Yize iningi leGeneration Z kanye neMillennials lingase lingayazi inkathi yokuthenga okukude eyandulela ukufika kwezentengiselwano eziku-inthanethi, abaningi beGeneration X/Millennial cuspers bangakwazi ukuhlobana nezinselelo zokuphathwa kwembuyiselo noma ukubuyisela emuva izinto ehambisana nalokho.
Impela, ukuhlehliswa kwezinto okuhlobene ne-oda leposi noma ukuthenga nge-oda lefoni, okwakuyizanduleli eziseduze kakhulu ze-ecommerce yesimanje, kwakuphawuleka kakhulu futhi kuyinselele, ngenxa yokuntuleka kwentuthuko yezobuchwepheshe namuhla eyenza ukulandelela okuningiliziwe nokuxhumana okusheshayo ngengxoxo ye-inthanethi noma umlayezo weselula.
Nokho, njengoba okulindelwe ngabathengi kuqhubeka nokudlondlobala, izimfuno zokuhlehla logistics amasistimu ashubile, ayale nje kuphela indawo yokuhlala kodwa futhi nokusungulwa okusha ukuhlangabezana nokudlula lezi zidingo eziguqukayo. Qhubeka nokufunda ukuze uthole ukuthi lokhu kufinyelelwa kanjani esimweni semakethe samanje nokuthi ikusasa liphetheni ngokuhlehlisa izinto.
Okuqukethwe
Ukuqonda ukuhlehla kwezinto
Ukubona izidingo zabathengi emakethe yanamuhla
Iqhaza lokuhlehla kwezinto
Amasu okuthuthukisa okuphelele kokuhlehlisa izinto
Ikusasa lokuhlehla kwezinto
Ukubuya okujabulisayo
Ukuqonda ukuhlehla kwezinto
I-Reverse logistics, njengoba negama lisho, ibhekisela ekuthuthweni kwezimpahla ngendlela ebuyela emuva - ukusuka ekhasimendeni libuyela kumdayisi, ngokuphambene nenqubo evamile yokuhamba phambili. Nakuba lokhu kungase kubonakale kuyinqubo eqondile, ewumugqa ukusuka ephuzwini A ukuya endaweni engu-B, empeleni, ihlanganisa izici ezihlukahlukene, kuhlanganise nemisebenzi eminingi yangemuva kokubuya.
Le misebenzi ihlanganisa ukucubungula ukubuyiselwa kwemali, okokusebenza kabusha lapho kufanele khona, ukulungisa kabusha imikhiqizo, ukufakwa kabusha kwesitoko, nezinqubo zokuthengisa kabusha izinto ezibuyisiwe futhi ezifanele ukuthengwa okusha.
Emhlabeni wezohwebo, izinto ezibuyela emuva seziyingxenye ebalulekile, ucwaningo lukhombisa ukuthi zakha isilinganiso 20-30% yawo wonke ama-oda we-e-commerce. Ukubeka lokhu ngombono, i 2023 National Retail Federation kanye nombiko we-Appriss Retail igqamise inani elikhulu lokuthengiswayo elibuyiswe ngo-2023. Inani elinjalo elibalulekile ngokuyinhloko liqhutshwa izimfuno zabathengi kanye nezintandokazi, noma ngezikhathi ezithile ngenxa yezinkinga zokusebenza ngaphakathi kwe-supply chain.
Ukubona izidingo zabathengi emakethe yanamuhla
Ngaphambi kokuthi siqhubeke nokuhlola ukuthi abathengi balindeleni ekubuyiseni, ake siqale sibheke ukuthi yiziphi izizathu ezi-3 eziphezulu zembuyiselo: izinto ezilimele noma ezinesici (81%), izinto ezingafanele (75%), nezinto ezingahambisani nezincazelo (56%). Okuhambisana nalezi zibalo yizinto ezibuyiswe kakhulu, okuhlanganisa izingubo zokugqoka (26%), kulandele izikhwama nezinto ezisetshenziswayo (19%), nezicathulo (18%). Eqinisweni, lezi zizathu eziphezulu nezimpahla ezibuyisiwe zihlobene kakhulu nemvelo yokuthenga ku-inthanethi, okuvame ukubonwa njengokuyingozi ngandlela thize kubathengi.
Ngokuvamile, asikho isiqiniseko sokuthi ihembe abali-oda lizolingana kahle noma ukuthi umbala walo uzofanelana nalokho okuboniswa esikrinini sabo sedijithali. Kungakho umkhiqizo kungafanele uhlangabezane nalokho okulindele, ufike ulimele, noma uhluke encazelweni yawo, amakhasimende afuna ukuqinisekiswa kokuthi akwazi ukubuyisela into kalula futhi athole imbuyiselo.
Okungcono nakakhulu, izinqubo ezikahle zokubuyisela kufanele zihambisane, ngaphandle kokubangela noma yimuphi “umuzwa wecala” noma umuzwa wokujeziswa. Enye yezindlela ezingcono kakhulu zokubhekana nalokhu ukusebenzisa iwindi elide lokubuya - izinsuku ezingama-32, ukunemba, ngokusho kombiko. isifundo. Khonamanjalo, umbiko ohlukile ugqamise "inkululeko" abathengi bancamela ukujabulela ngomqondo wamathuluzi e-inthanethi amaningi abangazisiza ngawo, njengoba ucwaningo luthole ukuthi 81% wabo thanda ukuba nezinketho eziningi zokuzisiza.
Ngokuphathelene nokuhlehla kwempahla, ukukhetha okunjalo kwamathuluzi okuzisiza kubonakala kusimo sabathengi ngaphezu kwalokho. amaphuzu okuzilahla ukuze baphathe izimbuyiselo zabo zokuthenga ku-inthanethi ezindaweni ezingokoqobo, kunokuba badlule kuyo yonke inqubo yokuletha kabusha yokupakisha kabusha nokuthumela izinto ngokwazo. Okokugcina, ngazo zonke izinqubo ezilula, zamahhala, nezifanelekile zokuhlehla ezifakiwe, abathengi balindele inqubomgomo ecacile, neqondakala kalula yokuthi amawebhusayithi e-ecommerce noma izinhlelo zokusebenza zingaxhumana nabo ngokucacile.
Iqhaza lokuhlehla kwezinto
Ekubhekaneni nezidingo zabathengi namuhla
Kokubili imbuyiselo yangempela kanye nengase ibe khona ingaguqulwa ibe ngamathuba lapho ukuhlehliswa kwezinto kwenziwa kahle ukuze kubhekwane nezidingo zabathengi. Forbes ibika ukuthi ngaphezu kwezingxenye ezimbili kwezintathu zezinqola zokuthenga eziku-inthanethi ziyalahlwa, ngokuvamile ngenxa yezinqubomgomo zokubuyisela ezingagculisi. Ngaso leso sikhathi, ucwaningo oluhlukene luveze ukuthi u-84% wabathengi banamathuba amaningi okuthi baphinde bathenge kumthengisi uma bene isipiliyoni esihle sokubuya.
Le miphumela igqamisa ukubaluleka kwesu lokuhlehliswa eliklanywe kahle, ngoba alithinti nje kuphela ukuthengiswa okungaba khona ngokubhekana nokukhathazeka kwabathengi kodwa futhi likhuthaza ukuphinda ibhizinisi.
Okwamanje, uhlelo oluqinile lokuhlehliswa kwezinto, oluvimbela izimo ezingalindelekile, ngokuvamile luqinisekisa ukubuyisela okuphephile nokungenazinkinga kubathengi. Ukuthembeka okunjalo ekuphatheni ukubuyisela akugcini nje ngokuhlonitshwa kodwa futhi kwakha isithombe esithembekile somkhiqizo webhizinisi le-e-commerce. Ngenxa yalokho, lokhu kuqinisa ukubaluleka kwesistimu ye-reverse logistics ephethwe kahle ekuthuthukiseni ukuma komkhiqizo emehlweni omabili amakhasimende amanje kanye nalawo angaba khona.
Ukuthuthukisa ukusebenza kwe-supply chain kungenye indima ebalulekile yesu le-reverse logistics elisetshenziswe kahle. Ngokubhekana nezidingo zabathengi ngokuseduze mayelana nembuyiselo, isu elinjalo linikela ngokuphawulekayo ekuthuthukiseni ukusebenza kahle okuphelele kochungechunge lokuhlinzekwa kwebhizinisi le-e-commerce. Ngamafuphi, indlela ecatshangelwe kahle yokuhlehlisa izinto ayigcini nje ngokuhlangabezana nezidingo zabathengi ezisheshayo kodwa futhi iqhuba izithuthukisi zesikhathi eside ekusebenzeni kochungechunge lokunikezela.
Emakethe yanamuhla imvelo
Ubudlelwano bokwethembana kanye namakhasimende bubalulekile empumelelweni yanoma yiliphi ibhizinisi, nokho bubaluleke kakhulu ngaphakathi kwesizinda se-ecommerce, ikakhulukazi uma kubhekwa imakethe yedijithali eqhudelanayo namuhla. Ukwethenjwa wuhlobo lwemali lwendawo yanamuhla ye-ecommerce, kuyisici esibalulekile esithonya isinqumo sekhasimende sokuxhumana nomthengisi we-inthanethi kwasekuqaleni, okubeka isisekelo sobudlelwano bamakhasimende kanye nokugqugquzela ubuqotho bokwenziwe.
Ngaphandle kokuthengiselana kokuqala, ikhono lokuhlakulela ukwethembeka kwamakhasimende ebudlelwaneni besikhathi eside, obuhlala isikhathi eside buba semqoka. Ngakho-ke, inqubo yokubuyisela engenazihibe, elungele amakhasimende ivela njengesibonakaliso esibalulekile– ukuhlolwa kwe-litmus– esisetshenziswa amakhasimende ukuze alinganise futhi aqinisekise ukwethembeka kanye nesimo sokugxila kwamakhasimende seplathifomu ye-ecommerce enkundleni ye-inthanethi enokuncintisana kakhulu yanamuhla. Kuphela ngesu elihle lokuhlehla kwezinto zokusebenza lapho i-ecommerce ngethemba ukuthi igcina amakhasimende futhi iwagcine ebuya naphezu kokulindela kwawo okuphakeme okuhlala kukhuphuka.
Ngaphandle kwalezi zici zokufaka uphawu nezithombe, ukuncipha kwezindleko kungenye indima ebonakalayo, esheshayo yalokho okuhlehliswa kwezinto ezihlehlayo kungasiza ukufinyelelwa njengoba kuqinisekisa ukunyakaza okungenazihibe kwemikhiqizo kuhlehla, ngaleyo ndlela kukhuthaze ukusetshenziswa kabusha, ukugaywa kabusha, nokudayiswa kabusha kwemikhiqizo, ukunciphisa ngempumelelo ubungozi futhi kukhiqize amanani futhi kusebenza njengesihluthulelo ekulawuleni ukugeleza okuhle okubuyisiwe.
Amasu okuthuthukisa okuphelele kokuhlehlisa izinto
Indlela yokuthuthukisa
1. Inqubomgomo yembuyiselo egxile kumakhasimende: Misa inqubomgomo yezokuthutha ehlehlayo ecacile, evumelana nezimo, futhi egxile kumakhasimende ngokungaguquki, okuhlanganisa nezinhlobonhlobo zezinketho zokubuyisela, njengokuzithumela ngengosi yokuzenzela kanye nokushiya okunikwe amandla ngekhodi ye-QR kunethiwekhi ebanzi yezindawo zasesitolo ezakhiwe ngokubambisana nabathengisi basendaweni. Lezi zikhungo zokubuyisela ezimaphakathi ezinezinketho eziningi ziqinisekisa ukuxazululwa kwenkinga ngokushesha ezindaweni zokubuyisela, zithuthukisa ukusebenza kahle kwembuyiselo kanye nokutholwa kwevelu, futhi zenza kube lula ukushintshana kukonke.
2. Ukuphathwa kokubuyisela okuzenzakalelayo: Sebenzisa amasistimu azenzakalelayo futhi abonisa ngale, njengezinkundla ezisekelwe emafini, ukuze ucubungule kahle futhi ulandelele izigaba ezihlukahlukene zokubuyiselwa kwemali, ukushintshana, noma amakhredithi. Le ndlela iqinisa ukuzethemba nokwaneliseka kwamakhasimende ngokuqinisekisa inqubo yokuhlehla engenazihibe.
3. Inqubo yokushintshisana elula: Qinisekisa indlela yembuyiselo elula neguquguqukayo evumela amakhasimende ukuthi ashintshe izinto kalula noma athole isikweletu sasesitolo (okusiza ukuhwebelana okulula), okuthuthukisa ukuzizwisa kwembuyiselo kanye nokugcinwa kwamakhasimende.
Indlela yokuphatha esebenzayo
Nakuba isu ngalinye okukhulunywe ngalo ngenhla lihlose ukuthuthukisa inqubo yokuhlehliswa kwezinto, ukwamukela indlela yokuvimbela eqondise izimbangela ngesikhathi esifanayo kubalulekile ngokufanayo. Lokhu kufanele kuvale iluphu ngokuphumelelayo, kuqinisekiswe ukusebenza okusebenza kahle kakhulu kokuhlehla kwempahla.
Njengoba izimpahla ezilimele noma ezinokukhubazeka zibonwa njengesizathu esiyinhloko sembuyiselo yekhasimende, kubalulekile ukusebenzisa izinyathelo zokulawula ikhwalithi eziqinile phakathi nokukhiqizwa nangaphambi kokuthunyelwa. Lokhu, nokho, kufanele kuhambisane nengqalasizinda ethuthukisiwe yokuqoqwa kwedatha kanye nokulandelelwa komjikelezo wempilo yomkhiqizo, kanye nokusetshenziswa okuphelele kokuhlaziywa kwedatha.
Indlela enjalo edidiyelwe ibalulekile ekunikeni amandla ukuhlaziya okuningiliziwe kwezizathu zembuyiselo, kuvula indlela yokuthuthukiswa kwekhwalithi yomkhiqizo, ukuklama, kanye nokusetshenziswa. Ukwengeza, ukusungulwa kwesistimu yokubuyisela edidiyelwe ezenzakalelayo kusiza ekulandeleleni, ukuhlaziya, nokuphatha ukubuyisela, kunciphisa kakhulu ukwenzeka kwempahla eyonakele.
Ngesikhathi esifanayo, ukubhekana nezindaba ezithize embonini emsuka wazo nakho kuyisici esibalulekile ekuxazululeni izinkinga ngempumelelo. Lokhu kudinga isikhathi esizinikele kanye nokugxila ukuze uqonde kahle futhi ulungise lezi zimbangela eziwumsuka. Isibonelo, embonini yemfashini, izinselele zokulinganisa zingancishiswa ngokunikeza imihlahlandlela yosayizi enemininingwane, impendulo yekhasimende ngosayizi, namathuluzi okulinganisa abonakalayo. Lokhu kusiza amakhasimende ukuthi enze ukukhetha okunembile kosayizi ekuqaleni.
Ukwengeza, izincazelo zomkhiqizo ezicacile, eziphelele, ezengezwe ngezithombe zekhwalithi ephezulu kanye nokucaciswa okuningiliziwe, zibalulekile ekuqinisekiseni ukuthi umkhiqizo otholiwe ufana nokulindelwe yikhasimende. Le ndlela isiza ukuvumelanisa lokho amakhasimende akulindele nalokho empeleni akutholayo, kunciphise ukungafani kanye nembuyiselo engaba khona.
Ikusasa lokuhlehla kwezinto
Uma ubheka phambili, njengezinye izici ze-e-commerce, inqubekelaphambili yezobuchwepheshe izoqhubeka nokubumba ikusasa lokuhlehla kwezinto. Ukuhlanganiswa kwe-automation kanye ne-AI kulindeleke ukuthi ilethe intuthuko enkulu, ithuthukise izinqubo kuyilapho kuthuthukisa kokubili obala kanye nokulandeleka ohlelweni. Ngokufanayo, ukusimama, okuwumkhuba obalulekile onomthelela kukho kokubili indlela yokuphila kanye nokusebenza kwebhizinisi, sekumi ngomumo ukuthi kancane kancane igxile kuzo zonke izici ezihlobene nokuhlehla kwempahla, okuwuphawu lomnyakazo obheke emisebenzini yebhizinisi ebhekele imvelo.
Ukuthuthuka kokuhlehla kwezinto ku-ecommerce, nakuba kuthembisa, akunazo izinselelo. Ukuziphatha kwamakhasimende kanye nezimfuno kulindeleke ukuthi kushintshe njengoba i-ecommerce ithuthuka, edinga izixazululo eziguqukayo nezingokwezifiso zokubuya. Ukwengeza, indawo yokulawula nenhlalo kulindeleke ukuthi ibe yinkimbinkimbi kakhulu kanye nokuthuthuka kwezobuchwepheshe kanye nokwandiswa kwezindawo zamabhizinisi ezihlanganisa imingcele ehlukene, okungenzeka kukhuphule ingcindezi ekusebenzeni okuhlehliswayo kokuhleleka ukuzivumelanisa nokuhambisana nezindinganiso ezintsha.
Sekukonke, amabhizinisi kulindeleke ukuthi aqhubeke nokuhlanganisa inqubo yokubuyisela futhi ahlanganise idatha yomjikelezo wempilo yomkhiqizo ukuze kuqondiswe ukuphathwa kokuhlelwa kwezinto ezihlehliswayo ukuze kuncishiswe umthelela wembuyiselo ekusebenzeni kwebhizinisi.
Ukubuya okujabulisayo
Ukuhlehla kwempahla sekuyingxenye ebalulekile yokuhlangabezana nezidingo zamakhasimende endaweni yemakethe yanamuhla. Ukuqonda izidingo zamakhasimende kubalulekile, ngokuhlehla kwempahla kudlala indima ebalulekile ekubhekaneni nalezi zidingo kanye nokulungisa amasu endaweni yemakethe ethuthukayo.
Ukuqaliswa kwezinqubomgomo ezigxile kumakhasimende, ukuphathwa kwembuyiselo okuzenzakalelayo, nezinqubo zokushintshisana ezilula zingamasu abalulekile okuthuthukisa ukuhlehliswa kwezinto.
Ukwengeza, indlela esheshayo yokulawula ikhwalithi, nezinye izinto ezivamile zomkhiqizo noma eziqondene nomkhakha nazo ziyasiza ekwehliseni imbuyiselo.
Ukuqhubekela phambili, izinto ezihlehlayo zizokhula, ziqhutshwa ukuqanjwa kabusha kwezobuchwepheshe kanye nokushintsha amaphethini abathengi. Lokhu kuqhubekela phambili kungaba ukuphatha okulula kakhudlwana kwembuyiselo, okuhlanganisa umqondo othi “Imbuyiselo ejabulisayo” kulwazi lwe-e-commerce.
Zitholele okwengeziwe ngalesi sihloko futhi uhlale unolwazi lwakamuva ngamathrendi nemininingwane ngokuvakashela U-Cooig Uyafunda- umthombo wakho wengcebo yemibono yemboni kanye nemininingwane yebhizinisi.
Ingabe ufuna isixazululo sezinhlelo zokusebenza esinamanani ancintisanayo, ukubonakala okugcwele, nokusekelwa kwamakhasimende okufinyeleleka kalula? Hlola I-Cooig.com Logistics Marketplace namuhla.
