I-Mascara iyisinqumo esihle kakhulu sokwenza izimonyo kubathengi abangasebenzisi noma abangakwazi ukusebenzisa izandiso ze-elash kodwa abasafuna ukuthuthukisa imivimbo yabo. Le mikhiqizo yezimonyo ingenza imivimbo ibukeke iminyene, ichazwe kakhudlwana, iyinde, noma igoqekile, inikeze ukubukeka okuhle emizuzwini embalwa nje.
Kodwa njengezinye izimonyo, ama-mascara awawona umkhiqizo olingana wonke. Abathengisi kufanele bacabangele izici ezahlukahlukene futhi baqonde umehluko phakathi kwezinhlobo ezahlukahlukene ngaphambi kokutshala imali.
Ngenhlanhla, le ndatshana izohlinzeka ngakho konke amabhizinisi adinga ukukwazi ngaphambi kokuqoqa ama-mascara amakhasimende awo azowathanda ngo-2024.
Okuqukethwe
Ukubuka konke kwemakethe ye-mascara ngo-2024
Izinhlobo ezi-5 ezinkulu ze-mascara emakethe
Izinto amabhizinisi kufanele azibeke eqhulwini lapho ekhetha ama-mascara
Isifinyezo
Ukubuka konke kwemakethe ye-mascara ngo-2024
The imakethe ye-mascara yomhlaba wonke ilungiselela ukukhula okukhulu, kanti ochwepheshe bezimboni babikezela ukwanda kusuka ku-US $ 2023 billion ka-7.62 kuya ku-US $ 13.77 billion ngo-2032 ku-CAGR ehlaba umxhwele engu-6.09%.
Izici ezibalulekile eziqhuba lokhu kwanda zihlanganisa ukwanda kwemikhiqizo emisha kanye nenani elikhulayo labantu besifazane abasebenzayo emhlabeni wonke. Ngokusekelwe eziteshini zokusabalalisa, imakethe ye-mascara esekwe esitolo inesabelo esikhulu kunazo zonke, esibalelwa ku-75% wemali engenayo yomhlaba.
Ngokwesifunda, ochwepheshe babikezela ukuthi i-Asia Pacific izobhalisa i-CAGR eshesha kakhulu esikhathini sokubikezela ngenxa yokwanda kokuqwashisa ngemikhiqizo yezimonyo ehlukahlukene kanye nokutholakala kwezinto ezenziwe ngokwezifiso. ukwakheka kweso.
Izinhlobo ezi-5 ezinkulu ze-mascara emakethe
Ama-mascara amashubhu
Ama-mascara amashubhu zenziwe ngama-polymer ahlukahlukene azungeze imivimbo ngayinye, ayenze ibukeke inde futhi iphapheme. Kanjalo, asetshenziswa njengama-mascara avamile, nakuba angadinga ukuthi umsebenzisi afunde indlela ehlukile yokubeka isisekelo esiqinile.
Into emnandi ngayo ama-mascara amashubhu ukuthi kulula kangakanani ukugqoka ijazi lesibili ngaphandle kwama-clumps noma ama-flakes. Abathengi bathanda zona ngoba zinikeza ukubukeka okungokwemvelo, okude kakhulu okungathuki, okuhlala isikhathi eside, futhi okuvela kalula.
I-tube application iphinde inikeze ukubukeka okuhle, okuhlukanisiwe okubamba kahle i-curl. Ngenxa yalokho, ama-mascara amashubhu kufanele ube nokubukeka kwe-eye makeup elula, engokwemvelo, futhi ehlala isikhathi eside.
Ukuduma okukhulayo kwe-Tubing mascara kusekelwa idatha evela ku-Google Ads, nokusesha kukhuphuke ngo-80% ezinyangeni ezimbili, kusuka ku-60,500 ngoSepthemba kuya ku-135,000 ngoNovemba 2023.
I-mascara ekhanyayo
Izwe lama-mascaras linikeza amafomula angenamkhawulo anikeza imiphumela ehlukene. Kepha lapho abathengi befuna okuthile okumangazayo nokudonsa amehlo ngaphandle kokufinyelela iglue yokuqhuma, ama-mascara ahlanzekile ukubheja okungcono kakhulu.
Lawa mafomula e-mascara ayimfihlo yokuqamba ukubukeka okungamanga ngaphandle kwezandiso. Ngaphandle kwemiphumela yazo ethuthukisa amehlo, ama-mascara ahlanzekile yizona ezihamba phambili kubathengi abaningi bezimonyo. Ngakho-ke, akumangazi ukuthi babusa imakethe ye-mascara yomhlaba wonke ngo-2022, bebalelwa ku-US $ 3.67 billion wemali engenayo yemakethe.
I-mascara ekhanyayo babe nesimo esiphakeme kangaka ngoba bayindlela enhle yokudonsela ukunaka emehlweni ngaphandle komzamo omkhulu. Ingxenye engcono kakhulu ukuthi amafomula agqamayo afika nokugoqeka okwakhelwe ngaphakathi kanye nezinzuzo ezinwetshwayo - isisombululo esizungezile semivimbo eshunqayo.
Ngokwezikhangiso ze-Google, ama-mascara akhiqizayo ahehe ukusesha okungu-201,000 ngoNovemba 2023 kuphela.
Ama-mascara ama-curling
Njengoba abesifazane abaningi bethanda imivimbo ekhazimulayo, egobile, bavame ukusebenzisa ama-eyelash curlers ukuze bathole ukubukeka kwabo abakufisayo. Nokho, ama-curling mascaras ingabasiza ukuba bathuthukise ama-curls abo emvelo ngaphandle kokuhlupheka.
Ngaphezu kwalokho, ukungaguquguquki kwalawa mafomula we-mascara kukhulu kancane kunabanye, okusiza ukugcina umphumela we-curly. Kodwa akugcini lapho. Ama-mascara ama-curling futhi sebenzela ama-curls okufakelwa.
Nokho, abanye abasebenzisi bathola lokho ama-curling mascaras abe nethuba eliphezulu lokuqumba ngenxa yobukhulu obungeziwe. Noma kunjalo, lawa mafomula ayindlela eya kubathengi abafuna ukubukeka okusha, okunamehlo abanzi.
Ama-mascara angangeni manzi
Ama-mascaras abhalwe ukuthi “angenwe manzi” ngokuvamile afaka amafomula angeke ancibilike emanzini, uma kuqhathaniswa nama-mascara angokwesiko, angangeni manzi, ngokuvamile asuselwa kuwoyela futhi ngenxa yalokho awabambeki kahle ezimeni ezimanzi.
Ukuxazulula le nkinga, abakhiqizi basebenzisa ifomula ye ama-mascaras angangeni manzi lokho kunciphisa uwoyela, abanye baze baqede namafutha ngokuphelele.
Okubaluleke nakakhulu, abasebenzisi abaningi basebenzisa ama-mascaras angangeni manzi ukwenza imivimbo yabo ibe lula futhi ibushelelezi. Ngokuvumelana negama lawo, lawa mafomula angakwazi ukumelana nezimo ezifana nokudiphu, ukujuluka, noma ukukhala.
Idatha yezikhangiso ze-Google ibonisa lokho ama-mascaras angangeni manzi yenza kahle ngo-2023, yaheha ukusesha okungu-33,100 ngo-Okthoba noNovemba.
Sula ama-mascara
Ama-mascara ahlukahlukene, angathathi hlangothi, acacile angamafomula okugcina okwenza ukubukeka okungenamakeup. Ngazo zonke izinzuzo zezinhlobonhlobo ezinemibala, ama-mascara ahlanzekile curl futhi ichaze imivimbo yomsebenzisi ngenkathi ishiya isiphetho esipholishiwe nesisha.
Ukushoda kombala kwenza le fomula ibe inketho efanelekile yohambo lokubhukuda/ lwasebhishi, futhi ibe ngcono nakakhulu kunezinhlobonhlobo ezingenwa amanzi. Kodwa kukhona okwengeziwe. Lezi mascara amafomula angaphinda kabili njengama-gel e-brow, abambe kalula ukuqoshwa kwe-brow.
Ekugcineni, ama-mascara ahlanzekile ingasebenza futhi njengeziqalo zokuqhuma, idale isisekelo esimangalisayo samascara anemibala. Ukuzisebenzisa ngale ndlela kuyindlela enhle yokwenza imivimbo ibukeke iyinde futhi igqamile.
Ngokusekelwe kudatha Yezikhangiso ze-Google, intshisekelo yokusesha yemascaras ecacile ibilokhu ifana kusukela ngoMashi 2023, ithola ukusesha okungu-49,500 ngoNovemba.
Izinto amabhizinisi kufanele azibeke eqhulwini lapho ekhetha ama-mascara
Uhlobo lwebhulashi leMascara
Ama-mascara afika nama-wands ahlukene, uhlobo ngalunye lunikeza okuthile okuhlukile. Okunye kungasiza ekwandiseni ukusetshenziswa kwefomula, kanti ezinye zenze inqubo yohlelo ibe lula. Bheka ithebula elingezansi ukuze uthole zonke izinhlobo eziyinhloko zamabhulashi e-mascara kanye nokusetshenziswa kwawo:
| Uhlobo lwebhulashi | Incazelo |
| I-Curve | Kuhle kakhulu kubathengi abanemivimbo eqondile ngokwemvelo noma abafuna ilifti eyengeziwe |
| Okokukhipha | Uhlobo lwebhulashi oluhle kakhulu lokudala i-lift nevolumu |
| I-tapered | Isiza abasebenzisi ukuthi bagqoke imivimbo yangaphandle nengaphakathi ngaphandle kokuthinta izivalo noma indawo engaphansi |
| Ingilazi yehora | Kuhle kakhulu ukudonsa imivimbo yangaphandle neyangaphakathi iye phezulu, idale ivolumu nemiphumela yokugoqa |
| Ikhoni ehlanekezelwe | Uhlobo lwebhulashi olungajwayelekile olusiza ukukhulisa ivolomu nobude |
| Okushisayo | Ingadala ivolumu emangazayo ngenkathi yehlisa isikhathi sohlelo lokusebenza |
| I-ball-tipped | Lolu hlobo lwebhulashi lungase lubukeke lungavamile, kodwa lusiza ukufinyelela imivimbo emincane ngaphandle kokuhlupheka |
Ifomula ye-mascara
Ifomula ekhethwayo kakhulu incike ekubukekeni okuthandwa ngabathengi. Ingxenye epholile ukuthi ama-mascara amaningi anganikeza inzuzo yefomula eyodwa noma ngaphezulu.
| Izinzuzo zefomula | Incazelo |
| Ukuqinisa | Amafomula anjalo afaneleka kubathengi abanemivimbo emifushane, njengoba besiza ukunweba ubude bemivimbo yemvelo |
| Ukuqina | Le fomula ifaneleka kubathengi abanemivimbo emihle noma emincane edala kalula ukubukeka kwemivimbo eminyene |
| Ukuphakamisa | Amafomula e-Mascara analo mphumela enza amehlo abukeke ephapheme kakhulu |
| curling | Amafomula ama-curling anikeza imiphumela yokuvula amehlo kubathengi bemivimbo eqondile |
| I-Lash-defining | Le fomula igxile ekuhlukaniseni nasebudeni |
Color
Ngenkathi i-black mascara iyisinqumo esivamile sokubukeka kwamehlo achaziwe, abathengi banezinye izinketho. Isibonelo, i-mascara ensundu ilungele abasebenzisi abanesikhumba esimhlophe ngenxa yokubukeka kwayo okuthambile.
Abathengi abazizwa behlakaniphile bangakhetha imibala ye-mascara yemfashini egqamile. Isibonelo, okuluhlaza okwesibhakabhaka kuyisinqumo esithandwayo esingenza amehlo avelele.
Isifinyezo
Ama-mascara aletha i-twist eyingqayizivele endaweni yezimonyo zamehlo. Ukukhetha kwabo okunwebekayo kwamafomula nokuthungwa kuwenza indlela enhle yokuthuthukisa imivimbo yemvelo ngaphandle kokwengeza izandiso.
Ingxenye engcono kakhulu ukuthi kunezinhlobo ezahlukene ezikhona, okusho ukuthi amabhizinisi anganikeza uhla olukhulu lwama-volumizing, amashubhu, acacile, ama-curling, nama-mascara angangeni manzi. Kodwa ngaphambi kokunquma ukuthi yiziphi izinhlobo ezizofakwa esitokisini, abathengisi kufanele bacabangele izici eziningi ukuze baqinisekise ukuthi bakhetha ezifanele izethameli zabo.
Ngokucabangela izici ezihlukahlukene ezingenhla, abathengisi bangaba nombono ongcono wokuthi imaphi ama-mascara abangawathengisa ngo-2024. Ukuze uthole uhla olukhulu lwama-mascara neminye imikhiqizo yobuhle, bhekisa ku- Cooig.com.
