Ibalwa kanjani i-YouTube CPM

Wonke umsebenzisi we-YouTube ufisa ukwenza imali ngokuqukethwe kwawo. Kungakhathaliseki ukuthi ama-vlogs okuvakasha, ukubuyekezwa kobuchwepheshe, noma amavidiyo afundisayo, ukwenza imali ngesiteshi kungenza umsebenzi wokuzilibazisa ube yindlela engenayo yesikhathi esigcwele.

Kodwa nali iqiniso: akukona konke ukubukwa kwe-YouTube okufanele inani lemali elifanayo. Yilapho i-CPM (Cost Per Mille) ingena khona—imethrikhi enquma ukuthi yimalini abakhangisi abazimisele ukuyikhokha kukho konke ukubukwa kwezikhangiso okungu-1,000 kumavidiyo. Amanye ama-niches, njengezezimali nebhizinisi, anama-CPM aphakeme kakhulu, kanti amanye, njengemidlalo nokuzijabulisa, akhokha kancane kakhulu.

Futhi uma izethameli zakho zise-US noma e-Australia, abasebenzisi be-YouTube cishe bazokwenza okungaphezu komuntu oqondise ababukeli e-India noma e-Brazil. Ngakho-ke, nakuba abasebenzisi be-YouTube bengakwazi ukulawula lokho abakhangisi abazimisele ukukhokha, bangathola imali engenayo yezikhangiso engcono uma beqonda ukuthi i-YouTube CPM isebenza kanjani. Lesi sihloko sizochaza konke.

Okuqukethwe
Yini i-YouTube CPM?
Izinhlobo ze-CPM ku-YouTube
    Ibalwa kanjani i-YouTube CPM
I-YouTube CPM ibathinta kanjani abadali?
Yiziphi izici ezithonya amanani e-YouTube CPM?
Uyikhulisa kanjani i-YouTube CPM
    1. Khetha indawo ene-CPM ephezulu
    2. Amazwe okuqondiwe anezilinganiso eziqinile ze-CPM
    3. Sebenzisa ukuhlaziya futhi ulungiselele okuqukethwe
    4. Dala okuqukethwe okufanele abakhangisi
Izinqubomgomo ze-YouTube zokwenza imali kanye ne-CPM
Ekuphetheni

Yini i-YouTube CPM?

I-CPM imele i-Cost Per Mille (mille = 1,000), futhi ku-YouTube, isho ukuthi abakhangisi bazimisele kangakanani ukukhokha ngakho konke ukubukwa kwendlela yokwenza imali okungu-1,000 kwezikhangiso zabo ezikumavidiyo. Isibonelo, uma umkhangisi ekhokha u-US $30 ngesikhangiso esiyividiyo esithola ukubukwa okungu-5,000, i-CPM ingaba ngu-$6.

Le metric ihlukile ku-RPM (imali engenayo ngemilimitha ngayinye), etholwa ngabasebenzisi be-YouTube ngemuva kokuthi i-YouTube isinciphile. I-CPM iyona ekhokhelwa abakhangisi, kuyilapho i-RPM kuyiyo oya nayo ekhaya.

Izinhlobo ze-CPM ku-YouTube

Nakuba izibalo zemali engenayo yezikhangiso ze-YouTube zibonisa abadali amamethrikhi amaningi abalulekile; badinga kuphela ukugxila kokubili kumaholo e-CPM:

• I-CPM esekelwe ekudlaleni: Izindleko zokubukwa okungu-1,000 ngakunye lapho i-YouTube idlale khona isikhangiso. Lokhu ukubonakaliswa okunembe kakhudlwana kwemali yomkhangisi.

• I-CPM esekelwe emibonweni: Intengo evamile abakhangisi bazimisele ukukhokhela izikhangiso eziyi-1,000, kungakhathaliseki ukuthi i-YouTube iyakubonisa yini.

Ibalwa kanjani i-YouTube CPM

Nansi ifomula yokusiza abasebenzisi be-YouTube ukubala ngayinye:

• I-CPM esekelwe ekudlaleni = (isamba sezindleko zesikhangiso / ukudlalwa sekuphelele kokwenza imali) × 1,000

• I-CPM esekelwe emibonweni = (isamba sezindleko zesikhangiso / isamba sokubukwa kwesikhangiso okwenza imali) × 1000

Isibonelo, uma abakhangisi bechitha u-US $500 ezikhangisweni zonkana ukubukwa/ukudlala kwezikhangiso zokwenza imali okungu-250,000, i-CPM esekelwe emibonweni ingaba:

US $500 / 250,000 × 1000 = $2 CPM

I-CPM ephezulu isho ukuthi abakhangisi bakhokhela kakhulu izethameli zakho, okuthinta ngqo amandla emali engenayo ye-YouTube. Nokho, khumbula ukuthi i-CPM ibonisa kuphela imali engenayo ngaphambi kokuba i-YouTube ithathe isabelo sayo.

Abadali bazothola u-55% wemali engenayo yezikhangiso, kuyilapho i-YouTube igcina enye. Ngaphezu kwalokho, akukhona konke ukubuka okubalelwa enzuzweni. Ngokwesibonelo, ukubuka okuphindayo namavidiyo abukelwe isikhathi esingaphansi kwamasekhondi angu-30 awafaneleki. Ngakho, inani lokubuka eliphelele lingase lingabi yilokho okungenisa imali.

I-YouTube CPM ibathinta kanjani abadali?

I-CPM idlala indima enkulu ekunqumeni ukuthi ingakanani imali engenziwa abasebenzisi be-YouTube. Uma abadali ababili benenombolo efanayo yokubuka, kodwa oyedwa une-US $15 CPM kanti omunye une-US $3 CPM, umdali wokuqala uzokwenza imali ephindwe ka-5 ngokuqukethwe okufanayo.

Nokho, khumbula ukuthi abadali bazothola kuphela u-55% wemali engenayo yezikhangiso. Ngakho-ke, ake sihlukanise ukuthi umdali ngamunye uzozuzani. Nansi ifomula:

Inkokhelo yomdali = [(inani eliphelele lokubukwa kwezikhangiso ezifanele/1,000) × CPM] × .55

Uma abadali bethola ukubukwa okufanelekile okungu-100,000, i-CPM yokuqala kuzoba:

(100,000/1000) × US $15 = $1,500

Ngakho, umdali wokuqala uzozuza u-US $825 (55%), kuyilapho i-YouTube izothatha ama-US $625. Nakhu ukubheka izinzuzo zomdali wesibili:

(100,000/1000) × $3 = $300

Umdali wesibili uzogcina u-US $165 we-CPM, kuyilapho i-YouTube igcina okunye. Khumbula ukuthi abadali abakwazi ukulawula i-CPM, ngakho-ke kuwumdlalo wamathuba. Kodwa-ke, uma bene-CPM ephansi, abasebenzisi be-YouTube bazodinga ukubukwa kwendlela yokwenza imali ukuze benze imali ehloniphekile. Kungakho ukuqonda ukuthi i-CPM isebenza kanjani kubalulekile.

Yiziphi izici ezithonya amanani e-YouTube CPM?

Akuzona zonke izikhangiso ezinenani elifanayo. Ngalesi sizathu, i-CPM yomdali incike ezintweni ezimbalwa:

• UNiche: Abakhangisi bakhokha i-premium yezezimali, ibhizinisi, nokuqukethwe kwezobuchwepheshe, kuyilapho iziteshi zokudlala noma ezokuzijabulisa zivame ukuba nama-CPM aphansi.

• Indawo yezethameli: Abakhangisi babhida okwengeziwe ukuze bathole imibono evela emazweni acebile lapho abantu benamandla okusebenzisa imali aphezulu. Isibonelo, i-US, Norway, Australia, ne-Switzerland inamanani aphezulu e-CPM.

• Ifomethi yokuqukethwe: Izikhindi ze-YouTube azinanzuzo njengamavidiyo efomu elide. Ngokuvamile bathola cishe amasenti angu-2 kuya kwangu-15 CPM. Nakuba uma abadali bethumela okuningi, kungangeza ngokushesha.

• Isikhathi sonyaka: I-CPM ijwayele ukukhuphuka ngesikhathi se-Q4 (Okthoba–Disemba) ngenxa yoLwesihlanu Olumnyama, uKhisimusi, nokuthenga ngamaholide. Ngakolunye uhlangothi, uJanuwari unezilinganiso eziphansi ze-CPM ngoba abakhangisi bahlela kabusha ibhajethi ngemva kokujaha amaholide.

• Uhlobo lwesikhangiso: Izikhangiso ezeqekayo zikhokha kancane ngenxa yamazinga aphansi e-CPM, kuyilapho izikhangiso ezingeqeki, ezinobhampa, kanye ne-mid-roll zivame ukuba nama-CPM aphezulu. Ngaphezu kwalokho, isikhathi eside sokubuka singanyusa i-CPM ngoba i-YouTube ingabonisa izikhangiso ezengeziwe.

Uyikhulisa kanjani i-YouTube CPM

Uma abadali befuna ama-CPM aphezulu, kufanele bamise isiteshi sabo ngendlela eheha abakhangisi abakhokha kakhulu. Nansi indlela:

1. Khetha indawo ene-CPM ephezulu

Okuqukethwe kwezezimali, ezobuchwepheshe, kwezomthetho, kanye nebhizinisi kuyala amanani aphezulu e-CPM kunokuzijabulisa nokudlala. Uma usendaweni ye-CPM ephansi, cabanga ukushintsha isu lakho lokuqukethwe.

• Esikhundleni sokuthi "ama-vlogs wansuku zonke," zama ama-vlogs ebhizinisi noma ezezimali.

• Esikhundleni sokuqukethwe kwegeyimu, gxila kumasu ebhizinisi legeyimu.

Izilinganiso ezimaphakathi ze-YouTube CPM ngomkhakha

Nakhu okulandelayo idatha yakamuva kufanele isho ngamanani e-CPM ezimboni ezahlukene:

• Iziteshi zezezimali nezedijithali: kufika ku-US $36.36 CPM

• Iziteshi zezemfundo: US $9.09

• Iziteshi zemidlalo: US $4.55

• Indlela yokwenza nesitayela: US $6.36

• Okuqukethwe okuhlobene nomculo: US $1.36

• Ukuzijabulisa, izilwane ezifuywayo, neziteshi zezilwane zibona amanani aphansi ngisho naphansi.

2. Amazwe okuqondiwe anezilinganiso eziqinile ze-CPM

Izinzuzo zizoba ngaphansi uma izethameli eziningi zivela ezifundeni eziphansi ze-CPM. Kunalokho, sebenzisa i-SEO ye-YouTube namathegi ukuze uhehe ukubuka okuvela emazweni ane-CPM ephezulu. Futhi dala okuqukethwe ngesiNgisi ukuze ufinyelele izethameli zase-US nase-UK. Ngokwesibonelo:

• Dala izihloko zamavidiyo ngolimi oluyinhloko lwezwe okuqondiwe kulo.

• Yenza amavidiyo amayelana nezinto ezihlobene nezwe okuhlosiwe (njengemicimbi, izihloko, noma izinhlobo).

• Ufuna ukufinyelela okubanzi? Layisha amavidiyo usebenzisa amathuluzi okuhumusha noma ngezilimi eziningi.

3. Sebenzisa ukuhlaziya futhi ulungiselele okuqukethwe

Izibalo ze-YouTube zinikeza ulwazi oluningi oluwusizo ngaphansi kwethebhu "Imali engenayo", njengokulandelayo:

• Imali engenayo

• Ukudlalwa kwendlela yokwenza imali okulinganiselwe

• Isamba semali engenayo elinganiselwe (okuhlanganisa i-Superchat, ubulungu besiteshi, ne-YouTube Premium)

Ukwengamela lawa mamethrikhi kuzosiza abadali ukuthi:

• Landelela noma yiziphi izinguquko.

• Yazi i-CPM eyisisekelo.

• Thola okusebenzayo futhi unamathele kukho noma ukuthuthukise.

4. Dala okuqukethwe okufanele abakhangisi

Abakhangisi bagwema amavidiyo anempikiswano, abeka ingcaca, noma “angcolile”. Uma i-YouTube ihlaba umkhosi okuqukethwe komdali “njengezikhangiso ezikhawulelwe,” i-CPM yabo izoba namandla. Nakhu okumele ukwenze:

• Gcina okuqukethwe kwakho kulungele umndeni (akukho zenzo eziyingozi noma ezilimazayo, okuqukethwe okululazayo noma okuyindelelo, nokuqukethwe okuhlobene nezidakamizwa).

• Gwema inhlamba eyeqisayo noma izihloko ezibucayi.

• Nika amandla izikhangiso ezimaphakathi nevidiyo (kumavidiyo angaphezu kwamaminithi angu-8) ukuze ukhuphule imali engenayo ngezikhangiso.

Izinqubomgomo ze-YouTube zokwenza imali kanye ne-CPM

Abasebenzisi be-YouTube bangazuza kuphela nge-CPM uma beyingxenye ye- Uhlelo lozakwethu we-YouTube (YPP). Ukuze bafaneleke, badinga:

• Ababhalisile abangu-1,000

• Amahora okubuka angu-4,000 ezinyangeni eziyi-12 ezedlule NOMA ukubukwa kwama-Shorts ayizigidi ezingu-10 ezinsukwini ezingu-90

• Akukho ukwephulwa kwenqubomgomo okukhulu

• I-akhawunti ye-AdSense exhunyiwe

Ngisho nangaphakathi kwe-YPP, imali yomdali ye-CPM incike ezimisweni zokukhangisa ze-YouTube. Abakhangisi ngeke babhidisele phezulu uma okuqukethwe kungafanele abakhangisi.

Ekuphetheni

I-CPM ingenye yezinto ezinkulu ezinquma ukuthi kungakanani abadali bokuqukethwe abangakwenza ku-YouTube. Ekugcineni, ukwenza imali kwe-YouTube akukhona nje okumayelana nokubukwa kodwa futhi kumayelana nokukhulisa i-CPM. Lapho abadali beqonda ngokwengeziwe ukuthi imali engenayo ngezikhangiso isebenza kanjani, bangasithuthukisa kangcono isiteshi sakho futhi bakhulise imali oyitholayo. Gcina lokhu okulandelayo engqondweni:

📌 Uma usendaweni ye-CPM ephezulu enezithameli e-US noma e-UK, uzokwenza okwengeziwe kakhulu ekubukeni okungu-1,000.

📌 Uma i-CPM yakho iphansi, gxila ekulungiseni i-niche yakho, uqondise amazwe ane-CPM ephezulu, nokwenza okuqukethwe okufanele abakhangisi.