Njengamanje, akuseyona imfihlo ukuthi i-e-commerce isiwumjaho oqhudelana kakhulu lapho ukubamba ukunaka kwamakhasimende angaba khona kudlala indima ebalulekile. Ukuncintisana phakathi kwamabhizinisi e-e-commerce awugcini nje ngokuzungeza ikhwalithi, intengo, noma isevisi yamakhasimende. Idlulela endleleni abafuna ngayo ukunakwa amakhasimende abo futhi ibaphoqe ukuthi bathenge.
Abathengi be-inthanethi baskrola usuku lonke futhi bachayeka ezinhlobonhlobo zemiyalezo yokumaketha, eminingi yayo engalibaleki. Kungakho ukumaketha kwevidiyo sekuyingxenye ebalulekile yanoma yiliphi isu lokuthengisa eliyimpumelelo—njengoba amavidiyo anamandla kakhulu kunemibhalo, izithombe, nomsindo uma kuziwa ekuthatheni ukunaka.
Akumangazi-ke ukuthi ukwazi amavidiyo okukhangisa kungaba wushintsho lomdlalo webhizinisi lakho le-e-commerce. Ngakho-ke funda ukuze uthole ukuthi ungawenza kanjani amavidiyo anamandla okukhangisa azokwazi ukuthuthukisa ukuthengisa kwakho futhi akhulise ibhizinisi lakho.
Okuqukethwe
Amandla wamavidiyo okukhangisa ku-e-commerce
Yini eyenza ividiyo yokukhangisa iphumelele?
Meet CapCut: Isango lakho lokuya kumavidiyo okukhangisa
Ungawafaka kanjani amandla amavidiyo okukhangisa ku-Cooig.com
Isiphetho sendaba
Amandla wamavidiyo okukhangisa ku-e-commerce
Amavidiyo okukhangisa abalulekile kunoma yiliphi ibhizinisi eliku-inthanethi, kodwa ikakhulukazi e-commerce. Kunoma yiliphi ibhizinisi, amavidiyo okukhangisa adlulisa umlayezo wokumaketha futhi asungule ulwazi lomkhiqizo. Futhi uma uthengisa umkhiqizo ophathekayo, abantu badinga ukubona ukuthi ubukeka kanjani empilweni yangempela, ukuthi usebenza kanjani, nokuthi ungasetshenziswa kanjani kuhlu lwezilungiselelo.
Izithombe zingakwenza lokho, kodwa zingasebenzi kahle kunamavidiyo. Amavidiyo okukhangisa ku-e-commerce ayindlela engcono kakhulu yokubonisa nokwenza umkhiqizo wakho ube ngowabantu futhi uvale igebe phakathi kokuthi abantu bawubona kanjani umkhiqizo wakho nokuthi unjani ngempela.
Izibalo zifakazela ukuthi amandla amavidiyo okukhangisa kwe-c-commerce awapheli. Nazi ezinye zazo amaphuzu aphawulekayo okufanele acatshangelwe:
- U-90% wabakhangisi bathi ukumaketha kwevidiyo kubasize ukuthi bakhiqize umkhondo futhi bakhuphule ithrafikhi.
- Abantu bagcina u-95% womlayezo wokumaketha uma bewuthola ngamavidiyo.
- U-90% wabantu uthi bathola imikhiqizo emisha noma imikhiqizo ngenxa yamavidiyo e-YouTube.
- Amakhasimende angu-84% athi aqiniseke ukuthi athenge umkhiqizo lapho ebuka ividiyo yokukhangisa yomkhiqizo.
- U-69% wabantu uthi uncamela ukufunda ngomkhiqizo omusha noma ngokubuka ividiyo emfushane.
Yini eyenza ividiyo yokukhangisa iphumelele?
Yebo, akuwona wonke amavidiyo okukhangisa alinganayo. Ukuze ukumaketha kwakho kwevidiyo kusebenze kahle, ukuphatha ibhizinisi lakho le-e-commerce kubalulekile. Kufanele ube nezimpendulo ezicacile neziningiliziwe zemibuzo elandelayo:
- Iyiphi inkinga imikhiqizo yami eyixazululayo?
- Yibaphi abantu abanale nkinga?
- Yiziphi izici, ikakhulukazi, ezizobasiza ukuxazulula le nkinga?
Ukudala ividiyo yakho ekhangisayo kuqala ngalo msebenzi ongemuva kwesigcawu wokuqonda ukubaluleka komkhiqizo wakho. Ngemuva kwalokho, ividiyo yakho yokuphromotha kufanele ibe nezinto ezilandelayo:
- Udaba: Ividiyo yakho yokukhangisa kufanele igqamise indaba. Ukuxoxa izindaba kuwumongo wokumaketha kwevidiyo (ubuchopho bomuntu bu izikhathi 22 maningi amathuba okukhumbula ulwazi ngezindaba).
- Ihuku: Ukuqala ividiyo yakho yokuphromotha ngesingeniso esihehayo, indaba, noma amaqiniso athakazelisayo ngomkhiqizo wakho kuzoyenza ibe namandla kakhulu.
- Shayela esenzweni: Izithameli zakho kufanele zazi ngokucacile ukuthi yisiphi isinyathelo okufanele zisithathe lapho ziqeda ividiyo.
Izithameli zakho kufanele futhi zazi ukuthi yiziphi izinzuzo ezizozithola lapho zenza leso sinyathelo, ngakho-ke kubalulekile ukugqamisa izinzuzo zemikhiqizo yakho, hhayi izici kuphela. Ungayiqinisi kakhulu imilayezo yakho yokumaketha ngemininingwane engadingekile, futhi qiniseka ukuthi yonke into ekuvidiyo yakho inenjongo.
Thola okuningi kwezethu amathiphu amasu mayelana nendlela yokusebenzisa amavidiyo okukhangisa ukukhulisa ukuthengisa. Kodwa okwamanje ake siye ohlangothini lwezobuchwepheshe lokudala amavidiyo okukhangisa.
Meet CapCut: Isango lakho lokuya kumavidiyo okukhangisa
Ukudala amavidiyo anamandla okukhangisa ebhizinisi lakho le-e-commerce akunakwenzeka ngaphandle kwethuluzi lokuhlela ividiyo elithembekile, futhi kulapho i-CapCut isiza khona.
I-CapCut Online ingathathwa njengezingane zakwa-TikTok njengoba zombili zingabanikazi be-ByteDance. I-CapCut iyithuluzi elihle lokuhlela amavidiyo e-in-one elivumela abakhangisi nabanikazi bamabhizinisi ukuthi benze amavidiyo okukhangisa kalula ngesethi yawo ecebile yezici, izifanekiso, nemiphumela.
Kungani i-CapCut iyindlela engcono kakhulu yokudala amavidiyo okukhangisa?
Kunamathuluzi amaningi okuhlela amavidiyo okwenza amavidiyo okukhangisa. Kodwa, kungani sincoma ukusebenzisa i-CapCut—ikakhulukazi uma ungenalo ulwazi lokumaketha nokuhlela amavidiyo? Nakhu okunikezwa yiCapCut njengomhleli wevidiyo:
1. Uhlu olubanzi lwezinketho zokuhlela:
I-CapCut ikuvumela ukuthi wenze ngokwezifiso amavidiyo akho okukhangisa ngangokunokwenzeka. Ikunikeza izifanekiso eziningi ongakhetha kuzo. Uma ufaka amavidyo kliphu akho esifanekisweni sakho, usenezinto eziningi zokuhlela: imiphumela ekhethekile, umbhalo nokuhlanganiswa komculo, izitika, izithombe ezinyakazayo, izinguquko zejubane, izinguquko, nokuhlanganisa iziqeshana.
Nge-CapCut, ungaqinisekisa ukuthi inguqulo yokugcina yevidiyo yakho yokuphromotha yenziwe ngendlela oyifisayo, iyingqayizivele, futhi iphrofeshinali.
2. Isixhumi esibonakalayo esisebenziseka kalula futhi esinembile:
I-CapCut ine-interface noma ubani angayiqonda futhi asebenze nayo, kungakhathaliseki amakhono abo okuhlela ividiyo. Amathuluzi okuhlela nezinketho zethulwa ngendlela enembile futhi engenamthungo, futhi ngeke udinge usizo lochwepheshe.
3. Ukusebenzisana Okungenazihibe:
I-CapCut ikuvumela ukuthi wabelane ngamavidiyo akho okukhangisa nokusalungiswa namalungu eqembu lakho futhi okuphambene nalokho, ngaphandle kokudawuniloda noma ukushintshisana ngamafayela evidiyo. Ithimba lakho lingakwazi ukufinyelela umsebenzi wakho ngesikhathi sangempela.
4. Isitoreji samafu:
Intuthuko yakho nakho konke okwenzayo kuzolondolozwa ngokuzenzakalelayo kudrayivu yefu evikelekile ye-CapCut. Lokhu kuzokonga isikhala kusigcinalwazi sakho futhi kugcine amavidiyo akho okukhangisa ephephile.
5. Idivayisi izimele:
Ungasebenzisa i-CapCut kudivayisi ephathwayo, ideskithophu, noma ku-inthanethi ngaphandle kokuyidawuniloda, futhi umsebenzi wakho nenqubekelaphambili kuzolondolozwa ngisho noma ushintsha amadivaysi.
6. Kumahhala futhi akunazikhangiso:
I-CapCut ayinalo uhlelo lwe-premium lokufinyelela zonke izici. Kumahhala ngokuphelele, futhi ngokungafani nezinye izinhlelo zokusebenza namathuluzi amaningi, iza ngaphandle kwezikhangiso eziphazamisayo.
7. Amavidiyo ezinkundla eziningi:
I-CapCut ikuvumela ukuthi uhlele futhi wenze amavidiyo ezinkundla ezahlukene: TikTok, Instagram, Facebook, kanye ne-YouTube. Siyazi ukuthi inkundla ngayinye idinga uhlobo oluhlukile lwevidiyo, kodwa i-CapCut yenza kube lula kuwe ukuqinisekisa ukuthi amavidiyo akho afanele ingxenyekazi ngayinye.
Akumangalisi ukuthi iCapCut Online ithenjwa izigidi zabasebenzisi abasebenzayo. Futhi ungabajoyina namuhla ekuthembeleni ku-CapCut ukuze udale amavidiyo asezingeni eliphezulu.
Ungawafaka kanjani amandla amavidiyo okukhangisa ku-Cooig.com
Njengoba wazi, i-Cooig.com ingenye yezimakethe ezinkulu zomhlaba ze-B2B. Inikeza abanikazi bebhizinisi le-e-commerce kanye nabahlinzeki ithuba lokufaka ohlwini imikhiqizo yabo futhi bathole imibuzo evela kubathengi emhlabeni wonke, okuyenza ibe imakethe encintisana kakhulu.
Njengoba umncintiswano ushubile, kufanele ugqame ukuze uhehe abangaba abathengi futhi ubaguqule. Indlela engcono kakhulu yokuphromotha ibhizinisi lakho le-e-commerce le-B2B ukwedlula ukufakwa kuhlu kwemikhiqizo evamile futhi usebenzise amavidiyo okukhangisa ukuze ubonise inzuzo yakho yokuncintisana.
Futhi, abathengi abaningi balindele ukuthi ungeze ividiyo yokuphromotha ohlwini lwakho lomkhiqizo. Khumbula, u-69% wabathengi bancamela ukubuka ividiyo ukuze bafunde ngomkhiqizo.
Lokhu kubaluleke nakakhulu ku-B2B, lapho ividiyo yokukhangisa eyenziwe kahle ingesona isikhangiso; kuyi-pitch. Futhi uma ungenza le nkundla ihehe, ifundise, futhi yenziwe ngobungcweti, ukuyibeka endaweni yemakethe yomhlaba njenge-Cooig kungashintsha umdlalo webhizinisi lakho.
Isiphetho sendaba
Umhlaba we-e-commerce unokuncintisana kakhulu, kodwa amabhrendi angasebenzisa amavidiyo okukhangisa njengendlela yokugqama kwabaqhudelana nawo. Lo mhlahlandlela unikeza abathengisi imininingwane esebenzayo yokuthi kungani futhi kungani lolu hlobo lokumaketha lungabasiza ukuthi baphumelele emakethe yomhlaba. Ngakho-ke yini okufanele uyilinde? Ngena ku-inthanethi, futhi wenze umlayezo womkhiqizo wakho ngendlela eheha kakhulu ngangokunokwenzeka!
Futhi, ngoba amathiphu namasu ebhizinisi amaningi afana nalawa angenhla, bhekisa kuwo I-Cooig.com Iyafunda. Kungenjalo, uma unentshisekelo ku-B2C e-commerce, lokuthumela, nezinhle zethu izinqubomgomo zokuqinisekisa uhwebo, vakashela Cooig.com.
