Noma ngabe ungena emakethe yedijithali okokuqala ngqa noma ufuna ukuphakamisa ubukhona bakho obukhona, ukukhetha inkundla ye-e-commerce ukuze udayise izimpahla zakho kungenza noma kuphule ibhizinisi lakho. Kusukela kuhlu olukhulu lwezinketho ezitholakalayo, isici ngasinye esithembisayo esingenakuqhathaniswa nezinzuzo, ukuthola okulingana kahle kungase kube nzima, kodwa akudingekile ukuba kube njalo.
Lapha, sizocubungula izinto ezibalulekile osomabhizinisi abasha be-e-commerce okufanele bazicabangele. Kusukela ekuxhumaneni okusebenziseka kalula kwezinkundla eziholayo kuye ebunkingeni bokwenza ngendlela oyifisayo, ukukala, kanye namanuances wamasango okukhokha, silapha ukuze sikuqondise ukuthi kufanele yini ukhethe ukuzimela kwenkundla ezimele efana ne-Shopify noma ukuguquguquka kwemakethe ephithizelayo kwama-giants afana ne-Amazon ne-Etsy.
Uyemukelwa esinyathelweni sokuqala sokuguqula umbono wakho wezamabhizinisi ube yiqiniso elichumayo ku-inthanethi.
Okuqukethwe
Ukubuka konke kwamapulatifomu e-e-commerce
Ungayikhetha kanjani inkundla ye-e-commerce efanele yebhizinisi lakho
Ukunquma phakathi kwenkundla ezimele kanye nendawo yemakethe ekhona
Imicabango yokugcina
Ukubuka konke kwamapulatifomu e-e-commerce
Inkundla ye-e-commerce iwuhlaka lwedijithali noma uhlelo lokusebenza lwesofthiwe olusiza ukuthengiselana okuku-inthanethi, ngokuvamile okubandakanya ukuthenga nokudayisa izimpahla namasevisi nge-inthanethi. Lezi zinkundla zihlinzeka ngendawo yemakethe ebonakalayo lapho amabhizinisi nabantu ngabanye bengakhangisa ngemikhiqizo noma amasevisi abo, futhi amakhasimende angaphequlula, akhethe, futhi athenge.
Izici ezibalulekile zamapulatifomu e-commerce
- Ikhathalogi yomkhiqizo: Ibonisa imikhiqizo noma amasevisi anezincazelo ezinemininingwane, izithombe, namanani entengo
- Inqola yokuthenga: Inqola ebonakalayo lapho abasebenzisi bangangeza futhi baphathe izinto ezikhethiwe ngaphambi kokuphuma
- Inqubo yokuphuma: Inqubo amakhasimende ahlinzeka ngayo ngolwazi lokuthumela, khetha izindlela zokukhokha, futhi aqedele ukuthenga
- Ukuhlanganiswa kwesango lokukhokha: Vikela ukucutshungulwa kokukhokha ku-inthanethi ukuze kube lula ukuthengiselana kusetshenziswa amakhadi esikweletu/edebhithi, izikhwama zemali yedijithali, noma ezinye izindlela zokukhokha
- Ukuphathwa kwe-oda: Amathuluzi wamabhizinisi okulandelela nokuphatha ama-oda, okuhlanganisa ukuqinisekiswa kwe-oda, ukucutshungulwa, nokuthunyelwa
- Ukuphathwa kwempahla: Amathuluzi okulandelela nokuphatha i-inventory yomkhiqizo, ukuvuselela amaleveli esitoko, nokuvimbela ukugada
- Ukusesha nokuzulazula: Ukusebenza kokusesha nokuzulazula okunembile ukuze usize abasebenzisi bathole imikhiqizo kalula
- Security: Ukusetshenziswa kwezivumelwano ezivikelekile ukuze kuvikelwe ulwazi lwekhasimende olubucayi nokuqinisekisa ukuthengiselana okuphephile
- Ukubuyekeza nezilinganiso: Izici ezivumela amakhasimende ukuthi ashiye impendulo nezilinganiso zemikhiqizo, okunikela ekwethembekeni kwenkundla
Izibonelo zamapulatifomu e-e-commerce adumile zifaka i-Shopify, i-WooCommerce (i-plugin ye-WordPress), i-Magento, i-BigCommerce, nezinye. Inkundla ngayinye inezici zayo ezihlukile nezinketho zokwenza ngokwezifiso, ezibhekelela izidingo ezahlukahlukene zamabhizinisi nezimboni emhlabeni wezimakethe eziku-inthanethi.
Ungayikhetha kanjani inkundla ye-e-commerce efanele yebhizinisi lakho
Ukukhetha inkundla ye-e-commerce efanele kubalulekile emabhizinisini aku-inthanethi, njengoba kungaba nomthelela omkhulu ekusebenzeni kwesitolo, ukuqina, kanye nempumelelo iyonke. Nazi ezinye izinto ezibalulekile okufanele uzicabangele lapho ukhetha inkundla ye-e-commerce:
1. Uhlobo lwemikhiqizo
Cabangela uhlobo lwemikhiqizo yakho; uma uthengisa izinto ezibonakalayo, khetha izinkundla ezihamba phambili ekuphathweni kwempahla, ukuthunyelwa, nokugcwalisa i-oda. Ngemikhiqizo noma amasevisi edijithali, gxila ezinkundleni ezinezici eziqinile zokulethwa kwedijithali.
Kulabo abathengisa izinto ezibonakalayo ezidinga ukuthunyelwa, izinkundla ezizimele ezihamba phambili yilezi:
- Thenga
- I-WooCommerce (i-WordPress Plugin)
- I-BigCommerce
- I-Wix
Kulabo abathengisa okulandiwe kwedijithali, izinkundla ezihamba phambili yilezi:
- Ukuthengisa
- I-Gumroad
- ThumelaOwl
- Podiya
- Shopify (ngohlelo lokusebenza lokulanda lwedijithali)
I-2. Ibhajethi
Linganisa isabelomali sakho sokusetha nokugcina inkundla ye-e-commerce. Izinkundla ezihlukene zinezakhiwo zamanani ezehlukene, okuhlanganisa izindleko zangaphambili, izinkokhelo zomsebenzi, nokubhaliselwe kwanyanga zonke, konke okufanele ukucabangele. Khetha inkundla ehambisana nezinsiza zakho zezezimali kanye nokuqagela kokukhula.
I-3. Kulula ukusetshenziswa
Khetha inkundla ehambisana nekhono lakho lobuchwepheshe. Ezinye izinkundla zenzelwe abasebenzisi abanolwazi oluncane lwezobuchwepheshe, ezinikeza ukuxhumana okunembile, kuyilapho ezinye zinikeza izinketho ezithuthuke kakhulu zokwenza ngokwezifiso ezingase zidinge amakhono obuchwepheshe.
Uma umusha kwezentengiselwano nge-inthanethi, beka phambili izinkundla ezisebenziseka kalula. Bheka ukuxhumana okunembile nezinqubo zokusetha eziqondile; lokhu kuqinisekisa ukuthi ungaphatha kahle isitolo sakho ngaphandle kwejika lokufunda eliwumqansa.
4. Ukwehla
Hlela ikusasa ngokukhetha inkundla engakala. Khetha eyodwa engamela ukukhula kwebhizinisi lakho mayelana nebanga lomkhiqizo, isisekelo samakhasimende, nevolumu yokwenziwe. Lokhu kuvimbela isidingo sokushintshwa kweplathifomu ephazamisayo njengoba ibhizinisi lakho likhula.
5. Ukwenza ngokwezifiso nokuvumelana nezimo
Hlola izinga lokwenza ngokwezifiso kanye nokuvumelana nezimo okudingayo. Ezinye izinkundla zinikeza izinketho eziningi zokwenza ngokwezifiso, ezikuvumela ukuthi ulungise ukubukeka nokusebenza kwesitolo sakho, kanti ezinye zingaqina kakhulu.
Amanye amabhizinisi ahlomula ezinkundleni ezinezinketho eziningi zokwenza ngokwezifiso, eziwavumela ukuthi enze ukuhlonza okuhlukile komkhiqizo. Abanye bangase baphumelele ngezinketho ezilula, kuye ngomkhiqizo wabo kanye nemakethe eqondiwe.
6. Izinketho zokukhokha
Qinisekisa ukuthi inkundla isekela izindlela zokukhokha ezahlukahlukene ukuze ubhekelele okuthandwa yizithameli zakho. Hlola ukuhlanganiswa namasango okukhokha adumile.
7. Izici zokuphepha
Ukuphepha kubaluleke kakhulu ekuhwebeni kwe-e-commerce. Khetha inkundla ebeka phambili ukuphepha nokuthobelana nezindinganiso zomkhakha ukuze uvikele ulwazi olubucayi lwamakhasimende, olufana nokubethela kwe-SSL. Kuyasiza ukwakha ukwethembana kumakhasimende akho futhi ivikela idatha ebucayi ezinsongweni ezingaba khona.
8. Ukusabela kweselula
Ukusabela kweselula kubalulekile, uma kubhekwa ukusetshenziswa okwandayo kwamadivayisi eselula ekuthengeni ku-inthanethi. Ngokuvumelana ne I-Statista's Market Insights, ukuthengiswa kwe-e-commerce kweselula kufinyelele ku-USD 2.2 trillion ngo-2023, okwenza ama-60% akho konke ukuthengiswa kwe-e-commerce emhlabeni jikelele.
Isabelo se-e-commerce yeselula kukho konke ukuhwebelana kwe-e-commerce besilokhu sikhuphuka kancane, sisuka ku-56% ngo-2018 saya ku-62% okulindeleke ngo-2027.
Khetha inkundla enikeza idizayini ephendulayo ukuze uqinisekise ulwazi lomsebenzisi olungenazihibe kumadivayisi ahlukahlukene.
9. Ukuhlanganiswa kwezinkampani zangaphandle
Thuthukisa ukusebenza kwebhizinisi lakho ngokukhetha inkundla ene-ecosystem ecebile yokuhlanganiswa okuvela eceleni. Lokhu kungafaka ukuhlanganiswa namathuluzi okumaketha, izinkundla zezibalo, abahlinzeki bokuthumela, nezinye izinsiza ezilula ukuhamba komsebenzi wakho.
10. Ukwesekwa kwamakhasimende
Uma ucubungula inkundla ye-e-commerce, beka phambili lezo ezinikeza ukwesekwa kwamakhasimende okuqinile. Bheka izinkundla ezinikeza usizo lokusabela ngeziteshi ezihlukahlukene njengengxoxo ebukhoma, i-imeyili, noma ucingo.
Ngaphezu kwalokho, khetha izinkundla ezihlomisa abasebenzisi ngezinsiza zokuzisiza, okuhlanganisa imibhalo ephelele kanye nezifundo. Ingqalasizinda yesevisi yamakhasimende esekelayo ibalulekile ekubhekaneni nanoma yiziphi izinkinga ezingase ziphakame phakathi nohambo lwakho lwe-e-commerce.
Ngaphambi kokuzibophezela kunkundla ye-e-commerce, sebenzisa izikhathi zesivivinyo namademo anikezwa abahlinzeki abahlukahlukene. Le ndlela yokusebenzisa izandla ikuvumela ukuthi uhlole izici zeplathifomu, ukusebenzelana komsebenzisi, kanye nokusebenza. Ngokuzibandakanya ngokugcwele nenkundla ngaphambi kokuzibophezela, ungenza isinqumo esinolwazi oluningi esihambisana nezidingo nemigomo eyingqayizivele yebhizinisi lakho.
Okokugcina, funda ukubuyekezwa futhi ufune izincomo kwamanye amabhizinisi, ikakhulukazi lawo asembonini yakho; lokhu kunganikeza imininingwane kokuhlangenwe nakho kwabasebenzisi komhlaba wangempela ngenkundla ethile.
Ngokucubungula lezi zici ngokucophelela nokwenza ucwaningo olunzulu, ungakhetha inkundla ye-e-commerce ehambisana nezinhloso zebhizinisi lakho futhi ibeke isisekelo sesitolo se-inthanethi esiphumelelayo.
Ukunquma phakathi kwenkundla ezimele kanye nendawo yemakethe ekhona
Ukunquma phakathi kokuthengisa endaweni ezimele efana no-Shopify noma ukusebenzisa indawo yemakethe ekhona njenge-Amazon noma i-Etsy kuhlanganisa ukucatshangelwa ngokucophelela. Inketho ngayinye inesethi yayo yezinzuzo nokucatshangelwa.
Nawu umhlahlandlela ongakusiza wenze isinqumo unolwazi:
Ukuthengisa endaweni ezimele
- Ukulawulwa komkhiqizo:
- buhle: Ngenkundla ezimele, unokulawula okuphelele phezu kwesithombe somkhiqizo wakho, ukwakheka kwewebhusayithi, nolwazi lwamakhasimende. Ungakha isitolo se-inthanethi esiyingqayizivele esibonisa ubunikazi bomkhiqizo wakho.
- bawo: Ukwakha ukuqashelwa komkhiqizo kungase kuthathe umzamo owengeziwe, njengoba unomthwalo wemfanelo wokushayela ithrafikhi kuwebhusayithi yakho kanye nokusungula ukwethenjwa ngamakhasimende angaba khona.
- Ukwenza ngokwezifiso:
- buhle: Izinkundla ezizimele ezifana ne-Shopify zinikeza izinketho eziningi zokwenza ngokwezifiso. Ungakwazi ukwenza iwebhusayithi yakho ihambisane nobuhle bomkhiqizo wakho futhi usebenzise izici eziqondene nezidingo zebhizinisi lakho.
- bawo: Ukuphatha ukwenza ngendlela oyifisayo kungase kudinge ijika lokufunda noma usizo lobuchwepheshe. Imizamo yokwenza ngokwezifiso ingase ingenise izindleko ezengeziwe.
- Izindleko nezinkokhelo:
- buhle: Nakuba izinkokhelo zokubhalisa zikhona ezinkundleni ezifana ne-Shopify, unokulawula okwengeziwe kuqhinga lakho lentengo. Awukho ngaphansi kwezinhlawulo eziqinile zezinkundla zemakethe.
- bawo: Izindleko zokusetha zokuqala kanye nezinkokhelo zokubhalisa zanyanga zonke ziwukucatshangelwa kwesabelomali. Ukwengeza, kungase kudingeke wenze isabelomali sokumaketha ukushayela ithrafikhi kusayithi lakho elizimele.
- Ubudlelwano bekhasimende:
- buhle: Ungumnikazi futhi ulawula idatha yekhasimende, okuvumela ukuxhumana okuqondile nokwakhiwa kobudlelwano, okungaba yinzuzo ekukhangiseni komuntu siqu kanye nokugcinwa kwamakhasimende.
- bawo: Ukusungula ukwethenjwa kanye nokuzuza ithrafikhi kungase kuthathe isikhathi nomzamo, ikakhulukazi kuwebhusayithi entsha nezimele
Ukuthengisa emakethe
- Izithameli ezimisiwe:
- buhle: Izimakethe ezifana ne-Amazon kanye ne-Etsy sezivele zinesizinda somsebenzisi esikhulu, ezinikeza ukufinyelela okusheshayo kumakhasimende angaba khona; lokhu kungasheshisa ukubonakala nokuthengiswa komkhiqizo wakho
- bawo: Imikhiqizo yakho iphakathi kweminye eminingi, okwenza kube semqoka ukugqama. Kungase kube nemikhawulo yokuthi ungawubonisa kanjani umkhiqizo wakho.
- Ukwethemba nokwethembeka:
- buhle: Izimakethe zethenjwa ngabathengi. Ukuthengisa ezisekelweni ezimisiwe kungaboleka ukwethembeka emikhiqizweni yakho, okungase kwehlise ukungabaza komthengi.
- bawo: Indawo yemakethe ilawula ubudlelwano bamakhasimende, ikhawulela ikhono lakho lokusungula ukuxhumana okuqondile nabathengi. Ngakho-ke, umkhiqizo weplathifomu ungasibekela umkhiqizo wakho.
- Ukungena kalula:
- buhle: Ukumisa isitolo endaweni yemakethe kuvame ukushesha futhi kudinga ulwazi oluncane lobuchwepheshe kunokudala iwebhusayithi ezimele. Inkundla iphatha ingqalasizinda kanye nokucubungula inkokhelo.
- bawo: Unokulawula okuncane phezu kokuhlangenwe nakho komsebenzisi kukonke futhi kufanele uthobele izinqubomgomo nemithetho yenkundla
- Ukuncintisana nezinkokhelo:
- buhle: Yize kunezindleko ezihambisana nokuthengisa ezimakethe, uyazuza kuthrafikhi ekhona. Kukhona futhi ukuchayeka okungaba khona ngama-algorithm okusesha.
- bawo: Ukuncintisana kungaba nzima, futhi izinkokhelo zingase zibe nomthelela kumamajini enzuzo. Ungase futhi ubhekane nemikhawulo yokuthi umaketha kanjani imikhiqizo yakho.
Ukucatshangelwa kokuthatha izinqumo
Ukubona okuhle nokubi phakathi kwenketho ezimele ye-e-commerce kanye nendawo yokumaketha esunguliwe kuyisiqalo esihle; ungase uzizwe sengathi udinga ulwazi olwengeziwe ukuze wenze isinqumo esinolwazi mayelana nokuthi yini elungele ibhizinisi lakho.
Nazi izinto okufanele uzicabangele:
- Imigomo namasu esikhathi eside: Cabangela imigomo yakho yesikhathi eside. Uma ukwakha umkhiqizo oqinile, ozimele kuyinto ehamba phambili, inkundla ezimele ingase ifaneleke kakhulu. Uma ukufinyelela okusheshayo kusizinda samakhasimende esikhulu kubalulekile, indawo yemakethe ingaba yindlela okufanele uhambe ngayo.
- Isabelomali nezinsiza: Hlaziya ibhajethi yakho ukuze uthole izindleko zangaphambili, izinkokhelo eziqhubekayo, nokumaketha. Cabangela izinsiza onazo zokuphatha iwebhusayithi, ukumaketha, kanye nenkonzo yamakhasimende.
- Ubunikazi bomkhiqizo: Hlola ukuthi kubaluleke kangakanani ukuthi ulawule futhi wakhe umkhiqizo wakho. Uma ukuhlonza umkhiqizo kubalulekile, inkundla ezimele inikeza ukuguquguquka okwengeziwe.
- Izilaleli ezibhekele: Cabangela ukuthi izethameli zakho ozihlosile zingathenga kuphi. Uma amakhasimende akho esevele esebenza endaweni yemakethe ethile, lokho kungase kube nomthelela esinqumweni sakho.
- Ukuvumelana nezimo nokulawula: Cabanga ukuthi ufuna ukulawula okungakanani phezu kwesitolo sakho. Izinkundla ezizimele zinikeza ukulawula okwengeziwe kodwa zidinga umzamo owengeziwe ekusetheni nasekulungiseni.
Ungase futhi ucabangele indlela exubile. Qala endaweni yemakethe ukuze uthole ukubonakala bese udlulela endaweni ezimele uma ususungule umkhiqizo wakho.
Ekugcineni, ukukhetha okuhle kakhulu kuncike kumodeli yakho yebhizinisi ehlukile, imigomo, nezinsiza. Amanye amabhizinisi athola impumelelo ekuhlanganiseni kokubili, ukusebenzisa amandla ezimakethe ekukhuleni kokuqala kanye nenkundla ezimele yokuthuthukiswa komkhiqizo wesikhathi eside.
Imicabango yokugcina
Njengoba uqala ukusungula ubukhona bakho ku-inthanethi, khumbula ukuthi ukukhetha inkundla ye-e-commerce kungaphezu kwesinqumo sobuchwepheshe - kuwumnyakazo wamasu ololongela umphefumulo wesitolo sakho sangaphambili sedijithali.
Ngemininingwane ezuzwe lapha, unamathuluzi okuzulazula endaweni enkulu ye-e-commerce kangcono futhi wenze isinqumo esingcono kakhulu sokwakha ibhizinisi lakho eliku-inthanethi.
Nazi ezinye izinsiza ezingasiza ekuthatheni izinqumo:
