Umkhiqizo ngaphandle kokupakishwa ufana nekhekhe elingenawo uqweqwe lwawo. Kungakhathaliseki ukuthi kungenxa yezizathu zokuphepha noma zobuhle, noma kokubili, ukupakishwa kudlala indima ebalulekile ngokungenakuphikwa ekwenzeni okuvelayo kumamukeli womkhiqizo. Ibhizinisi lokupakisha lingaba nenzuzo enkulu uma lihlelwe ngendlela efanele. Nansi eminye imibono ukuze uphumelele kukho.
Okuqukethwe
Ukukhetha i-niche
Ukudala nokusebenzisa uhlelo lwebhizinisi
Eminye imicabango yokugcina
Ukukhetha i-niche
Lesi mhlawumbe isinyathelo esibaluleke kakhulu ngenxa yesimo saso samasu. I ukukhetha okulungile angakhokha izabelo ezicebile; noma yini enye ingaba ukugembula okuyingozi.
Indawo enhle yokuqala, kumnikazi webhizinisi elincane, ukubuka izitayela zamanje zokupakisha kanye nokushintshashintsha kwezidingo zamakhasimende. Ngokukhomba nokwamukela izitayela zamanje ngokuqagela isikhathi eside sokuphila, umuntu angalindela ukuba nesidingo esiqhubekayo sebhizinisi. Ngokubona isimo esishintshayo kusenesikhathi futhi ubhekane nezidingo ezivelayo, kungenzeka ukuthi ube umholi wemakethe.
Okunye okucatshangelwayo okubalulekile ukuthi ibhizinisi lokupakisha libhekelela yini impahla noma imikhiqizo ekhethekile. Owokuqala usebenza ngezinga elikhulu, ngamamajini enzuzo amancane kanye nokwenza ngokwezifiso okuphansi. Ngakolunye uhlangothi, lokhu kwakamuva kungaba kuncane kakhulu ngosayizi kodwa kuvumele ukwenza ngokwezifiso okwengeziwe kanye namamajini enzuzo aphezulu.
Yebo, isici sezezimali - semali etholakalayo kanye nezinhlelo zoxhaso - cishe zizoholela inqubo yokukhetha esiphethweni esiwujuqu.
Ukudala nokusebenzisa uhlelo lwebhizinisi
Ngemuva kokukhetha i-niche, sekuyisikhathi sokungena ku-nitty-gritty. Nansi inkomba yesinyathelo ngesinyathelo.
Ukunquma usayizi webhizinisi nokulinganisa
Ngokukhetha phakathi kwempahla noma imikhiqizo ekhethekile, usuvele unombono wokuqala mayelana nosayizi wakho ibhizinisi lokupakisha. Ukucatshangelwa kwesabelomali kanye nombono wesikhathi eside kuyasiza futhi ekunqumeni isikali sokusebenza kanye nezinga lokukaleka kwesikhathi esizayo.
Ukwakhiwa komthetho webhizinisi
Nakuba lesi kuyisinyathelo esisobala, ukunakekelwa okukhulu kuyadingeka lapha, ikakhulukazi ngesikhathi sokucatshangelwa okubalulekile njengentela. Ungase uthande ukucabangela izinzuzo kanye nobubi bobunikazi bobunikazi, ubambiswano, inkampani yezikweletu ezinomkhawulo (i-LLC) namamodeli we-limited Liability Partnership (LLP) ukukhetha nokubhalisa uhlobo lobunikazi bebhizinisi isebenza kahle kakhulu ezidingweni zakho. Ungase futhi ufise ukucabangela ukuthi iyiphi eyonga kakhulu intela.
Ngohlelo lokusetha ibhizinisi eliku-inthanethi, hlala ubhekile isizinda sewebhusayithi. Kungcono ukuhlola ukutholakala kwesizinda segama lokuhweba olifisayo bese ulibhukha ngaphambi kokubhalisa ibhizinisi. Lokhu kuzonyusa amathuba okuthi igama lewebhusayithi lifane negama lenkampani ebhalisiwe.
Ukuthola izinto zokusetshenziswa zokupakishwa komkhiqizo
Uma ibhizinisi lakho lokupakisha ku-inthanethi libhekelela ezimpahleni ezifana nama-FMCG nama-FMCD, imininingwane yokupakisha isilungisiwe futhi idinga ukulandelwa kuphela ngokungaguquki. Ngakho-ke, imfuneko eyinhloko ukupakishwa kosayizi ojwayelekile, lapho amabhokisi nama-poly mailers anogqinsi oluthile kanye nokuthungwa kufanele athengwe ngobuningi.
Uma usebenzelana nemikhiqizo ekhethekile yokupakisha, kukhona ukuguquguquka okukhulu kokuhlola nokusebenzisa ukupakishwa okungokwezifiso okungadala umbono ohlala njalo kubathengi. Lokhu kudinga ukuthola izinhlobo ezahlukene zezinto zokusetshenziswa, ezingasiza ekunikezeni amadizayini amaphakheji akhangayo kanye nezikhangayo nezisombululo.
Kufanele kuqashelwe ukuze kuqinisekiswe ukuthi zonke izici zephakheji - ezihlanganisa ikhwalithi yephakheji, isitayela sokupakisha, ukukhethwa kwamalebula kanye nekhwalithi yokuphrinta - kuyahambisana nomkhiqizo noma isithombe somkhiqizo.
Ukukhetha ilebula nokuphrinta
Ukuphrinta kuyisici esibaluleke kakhulu sebhizinisi lokupakisha ngoba ikhwalithi yalo kanye nokwethulwa kwenza umbono oqondile kumthengi mayelana nomkhiqizo. Kuye ngephuzu lentengo yomkhiqizo kanye negama lomkhiqizo, ungakhetha phakathi kokuphrinta kwedijithali ne-offset. I-Digital Printing inketho eshibhile kodwa ukuphrinta kwe-offset kuphakeme kakhulu, kuhlakaniphe ngekhwalithi.
The amalebula emaphaketheni kufanele aveze ngokucacile yonke imininingwane ebalulekile yomkhiqizo. Lokhu kusiza ukwandisa ubuqiniso bomkhiqizo nomkhiqizo. Amalebula esitika se-Holographic ingasetshenziswa njengezimpawu zobuqiniso. Uma usebenzisa amaphakheji ngokwezifiso, izitika zokuphrinta ngokwezifiso ingafika kahle.
I-E-commerce kanye nokwakha ubukhona ku-inthanethi
Esikhathini se-e-commerce, ukuba khona ku-inthanethi kubaluleke kakhulu. Akukhona nje kuphela ukuthi kulula ukusetha ibhizinisi ku-inthanethi kodwa futhi kusiza ukufinyelela izethameli eziningi ngaphandle kwezinyathelo eziningi.
Qala ngewebhusayithi eklanywe kahle enephothifoliyo egcwele yezinsizakalo zokupakisha. Cabangela ukuthengisa ngokuqondile kuwebhusayithi yakho; lokhu kungakongela ukuncishiswa kwekhomishini obhekene nakho njengomthengisi obhalisiwe kumapulatifomu amakhulu e-e-commerce afana ne-Amazon, Cooig, noma i-Etsy. Kodwa-ke, akukho ukuphika iqiniso lokuthi ama-giants e-commerce angakulethela izethameli ezinkulu kunewebhusayithi yakho yodwa. Yenza ucwaningo lwakho bese unquma ukuthi ufisa ukuqhubeka kanjani.
Noma yiluphi uhlobo lomsebenzi we-e-commerce udinga ukusekelwa imisebenzi yokumaketha ku-inthanethi ukuze ukhiqize isithakazelo esikhulu futhi ushayele ithrafikhi eyengeziwe kuwebhusayithi yakho kanye/noma ibhizinisi elifakwe ohlwini kwezinye izinkundla. Qinisekisa ukuthi iwebhusayithi yakho inobungane be-SEO futhi usethe isabelomali sokukhangisa ngokuchofoza ngakunye nge-Google, Facebook, TikTok, noma Instagram. Yakha amakhasi omphakathi ezingosini zezokuxhumana ukuze uhlanganyele nezivakashi futhi uziqondise kumasayithi webhizinisi.
Eminye imicabango yokugcina
Ukwenza ucwaningo olunzulu ekuqaleni kungasiza ukusetha ibhizinisi lokupakisha elinamandla esikhathi eside empumelelo, kuyilapho kunciphisa izindleko. Sebenzisa uhlelo oluhle lwebhizinisi olunezinyathelo ezicatshangelwe kahle, futhi utshale imali ekukhangiseni ibhizinisi ku-inthanethi ukuze ulikhulise ngokuqhubekayo.
Uhlobo lokupakisha olusetshenziselwa umkhiqizo luwukubonakaliswa kwangaphandle komkhiqizo othengiselwe ikhasimende. Ngakho, kufanele kube nokuvumelana phakathi kokupakishwa kanye nenani umkhiqizo ohlose ukulenza.
I-E-commerce imise kabusha indlela umhlaba oqhuba ngayo ibhizinisi. Ukuqala ibhizinisi lokupakisha ku-inthanethi sekulula kakhulu kunangaphambili, ngaphandle kwemingcele ekudaleni nasekulinganiseni.
Ukuze uthole ulwazi olwengeziwe lomkhakha, imininingwane yochwepheshe, kanye nezindaba ze-B2B ezifika ngesikhathi U-Cooig Uyafunda.
