Ukukhetha umkhiqizi wezigqoko ezilungele imvelo kudinga ukucatshangelwa ngokucophelela kwezinto ezifana nenqubo yokukhiqiza, izinto ezisetshenziswayo, isithunzi senkampani nokuzibophezela ekusimameni. Kubalulekile ukukhetha umenzi olungile wamakepisi nezigqoko zakho zemidlalo ezilungele imvelo ukuze ibhizinisi lakho lihambisane nokuzibophezela kwabo ekusimameni. Landela lawa macebiso ukuze ukhethe umkhiqizi wezigqoko ongcono kakhulu eco-friendly.
Okuqukethwe
Uhlolojikelele lwemakethe yezigqoko ezilungele imvelo
Qinisekisa inqubo yokukhiqiza
Cwaninga futhi ufunde izibuyekezo
Izinto ezisetshenziswayo ezijwayelekile
Izinhlobo zezigqoko ezingenziwa eco-friendly
Izitifiketi ongazibheka
Isiphetho
Uhlolojikelele lwemakethe yezigqoko ezilungele imvelo
Imakethe yezigqoko ezilungele imvelo isilungele ukukhula njengoba abathengi befuna ukukhetha okuzinzile kwemfashini. Inhlolovo evela kwaMcKinsey & Company iveze lokho 67% yabathengi cabanga ngezinto ezisimeme lapho wenza izinqumo zokuthenga. Ucwaningo luphinde luphawule ukuthi abathengi bamukela imfashini ekhawulela umthelela wayo kwezemvelo.
Ngaphezu kwalokho, cishe ingxenye yabathengi funa amabhrendi asekela ukugaywa kabusha noma uhlobo oluthile lwenqubo ehambisana nemvelo. Abakhiqizi bezigqoko ezilungele imvelo babeka phambili izinqubo zokukhiqiza ezizinzile, ezinjengokunciphisa imfucuza, ukunciphisa amakhemikhali, nokusebenzisa imithombo yamandla avuselelekayo njengamandla elanga noma omoya.
Uma kuziwa “ekugcineni”, leli gama lingasho izinto ezihlukene ngokusekelwe ekutheni ikhasimende liyi-Baby Boomer noma i-Gen Zer. Ngenkathi ama-Boomers ebheka izinto ezisetshenziswayo, iZers ifuna ushintsho ekwenziweni kwezimpahla.
Mayelana 30% yabathengi bafuna nje ukusiza iplanethi, kuyilapho ama-23% efuna ukunciphisa udoti wokukhiqiza. Inye into eqinisekile, abathengi bazimisele ukukhokha ngaphezulu ngemikhiqizo ekhiqizwa ngokuqhubekayo. Futhi nokuningi izinkampani zifuna ukuba luhlaza ukuhlangabezana nezidingo kanye nokusiza imvelo.
Le makethe iyaqhudelana, namabhrendi amakhulu enza imali ngokuthenga okuthandwa ngabathengi. Nakuba kungase kuthathe umzamo othile ukuthola umkhiqizi wezigqoko ezilungele imvelo, izinzuzo zokusebenzelana nesisodwa zingaba zibalulekile, okuhlanganisa ikhono lokunikeza imikhiqizo esimeme kumakhasimende, ukusekela izinqubo zokukhiqiza eziqotho neziqhubekayo, kanye nokuhlukanisa umkhiqizo wakho endaweni yemakethe egcwele abantu.
Qinisekisa inqubo yokukhiqiza
Ngokusho the Inhlangano Yezokubambisana Kwezomnotho Nentuthuko, ukukhiqiza okusimeme kuchazwa njengokwengamela umsebenzi ngendlela ebhekelela umphakathi kanye nemvelo. Bheka izikhungo ezisebenzisa izindlela ezisimeme futhi usebenzise imisebenzi esimeme. Buza ukuthi ingabe umkhiqizi uyayisekela yini imiphakathi yendawo, ukuthi anciphisa kanjani ukukhishwa kwekhabhoni, futhi uma esebenzisa ukupakisha okuzinzile.
Cwaninga futhi ufunde izibuyekezo
Bheka abakhiqizi abakhangisa ngokukhethekile ukuzibophezela kwabo ekuzinzeni nasekulondolozeni imvelo. Kuhlala kusiza ukufunda izibuyekezo ezivela kumakhasimende wangaphambilini bese usesha inkundla yezokuxhumana. Ngokwenza kanjalo, ungathola ukuqonda kangcono ukuzibophezela kwenkampani ekusimameni futhi wenze isinqumo esinolwazi.
Xhumana nenkampani futhi ubuze mayelana nenqubo ye-supply chain futhi uthole ukuqonda okucacile kwemikhuba yabo eco-friendly. Futhi, hlola ku-inthanethi ukuze ufunde izibuyekezo ukuze ubone ukuthi amakhasimende athini mayelana nezinqubomgomo zawo ezisekela imvelo.
Omunye umqondo ukujoyina amanethiwekhi emboni nezinhlangano ezinganikeza ukufinyelela kumphakathi wabakhiqizi bezigqoko ezilungele imvelo kanye nezinye izinhlobo zemfashini ezizinzile. Cela ukudluliselwa kanye nezincomo ezivela ezinkampanini ezihlobene embonini.
Izinto ezisetshenziswayo ezijwayelekile
Uma ufuna umenzi we-eco-friendly, izinto ezisetshenziselwa ukwenza izigqoko zibalulekile. Bheka izinto ezinomthelela ophansi kwezemvelo, njengoqalo, i-hemp, ukotini wemvelo, ne-polyester egaywe kabusha.
Ukotini we-organic utshalwa ngaphandle kokusebenzisa umanyolo wokwenziwa noma izibulala-zinambuzane. I-bamboo ne-hemp yizinto ezisimeme kakhulu ezidinga amanzi amancane kanye nomhlaba ukuze zikhule, okuzenza kube ukukhetha okuhle kakhulu kwe-eco-friendly. amakepisi ezemidlalo nezigqoko. I-polyester egaywe kabusha yenziwa ngamabhodlela epulasitiki agaywe kabusha, iphambukisa imfucuza ezindaweni zokulahla imfucumfucu futhi inciphisa ukusetshenziswa kwezinto ezingasetshenziswanga.
Izinhlobo zezigqoko ezingenziwa eco-friendly
Ngokusebenzisa izinto nezindlela ezinobungani bemvelo, abakhiqizi bangakwazi ukudala izinhlobonhlobo eziningi izitayela zezigqoko okuyimfashini, futhi. Nazi ezinye izibonelo zezigqoko ezingavame ukukhiqizwa kusetshenziswa izinto eziphilayo:
Ikepisi le-baseball
Ama-baseball cap ziyisitayela sesigqoko esithandwayo esingakhiwa kusuka kukotini we-organic kanye ne-polyester egaywe kabusha. Kuyisinqumo esivamile sokubukeka okunethezekile, okungajwayelekile futhi iyisisekeli esivamile.
Isigqoko sebhakede
Lezi zigqoko ezibanzi, ezehlela phansi zinhle kakhulu ekuvimbeni ilanga nemvula. izigqoko zamabhakede zingama-unisex futhi zidumile ezinganeni nakubantu abadala. Ngokuvamile ngezokusetshenziswa okuvamile futhi ziza ngemibala eminingi, izitayela, namaphethini. Zingakhiwa kusetshenziswa ukotini ophilayo kanye ne-polyester egaywe kabusha, futhi.
Beanie
Izigqoko ze-Beanie ingenziwa ngezinto eziningi eziphilayo ezifana ukotini, uvolo, i-hemp, ne-polyester egaywe kabusha. Ubhontshisi obuthiwe ngokwezifiso vumela ilogo noma idizayini ukuthi ilukwe ngqo kukepisi ngesikhathi sokukhiqiza. Lesi sitayela sijwayelekile emaqenjini ezemidlalo, ezikoleni nasezinhlanganweni.
Isigqoko se-Snapback
A isigqoko se-snapback wuhlobo lwekepisi ye-baseball enokuvalwa okulungisekayo okulungisekayo ngemuva kwesigqoko. Ukuvalwa kungaqukatha izifinyezo ezimbili zensimbi noma zepulasitiki ukuze isivalo silingane osayizi abahlukene bekhanda. Lesi sitayela sidumile phakathi kwabalandeli bezemidlalo futhi saziwa ngomphetho waso oyisicaba nomqhele ohlelekile. Ukotini kanye ne-polyester yizinto ezisetshenziswa kakhulu ukukhiqiza lesi sigqoko.
Izitifiketi ongazibheka
Ukunikeza izitifiketi kungaba umhlahlandlela owusizo lapho ukhetha umkhiqizi wezigqoko ezilungele imvelo. Isibonelo, i-Global Organic Textile Standard (GOTS) iqinisekisa ukuthi ukotini osetshenziswa enqubweni yokukhiqiza ungowemvelo nokuthi inkampani ihlangabezana namazinga athile emvelo nezenhlalo.
Isitifiketi se-Fair Trade siqinisekisa ukuthi abasebenzi abathintekayo ohlelweni lokukhiqiza baphathwa ngendlela efanele, futhi amalungelo abo ayahlonishwa. Isitifiketi se-Bluesign sibheka lonke uchungechunge lokuhlinzeka futhi siqinisekisa ukuthi inkampani isebenzisa izinqubo nezinto zokwakha ezinobungani bemvelo.
Isiphetho
Eco-friendly amakepisi nezigqoko zezemidlalo zidalwe ngendlela ehlukile kunezinto zemfashini zendabuko futhi ziqondiswe kumabhizinisi afuna izigqoko ezisesitayeleni ezivela kumkhiqizi ongalahli lutho. Ukuze ukhuphule ngempela ukusimama komkhiqizo wakho, kubalulekile ukunciphisa imilobo yekhabhoni futhi ubambisane nomkhiqizi olungele imvelo.
Lezi zinkampani zikhiqiza izimpahla zekhwalithi ephezulu njengabakhiqizi bendabuko, kuphela ezinikeza amakhasimende ukukhetha okuzinzile ngokusebenzisa izinto ezinomthelela ophansi kwezemvelo, inqubo yokulahlwa okuphansi, ubuchwepheshe obusha, nesitifiketi.
