Uyenza Kanjani Imali ku-Pinterest ngo-2025

I-Pinterest iyinjini yokusesha ebonakalayo ene-over 522 abayizigidi ezingu abasebenzisi bafuna imibono emisha nemikhiqizo. 80% yama-Pinners amasonto onke athi azizwa egqugquzelwe isipiliyoni sokuthenga endaweni yesikhulumi. Kodwa i-Pinterest akuyona nje eyokukhuthazwa—ingashayela ukuthengisa kwangempela, ikakhulukazi kumabhizinisi aqhutshwa ngemikhiqizo njengabathengisi abancane nabathengisi bezitolo.

Ngakho-ke amabhrendi angakwazi ukusetha i-akhawunti yebhizinisi le-Pinterest ukuze aqale ukuzuza imali ku-Pinterest. Kumahhala futhi kuza nezici eziklanyelwe ukusiza amabhrendi ukwenza imali.

Funda lesi sihloko ukuze uthole izindlela ezahlukene yenza imali ku-Pinterest e 2025.

Okuqukethwe
Izindlela ezi-5 zokwenza imali ku-Pinterest
Isiphetho

Izindlela ezi-5 zokwenza imali ku-Pinterest

1. Isici sokuthenga se-Pinterest

Sebenzisa isici sokuthenga se-Pinterest ukuguqula abaskrola babe abathengi. Ukuthenga kwe-Pinterest isici iyithuluzi elivumela ibhizinisi ukuthi lithengise imikhiqizo yalo ku-Pinterest. I-Pinterest inikeza ngokuqondile amathuluzi okuthenga ambalwa ukuze kuthuthukiswe ulwazi lomsebenzisi futhi isiza amabhizinisi ukuthi athengise ku-Pinterest. 

izici Key:

• Izikhonkwane zomkhiqizo: Lezi zikhonkwane ezikhangayo zibonisa ulwazi lomkhiqizo, okufaka izintengo, ukutholakala, nezincazelo.
• Uhlu lokuthenga: Ihlanganisa wonke amaphinikhodi omkhiqizo alondoloziwe kuphrofayela yomsebenzisi futhi iyabazisa lapho amanani ehla, okwenza kube lula ukuqhathanisa imikhiqizo nokwenza izinqumo zokuthenga.
• Thenga oseshweni: Ithebhu igqamisa izikhonkwane zomkhiqizo ezihlobene nosesho lwabasebenzisi, idonsa ngokuzenzakalela izinto ezifanele ngaphandle kokudinga umzamo owengeziwe ovela kumabhrendi.
• Thenga ngamalensi: Sebenzisa ikhamera yakho ukuze uthole imikhiqizo efanayo ngokusekelwe ezithombeni zomhlaba wangempela.
• Thenga kumaphini: Imikhiqizo iphakanyiswa ezithombeni zephinikhodi ezimile.
• Thenga emabhodini: Izikhonkwane zomkhiqizo zivela ngaphakathi kwamabhodi alondoloziwe abasebenzisi, aphelele neziphakamiso zomkhiqizo ezihlobene. 
• Izibani zokuthenga: Faka amaphinikhodi omkhiqizo akhethwe ngokohlelo athonywe ukusesha okuthrendayo.

Ukuze uqalise ngokuthenga kwe-Pinterest:

Isinyathelo 1: Joyina uhlelo Lomthengisi Oqinisekisiwe

Izimfuneko: I-akhawunti yeBhizinisi le-Pinterest, iwebhusayithi efunwayo, izinqubomgomo zobumfihlo/zokuthumela/ukubuyisela, kanye nomthombo wedatha wamaphinikhodi womkhiqizo.

Izinzuzo: Dala izikhonkwane zomkhiqizo, thola ithebhu yokuthenga, bonisa ibheji eqinisekisiwe, futhi ufinyelele izibalo ezithuthukile.

Isinyathelo sesi-2: Engeza imikhiqizo njengamaphini

Ngemva kokugunyazwa, layisha imikhiqizo yakho. Sebenzisa i-Shopify noma ezinye izinkundla ze-e-commerce ukuze uhlanganise kalula, noma ulayishe mathupha uma kudingeka.

Isinyathelo sesi-3: Hlela ithebhu yakho yeSitolo

Faka imikhiqizo ngokwezigaba "ngamaqembu omkhiqizo" ukuze uhleleke kangcono.

Faka amaqembu afika kwamathathu phezulu kuthebhu yakho yeSitolo, njengabasanda kufika noma izindali.

Bhala imininingwane yomkhiqizo njengezihloko, izincazelo, namanani entengo.

Isinyathelo sesi-4: Engeza omaka bomkhiqizo kumaphini wesithombe

Maka imikhiqizo kumaphini wesithombe avamile noma okuqukethwe kwethonya. Maka imikhiqizo eyisishiyagalombili iphinikhodi ngayinye. 

Isinyathelo sesi-5: Faka i-Pinterest Tracking Tag

Faka ithegi ye-Pinterest kuwebhusayithi yakho ukuze ulandelele ukuguqulwa, okubalulekile ezikhangisweni nasezibalweni.

Isibonelo:

Anthropologie isebenzisa I-Pinterest's Shopping Spotlights ukuze idale amaqoqo anetimu aheha abangaba abathengi. Ukuhlela imikhiqizo ibe amaqoqo afana nokuthi “Fall '24 Home Collection” noma “Isitolo Se-Halloween” kusiza izethameli ukuthi zithole imikhiqizo ngokusekelwe kusizini noma izikhathi ezikhethekile.

2. Bambisana nabathonya

Ukusebenzisana nabagqugquzeli kuhlala kuwumqondo omuhle ukuheha amakhasimende amasha. I-Pinterest yenze kwaba lula ngayo Uhlelo Lobambiswano Olukhokhelwayo. Ubambiswano olukhokhelwayo ukubambisana phakathi kwabathonya kanye nemikhiqizo ene-niche efanayo.

Umdali umaka umkhiqizo kuphini, futhi ilebula yozakwethu ekhokhelwayo ivela uma iphinikhodi isishicilelwe. Umkhiqizo kufanele ugunyaze umaka ukuze igama lawo livele eduze kwelebula.

Nakhu isibonelo yobambiswano Olukhokhelwayo.

Ukuthi isebenza kanjani

Ukusebenzisa Ithuluzi Lobambiswano Olukhokhelwayo:

• Itholakala kuphela kuhlelo lokusebenza lwe-Pinterest (i-Android ne-iOS).
• Ngemva kokushicilela, ilebula yozakwethu ekhokhelwayo ibonisa ngaphandle kwegama lomkhiqizo kuze kube yilapho umkhiqizo ugunyaza.
• Uma umkhiqizo wenqaba noma ususa umaka, ilebula yozakwethu ekhokhelwayo izonyamalala, futhi umdali kufanele akhe iphinikhodi entsha ukuze amatheke kabusha.

Isusa omaka:

Abadali nemikhiqizo bangasusa amathegi obambiswano abakhokhelwayo noma nini. Uma isikhishiwe, ayikwazi ukuphinda yengezwe kuphinikhodi efanayo.

I-Idea Ads enobambiswano olukhokhelwayo:

• Imikhiqizo kuphela engaphromotha amaphinikhodi anamalebula obambiswano akhokhelwayo njengezikhangiso ze-Idea.
• Amabhrendi kufanele asebenzise umculo ovela kulabhulali yomculo enelayisensi ye-Pinterest lapho ephromotha lawo maphini.

Ukuxazulula izinkinga:

• IUma umkhiqizo ungekho ku-Pinterest, ilebula isazovela ngaphandle kwegama lomkhiqizo.
• Amalebula obambisene akhokhelwayo kufanele engezwe ngaphambi kokushicilela iphinikhodi.
• Izikhonkwane ezephula izinkombandlela zomphakathi zizovalwa.

Izibonelo:

USally Hansen

USally Hansen abambisane noMdali wase-Canadian Pinterest ukuze baphromothe ulayini wabo we-nail polish wamaholide wango-2021, i- I-Miracle Gel Joy yeqoqo lemibala, usebenzisa Izikhangiso ze-Pinterest Idea ngokubambisana okukhokhelwayo. 

I-Pinterest ibonakale iyinkundla ekahle ka-Sally Hansen, njengoba abathengi beholide baseCanada abangu-3 kwaba-4 baphendukela ku-Pinterest ukuze bathole ugqozi, futhi ukusesha kobuhle, ikakhulukazi “izinzipho,” kukhuphuke ngo-33%. 

Ngokusebenzisana nomdali UMarisa Roy nokusebenzisa amathrendi obuhle beholide, umkhankaso oxhumene nezithameli eziqondiwe, oshayela kokubili okuvelayo nokuthengisa.

Ezenye:

• 35 million okuvelayo (okukhokhelwayo nokuphilayo)
• 57% ukuzibandakanya okuphezulu kunamabhentshimakhi

IScotch

I-Scotch™ Umkhankaso we-Brand's Pinterest wokusetshenziswa kwesizini yokubuyela esikoleni I-Idea Ads ukukhuthaza abazali ukuthi bakhe izinto zesikole ze-DIY njengezibambi zepensela nezipho zikathisha. 

Ngokusebenzisa Amathrendi ePinterest, i-Scotch™ ihlonze amagama okusesha adumile njengokuthi “ubuciko basenkulisa” futhi yasebenzisana nomdali I-Kailo Chic ukwenza okuqukethwe kwabo kuhehe futhi kube yiqiniso.

Indlela yokufundisa yomkhankaso, equkethe amavidiyo okuthi kanjani kusetshenziswa i-Scotch™ Tape, iholele kulokhu:

• 64% izindleko eziphansi ngombono ngamunye kunomgomo wabo
• 4x amazinga okuchofoza aphezulu uma kuqhathaniswa namabhentshimakhi abo amaphakathi

3. Izikhangiso zePinterest

Imali iletha imali. I-Pinterest iyinkundla eyakhelwe ukuthenga. I-7 ku-10 Amaphinikhodi athi i-Pinterest yilapho beya khona ukuze bathole imikhiqizo emisha, imibono, noma izinsiza abangazethemba. Ukuchitha imali ukuletha abathengi kuwumqondo onenzuzo wokwandisa ukuthengisa.

Izikhangiso zePinterest ube namafomethi ahlukahlukene atholakalayo ukuze avumelane nezinhloso zakho.

• Izikhonkwane ezijwayelekile: Uhlobo lwesikhangiso oluyisisekelo, olukhuthaza amaphinikhodi akhona.
• Izikhonkwane zevidiyo: Sebenzisa ividiyo ukuze uthwebule ukunaka futhi uqhube ukuzibandakanya.
• Izikhonkwane ze-carousel: Bonisa izithombe eziningi ngaphakathi kwesikhangiso esisodwa.
• Izikhonkwane zokuthenga: Nyusa imikhiqizo evela kukhathalogi yakho.
• Amaqoqo: Bonisa imikhiqizo eminingi ngesikhathi esisodwa, ilungele i-e-commerce.
• Amaphini wemibuzo: Bandakanya abasebenzisi ngemibuzo esebenzisanayo futhi unikeze ngokuqukethwe komuntu siqu.
• Bonisa izikhonkwane: Gqamisa amaphinikhodi amaningi ngaphakathi kweyunithi yesikhangiso esisodwa.

Izindleko zesikhangiso ku-Pinterest ziyavumelana nezimo, nezinketho zebhajethi zansuku zonke noma zokuphila konke. Ngokwesilinganiso, ungasebenzisa kufikela ku-$0.10 ngokuchofoza ngakunye noma u-US$1.50 kokuvelayo okungu-1,000 ngakunye.

Ukudala izikhangiso kuqondile: 

Nakhu ukuhlukaniswa kwezinyathelo:

1. Finyelela Umphathi Wezikhangiso: Thola Umphathi Wezikhangiso ngaphakathi kwe-akhawunti yakho yebhizinisi le-Pinterest.
2. Khetha imodi yomkhankaso: Nquma phakathi kokuzenzakalelayo (ukusetha okulula) noma imikhankaso eyenziwa mathupha (ukulawula okwengeziwe).
3. Khetha inhloso: Khetha umphumela owuthandayo - ukuqwashisa ngomkhiqizo, ukuguqulwa, njll. (Ukulandelela ukuguqulwa kudinga ithegi ye-Pinterest kuwebhusayithi yakho).
4. Khetha noma dala amaphinikhodi: Khetha izikhonkwane ezikhona noma dala ezintsha zesikhangiso sakho.
5. Izithameli eziqondiwe: Vumela i-Pinterest iphakamise ukukhomba (okuzenzakalelayo) noma ukwenze ngokwezifiso ngokwakho (manuwali).
6. Setha ibhajethi nobude besikhathi: Chaza umkhawulo wakho wokusebenzisa nsuku zonke kanye nobude besikhathi besikhangiso.
7. Shicilela umkhankaso: Buyekeza izilungiselelo futhi ushicilele isikhangiso sakho. Ungashintshela ekudaleni okuthuthukile ukuze uthole ukulawula okwengeziwe uma kudingeka.
8. Gada ukusebenza: Hlola njalo Umphathi Wezikhangiso zakho ukuze ulandelele ukusebenza komkhankaso futhi uqinisekise ukuthi ufinyelela izethameli ezifanele.

Izibonelo:

Louis Vuitton

Louis Vuitton iphromothe ngempumelelo iqoqo layo elisha ku-Pinterest isebenzisa okugqamile isikhangiso sevidiyo isu. Ngokusebenzisa i-Pinterest Premiere futhi iqondise izimakethe zaseYurophu.

Ezenye:

• Kufinyelelwe Abasebenzisi abayizigidi ezi-3.5 ngezinsuku ezi-3
• Iphumelele a 50% izinga lokubuka nge 4% phakamisa ngaphezu kwebhentshimakhi
• Kuqoshwe a I-CPM ephansi ngo-50%. kunophawu lokuma oluqondile

Sellpy

Sellpy ifinyelele umgomo wayo wokuguqula amakhasimende amasha abe abathengi kanye nokushayela ukuthengisa nge-Pinterest kusetshenziswa ukuhlaziya kwe-MM.

Umkhankaso wesikhangiso usebenzise imininingwane ye-Pinterest kumathrendi emfashini nezikhathi zesizini.Izinhlobonhlobo ze amafomethi ezikhangiso (Ividiyo, i-static, i-carousel, nokuthenga) kwaqashwa, kugxilwe kakhulu ezikhangisweni ze-carousel ezilingisa ukuphequlula komhlaba wangempela.

Ezenye:

• I-ROI ephakeme ngo-1.5x kunesiteshi sabo esilandelayo sokukhangisa kwedijithali
• I-Pinterest ibe isiteshi esingabizi kakhulu kukho kokubili ukuthengiswa okuqondile nokwakhiwa komkhiqizo

4. Isikhwama sokufakwa kwe-Pinterest

I-Pinterest Inclusion fund iyithuluzi lokusekela abathengisi abancane ukuze bathole imali nge-Pinterest. Ekuqaleni, lolu hlelo belungelwabadali kuphela.

The I-Pinterest Inclusion Fund isekela abathengisi abancane, abashicileli, nezinhlangano zabadali eziphethwe noma ezikhiqizwe imiphakathi engameleli kahle, okuhlanganisa i-BIPOC, LGBTQIA+, Asian, ukukhubazeka, namaqembu anosayizi omkhulu.

Indlela yokufaneleka:

• Ubunikazi obungu-50% bemiphakathi engameleli kahle noma u-70% wemikhiqizo esebenzela lawo maqembu.
• Isebenza ezimbonini zemfashini, ezobuhle, noma zendlela yokuphila.
• Isekelwe e-USA, UK, Brazil, Canada, Germany, Austria, Switzerland, noma France.
• Kufanele ube neminyaka engu-18+ futhi ube ne-akhawunti yebhizinisi ye-Pinterest.
• Idinga okungenani amabhodi ama-Pinterest angu-2 noma izithombe/amavidiyo alayishiwe angu-10.
• Amabhizinisi kufanele ahambisane Nemihlahlandlela Yomthengisi ye-Pinterest.
• Ukuzibophezela kumaseshini wohlelo.

Umthelela wohlelo:

Abahlanganyeli bemijikelezo edlule babone isilinganiso sokukhula okungu-124% ekuzibandakanyeni kanye nama-81% ahlala esebenza ku-Pinterest.

Indaba yempumelelo:

Ryan Razooky, umqeqeshi we-basketball, wabona a 220% ukwanda kwabalandeli futhi wasebenzisa izikweletu zesikhangiso ukuze adayise izinto ezithengiswayo futhi andise ibhizinisi lakhe ngejimu yesibili.

5. Thumela ithrafikhi kubhulogi

Abanye abathengisi abakwazi ukufinyelela kumathuluzi e-Pinterest okukhulunywe ngawo kulesi sihloko. Nokho, basengakwazi ukufinyelela izethameli ezintsha ngokusebenzisa ithrafikhi yamabhulogi abo.

Iphinikhodi ngayinye oyidalayo ingabandakanya isixhumanisi esiya kusayithi yangaphandle—sebenzisa lesi sici ngobuchule ukuze uqondise abasebenzisi ukuthi bachofoze isixhumanisi. I-Pinterest ingasiza ekukhiqizeni imali ngokushayela abasebenzisi abanentshisekelo ngqo kokuqukethwe kwakho.

Nawa amanye amathiphu okusebenzisa i-Pinterest ukushayela ithrafikhi kubhulogi yakho:

Dala i-infographics: I-Infographics iyindlela enhle yokuthuthukisa okuqukethwe kwebhulogi ku-Pinterest. Okuthunyelwe kwebhulogi okune-infographics kungabiwa ngokuqondile ku-Pinterest ukuze kudonswe ukunaka. Okuthunyelwe kwamabhulogi amadala kungabuye kusetshenziswe kabusha kube i-infographics, kusize ukufinyelela izethameli ezintsha okungenzeka ukuthi zigeje okuthunyelwe kwasekuqaleni.

Okuthunyelwe kwebhulogi okuhle kakhulu ongakuphromotha: Akuwona wonke umbhalo webhulogi odinga ukukhushulwa ku-Pinterest. Gxila kokuthunyelwe okufanele inkundla, njengalezo ezinezithombe ezikhangayo, izinhlinzeko ezilandekayo, noma i-infographics. Amabhulogi anyusiwe kufanele ahambisane nezindikimba zamabhodi akhona e-Pinterest ukuze kube nesu elisebenza kangcono.

Enza ngendlela oyifisayo izithombe: Izithombe ezihehayo, ezenziwe ngokwezifiso zibalulekile uma udala izikhonkwane. Ukuze uthuthukise okuthunyelwe kwebhulogi, sebenzisa isithombe esifakiwe futhi wengeze umbhalo owenziwe ngokwezifiso. Izikhonkwane eziningi eziphumelelayo zihlanganisa isihloko sebhulogi ngokuqondile esithombeni, ukudweba abasebenzisi nokuchofoza okukhuthazayo.

Bhala izincazelo zephinikhodi ezithuthukisiwe: Izincazelo zamaphini kufanele ziveze ngokucacile ukuthi ibhulogi imayelana nani, ngaphandle kokuveza okuningi. Gcina imfihlakalo ethile ngenkathi unikeza ababukeli ulwazi olwanele ukuze uvuse intshisekelo yabo futhi ubakhuthaze ukuthi bachofoze.

Sebenzisa isu eliqinile le-SEO: I-Pinterest isebenza njengenjini yokusesha ebonakalayo, okwenza amagama angukhiye abaluleke. Sebenzisa amaqhinga e-SEO aqinile ngokuqondanisa izihloko zebhulogi nezihloko zebhodi, usebenzisa amagama angukhiye afanelekile ezincazelweni zebhulogi namagama-ncazo ezithombe, futhi kuhlanganise namagama angukhiye ezithombeni zomaka "alt" ukuze uthole ukutholakala okungcono.

Isibonelo:

Iyakhokhwa iwumshini okhalo oluwashekayo olunabalandeli abangu-81.2k nokubukwa kwenyanga okungu-10m+.

Babelana ngebhulogi yabo ngezithombe ezihehayo nama-URL ku-Pinterest.

Isiphetho

I-Pinterest iyinkundla lapho abasebenzisi bethola khona ugqozi, bathole imikhiqizo emisha, futhi benze izinqumo zokuthenga. Ngokusebenzisa i-Pinterest's suite yamathuluzi okukhomba nemininingwane, amabhizinisi angaqondisa amakhasimende kusukela ekutholeni kuya ekuthengeni.

Noma ngabe uthengisa imikhiqizo, unikezela ngezinsizakalo, noma wakha uhlobo lomkhiqizo, i-Pinterest ikunikeza indlela eqondile yokufinyelela izethameli ezibandakanyekayo, ezilungele ukuthenga.

Sebenzisa ithuba lokukhulisa ibhizinisi lakho ku-Pinterest. Hlela imikhankaso yakho ukuze ufinyelele amakhasimende esinyathelweni ngasinye sohambo lwawo, futhi ubukele ibhizinisi lakho lishintsha ugqozi libe yimali engenayo.