Imibukiso yezohwebo, izizinda eziphithizelayo zokusungula izinto ezintsha namathuba, isiphenduke inkundla yosomabhizinisi abafuna ukuzakhela udumo kwezamabhizinisi.
Ungazisebenzisa kanjani ukwakha inethiwekhi yakho yobungcweti futhi uthole amaklayenti amasha?
Esiqeshini sakamuva se- Ukuphumelela kwe-B2B podcast, uCarlyn Bushman, Umsunguli we-CMB Brands, ujoyina umsakazi uSharon Gai. Ndawonye, bangena emhlabeni wemibukiso yezohwebo kanye namathuba abawavezela osomabhizinisi. Zitholele ukubaluleka kokuhlela, ukuxhumana nokuxhumana nabantu abangaba abathengi.
U-Carlyn no-Sharon babelana ngamathiphu abalulekile nezeluleko zokuthuthukisa izinzuzo zokuhambela imibukiso yezohwebo. Funda kokuhlangenwe nakho kwabanikazi bamabhizinisi abaphumelelayo. Thola ugqozi ukuze usebenzise ngokugcwele izimo zemakethe zamanje futhi wakhe ibhizinisi lamaphupho akho.
UCarlyn Bushman, umsunguli weCarly Bushman Consulting and Pop Academy, uletha iminyaka engaphezu kwengu-25 yobungcweti kwezokumaketha, ukuphatha, ezobuchwepheshe, kanye nezezimali zebhizinisi etafuleni. Uhambo lwakhe olusuka kumamukeli othobekile ehhovisi lezokwelapha ukuya kumphathi we-C-suite enkampanini yemishini yezokwelapha nokuqhubekela kuMsunguli luwubufakazi bokuzibophezela kwakhe okungantengantengi ekwenzeni okuhle.
Manje, unikela ngesikhathi sakhe ekunikezeni amandla osomabhizinisi besifazane, abasize bakhe futhi bakhulise amabhizinisi abo asekelwe emikhiqizweni nasezinsizakalweni.
Okuqukethwe
Ukwandisa ibhizinisi lakho ngemibukiso yezohwebo
Ukulungiselela umbukiso wezohwebo
Isingeniso sebhizinisi likaCarlyn elisuselwa kumkhiqizo, i-CMB Brands
I-POP academy: inqubekela phambili phezu kokuphelela
Ukubaluleka kocwaningo lwemakethe kanye nokuhlonza izidingo zamakhasimende
Ukuvala
Ukwandisa ibhizinisi lakho ngemibukiso yezohwebo
Ngomunwe wakhe ekushukumiseni kwezindawo zebhizinisi ezihlala zivela, u-Carlyn ugqamisa amandla emibukiso yezohwebo. Imibukiso yezohwebo inika osomabhizinisi ithuba elihle lokuxhumana nabathengi abavela ezitolo ezincane, izitolo ezinkulu zamabhokisi, uxhaxha lwezitolo, amanxusa, abagqugquzeli, nababuyekezi bemikhiqizo.
Amandla okufakwa kwabezindaba komkhiqizo wakho nokwakha inethiwekhi yakho yobungcweti emibukisweni yezohwebo alinakuqhathaniswa. U-Carlyn no-Sharon bagqamisa ukubaluleka kokuhlela ngokucophelela nokuba ngaphambi kwejika uma kukhulunywa ngokulungela umkhiqizo wemibukiso yohwebo. Babelana ngamaphrofayela abathengi abajwayelekile abahambela le micimbi.
Kusukela embukisweni wezipho kuya emakethe yezipho, kusukela kuklayenti lamathoyizi kuya embukisweni wokubhukuda, osomabhizinisi banenqwaba yemibukiso yezohwebo abangakhetha kuyo, ngayinye inikezela ngamathuba ahlukile. Kodwa ukuya embukisweni wezohwebo akukhona nje ukubukisa ngemikhiqizo; kuwuhlobo lobuciko oludinga ukuhleleka, isu, kanye nekhono lokusungula ukuxhumana okunenjongo.
Ukulungiselela umbukiso wezohwebo
UCarlyn noSharon banxusa osomabhizinisi ukuthi babhukhe ama-aphoyintimenti nalabo abangase babe ngabathengi, bangene kunethiwekhi yabo ukuze bathole izingeniso ezisebenzayo, futhi basebenzise izinsiza ezifana ne-LinkedIn ukuze bakhuthaze ukuxhumana okungasheshisa uhambo lwabo lwezamabhizinisi. Kosomabhizinisi bokuqala, indawo yombukiso wezohwebo ingaba nzima kakhulu. Indlela engcono kakhulu yokusingatha indawo ezungezile iwukuba uzicwilise ngokugcwele kokuhlangenwe nakho, ubuze imibuzo, futhi ufunde komakadebona asebefunde ubuciko bemibukiso yezohwebo. U-Carlyn ugcizelela ukubaluleka kokwenza umbono ohlala njalo ukuze ugqame emqhudelwaneni futhi ulethe iphimbo elihehayo eliheha abathengi abangaba khona.
Nawa amanye amaphuzu okukhulunywa ngawo esiqephu.
Isingeniso sebhizinisi likaCarlyn elisuselwa kumkhiqizo, i-CMB Brands
UCarlyn uyachaza ukuthi ngenkathi akha i-CMB Brands, ibhizinisi lezikhwama, wangena emakethe egcwele futhi wenza amaphutha abizayo ngokusungula izinto zaphesheya nokukhiqiza. Naphezu kokuba nesineke esincane sokulinganisa impumelelo, wazuza okuhlangenwe nakho okubalulekile. Ngezikhathi zemibukiso yezohwebo, wayevame ukwabelana nabanye osomabhizinisi besifazane ngolwazi lwakhe, okumholela ekubonisaneni.
Ibhizinisi lakhe lokubonisana lakhula kulokhu kusebenzisana, lapho abelane khona ngezifundo emaphutheni akhe nolwazi lwebhizinisi. Esebenzisa i-Cooig ukupakisha namathuluzi, usize amakhasimende ukuthi ahlole imikhiqizo yawo ngaphambi kokusebenzisa imali enkulu yokusungula. UCarlyn ubalula ukuthi ukuhlola kubalulekile ukuze kugwenywe izindleko eziphakeme ezihambisana namabhizinisi asekelwe emikhiqizweni.
I-POP academy: inqubekela phambili phezu kokuphelela
UCarlyn ukhuthaza abangaba osomabhizinisi ngokuthi, uma unombono omuhle, qala wenze inqubekelaphambili, ungakhathazeki ngokuphelela. Uncoma ukusebenzisa i-Cooig.com ukucwaninga nokuhlola imakethe. Esikoleni sakhe, ufundisa izifundo ezimbili ngonyaka, zamasonto ayi-12 ezakhiwe njengekilasi lasekolishi ukuze kusheshiswe imfundo yezamabhizinisi. Ivulekele noma ngubani ofuna ukuhlola ezamabhizinisi.
Amasonto amane okuqala agxile kumasu enkampani kanye nezezimali. Amaviki amane esibili ahlanganisa ukuthuthukiswa komkhiqizo, izindleko, ukukhiqiza, nokuhlolwa kwemakethe. Amaviki amane okugcina angena ekuthengisweni nasekukhangiseni, okuhlanganisa inkundla yezokuxhumana, ukumaketha nge-imeyili, kanye nokuhlaziya kwaShopify. Isifundo sihlinzeka ngesisekelo esiphelele sokuqala nokuletha ngempumelelo umkhiqizo emakethe.
Ukubaluleka kocwaningo lwemakethe kanye nokuhlonza izidingo zamakhasimende
U-Carlyn ugqamisa ukubaluleka kokwenza ucwaningo lwemakethe ukuhlonza izidingo zamakhasimende ngaphambi kokwethulwa komkhiqizo. Ukhuthaza ukuqhutshwa kwamaqembu okugxilwa kuwo ukuze kuqoqwe imininingwane ebalulekile. Qala ngezinhlolovo ezilula ngaphakathi kwenethiwekhi yakho futhi ucabange ukuthi othile akuphathele iqembu lokugxila. Khomba okungenani ababambiqhaza abaqeqeshiwe abangama-50 ezinhlolovo zokuqala. Uma usunedatha eyanele, cabanga ukuletha iqembu elincane ekamelweni elibonakalayo ukuze ubabonise umkhiqizo noma ubathumele amasampula. Qhubeka namaqembu okugxila kuze kube yilapho usunazo zonke izimpendulo ozidingayo. Le nqubo ikusiza ukuthi wenze izinqumo ezinolwazi futhi ingonga imali eningi ngaphambi kokwethula umkhiqizo wakho.
Ukuvala
Imibukiso yezohwebo isiphenduke isango lempumelelo kosomabhizinisi, ibahlinzeka ngenkundla yokukhombisa ngemikhiqizo yabo, ukuxhumana nabagqugquzeli bemboni, kanye nokuvikela amathuba ebhizinisi anenzuzo enkulu.
BenoCarly noSharon njengabaqondisi babo, osomabhizinisi bangavula amandla aphelele emibukiso yezohwebo ukuze bakhulise amabhizinisi abo. Ngakho-ke, uma ungusomabhizinisi osafufusa noma osanda kuqala ufuna ukwenza umaki wakho emhlabeni webhizinisi, cabangela amandla emibukiso yezohwebo. Yamukela isasasa, sebenzisa amathuba, futhi uvule amakhono akho aphelele.
Ngesu elilungile, ukulungiselela, kanye nesimo sengqondo, imibukiso yezohwebo ingaba isango lempumelelo yakho.
