani engumzali yaseShayina futhi ibe nokufinyelela emalini eningi eyivumela ukuba yandise ukusebenza ngokushesha nangempumelelo. Lokhu kungase kubaluleke kakhulu endaweni yemakethe yanamuhla ehamba ngokushesha, lapho abathengi balindele ukuthunyelwa okusheshayo nezintengo eziphansi kusukela kulwazi lwabo lokuthenga ku-inthanethi.
Isakhiwo samanani aphansi
The isu lamanani ihlukanisa iTemu kwezinye izinkundla zokudayisa eziku-inthanethi ezifana ne-Amazon ne-eBay. Okokuqala, inkampani inendlela "yokungabheki" yokubeka amanani, njengoba izinto eziningi zibiza ngaphansi kwama-$20. Ukwengeza, i-Temu inikeza ukuthunyelwa kwamahhala nezaphulelo ezifika ku-90% ezigabeni ezihlukahlukene zemikhiqizo, okuhlanganisa izinto zikagesi, izincwadi, izingubo zokugqoka nezinye izinto, imikhiqizo yezempilo nobuhle, imikhiqizo yasekhaya neyengadi, nokunye okuningi!
Lokhu kungase kubonakale kukuhle kakhulu ukuba kube yiqiniso kubazingeli bezohwebo, abazibuza ukuthi kungani uTemu eshibhile kangaka, nokuthi bakwazi kanjani ukunikeza amanani aphansi kangaka uma esemthethweni futhi ethembekile. Impendulo isekutheni iTemu isesigabeni sokuqala sokuthuthuka. Lokhu kusho ukuthi intengo yomkhiqizo ayizicabangeli izindleko zokumaketha nokuthumela, futhi ayenzi indawo yenzuzo—konke okumbozwa yi-PDD Holdings, inkampani engumzali.
Lelisu lentengo ephansi alisona isixazululo sesikhathi eside, kodwa lisize ukukhipha inkampani phansi. Umgomo uwukuthola amakhasimende amaningi amasha ngangokunokwenzeka ngokunikela ngemikhiqizo eshibhile, izaphulelo ezinkulu, nokuthunyelwa kwamahhala. Ekugcineni, lapho iTemu isikhule ngokwanele, imodeli yebhizinisi layo izoshintsha.
Imikhankaso ebanzi yokukhangisa nokumaketha
NgoSepthemba 2022, uTemu waqala umkhankaso wakhe wokumaketha nge $ 140 million ekusetshenzisweni kwezikhangiso. Imizamo yabo yokumaketha iklanyelwe ukukhanga abasebenzisi bayo yonke iminyaka nezibalo zabantu—kusuka entsheni esebenzisa i-TikTok kuya kubantu abadala abavame ukuvama izigaba zeNdali zikaFaceBook noma zendali ye-eBay.
UThemu naye uyagijima izinhlelo zokudlulisela, okuvumela abasebenzisi ukuthi bathole isaphulelo ekuthengeni kwabo uma bemema abangani ukuthi bafake uhlelo lokusebenza lokuthenga. Ngaphezu kwalokho, i-Temu iqhube ezinye izinhlobo eziningi zemikhankaso, njengokuthumela amakhuphoni esizini kumakhasimende akhona ukuze aphromothe imikhiqizo emisha noma ukuvumela abasebenzisi ukuthi babambe iqhaza emiqhudelwaneni yokuphisana lapho bengathola khona imiklomelo ngokwabelana nabanye ngemikhiqizo abayithandayo.
Kwenzeka kanjani Esedlule ukusebenza?
I-Temu yakhelwe ukuthi ibe lula futhi ibe lula ukuyisebenzisa ukuze abasebenzisi abasha bakwazi ukuchitha isikhathi esincane behlola indlela yokuzulazula esibonakalayo nokuthenga isikhathi esiningi! Kulula ukubhalisa, futhi kuyenzeka ukuthi usebenzise i-Gmail, i-Facebook, i-Twitter, noma i-Apple ID ukuze ungene ngemvume. Uma sebengenile, abasebenzisi bangaphequlula izigidi zezinto ezitholakala endaweni yesikhulumi—futhi bathinte nabathengisi ngokuqondile!
Indlela Oda imikhiqizo on Esedlule?
Ukuthenga ngohlelo lokusebenza lwe-Temu kuwumoya. Kungakhathaliseki ukuthi abathengi basebenzisa uhlelo lokusebenza leselula noma iwebhusayithi, bangahlola ngezinyathelo ezimbalwa nje ezilula.
Engeza imikhiqizo enqoleni yokuthenga
Okokuqala, chofoza "Izigaba” isixhumanisi phezulu kunoma yiliphi ikhasi kuhlelo lokusebenza noma kuwebhusayithi. Lokhu kuzoletha umsebenzisi ohlwini lwazo zonke izigaba zomkhiqizo ezitholakalayo, njengezingubo nezinsiza, okokuhlobisa ikhaya, imikhiqizo yobuhle, nokuningi.
Uma into isikhethiwe, abathengi bangakhetha imininingwane yayo kwesokudla sekhasi—okuhlanganisa nokukhethwa kosayizi, izinketho zemibala, nobuningi. Abasebenzisi bangabuyekeza imininingwane ye-oda labo bese bechofoza okuthi “Engeza ekalishini” ukuze uye esinyathelweni esilandelayo.
Buyekeza inqola yokuthenga
Uma abasebenzisi sebengeze imikhiqizo abafuna ukuyithenga, bangachofoza “Yiya enqoleni” ngakwesokudla kwewindi le-popup. Bazobona isifinyezo salokho abakungezile, futhi bakwazi ukubuyekeza into ngayinye futhi benze noma yiziphi izinguquko ezidingekayo.
Hambisa ekuphumeni
Uma konke sekumi ngomumo, abathengi bangachofoza okuthi “Hlola” ukuze badlulele ekhasini elisha lapho bengafaka khona ulwazi lwabo lokukhokha futhi baqinisekise i-oda labo. Uma abathengi bene-akhawunti ku-Temu, bazoyalwa ukuthi bangene ngaphambi kokuphuma. Uma kungenjalo, bangabhalisa ngokusebenzisa ikheli labo le-imeyili, inombolo yocingo, noma i-akhawunti yomuntu wesithathu efana ne-Facebook noma i-Twitter.
Qedela i- Oda
Uma sebesesigabeni sokuphuma, abasebenzisi bazoyalwa ukuthi bagcwalise imininingwane yabo yokuthumela, okuhlanganisa ikheli lokuthumela kanye nendlela yokuthumela. Abathengi bangakhetha inketho yokuhambisa evamile yamahhala noma bathuthukise ukuze baveze ukulethwa ngenkokhelo emisiwe. Manje, abasebenzisi bangafaka amakhuphoni abo, uma etholakala, futhi bakhethe indlela yokukhokha ohlwini lwezinketho, okuhlanganisa ikhadi lesikweletu/ledebhithi, i-PayPal, ne-Google Pay. Uma izinkambu ezidingekayo sezigcwalisiwe, yisikhathi sokubuyekeza i-oda futhi bese uchofoza okuthi “Hambisa Oda;” bese kuthi voila!
Uphi Esedlule usuka kuphi?
Ngenkathi iTemu izinze eBoston, Massachusetts, imikhiqizo yayo ikhiqizwa, ihlanganiswe futhi ithunyelwe isuka eChina. Lokhu kungenxa yokuthi uTemu ufuna ukugwema izindleko ezengeziwe zabantu abaphakathi nendawo kanye nokwakha izindawo zokugcina izimpahla e-United States. Lelisu libasiza ukuthi bagcine izindleko ziphansi kubathengi abafuna izinto zikanokusho ezithengekayo abangazikhokhela ngaphandle kokugqekeza ibhange!
I-Temu igcizelela ukubeka izinto obala kuyo yonke inqubo yayo yokuthunyelwa. Baqinisekisa ukuthi amakhasimende aziswa ngokugcwele ngazo zonke izinyathelo zenqubekelaphambili ye-oda lawo ngokunikeza imininingwane yokulandelela enemininingwane kuwebhusayithi yabo nohlelo lokusebenza lweselula. Nasi isifinyezo esisheshayo sokuthi ungalandelelwa kanjani ama-oda ku-Temu:
Thola indawo Ama-oda
Isinyathelo sokuqala ukungena ngemvume ku-akhawunti ye-Temu. Uma usungenile, chofoza okuthi “I-akhawunti & Ama-oda” kuphaneli ephezulu kwesokudla sekhasi lasekhaya. Ukusuka lapho, chofoza "Your Ama-oda”Kusuka kumenyu yokudonsela phansi.
Buka Oda Imininingwane
Uma abasebenzisi sebechofoze ku-“Your Ama-oda,” ikhasi elisha lizovuleka ngokuzenzakalelayo. Leli khasi libonisa wonke ama-oda amanje. Abathengi bangabheka noma yiliphi i-oda elithile ngokuchofoza “Buka Oda Imininingwane. "
Landelela i- Oda ukulethwa
Ukuqala ukulandelela i-oda, abasebenzisi bangachofoza “ithrekhi” kuphaneli engakwesokudla. Lokhu kuzovumela iwindi elisha ukuthi livuleke nayo yonke imininingwane mayelana nokulethwa kwe-oda, okuhlanganisa ulwazi lokuthumela, izinombolo zokulandelela, nokuningi.
Thatha ithuba Esedlule izaphulelo namadili akhethekile
Ngaphezulu $ 1.6 isigidintathu ekuthengisweni kwezitolo okuku-inthanethi okulindeleke ngo-2027 e-US kuphela, siningi indawo yokukhula ngohlelo lokusebenza lokuthenga ku-inthanethi olufana noTemu. Ngawo wonke amadili akhethekile atholakalayo kanye nezaphulelo, osomabhizinisi abancane kanye nabawa phansi bangathola yonke into kusukela ezimpahleni nasezintweni ezisetshenziswayo ukuya ekudleni nasezimpahleni zasekhaya ngamanani ama-wholesale. Unentshisekelo yokufunda kabanzi mayelana nezimakethe eziku-inthanethi? Bheka lokhu umhlahlandlela osheshayo ukuqonda umehluko phakathi kwe-Cooig.com ne-AliExpress!
